Analysis on Consumption Behavior of Zhejiang Province's Farmers from the Perspective of Their Income Increase

With rapid development of industrialization in Zhejiang Province, surplus rural labor forces move to the secondary and tertiary industries. Farmers of Zhejiang Province are no exception. They turn to industrial workers and their income source has great changes. Wage income becomes their major source of income. Accordingly, farmers' consumption behavior has great changes. Apart from satisfying basic production and living demands, farmers start to pursue living quality and their life style tends to urbanization. Nevertheless, under the influence of rural physical environment, policies and systems, the existing consumption environment fails to follow farmers' urban lifestyle any more. In line with how to optimize rural consumption environment, improve farmers' consuming capacity, continue to expand farmers' consumption and promote urbanization development of rural areas, this paper presents pertinent countermeasures and recommendations.

On the role of impulsivity and decision-making in suicidal behavior

Suicide risk constitutes a complex set of interacting demographic, clinical, psychobiological and environmental variables. Impulsivity is a long-known risk factor for suicide attempts. However, research based on clearer conceptual refinement in this area is imperative. One emerging field of study is that of decision-making. Impulsivity involves a failure of higher-order control, including decision-making. Using standardized operational definitions that take into consideration relevant aspects of impulsivity, including state- and trait-components and a deeper understanding of the process of decision-making in the suicidal mind, we may come a step closer to understanding suicidality and winning the fight in this scourge of human suffering.

An Empirical Study of Farmers' Perception and Behavior on Farmland Abandonment in Yunnan Province

In this study,using the PRA method,we conduct a questionnaire survey on 525 farmers in 10 typical villages in Yunnan Province,and study the farmers' farmland abandonment behavior as well as their perception. Studies have shown that there are some common problems for the villages in the inner suburbs and the villages in the outer suburbs such as small scale of rural land,dispersed plots and land fragmentation,and the scale and fragmentation problems are more prominent in the villages in the inner suburbs while the dispersed plot problems are more obvious in the villages in the outer suburbs; the levels of farmland abandonment vary in different sample villages,the farmland abandonment is more prevalent in the villages in the outer suburbs,the abandonment behavior involves more farmers,and farmers tend to abandon small plots of farmland; the proportion of the abandoned farmland perceived by the farmers in the villages in the inner and outer suburbs( especially in the inner suburbs) is significantly lower than the actual proportion,and farmers' perception greatly deviates from the actual reality; some farmers have wrong perception of farmland abandonment behavior,and even if there are farmers with correct perception,they also abandon farmland.

Decision-Making and Management of Self-Care in Persons with Traumatic Spinal Cord Injuries: A Preliminary Study

Patients and physicians understand the importance of self-care following spinal cord injury (SCI), yet many individuals with SCI do not adhere to recommended self-care activities despite logistical supports. Neurobehavioral determinants of SCI self-care behavior, such as impulsivity, are not widely studied, yet understanding them could inform efforts to improve SCI self-care. We explored associations between impulsivity and self-care in an observational study of 35 US adults age 18 - 50 who had traumatic SCI with paraplegia at least six months before assessment. The primary outcome measure was self-reported self-care. In LASSO regression models that included all neurobehavioral measures and demographics as predictors of self-care, dispositional measures of greater impulsivity (negative urgency, lack of premeditation, lack of perseverance), and reduced mindfulness were associated with reduced self-care. Outcome (magnitude) sensitivity, a latent decision-making parameter derived from computationally modeling successive choices in a gambling task, was also associated with self-care behavior. These results are preliminary;more research is needed to demonstrate the utility of these findings in clinical settings. Information about associations between impulsivity and poor self-care in people with SCI could guide the development of interventions to improve SCI self-care and help patients with elevated risks related to self-care and secondary health conditions.

