The Discourse-Historical Approach of Identity Construction in Corporate Promotional Videos for External Publicity Image

Corporate identity construction of external publicity image is an important part of the development of enterprises.Based on Wodak’s discourse-historical approach,this study takes the text of COFCO’s English promotional video as the research object,analyzes the corporate brand image,media image,organizational image,and environmental image constructed by the enterprises from three steps:linguistic expression,discourse strategy,and theme to provide references for Chinese enterprises to enhance their international influence.

Research on the Development Path of External Publicity Work of University Propaganda Department under the Background of Media Integration

Today,in the 1920s of the 21st century,financial media has spread all over people’s daily life,profoundly changing people’s lifestyle and behavior habits.As one of the organizations of news communication institutions,the Propaganda department of colleges and universities is also facing the challenge of readjusting the development path.