Fashion meets innovation and tradition at FaW TOKYO 2024

Tokyo,Japan–FaW TOKYO(FASHION WORLD TOKYO),the renowned international fashion trade show,is gearing up for its spring edition,promising an exciting showcase of global fashion trends,technology innovations,and traditional craftsmanship.From April 17-19,Tokyo Big Sight in Japan gathers a diverse array of international exhibitors and highlighting the best of Japanese fashion excellence.

Leggings: The new fashion staple

Leggings have been a staple in the fashion industry for decades,consistently remaining one of the most popular and versatile items of clothing.They have achieved viral status and continue to be a highly sought-after fashion item,transcending age and cultural barriers.The body-hugging style of leggings has remained in vogue,attracting young people of all ages and backgrounds.With their enduring popularity,it’s likely that leggings will remain a fashion staple for years to come.

Sports inspired clothing market:The influence of sports on fashion forward looks

The Sports-Inspired Clothing market represents a dynamic segment within the fashion industry,offering apparel and accessories influenced by the aesthetics,functionality,and culture of sports and athleticism.Sports-inspired clothing blends performance features with fashion-forward designs,catering to consumers seeking comfortable,stylish,and versatile attire suitable for both active pursuits and everyday wear.With the increasing popularity of athleisure and the intersection of sports and fashion,the Sports-Inspired Clothing market experiences continuous growth and innovation to meet the diverse needs and preferences of consumers worldwide.The global sports inspired clothing market is forecast to expand at a CAGR of 5.3%and thereby increase from a value of US$315.03 Bn in 2023,to US$452.2 Bn by the end of 2030 as per report published by Persistence Market Research.

A Comparative Study of 3D Virtual Pattern and Traditional Pattern Making

Pattern making plays a key role in the aspect of fashion design and garment production, as it serves as the transformative process that turns a simple drawing into a consistent accumulation of garments. The process of creating conventional or manual patterns requires a significant amount of time and a specialized skill set in various areas such as grading, marker planning, and fabric utilization. This study examines the potential of 3D technology and virtual fashion designing software in optimizing the efficiency and cost-effectiveness of pattern production processes. The proposed methodology is characterized by a higher level of comprehensiveness and reliability, resulting in time efficiency and providing a diverse range of design options. The user is not expected to possess comprehensive knowledge of traditional pattern creation procedures prior to engaging in the task. The software offers a range of capabilities including draping, 3D-to-2D and 2D-to-3D unfolding, fabric drivability analysis, ease allowance calculation, add-fullness manipulation, style development, grading, and virtual garment try-on. The strategy will cause a shift in the viewpoints and methodologies of business professionals when it comes to the use of 3D fashion design software. Upon recognizing the potential time, financial, and resource-saving benefits associated with the integration of 3D technology into their design development process, individuals will be motivated to select for its utilization over conventional pattern making methods. Individuals will possess the capacity to transfer their cognitive processes and engage in introspection regarding their professional endeavors and current activities through the utilization of 3D virtual pattern-making and fashion design technologies. To enhance the efficacy and ecological sustainability of designs, designers have the potential to integrate 3D technology with virtual fashion software, thereby compliant advantages for both commercial enterprises and the environment.

Marketing Model Analysis of Fashion Communication Based on the Visual Analysis of Neutrosophic Systems

In order to Improvement the Neutrosophic sets as effective tools to deal with uncertain and inconsistent information.The research takes method-ology of combined single-valued neutrosophic rough set and multi-scale deci-sion systems.This paper proposes the optimal scale selection and reduction algorithms based on multi-scale single-valued neutrosophic dominance rough set model.User requirements were analyzed using KJ method to construct a hierarchical model.According to the statistics of representative studies from China and the West,we found that,on the one hand,classical theory has been expanded and supplemented in fashion culture communication and market-ing.The topics are more micro-diverse,and the research methods are inspired by other disciplines;on the other hand,Chinese practice and Chinese cultural perspective need to fill the gap.The fashion content in the new fashion,however,needs to broaden its boundaries,and in addition to integrating with cultural theory and sociology,it needs to be integrated with fashion products,including product design,visual communication,image design and so on.Aesthetic communication needs to be taken into account as an important connotation,with visual communication and the communication of images as important research elements.On the whole,this research abroad inspires the development of domestic fashion culture communication and marketing research.

