Navigating Market Choices: Understanding Carrot Market Outlet Selection among Smallholder Farmers in Kenya

This research delves into the hurdles and strategies aimed at augmenting the market involvement of smallholder carrot farmers in Nakuru County, Kenya. Employing a Multinomial Logit (MNL) model, it scrutinizes the factors influencing the selection of marketing outlets among carrot farmers. The findings unveil that a significant majority (81%) of surveyed farmers actively participate in diverse market outlets, encompassing the farm gate, cleaning point, local market, external market, and export market. Notably, pivotal buyers include aggregators, brokers, wholesalers, retailers, and consumers, with transactions predominantly occurring at the farm level. Additionally, the analysis discerns substantial influences of socio-economic characteristics, experiential factors, and geographical proximity on farmers’ choices of market outlets. Specifically, gender, age, land size, farming experience, and distance to markets emerge as critical determinants. Moreover, the study delves into the examination of market margins along the carrot value chain, shedding light on the potential profitability of carrot farming in the region. Remarkably, higher average gross margins are identified in export and external markets, signaling lucrative prospects for farmers targeting these segments. However, disparities in profit distribution between farmers and traders underscore the necessity for interventions to ensure equitable value distribution throughout the value chain. These findings underscore the imperative for tailored interventions to tackle challenges and foster inclusive agricultural development. Strategies such as farmer organizations, contracting, and vertical integration are advocated to enhance market access and profitability for smallholder carrot farmers. Thus, this study enriches our comprehension of the dynamics within carrot value chains and provides valuable insights for policymakers and development practitioners aiming to uplift rural livelihoods and bolster food security.

Study on the Impact of Collective Commercial Construction Land Entering the Market on Rural Residents’Income:Taking Deqing County,Zhejiang Province as an Example

The entry of collective construction land for business purposes is an important measure for deepening the reform of the rural land system,promoting the flow of urban and rural factors,and realizing rural revitalization.Since the production of the first batch of pilot projects in 2015,33 county-level cities have participated in the pilot policy by 2023.Deqing County,Zhejiang Province,as the first area to participate in the pilot project,aims to achieve more fruitful results.This paper first examines how promoting farmers’income through the market entry of agricultural land can be achieved,then uses the synthetic control method to quantitatively study the impact of collective operational construction land on farmers’income using panel data from 2011 to 2019,and finally proposes relevant suggestions from the perspective of system reform.

The Market Development of Children’s Go Training and the Difficulty and Countermeasure Analysis of Go Training

The children’s Go training market is experiencing vigorous growth but also faces several challenges.As the importance of Go in cultural education increases,the market expands,with growing demand and involvement from training and educational institutions.However,the market encounters difficulties such as a shortage of high-quality Go coaches,uniformity in training content and methods,and high training costs.To address these issues,measures can be taken to strengthen the team of Go coaches,diversify training content and methods,and optimize the training cost structure,thereby promoting the healthy development of the children’s Go training market.

Analysis of Porter’s Five Forces Competitive Model in China’s Property Rights Trading Market

In recent years,China’s property rights trading market has been extremely competitive,but there are also new contradictions and challenges.This paper aims to analyze the external and internal competitive market of the property rights market through Porter’s five forces competition model,then find out the problems and defects in the development,thereby promoting the better development and progress of China’s property rights trading market.

基于S-O-R模型的视觉营销对消费者购买意愿的影响研究——以红色文创网店为例

为提高红色文创网店的点击转化率,文章从消费者视角出发,研究影响消费者购买意愿的视觉因素。基于S-O-R模型理论,构建红色文创网店视觉营销对消费者购买意愿因素的理论模型。利用S-O-R模型分析了红色文创网店视觉营销中的商品形象、界面形象以及品牌视觉形象对顾客感知价值及顾客购买意向的影响。通过设计量表和调查问卷进行实证研究,并结合结构方程模型加以论证,得出品牌视觉形象和界面形象是影响消费者购买意愿的关键因素,为设计师和红色文创品牌进行网店设计提供了一定的理论参考和建议。

Agricultural production structure,market conditions and farmers’nutritional intake in rural China

Nutrition poverty alleviation is an effective measure to improve the nutritional status of economically disadvantaged individuals,fundamentally improving their health and reducing poverty.Based on the Entitlement Theory and using the China Health and Nutrition Survey(CHNS)data,this paper examines the relationship between farmers’nutritional intake,production structure and regional market conditions.Results show that farmers with diversified production have better nutritional intake than those who specialize.Furthermore,the correlation between regional market conditions and nutritional intake varies between economically disadvantaged and non-economically disadvantaged households.Market conditions significantly influence the carbohydrate and fat intake of economically disadvantaged households and are positively associated with the dietary structure and nutritional intake of non-economically disadvantaged ones.Moreover,income is positively correlated with the nutritional intake of non-economically disadvantaged households but not with economically disadvantaged ones.

