This research delves into the hurdles and strategies aimed at augmenting the market involvement of smallholder carrot farmers in Nakuru County, Kenya. Employing a Multinomial Logit (MNL) model, it scrutinizes the fact...This research delves into the hurdles and strategies aimed at augmenting the market involvement of smallholder carrot farmers in Nakuru County, Kenya. Employing a Multinomial Logit (MNL) model, it scrutinizes the factors influencing the selection of marketing outlets among carrot farmers. The findings unveil that a significant majority (81%) of surveyed farmers actively participate in diverse market outlets, encompassing the farm gate, cleaning point, local market, external market, and export market. Notably, pivotal buyers include aggregators, brokers, wholesalers, retailers, and consumers, with transactions predominantly occurring at the farm level. Additionally, the analysis discerns substantial influences of socio-economic characteristics, experiential factors, and geographical proximity on farmers’ choices of market outlets. Specifically, gender, age, land size, farming experience, and distance to markets emerge as critical determinants. Moreover, the study delves into the examination of market margins along the carrot value chain, shedding light on the potential profitability of carrot farming in the region. Remarkably, higher average gross margins are identified in export and external markets, signaling lucrative prospects for farmers targeting these segments. However, disparities in profit distribution between farmers and traders underscore the necessity for interventions to ensure equitable value distribution throughout the value chain. These findings underscore the imperative for tailored interventions to tackle challenges and foster inclusive agricultural development. Strategies such as farmer organizations, contracting, and vertical integration are advocated to enhance market access and profitability for smallholder carrot farmers. Thus, this study enriches our comprehension of the dynamics within carrot value chains and provides valuable insights for policymakers and development practitioners aiming to uplift rural livelihoods and bolster food security.展开更多
Crop straw has huge resource potential. It has an important significance for realizing waste recycling and improving eco-environment to prefect straw marketization system and sufficiently stimulate farmers’ straw mar...Crop straw has huge resource potential. It has an important significance for realizing waste recycling and improving eco-environment to prefect straw marketization system and sufficiently stimulate farmers’ straw marketization behavior. Based on 427 copies of investigation data on farmers,influence mechanism framework of farmers’ straw marketization behavior is constructed,and key factors of farmers’ straw marketization behavior are analyzed. Results show that farmers joining in straw marketization account for 42. 1%; in influence factors of farmers’ straw marketization behavior,cultivated land area,market price level,logistics satisfaction and air quality perception have significantly positive impacts on farmers’ straw marketization behavior,while education degree,agricultural income proportion and traffic convenience have significantly negative impacts on farmers’ straw marketization behavior. Therefore,it needs strengthening propaganda intensity,carrying out reasonable subsidies and support,encouraging and breeding new type of organization,and establishing and improving the price mechanism of straw marketization to perfect straw marketization construction.展开更多
The purpose of this study was to identify if there were differences that existed in the behaviors, attitudes, awareness, and motivating factors that influenced people to shop at farmers’ markets and purchase USDA cer...The purpose of this study was to identify if there were differences that existed in the behaviors, attitudes, awareness, and motivating factors that influenced people to shop at farmers’ markets and purchase USDA certified organic food in two geographic regions: Corvallis, Oregon and Muncie, Indiana. A survey was administered to consumers who shopped at the Minnetrista Farmers’ Market (MFM) and the Corvallis-Albany Farmers’ Market (CAFM) in the summer of 2012 to measure the shoppers’ purchasing perceptions. Specific areas of interest in this study included consumer values towards supporting local farmers and consuming USDA certified organic food. A comparison of responses between regions was analyzed. Results of the study provide insights on consumers’ purchasing attitudes and behaviors regarding USDA certified organic products, and why they chose to shop at Farmers’ Markets. Ideology was the strongest predictor for consumer purchasing behaviors. Understanding how regional differences affect food choice has implications for wellness programs and industry marketing materials.展开更多
With the rapid increase in farmers' income and the rapid development of tourism,the tourism demand of farmers is increasingly growing,but the development of tourism market for farmers has not been given much atten...With the rapid increase in farmers' income and the rapid development of tourism,the tourism demand of farmers is increasingly growing,but the development of tourism market for farmers has not been given much attention. This paper summarized the overall situation of development of the farmer tourism,analyzed the consumption characteristics and supply characteristics of the farmer tourism in depth,and discussed the development potential of the farmer tourism. On the basis of discussion and analysis,it came up with recommendations including attaching greater importance to the farmer tourism market,developing marketable products,changing the traditional concept of consumption and enhancing tourism promotion activities,in the hope that both the government and enterprises pay more attention to the farmer tourism market.展开更多
