Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boo...Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boost store traffic and sales. It’s also a way to engage with customers and influence their purchasing decisions. A fashion trend occurs when a particular item, silhouette, color, or other new look rises in popularity. It changes with the seasons, and the store serves as a hub for communicating these changes to potential customers. Because items must be sold within a certain time frame, several display tactics are used to best present the merchandise and communicate the current fashion trends to customers. Visual merchandising becomes a key aspect of difference from merchants in the same category as retail firms, particularly fashion brands, try to compete in an already saturated market. Effective branding is now a vital success component for all types of fashion firms. Fashion brands may use effective branding tactics to build equity, promote consumer brand loyalty, and increase profitability. Visual merchandising is critical for inferring various customers’ perspectives and adding value to businesses. Its major goal is no longer to make items appealing in order to sell them quickly;it is rather to stand out, develop the correct brand image, and give the greatest possible customer experience. Visual merchandising aspects, when employed correctly, can infiltrate the buyer’s brain and prompt them to generate a favorable opinion of the store, allowing it to leverage its brand image. In this context, this research review focuses and aims to study the link between visual merchandising and Apparel Fashion trends, to study the relationship between visual merchandising and fashion branding and to find out the research gaps and scope for future research directions in the area of visual merchandising applied in fashion apparel industry.展开更多
1. Background With the next century approaching, people are in a variable state of mind. They hope to break away from or surpass the old and indulge in a fantasy about the new. So, the turn of this century is a compli...1. Background With the next century approaching, people are in a variable state of mind. They hope to break away from or surpass the old and indulge in a fantasy about the new. So, the turn of this century is a complicated, and changeable one.展开更多
With "Lead Casual Fashion Trend to Promote Development Together" as the theme, the 9th China Casual Wear Expo (CHCW 2008) was grandly held at Zhongshan Expo Center
The mathematical description of clothes shape change is made by the example of a European female classical jacket. As objects of research graphic representations of female classical jackets have been taken from women&...The mathematical description of clothes shape change is made by the example of a European female classical jacket. As objects of research graphic representations of female classical jackets have been taken from women's fashion magazines of the middle XX-the beginnings of XXI centuries published in France, Germany, Russia, Poland,Italy, U.S.A. For visual identification of female jacket models of the different time we product the nomenclature of the quantitative parameters of the internal form with use of the chosen more important information points is developed,Revealing of objectively existing laws of jacket form constructions is carried out with use of correlative and regressive analyses. The system of a few linear equations for the description, constructions and comparisons of jacket form characteristics of the researched periods are received. Graphic forms of representation of possible zones for information points moving are offered. Using quantitative information about this parameters changed in the period with 1955 on 2002 received by means of our special instrument we proved the constant cyclic character of change them. Knowledge the common rules of change of the chosen form parameters allow us distributing the established lows to 10th of XXI century as a possible perspective direction in fashion trends for designers and sewing industry. Due to establishing rules that took place in forming European female jacket during latest 50 years almost we offered the instrument for predicting the main possible changes in composite-structural construction until lOth of XXI century。展开更多
Twice each year Chinese designers reveal the latest fashion trends. Working together with mills and garment enterprises, riley turn the study and prediction of prevailing styles into the driving force for the fashion ...Twice each year Chinese designers reveal the latest fashion trends. Working together with mills and garment enterprises, riley turn the study and prediction of prevailing styles into the driving force for the fashion industry’s development. Different clothing manufacturers may understand and make use of such trend analysis according to the specific kinds of garments they produce, one of the important elements in today’s garment production.展开更多
Fashion color forecasting is one of the most important factors for fashion marketing and manufacturing. Several models have been applied by previous researchers to conduct fashion color forecasting. However, few convi...Fashion color forecasting is one of the most important factors for fashion marketing and manufacturing. Several models have been applied by previous researchers to conduct fashion color forecasting. However, few convincing forecasting systems have been established. A prediction model for fashion color forecasting was established by applying an improved back propagation neural network (BPNN) model in this paper. Successive six-year fashion color palettes, released by INTERCOLOR, were used as learning information for the neural network to develop a reliable prediction model. Colors in the palettes were quantified by PANTONE color system. Additionally, performance of the established model was compared with other GM(1, 1) models. Results show that the improved BPNN model is suitable to predict future fashion color trend.展开更多