集体经营性建设用地入市农户满意度影响因素研究——基于Logistic-ISM模型的分析

农户满意程度可以反映政策改革成效,探究农户集体经营性建设用地入市满意度影响因素,有助于评价政策实施效果,同时对提升农村发展和农民幸福感也有一定的现实意义.采用问卷调查和访谈的方式,选取重庆市大足区作为研究区域,基于Logistic模型确定农户满意度的影响因素,结合ISM模型分析各影响因素之间的层次关系,对农民的政策实施满意度影响因素进行实证分析.研究结果显示:(1)针对入市实施效果,绝大部分农户持满意态度,不满意的地方集中在收益分配不及时和环境污染方面;(2)家中是否有村干部、生态环境变化情况、是否参与表决、分配公平性、入市实际收益、程序透明性、入市风险存在情况、对入市土地所有者的认知对入市农户满意度有显著影响.其中对入市土地所有者的认知、入市风险存在情况、入市实际收益为表层直接因素,中层间接因素有生态环境变化情况、是否参与表决、分配公平性以及程序透明性,家中是否有村干部为深层根源因素.应进一步完善土地产权制度,明晰入市到期后土地权属问题;健全监督管理机制,建立集体经营性建设用地入市单位的产业目录和准入标准制度;完善收益分配机制,制定集体土地入市指导性分配意见;将村集体负责人纳入政府基层领导队伍体系,提高程序透明性.

全国市场VS区域市场:碳市场有效性的差异、成因及其对策

对碳市场有效性进行测度、把握碳市场运行效率,有利于进一步推动碳交易机制优化和效率提升。本文以全国碳排放权交易市场及8个区域试点碳市场为研究对象,以2021年7月16日至2023年6月16日碳配额成交均价为样本,运用结构突变检验法与重标极差分析法对各个碳市场整体与阶段运行效率进行测度。研究结果表明:全国碳市场整体运行效率偏低,仅第一阶段达到了弱式有效水平;在区域试点碳市场中北京碳市场达到弱式有效,若考虑结构突变点时,则上海、广东、湖北、深圳和重庆碳市场达到阶段性弱式有效。在此基础上,进一步剖析了全国碳市场有效性较低的影响因素,并有针对性地提出对策建议。

Thoughts on Living Difficulties of Farmers and Marketing Economy in the Risk Society

The paper combs the problems about living difficulties of farmers and marketing economy in the risk society and puts forward another point of view that with the theory of risk society,reconsider the dilemma of living choices of farmers under the background of marketing economy.On the basis of the statistics,the paper discloses the trend of larger and larger disparities of incomes between urban and rural areas;the paper explains the risks and uncertainties of life choices with the background of deepening marketing economy.In order to understand the life dilemma of farmers and marketing economy in the risk society,the paper makes an analysis from perspectives of the relationships between risk society and markets,the risks of farmers' living choices.The results show that in the risk society,because of the division space from time,the personal farmers are devoid of the safe environment.Then the situation deepens to worse.In addition to the organization which is not in charge results in a situation that the personal farmers would take all risks by themselves.

Consumer Ideology Determines Shopping Preferences at Farmers Markets in Two US Geographical Regions

The purpose of this study was to identify if there were differences that existed in the behaviors, attitudes, awareness, and motivating factors that influenced people to shop at farmers’ markets and purchase USDA certified organic food in two geographic regions: Corvallis, Oregon and Muncie, Indiana. A survey was administered to consumers who shopped at the Minnetrista Farmers’ Market (MFM) and the Corvallis-Albany Farmers’ Market (CAFM) in the summer of 2012 to measure the shoppers’ purchasing perceptions. Specific areas of interest in this study included consumer values towards supporting local farmers and consuming USDA certified organic food. A comparison of responses between regions was analyzed. Results of the study provide insights on consumers’ purchasing attitudes and behaviors regarding USDA certified organic products, and why they chose to shop at Farmers’ Markets. Ideology was the strongest predictor for consumer purchasing behaviors. Understanding how regional differences affect food choice has implications for wellness programs and industry marketing materials.