Fashion Feast Shows China’s Aesthetics

On the evening of September 16th,the China Fashion Week Closing Ceremony and 2023 China Fashion Award Ceremony were in full swing,which acted as a successful conclusion for China Fashion Week.This season,China Fashion Week took“Splendid Glow”as the theme,focusing on China’s aesthetics,intangible innovation,trends,green sustainability,fashion meta-universe,cross-border commerce and trade,intellectual property rights and other hot spots.More than 130 fashion shows,trade exhibitions,fashion forums and other activities have highly integrated the fashion potential of multiple business tracks,multi-brand styles and multi-dimensional design circles,reflecting the confident recovery of local design power and fashion consumption power.

A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding

Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boost store traffic and sales. It’s also a way to engage with customers and influence their purchasing decisions. A fashion trend occurs when a particular item, silhouette, color, or other new look rises in popularity. It changes with the seasons, and the store serves as a hub for communicating these changes to potential customers. Because items must be sold within a certain time frame, several display tactics are used to best present the merchandise and communicate the current fashion trends to customers. Visual merchandising becomes a key aspect of difference from merchants in the same category as retail firms, particularly fashion brands, try to compete in an already saturated market. Effective branding is now a vital success component for all types of fashion firms. Fashion brands may use effective branding tactics to build equity, promote consumer brand loyalty, and increase profitability. Visual merchandising is critical for inferring various customers’ perspectives and adding value to businesses. Its major goal is no longer to make items appealing in order to sell them quickly;it is rather to stand out, develop the correct brand image, and give the greatest possible customer experience. Visual merchandising aspects, when employed correctly, can infiltrate the buyer’s brain and prompt them to generate a favorable opinion of the store, allowing it to leverage its brand image. In this context, this research review focuses and aims to study the link between visual merchandising and Apparel Fashion trends, to study the relationship between visual merchandising and fashion branding and to find out the research gaps and scope for future research directions in the area of visual merchandising applied in fashion apparel industry.

Micro Seasonal Fashion Impact in RMG Industry of Bangladesh

The Ready-Made Garments (RMG) industry is a major contributor to the economy of Bangladesh, accounting for over 80% of the country’s total exports. In recent years, the industry has faced challenges due to changing global fashion trends and increasing competition from other manufacturing countries. One of the latest trends in the fashion industry is micro seasonal fashion, which has significant impacts on the RMG industry of Bangladesh. The purpose of this study is to examine the impact of micro seasonal fashion on the RMG industry of Bangladesh. It will examine the changes in buyer and consumer behavior and demand patterns, the implications for manufacturers and suppliers, and the strategies adopted by industry players to adapt to this trend. The emergence of micro seasonal fashion has disorderly the traditional seasonal cycle of the fashion industry. Consumers are no longer satisfied with the two-season model of spring/summer and fall/winter, but instead demand new styles and trends every few weeks. This trend has created opportunities for the RMG industry of Bangladesh to cater to the fast-changing demands of consumers. Micro Seasonal Fashion also poses significant challenges for the industry. Manufacturers and suppliers must be able to produce and deliver garments quickly and efficiently, while ensuring high quality and sustainability standards. This requires investments in technology, supply chain management, and training of workers. To address these challenges, industry players in Bangladesh have adopted several strategies, such as diversifying product offerings, investing in technology and innovation, and enhancing sustainability practices. These strategies have helped the industry to remain competitive and meet the demands of fast-changing consumer preferences. The industry must be able to adapt quickly to the changing demands of consumers and invest in technology and sustainability practices to remain competitive. With the right strategies and investments, the RMG industry of Bangladesh can control the opportunities presented by micro seasonal fashion and continue to be a major player in the global fashion industry.