On the basis of comparison of urban and rural areas,distance and nationality,this paper analyzes characteristics of farmer tourism market in Yanbian Korean Autonomous Prefecture. There is a distinct difference in tour...On the basis of comparison of urban and rural areas,distance and nationality,this paper analyzes characteristics of farmer tourism market in Yanbian Korean Autonomous Prefecture. There is a distinct difference in tourism of urban and rural residents. The tourism difference between outer suburban and inner suburban farmers is mainly manifested in organizational ways,travel distance,travel destination,and amount of consumption. Nationality difference is mainly shown in selection of means of transportation,length of travel time,and amount of consumption.展开更多
In the world,development modes of farmers specialized cooperative economic organizations mainly includes two types:( i) specialized agricultural cooperatives with the United States of America as representative,and( ii...In the world,development modes of farmers specialized cooperative economic organizations mainly includes two types:( i) specialized agricultural cooperatives with the United States of America as representative,and( ii) comprehensive agricultural cooperatives with Japan and South Korea as representative. In comparison,China mainly develops farmers specialized cooperatives which are agricultural production with family as unit and small in land and management scale like agricultural production in Japan. Therefore,in marketing of agricultural products,cooperatives in the United States of America and Japan have successful experience. China may learn such experience in the development of farmers specialized cooperatives.展开更多
The paper combs the problems about living difficulties of farmers and marketing economy in the risk society and puts forward another point of view that with the theory of risk society,reconsider the dilemma of living ...The paper combs the problems about living difficulties of farmers and marketing economy in the risk society and puts forward another point of view that with the theory of risk society,reconsider the dilemma of living choices of farmers under the background of marketing economy.On the basis of the statistics,the paper discloses the trend of larger and larger disparities of incomes between urban and rural areas;the paper explains the risks and uncertainties of life choices with the background of deepening marketing economy.In order to understand the life dilemma of farmers and marketing economy in the risk society,the paper makes an analysis from perspectives of the relationships between risk society and markets,the risks of farmers' living choices.The results show that in the risk society,because of the division space from time,the personal farmers are devoid of the safe environment.Then the situation deepens to worse.In addition to the organization which is not in charge results in a situation that the personal farmers would take all risks by themselves.展开更多
Based on the overview of the role played by farmers' co-operatives in developing rural economy and existing problems,the thesis has introduced the factors which influence the development of farmers' co-operati...Based on the overview of the role played by farmers' co-operatives in developing rural economy and existing problems,the thesis has introduced the factors which influence the development of farmers' co-operatives including five aspects,namely conditions of scale economy,popularization and application of agricultural production technology,comparative advantage,market expectancy and government support.By analyzing typical cases of three co-operatives in Guangxi(Heng County Dadi Growing Co-operatives,talents-leading share-holding co-operatives;Long'an County Guixiniu Co-operatives,co-operatives led by leading-enterprise;Nanning City Tanluo Town Jinguang Fruits and Potatoes Co-operatives,co-operatives led by leading-enterprise),the way to develop farmers' co-operatives by dint of the external capital has been discussed.The results demonstrate that conditions of scale economy,popularization and application of agricultural production technology,comparative advantage,excellent market expectancy and government support,are conducive to absorbing external capital.Under China's existing economic conditions,the government should normalize the use and allocation procedure of program fund.展开更多
The market of organic food products has a continuous upward trend though the growth rate and sale channels in individual countries are rather different. This research aims to identify the key factors that influence co...The market of organic food products has a continuous upward trend though the growth rate and sale channels in individual countries are rather different. This research aims to identify the key factors that influence consumers＇ choice to buy organic food products in Lithuania focusing on the consumer trust in the quality and the most acceptable marketing channels. In order to get the necessary information, the residents of Vilnius （the capital of Lithuania）, as having the greatest potential for the organic food market in the country, were interviewed. The analysis of collected data was done using the methods of mathematical statistics and comparison of relative frequencies. The results of this research prove the increasing consumers＇ interest in organic food products. The majority of consumers consider these products to be healthier, better-tasting and fresher. Only about a third of the purchasers （usually buying frequently） can see differences between organic and non-organic products, therefore, there is a problem to distinguish organic food from conventional products and, consequently, remains a possibility to cheat the consumer. An additional quality control and direct sales from known and familiar farmers might increase trust in the quality of organic food products. So far, supermarkets are the most important place to buy organic foods, however, the greater consumer confidence in the quality of organic products bought at farmers＇ markets and the acceptance of the majority of purchasers to buy organic food products directly from the farmers suppose the need to develop a direct marketing system.展开更多