Research on Influence Factors of Pig Farmers' Ecological Farming Behavior: Based on the TPB and SEM

China's extensive development model of pig industry gives rise to serious resource and environment bottleneck restriction,it is urgent to transform the existing development model into ecological farming model. In this process,farmers' behavior will play a key role. On the basis of summarizing development connotation and characteristics of ecological agriculture,using survey data of 323 pig farmers in 6 provinces,based on the Theory of Planned Behavior( TPB) it introduced individual characteristics and external environment constraint variables,and made an empirical analysis on factors influencing intention and behavior of pig farmers' ecological farming using the Structural Equation Model( SEM). Results indicate:( i) ecological farming intention of pig farmers has the largest direct effect on their ecological farming behavior;( ii)ecological farming cognition of pig farmers has significant positive effect on their ecological farming behavior;( iii) external environment has the largest indirect effect on their ecological farming behavior,followed by the overall effect,and external environment has significant positive effect on ecological farming attitude and cognition of pig farmers;( iv) individual characteristics( educational level and income level) of pig farmers influence ecological farming behavior of pig farmers through their ecological farming attitude and intention,but the degree of influence is limited.

Regional Difference Analysis of Farmers' Land Use Behavior

Based on the survey data and statistical information on farmers,we conduct comparative analysis of land use behavior of farmers in the Jianghan Plain and the hilly areas of Xianning City in Hubei Province.We find that the utilization rate of agricultural land and level of agricultural labor output in the plain areas are higher than in the hilly areas;at the same time,the degree of mechanization of agricultural land utilization and farmers'land use scale are larger in the plain areas.But the crop type in the plain areas is single,and the decline rate of the growing area of food crops is higher in recent twenty years;meanwhile,the material input costs and opportunity cost of labor for the agricultural land utilization in the plain areas are greater than in the hilly areas.

Analysis on Farmers’ Straw Marketization Behavior and Its Influence Factors: A Case Study of Hubei Province

Crop straw has huge resource potential. It has an important significance for realizing waste recycling and improving eco-environment to prefect straw marketization system and sufficiently stimulate farmers’ straw marketization behavior. Based on 427 copies of investigation data on farmers,influence mechanism framework of farmers’ straw marketization behavior is constructed,and key factors of farmers’ straw marketization behavior are analyzed. Results show that farmers joining in straw marketization account for 42. 1%; in influence factors of farmers’ straw marketization behavior,cultivated land area,market price level,logistics satisfaction and air quality perception have significantly positive impacts on farmers’ straw marketization behavior,while education degree,agricultural income proportion and traffic convenience have significantly negative impacts on farmers’ straw marketization behavior. Therefore,it needs strengthening propaganda intensity,carrying out reasonable subsidies and support,encouraging and breeding new type of organization,and establishing and improving the price mechanism of straw marketization to perfect straw marketization construction.

Behavioral Decision-Making of Key Stakeholders in Public-Private Partnerships:A Hybrid Method and Benefit Distribution Study

Public-private partnerships(PPPs)have been used by governments around the world to procure and construct infrastructural amenities.It relies on private sector expertise and funding to achieve this lofty objective.However,given the uncertainties of project management,transparency,accountability,and expropriation,this phenomenon has gained tremendous attention in recent years due to the important role it plays in curbing infrastructural deficits globally.Interestingly,the reasonable benefit distribution scheme in a PPP project is related to the behavior decisionmaking of the government and social capital,aswell as the performance of the project.In this paper,the government and social capital which are the key stakeholders of PPP projects were selected as the research objects.Based on the fuzzy expected value model and game theory,a hybrid method was adopted in this research taking into account the different risk preferences of both public entities and private parties under the fuzzy demand environment.To alleviate the problem of insufficient utilization of social capital in a PPP project,this paper seeks to grasp the relationship that exists between the benefit distribution of stakeholders,their behavioral decision-making,and project performance,given that they impact the performance of both public entities and private parties,as well as assist in maximizing the overall utility of the project.Furthermore,four game models were constructed in this study,while the expected value and opportunity-constrained programming model for optimal decision-making were derived using alternate perspectives of both centralized decision-making and decentralized decision-making.Afterward,the optimal behavioral decision-making of public entities and private parties in four scenarios was discussed and thereafter compared,which led to an ensuing discussion on the benefit distribution system under centralized decision-making.Lastly,based on an example case,the influence of different confidence levels,price,and fuzzy uncertainties of PPP projects on the equilibrium strategy results of both parties were discussed,giving credence to the effectiveness of the hybrid method.The results indicate that adjusting different confidence levels yields different equilibriumpoints,and therefore signposts that social capital has a fair perception of opportunities,as well as identifies reciprocal preferences.Nevertheless,we find that an increase in the cost coefficient of the government and social capital does not inhibit the effort of both parties.Our results also indicate that a reasonable benefit distribution of PPP projects can assist them in realizing optimum Pareto improvements over time.The results provide us with very useful strategies and recommendations to improve the overall performance of PPP projects in China.