文摘Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boost store traffic and sales. It’s also a way to engage with customers and influence their purchasing decisions. A fashion trend occurs when a particular item, silhouette, color, or other new look rises in popularity. It changes with the seasons, and the store serves as a hub for communicating these changes to potential customers. Because items must be sold within a certain time frame, several display tactics are used to best present the merchandise and communicate the current fashion trends to customers. Visual merchandising becomes a key aspect of difference from merchants in the same category as retail firms, particularly fashion brands, try to compete in an already saturated market. Effective branding is now a vital success component for all types of fashion firms. Fashion brands may use effective branding tactics to build equity, promote consumer brand loyalty, and increase profitability. Visual merchandising is critical for inferring various customers’ perspectives and adding value to businesses. Its major goal is no longer to make items appealing in order to sell them quickly;it is rather to stand out, develop the correct brand image, and give the greatest possible customer experience. Visual merchandising aspects, when employed correctly, can infiltrate the buyer’s brain and prompt them to generate a favorable opinion of the store, allowing it to leverage its brand image. In this context, this research review focuses and aims to study the link between visual merchandising and Apparel Fashion trends, to study the relationship between visual merchandising and fashion branding and to find out the research gaps and scope for future research directions in the area of visual merchandising applied in fashion apparel industry.
文摘1. Background With the next century approaching, people are in a variable state of mind. They hope to break away from or surpass the old and indulge in a fantasy about the new. So, the turn of this century is a complicated, and changeable one.
文摘With "Lead Casual Fashion Trend to Promote Development Together" as the theme, the 9th China Casual Wear Expo (CHCW 2008) was grandly held at Zhongshan Expo Center
文摘The mathematical description of clothes shape change is made by the example of a European female classical jacket. As objects of research graphic representations of female classical jackets have been taken from women's fashion magazines of the middle XX-the beginnings of XXI centuries published in France, Germany, Russia, Poland,Italy, U.S.A. For visual identification of female jacket models of the different time we product the nomenclature of the quantitative parameters of the internal form with use of the chosen more important information points is developed,Revealing of objectively existing laws of jacket form constructions is carried out with use of correlative and regressive analyses. The system of a few linear equations for the description, constructions and comparisons of jacket form characteristics of the researched periods are received. Graphic forms of representation of possible zones for information points moving are offered. Using quantitative information about this parameters changed in the period with 1955 on 2002 received by means of our special instrument we proved the constant cyclic character of change them. Knowledge the common rules of change of the chosen form parameters allow us distributing the established lows to 10th of XXI century as a possible perspective direction in fashion trends for designers and sewing industry. Due to establishing rules that took place in forming European female jacket during latest 50 years almost we offered the instrument for predicting the main possible changes in composite-structural construction until lOth of XXI century。
文摘Twice each year Chinese designers reveal the latest fashion trends. Working together with mills and garment enterprises, riley turn the study and prediction of prevailing styles into the driving force for the fashion industry’s development. Different clothing manufacturers may understand and make use of such trend analysis according to the specific kinds of garments they produce, one of the important elements in today’s garment production.
文摘Fashion color forecasting is one of the most important factors for fashion marketing and manufacturing. Several models have been applied by previous researchers to conduct fashion color forecasting. However, few convincing forecasting systems have been established. A prediction model for fashion color forecasting was established by applying an improved back propagation neural network (BPNN) model in this paper. Successive six-year fashion color palettes, released by INTERCOLOR, were used as learning information for the neural network to develop a reliable prediction model. Colors in the palettes were quantified by PANTONE color system. Additionally, performance of the established model was compared with other GM(1, 1) models. Results show that the improved BPNN model is suitable to predict future fashion color trend.