文摘This research delves into the hurdles and strategies aimed at augmenting the market involvement of smallholder carrot farmers in Nakuru County, Kenya. Employing a Multinomial Logit (MNL) model, it scrutinizes the factors influencing the selection of marketing outlets among carrot farmers. The findings unveil that a significant majority (81%) of surveyed farmers actively participate in diverse market outlets, encompassing the farm gate, cleaning point, local market, external market, and export market. Notably, pivotal buyers include aggregators, brokers, wholesalers, retailers, and consumers, with transactions predominantly occurring at the farm level. Additionally, the analysis discerns substantial influences of socio-economic characteristics, experiential factors, and geographical proximity on farmers’ choices of market outlets. Specifically, gender, age, land size, farming experience, and distance to markets emerge as critical determinants. Moreover, the study delves into the examination of market margins along the carrot value chain, shedding light on the potential profitability of carrot farming in the region. Remarkably, higher average gross margins are identified in export and external markets, signaling lucrative prospects for farmers targeting these segments. However, disparities in profit distribution between farmers and traders underscore the necessity for interventions to ensure equitable value distribution throughout the value chain. These findings underscore the imperative for tailored interventions to tackle challenges and foster inclusive agricultural development. Strategies such as farmer organizations, contracting, and vertical integration are advocated to enhance market access and profitability for smallholder carrot farmers. Thus, this study enriches our comprehension of the dynamics within carrot value chains and provides valuable insights for policymakers and development practitioners aiming to uplift rural livelihoods and bolster food security.
文摘Crop straw has huge resource potential. It has an important significance for realizing waste recycling and improving eco-environment to prefect straw marketization system and sufficiently stimulate farmers’ straw marketization behavior. Based on 427 copies of investigation data on farmers,influence mechanism framework of farmers’ straw marketization behavior is constructed,and key factors of farmers’ straw marketization behavior are analyzed. Results show that farmers joining in straw marketization account for 42. 1%; in influence factors of farmers’ straw marketization behavior,cultivated land area,market price level,logistics satisfaction and air quality perception have significantly positive impacts on farmers’ straw marketization behavior,while education degree,agricultural income proportion and traffic convenience have significantly negative impacts on farmers’ straw marketization behavior. Therefore,it needs strengthening propaganda intensity,carrying out reasonable subsidies and support,encouraging and breeding new type of organization,and establishing and improving the price mechanism of straw marketization to perfect straw marketization construction.
文摘The purpose of this study was to identify if there were differences that existed in the behaviors, attitudes, awareness, and motivating factors that influenced people to shop at farmers’ markets and purchase USDA certified organic food in two geographic regions: Corvallis, Oregon and Muncie, Indiana. A survey was administered to consumers who shopped at the Minnetrista Farmers’ Market (MFM) and the Corvallis-Albany Farmers’ Market (CAFM) in the summer of 2012 to measure the shoppers’ purchasing perceptions. Specific areas of interest in this study included consumer values towards supporting local farmers and consuming USDA certified organic food. A comparison of responses between regions was analyzed. Results of the study provide insights on consumers’ purchasing attitudes and behaviors regarding USDA certified organic products, and why they chose to shop at Farmers’ Markets. Ideology was the strongest predictor for consumer purchasing behaviors. Understanding how regional differences affect food choice has implications for wellness programs and industry marketing materials.
基金Supported by Scientific Research Foundation of Liaoning Provincial Department of Education(2016FRPY02)
文摘With the rapid increase in farmers' income and the rapid development of tourism,the tourism demand of farmers is increasingly growing,but the development of tourism market for farmers has not been given much attention. This paper summarized the overall situation of development of the farmer tourism,analyzed the consumption characteristics and supply characteristics of the farmer tourism in depth,and discussed the development potential of the farmer tourism. On the basis of discussion and analysis,it came up with recommendations including attaching greater importance to the farmer tourism market,developing marketable products,changing the traditional concept of consumption and enhancing tourism promotion activities,in the hope that both the government and enterprises pay more attention to the farmer tourism market.
