In the era of experience economy, customers do not always focus on the functional attributes of goods or services, but pay more attention to experiences. Therefore, firms have to manage to offer their customers a uniq...In the era of experience economy, customers do not always focus on the functional attributes of goods or services, but pay more attention to experiences. Therefore, firms have to manage to offer their customers a unique, memorable and valuable experience actively in the process brand establishment. With the development of mobile Internet and the use of application （APP）, the brand communication among customers and providers has been strengthened. The research purpose is to help hotel marketers figure out how to implement brand communication with brand experience of APP for hotel. It is founded that sensory brand experience design and social brand experience all have positive influence on customer brand loyalty.展开更多
Urinary incontinence is the most common health problem in aged people. Leaving incontinence events unmanaged will make a negative influence on the aged and the patient both mentally and physically. This paper presents...Urinary incontinence is the most common health problem in aged people. Leaving incontinence events unmanaged will make a negative influence on the aged and the patient both mentally and physically. This paper presents a design and implementation of a real time wireless monitor system for urinary incontinence, which has been applied in two nursing homes in Beijing and Shanghai. We collect real time moisture information by using non-contact humidity sensor designed and manufactured by us. When urinary incontinence, the sensor will send alert to mobile device via Bluetooth. If got the alert, the mobile device will send the alert to relatives of the aged or disabled people and cloud computing platform, through which we can make this information managed and displayed and the paramedic can be informed about the alarm. This paper gives a brief introduction to the framework of this system, the design of the non-contact sensor, the transmission of wireless data and the results of tests.展开更多
文摘In the era of experience economy, customers do not always focus on the functional attributes of goods or services, but pay more attention to experiences. Therefore, firms have to manage to offer their customers a unique, memorable and valuable experience actively in the process brand establishment. With the development of mobile Internet and the use of application （APP）, the brand communication among customers and providers has been strengthened. The research purpose is to help hotel marketers figure out how to implement brand communication with brand experience of APP for hotel. It is founded that sensory brand experience design and social brand experience all have positive influence on customer brand loyalty.
文摘Urinary incontinence is the most common health problem in aged people. Leaving incontinence events unmanaged will make a negative influence on the aged and the patient both mentally and physically. This paper presents a design and implementation of a real time wireless monitor system for urinary incontinence, which has been applied in two nursing homes in Beijing and Shanghai. We collect real time moisture information by using non-contact humidity sensor designed and manufactured by us. When urinary incontinence, the sensor will send alert to mobile device via Bluetooth. If got the alert, the mobile device will send the alert to relatives of the aged or disabled people and cloud computing platform, through which we can make this information managed and displayed and the paramedic can be informed about the alarm. This paper gives a brief introduction to the framework of this system, the design of the non-contact sensor, the transmission of wireless data and the results of tests.