Characteristics of Farmer Tourism Market in Yanbian Korean Autonomous Prefecture

On the basis of comparison of urban and rural areas,distance and nationality,this paper analyzes characteristics of farmer tourism market in Yanbian Korean Autonomous Prefecture. There is a distinct difference in tourism of urban and rural residents. The tourism difference between outer suburban and inner suburban farmers is mainly manifested in organizational ways,travel distance,travel destination,and amount of consumption. Nationality difference is mainly shown in selection of means of transportation,length of travel time,and amount of consumption.

Analysis on Development of Farmer Tourism Market in China

With the rapid increase in farmers' income and the rapid development of tourism,the tourism demand of farmers is increasingly growing,but the development of tourism market for farmers has not been given much attention. This paper summarized the overall situation of development of the farmer tourism,analyzed the consumption characteristics and supply characteristics of the farmer tourism in depth,and discussed the development potential of the farmer tourism. On the basis of discussion and analysis,it came up with recommendations including attaching greater importance to the farmer tourism market,developing marketable products,changing the traditional concept of consumption and enhancing tourism promotion activities,in the hope that both the government and enterprises pay more attention to the farmer tourism market.

Analysis on Farmers’ Straw Marketization Behavior and Its Influence Factors: A Case Study of Hubei Province

Crop straw has huge resource potential. It has an important significance for realizing waste recycling and improving eco-environment to prefect straw marketization system and sufficiently stimulate farmers’ straw marketization behavior. Based on 427 copies of investigation data on farmers,influence mechanism framework of farmers’ straw marketization behavior is constructed,and key factors of farmers’ straw marketization behavior are analyzed. Results show that farmers joining in straw marketization account for 42. 1%; in influence factors of farmers’ straw marketization behavior,cultivated land area,market price level,logistics satisfaction and air quality perception have significantly positive impacts on farmers’ straw marketization behavior,while education degree,agricultural income proportion and traffic convenience have significantly negative impacts on farmers’ straw marketization behavior. Therefore,it needs strengthening propaganda intensity,carrying out reasonable subsidies and support,encouraging and breeding new type of organization,and establishing and improving the price mechanism of straw marketization to perfect straw marketization construction.

International Experience of Farmers Specialized Cooperative Economic Organizations in Marketing of Agricultural Products

In the world,development modes of farmers specialized cooperative economic organizations mainly includes two types:( i) specialized agricultural cooperatives with the United States of America as representative,and( ii) comprehensive agricultural cooperatives with Japan and South Korea as representative. In comparison,China mainly develops farmers specialized cooperatives which are agricultural production with family as unit and small in land and management scale like agricultural production in Japan. Therefore,in marketing of agricultural products,cooperatives in the United States of America and Japan have successful experience. China may learn such experience in the development of farmers specialized cooperatives.

Linking Markets to Smallholder Agro-forestry Farmers as a Strategy for Poverty Alleviation in the Tropics

The objective of the study was to assess factors affecting market participation of agro-forestry smallholder farmers in Uganda. Primary data on household, farm and marketing characteristics were collected from 153 farming households using a semi-structured, pre-tested questionnaire. The determinants of market participation were assessed using the Probit model. Descriptive statistics showed that a combination of crop, livestock and tree products were marketed by farmers. The main products included maize, cassava and coffee （crops）; firewood and poles （tree products）; and birds and goats （livestock products）. Results from the Probit model showed that farm size, household size, education level, access to credit and extension visits had positive and statistically significant effects on market participation of farmers in agro-forestry products＇ markets. Age of farmer had a negative and statistically significant effect on the participation. Emphasis on improving the quality and coverage of extension services, extending credit facilities to farmers and intensifying agro-forestry training among farmers are suggested as avenues to enhance participation of farmers in agro-forestry products＇ markets.

