The study is based on the i^dea of intersection of two current trends： The increasing importance of social networking services on the one hand, and on the other hand, the increase in the high schools＇ need to be suc...The study is based on the i^dea of intersection of two current trends： The increasing importance of social networking services on the one hand, and on the other hand, the increase in the high schools＇ need to be successful on the （school） market. Facebook, the most popular social networking service currently, is gradually transforming its form from the leisure and entertainment media towards the more serious media suitable for many traditional types of messages. At the same time, high schools, in addition to traditional forms of reaching out the public, are trying to find and use new forms of communication media, including social networking services. In this study, the author will focus on the current status of the social networking service----Facebook, used as a communication tool of high schools in Slovakia. The presented data are based on exploratory research followed by discursive analysis.展开更多
In recent years,China’s public diplomacy has flourished,with literary exchanges and external communication undoubtedly becoming an essential part.Particularly with the progress of Chinese technology,science fiction l...In recent years,China’s public diplomacy has flourished,with literary exchanges and external communication undoubtedly becoming an essential part.Particularly with the progress of Chinese technology,science fiction literature has become a focal point both domestically and internationally.This paper investigates the background of the Chinese science fiction literature’s national characteristics,the manifestation of these characteristics in works,and the advantages of communication from three aspects.It also explores new ideas for the external communication of Chinese science fiction literature from the perspective of public diplomacy,inspiring new pathways for the integration of Chinese culture with the world,and telling Chinese stories to the world.展开更多
This report analyzes the effective and ineffective communication of Airbnb.First,it presents the mission statement and explains what the mission coveys to the insiders and outsiders of Airbnb.Second,it illustrates cor...This report analyzes the effective and ineffective communication of Airbnb.First,it presents the mission statement and explains what the mission coveys to the insiders and outsiders of Airbnb.Second,it illustrates corporate culture in the order of the development of Airbnb.Then,using the BCG matrix and customer profile,it outlines how the market is divided and who target populations are.It also describes how to identify and approach stakeholders and considers the use of quantitative data collection methods to position key stakeholders.Besides,it provides different ways of communication to different stakeholders.Nevertheless,some ineffective communications still exist.For them,some recommendations are discussed and concluded.展开更多
文摘The study is based on the i^dea of intersection of two current trends： The increasing importance of social networking services on the one hand, and on the other hand, the increase in the high schools＇ need to be successful on the （school） market. Facebook, the most popular social networking service currently, is gradually transforming its form from the leisure and entertainment media towards the more serious media suitable for many traditional types of messages. At the same time, high schools, in addition to traditional forms of reaching out the public, are trying to find and use new forms of communication media, including social networking services. In this study, the author will focus on the current status of the social networking service----Facebook, used as a communication tool of high schools in Slovakia. The presented data are based on exploratory research followed by discursive analysis.
基金supported by the foundation of SFLEP National University Foreign Language Teaching Research Project(No.2019SH0039B)and Hebei Provincial Social Science Foundation(No.HB19WW007).
文摘In recent years,China’s public diplomacy has flourished,with literary exchanges and external communication undoubtedly becoming an essential part.Particularly with the progress of Chinese technology,science fiction literature has become a focal point both domestically and internationally.This paper investigates the background of the Chinese science fiction literature’s national characteristics,the manifestation of these characteristics in works,and the advantages of communication from three aspects.It also explores new ideas for the external communication of Chinese science fiction literature from the perspective of public diplomacy,inspiring new pathways for the integration of Chinese culture with the world,and telling Chinese stories to the world.
文摘This report analyzes the effective and ineffective communication of Airbnb.First,it presents the mission statement and explains what the mission coveys to the insiders and outsiders of Airbnb.Second,it illustrates corporate culture in the order of the development of Airbnb.Then,using the BCG matrix and customer profile,it outlines how the market is divided and who target populations are.It also describes how to identify and approach stakeholders and considers the use of quantitative data collection methods to position key stakeholders.Besides,it provides different ways of communication to different stakeholders.Nevertheless,some ineffective communications still exist.For them,some recommendations are discussed and concluded.