Unlocking the Network Traffic Password of the Sudden Popularity of Oriental Selection:Consumer Behavior Decision-Making Mechanism Based on Mental Accounting Theory

This paper explores the decision-making mechanism of the consuming behavior hidden behind the sudden popularity of the Oriental Selection Company in terms of the mental accounting theory.Firstly,according to the“Non-alternative”characteristics of mental accounting,this paper expounds how the strategy of the bilingual live-streaming of Oriental Selection promoters stimulates consumers’desire to buy the advertised products and services whilst using the utility theory of mental accounting to analyze how Oriental Selection promoters improve consumers’acquisition utility and total utility.Secondly,we sum up the successful experiences of Oriental Selection:The live-streaming industry should apply the theory of mental accounting in effectively overcoming the shortcomings of the live-streamed marketing by stimulating consumers’desire and influencing their decision-making behavior through the streaming of content that triggers them to make purchases.This is achievable by abandoning the traditional ways of loudly urging consumers to buy goods.Finally,this paper puts forward some suggestions on how to use the mental accounting theory in promoting sustainable consumption and points out the prospects for Oriental Selection.

Analysis of Influencing Factors Tourists1 Purchase Decision-making Behavior in Kunming

Based on the theory of consumer behavior,this paper analyzes the current situation of tourism shopping market in Kunming,and analyzes the decision-making behavior of tourists shopping in Kunming with the questionnaire survey,and clarifies the influencing factors of the decision-making behavior of visitors to Kunming.In the future,the influencing factors of Kunming tourists'shopping decision-making behavior are combined with the current situation of Kunming's tourism shopping market.The problems of cheating-induced shopping,the high price of shopping products,the low level of tourism shopping experience and the imperfect after-sales service are analyzed.Finally,the corresponding countermeasures and suggestions are proposed from four aspects:rectifying the tourism shopping market,establishing a sound price supervision mechanism,strengthening the tourism shopping experience,and improving after-sales service.

Behavior configuration of tea farmers’ participation in ecotourism environmental responsibility from the perspective of system theory

The coordination and optimization of eco-tourism development and world heritage protection are related to the sustainable development of the two,and the behavior of tea farmers is affected by the multiple subjects of rural production and living system,which has nonlinear and complex characteristics.In view of this,based on the theory of human-land system,this study is using system theory and fuzzy set qualitative comparative analysis(fsQCA)to explore the internal mechanism of tea farmers‘environmental responsibility behavior.The results show that:(1)single factor,infrastructure environment perception constitutes a necessary condition for environmental responsibility behavior,and there is equivalence between infrastructure environment perception,Cultural environment perception,external intervention perception and environmental supervision perception.(2)Infrastructure environment perception and cultural environment perception are important internal driving forces for high environmental responsibility behavior,while external intervention perception and environmental supervision perception constitute external traction.(3)Infrastructure environment perception and cultural environment perception exist in all configurations in a single or common form.This provides enlightenment for changing the governance logic of ecotourism and improving the governance performance of ecotourism.