集中式三层B/S架构的企业市场营销信息系统设计

针对传统企业的人工营销信息管理的方式效率低下,操作过程中出错率较高,营销信息更新滞后,信息管理较为混乱的问题,建立企业市场营销信息系统。系统采用集中式三层B/S体系结构进行设计,主要包括用户接口层、功能层和数据库。为使系统具备数据挖掘的能力,对数据的预处理过程、聚类算法提取客户群体的特性以及Apriori关联规则算法挖掘潜在规则进行设计。为验证系统的性能,对其进行聚类和数据挖掘功能测试。试验结果表明该系统可以完成对客户的聚类,并挖掘出客户的购买习惯。

Empirical Analysis on Rural Financial Development and Farmers' Income Increase in China

The growth of farmer＇s incomes is cIoseIy reIated to rural finance. The research analyzed the dynamic reIationship of rural financial deveIopment, efficiency and farmer＇s incomes based on VAR modeI, and the resuIts indicated that the ex-pansion of rural finance wouId stimuIate farmer＇s incomes in a Iong term, and the growth of rural financial efficiency significantIy improves farmer＇s incomes in a short term, instead of a Iong term. Hence, it is necessary to introduce more credit funds and social funds to rural areas, deepen rural financial system reform and acceIerate use rate of Ioan capital and enhance guidance for farmers and township enterprises in use of Ioan capitals.

Creation of "Regional Characteristic" in Planning and Design of Farmers' Residential Area at the South of Lower Reaches of the Yangtze River

After analysis of location feature of the south of lower reaches of Yangtze River and its construction of urban and rural integration,the paper pointed out harmonious combination between natural and artificial factors had been neglected in planning and design of farmers' residential area at the south of lower reaches of Yangtze River,"regional characteristic" losing,residential area in the form of "city community" and buildings in European style.In view of these problems,relevant planning and design thoughts and methods had been proposed as to how to create "regional characteristic" from the perspective of planning,architecture and landscape design.It discussed with emphasis the importance of construction base type and combination of environment with residential area construction;inspirations and design methods obtained from traditional architectures;and the content of landscape overall planning and specific design.It was hoped to enlighten designers to shoulder social and historical responsibility,make exploration unremittingly,and construct beautiful homelands for people.

食品安全风险规避的行动策略及其逻辑机理——以S市农夫市集为例

食品安全事关人民群众的身体健康与生命安全,是重要的民生工程,切实捍卫人民“舌尖上的安全”,防范与化解食品安全风险成为时代使命。当主流的食物供给体系遭遇严重的信任危机之时,替代性食物体系作为策略选择应运而生,农夫市集作为公众积极规避食品安全风险的一种消费选择,从“农消面对面”的消费实践、“食在当地食在当季”的消费理念、“场域空间”的关系延伸与消费体验等维度,生动展现了农夫市集这一新型的消费图景。以S市农夫市集为例,通过深度访谈以系统剖析各行为主体的行动策略,并探讨这一行动背后的深层逻辑机理。研究发现,农友以“把我们当成自己人”为策略,在理念共识下与集友双向奔赴,市集则作为双向筛选与信任背书的中介纽带,多元主体参与其中的行动策略即构建信任共同体。剖析食品安全风险规避的逻辑机理,即以“食品短链”为理念,藉由面对面的交流互动注入了情感能量并重构食物生产者与消费者的情感联结,信任重塑作为消解风险的路径,进而给予公众如何规避食品安全风险以经验性阐释与实践启示。

Exploration of New Financing Mode of Farmers' Co-operatives——A Case of Guangxi Zhuang Autonomous Region,China

Based on the overview of the role played by farmers' co-operatives in developing rural economy and existing problems,the thesis has introduced the factors which influence the development of farmers' co-operatives including five aspects,namely conditions of scale economy,popularization and application of agricultural production technology,comparative advantage,market expectancy and government support.By analyzing typical cases of three co-operatives in Guangxi(Heng County Dadi Growing Co-operatives,talents-leading share-holding co-operatives;Long'an County Guixiniu Co-operatives,co-operatives led by leading-enterprise;Nanning City Tanluo Town Jinguang Fruits and Potatoes Co-operatives,co-operatives led by leading-enterprise),the way to develop farmers' co-operatives by dint of the external capital has been discussed.The results demonstrate that conditions of scale economy,popularization and application of agricultural production technology,comparative advantage,excellent market expectancy and government support,are conducive to absorbing external capital.Under China's existing economic conditions,the government should normalize the use and allocation procedure of program fund.