基金Supported by Project of National Natural Science Foundation (41161025)the Twelfth Five-Year Plan Project for Science of Education of Jilin Province (GH11043)
文摘On the basis of comparison of urban and rural areas,distance and nationality,this paper analyzes characteristics of farmer tourism market in Yanbian Korean Autonomous Prefecture. There is a distinct difference in tourism of urban and rural residents. The tourism difference between outer suburban and inner suburban farmers is mainly manifested in organizational ways,travel distance,travel destination,and amount of consumption. Nationality difference is mainly shown in selection of means of transportation,length of travel time,and amount of consumption.
基金Supported by Social Science Foundation of Yangtze University in 2015(2015csy007)
文摘In the world,development modes of farmers specialized cooperative economic organizations mainly includes two types:( i) specialized agricultural cooperatives with the United States of America as representative,and( ii) comprehensive agricultural cooperatives with Japan and South Korea as representative. In comparison,China mainly develops farmers specialized cooperatives which are agricultural production with family as unit and small in land and management scale like agricultural production in Japan. Therefore,in marketing of agricultural products,cooperatives in the United States of America and Japan have successful experience. China may learn such experience in the development of farmers specialized cooperatives.
文摘The paper combs the problems about living difficulties of farmers and marketing economy in the risk society and puts forward another point of view that with the theory of risk society,reconsider the dilemma of living choices of farmers under the background of marketing economy.On the basis of the statistics,the paper discloses the trend of larger and larger disparities of incomes between urban and rural areas;the paper explains the risks and uncertainties of life choices with the background of deepening marketing economy.In order to understand the life dilemma of farmers and marketing economy in the risk society,the paper makes an analysis from perspectives of the relationships between risk society and markets,the risks of farmers' living choices.The results show that in the risk society,because of the division space from time,the personal farmers are devoid of the safe environment.Then the situation deepens to worse.In addition to the organization which is not in charge results in a situation that the personal farmers would take all risks by themselves.
文摘Based on the overview of the role played by farmers' co-operatives in developing rural economy and existing problems,the thesis has introduced the factors which influence the development of farmers' co-operatives including five aspects,namely conditions of scale economy,popularization and application of agricultural production technology,comparative advantage,market expectancy and government support.By analyzing typical cases of three co-operatives in Guangxi(Heng County Dadi Growing Co-operatives,talents-leading share-holding co-operatives;Long'an County Guixiniu Co-operatives,co-operatives led by leading-enterprise;Nanning City Tanluo Town Jinguang Fruits and Potatoes Co-operatives,co-operatives led by leading-enterprise),the way to develop farmers' co-operatives by dint of the external capital has been discussed.The results demonstrate that conditions of scale economy,popularization and application of agricultural production technology,comparative advantage,excellent market expectancy and government support,are conducive to absorbing external capital.Under China's existing economic conditions,the government should normalize the use and allocation procedure of program fund.
文摘The market of organic food products has a continuous upward trend though the growth rate and sale channels in individual countries are rather different. This research aims to identify the key factors that influence consumers＇ choice to buy organic food products in Lithuania focusing on the consumer trust in the quality and the most acceptable marketing channels. In order to get the necessary information, the residents of Vilnius （the capital of Lithuania）, as having the greatest potential for the organic food market in the country, were interviewed. The analysis of collected data was done using the methods of mathematical statistics and comparison of relative frequencies. The results of this research prove the increasing consumers＇ interest in organic food products. The majority of consumers consider these products to be healthier, better-tasting and fresher. Only about a third of the purchasers （usually buying frequently） can see differences between organic and non-organic products, therefore, there is a problem to distinguish organic food from conventional products and, consequently, remains a possibility to cheat the consumer. An additional quality control and direct sales from known and familiar farmers might increase trust in the quality of organic food products. So far, supermarkets are the most important place to buy organic foods, however, the greater consumer confidence in the quality of organic products bought at farmers＇ markets and the acceptance of the majority of purchasers to buy organic food products directly from the farmers suppose the need to develop a direct marketing system.