The Comparative Role of Intervening Variables in Understanding Farmers＇ Adoption Behavior

The purpose of this study was to indentify the most important determinants associated with behavior change by comparing the influence of intervening variables and the characteristics of the farmer and the farm （independent variables） on the adoption behavior of farmers for recommended agronomic practices. A total of 107 farmers out of a population of 214 were randomly selected from two adjoining districts of South Africa and Lesotho. Chi-square and correlations and regression analyses were used to determine the relationship between the independent, dependent and intervening variables. The results show clear differences between the independent in regard to their influence on adoption behavior, but these influences also vary significantly between the practices. In general the influence of independent variable is limited, and together their total contribution in explaining the variance in adoption （R2） varied between about 20 to 40 percent whilst that of the intervening variables varied between 50 and over 70 percent, which clearly supports the research hypothesis that their prediction arid explanation value in terms of behavior is much bigger than that of independent, personal and environmental factors.

Study on Tourism Decision-making Pattern of European Tourists in China——With European Tourists in Xi’an City as a Study Case

With the inbound tourism market data supported by National Natural Science Foundation of China as the basis, this study through researching the tourism decision-making behaviors of inbound tourists, adopting questionnaire survey among European tourists in Xi'an City, analyzed their tourism decision behaviors and influencing factors, and aimed to propose pertinent suggestions for the expansion of European tourist market for Xi'an City.

Do large-scale farmers use more pesticides? Empirical evidence from rice farmers in five Chinese provinces

It is of great theoretical and practical significance to understand the rules of the differences in pesticide use behaviors between large-scale and small-scale farmers,so as to regulate the behavior of farmers differently and improve the quality and safety of rice.The overall pesticide use behavior of large-scale farmers was characterized by large doses and high application frequency,while that of small-scale farmers was characterized by small doses and low application frequency.The econometric test showed that(i)the proportion of staple food ration has a significant negative impact on the single dose exceeding the standard and pesticide application frequency of small-scale farmers,and the increase of the proportion of staple food ration will reduce the demand among small-scale farmers for pesticides;(ii)yield effect has a greater impact on the frequency of pesticide application by large-scale farmers,and the large yield effect will increase the frequency of pesticide application among large-scale farmers.Therefore,in pesticide use behaviors,large-scale farmers should reduce pesticide quantity and increase efficiency,while small-scale farmers improve the level of plant protection.

COLLISION AVOIDANCE DECISION-MAKING MODEL OF MULTI-AGENTS IN VIRTUAL DRIVING ENVIRONMENT WITH ANALYTIC HIERARCHY PROCESS

Collision avoidance decision-making models of multiple agents in virtual driving environment are studied. Based on the behavioral characteristics and hierarchical structure of the collision avoidance decision-making in real life driving, delphi approach and mathematical statistics method are introduced to construct pair-wise comparison judgment matrix of collision avoidance decision choices to each collision situation. Analytic hierarchy process （AHP） is adopted to establish the agents＇ collision avoidance decision-making model. To simulate drivers＇ characteristics, driver factors are added to categorize driving modes into impatient mode, normal mode, and the cautious mode. The results show that this model can simulate human＇s thinking process, and the agents in the virtual environment can deal with collision situations and make decisions to avoid collisions without intervention. The model can also reflect diversity and uncertainly of real life driving behaviors, and solves the multi-objective, multi-choice ranking priority problem in multi-vehicle collision scenarios. This collision avoidance model of multi-agents model is feasible and effective, and can provide richer and closer-to-life virtual scene for driving simulator, reflecting real-life traffic environment more truly, this model can also promote the practicality of driving simulator.

Analysis of Factors Influencing Farmers' Identification of Entrepreneurial Opportunity

Based on the survey data of entrepreneurship concerning farmers in China,this article uses the multivariate adjustment regression analysis method,to analyze the factors influencing farmers' identification of entrepreneurial opportunity and the mechanism. The results show that demographic characteristics are still an important factor influencing farmers' identification of entrepreneurial opportunity,but the extent of its influence is weaker than entrepreneurs' trait. The new trait theory is verified in farmers' entrepreneurship opportunity behavior; entrepreneurship environment is becoming an important factor influencing entrepreneurial opportunity identification,whose regulation effect on entrepreneurs' social network and previous experience is stronger than the regulation effect on entrepreneurs' psychological trait.

Neural mechanism of proposer's decision-making in the ultimatum and dictator games

Previous studies have demonstrated that reactions to unfair offers in the ultimatum game are correlated with negative emotion. However, little is known about the difference in neural activity between a proposer＇s decision-making in the ultimatum game compared with the dictator game. The present functional magnetic resonance imaging study revealed that proposing fair offers in the dictator game elicited greater activation in the right supramarginal gyrus, right medial frontal gyrus and left anterior cingulate cortex compared with proposing fair offers in the ultimatum game in 23 Chinese undergraduate and graduate students from Beijing Normal University in China. However, greater activation was found in the right superior temporal gyrus and left cingulate gyrus for the reverse contrast. ＂The results indicate that proposing fair offers in the dictator game is more strongly associated with cognitive control and conflicting information processing compared with proposing fair offers in the ultimatum game.

Farmer behavior and perceptions to alternative scenarios in a highly intensive agricultural region,south central China

Intensive agriculture has caused unintended environmental consequences, such as water quality degradation. It is necessary for policymakers to make proper planning of sustainable agricultural development. Using a Pressure-State-Response （PSR） framework, we conducted surveys focused on farmer behavior toward agriculture and environmental protection in 2009 and 2011. The surveys indicated that farmer behavior was complex and contradictory, and caused some environmental effects. Therefore, we used normative landscape scenario method to develop two scenarios. Both scenarios emphasized on stable economic growth along with water quality improvement and presented good effects. A feedback survey was organized in 2013 to interpret farmers＇ perceptions of the alternative scenarios. The results indicate Scenario I is likely to be accepted by farmers; however, the beautiful rural landscape in Scenario.II represents what farmers want, and Scenario I or II can be achieved by changing farm behavior in the future. By logistic regression model analysis, increasing agriculture benefits and new technology popularization were key factors affecting farmer behavior. Relevant policy implications on farmers were proposed. This paper showed how important to understand farmer behavior and perceptions to agricultural development, and a description of the alternative scenarios and policy implications are meaningful for policymakers to manage nature resources.

Human-Like Decision-Making of Autonomous Vehicles in Dynamic Traffic Scenarios

With the maturation of autonomous driving technology, the use of autonomous vehicles in a socially acceptable manner has become a growing demand of the public. Human-like autonomous driving is expected due to the impact of the differences between autonomous vehicles and human drivers on safety.Although human-like decision-making has become a research hotspot, a unified theory has not yet been formed, and there are significant differences in the implementation and performance of existing methods. This paper provides a comprehensive overview of human-like decision-making for autonomous vehicles. The following issues are discussed: 1) The intelligence level of most autonomous driving decision-making algorithms;2) The driving datasets and simulation platforms for testing and verifying human-like decision-making;3) The evaluation metrics of human-likeness;personalized driving;the application of decisionmaking in real traffic scenarios;and 4) The potential research direction of human-like driving. These research results are significant for creating interpretable human-like driving models and applying them in dynamic traffic scenarios. In the future, the combination of intuitive logical reasoning and hierarchical structure will be an important topic for further research. It is expected to meet the needs of human-like driving.

Analysis of Factors Influencing Farmer and Herdsman's Operating Behavior in Crop Production--A Case Study of the Typical Tibetan Counties(Cities)

We select 204 panel data samples from fixed observation spots in China's rural areas(Nagqu County,Duilongdeqing County and Xigaze City in Tibet),and conduct systematic analysis of factors influencing farmer and herdsman's operating behavior in crop production,using regression estimation method of the linear model,mixed OLS model and the random effects model.The research shows that "the number of migrant workers","the amount of household labor forces","original value of fixed assets for production purpose at the end of year","whether having agricultural machinery or not" and other household endowment factors,have a positive impact on total planting area of households,and theoretically,the endowment effect of internal factors predicted is valid;the product of "average food price" and "whether selling or not" has conspicuous impact,and the empirical results confirm that in external factors,the substitution effect of price is greater than the income effect.