Impacts of Transparency and Traceability on Fashion Supply Chain System

The level of fashion consumer awareness and communication regarding sustainable consumption is rising. Organizations are working to provide clarity and guidance on fashion consumption. Brands are experimenting with new materials and supply chain strategies, and suppliers are improving the manufacturing processes and quality of products. However, given the size and complexity of the industrial process, these efforts are not adequate in ensuring a sustainable fashion supply chain. Transparency and traceability in the fashion supply chain are needed to improve the fashion industry by supporting sustainable and ethical practices in the apparel supply chain. Key gaps include a lack of comprehensive and transparent information about how, where, and by whom materials are sourced, processed, and assembled;a lack of transparency in the supply chain practices and procedures affects the environment, working conditions, and human health. The industry has to build the capacity to manage its supply chain, more effectively and responsibly, by improving transparency and traceability as the top goals. So, in this context, the main purpose of this research paper is to study the impacts of transparency and traceability on the dimensions of sustainability in fashion supply chain. The researchers have applied descriptive research methods in which secondary data are collected and analyzed through a literature review of peer-reviewed research papers and the primary data are collected through the survey method by distributing a semi structured questionnaire. The data collected are analyzed using statistical tools and techniques. Finally, the results are discussed and presented.

Courtside to Catwalk--Surging demand for sports fashion in China captures consumer interest

A mid the ever-changing tides of fashion,Arc’teryx,a high-performance outdoor equipment brand known for leading innovations in outdoor apparel tech and once beloved by middleaged outdoor enthusiasts,has now secured a place as social currency for Chinese trendsetters.Salomon,once associated with the“ugly shoe”aesthetic exclusive to mountaineers,has become a coveted fashion essential,commanding premium prices driven by fervent demand.In addition,as the Lululemon brand evolves from its body-conscious fit origins for yoga enthusiasts to a versatile wardrobe staple for commuters.

Magazine Review

1Art Market Issue 5,2023 Interpreting the Guqin Cultural Code This year marks the 20th anniversary of the inclusion of the Chinese Guqin art in the Masterpieces of the Oral and Intangible Heritage of Humanity. At present, with the rise of "guochao" (the rising cultural tide in China) in Chinese society, learning Guqin has become a fashion.

The Use and Handling of Management Fashions

Some management concepts come and go,some become classics.Management Fashion Theory provides insights of how management fashions can be distinguished and recognized.This article illustrates the characteristic features of the theory using the example of the concept of“New Work”.

On Fashion’s Political Engagement in Modern Society

In class society,fashion is identified as a sign of class position and social status,while in modern democratic society fashion’s political connotation and significance have greatly changed and is mainly displayed from the following three aspects:1)as a way of social protest from vulnerable social groups by being symbol of being an independent and free subject.However,the resistance or protest represented by fashion is no more than something ritual.2)as a way of identity and subjectivity construction,both individual and national;3)as embodiment of fashion leadership and a way of incorporation.Generally to say,fashion has played an important role in every aspect above.However,there is still a tension between them and we must manage carefully to keep a balance.

Dress Design in My Opinion——Art and Dress

"Design is defined as to plan,conceive,and set up a program,also including to conceive,drawing and modeling."The process of dress design is"to conceive and make up the effective drawings and plane graph based on the demands of the desig nees,then to produce according to the design drawings,so as to complete the whole process of design'.Of course,the dress de sign is actually related with design.However,in the field of dress design,the most important factor that affects design is"art".From the history of dress,it's easy to find the trace of trend of art.

关于黄牛拉伸变色革工艺研究

关于黄牛拉伸变色革工艺研究张翰，高孝忠，任宗祺，杨双（中国人民解放军３５１３工厂）黄牛拉伸变色革（ＰＵＬＬ－ＵＰ革）是一种经拉伸后产生变色效应的皮革产品，是近几年才在国际市场上出现的时尚产品，具有革身丰满，柔软，有弹性，粒面平展细致，色泽浑厚柔和，光...

Fashion Color Forecasting by Applying an Improved Back Propagation Neural Network

Fashion color forecasting is one of the most important factors for fashion marketing and manufacturing. Several models have been applied by previous researchers to conduct fashion color forecasting. However, few convincing forecasting systems have been established. A prediction model for fashion color forecasting was established by applying an improved back propagation neural network (BPNN) model in this paper. Successive six-year fashion color palettes, released by INTERCOLOR, were used as learning information for the neural network to develop a reliable prediction model. Colors in the palettes were quantified by PANTONE color system. Additionally, performance of the established model was compared with other GM(1, 1) models. Results show that the improved BPNN model is suitable to predict future fashion color trend.

浅析街舞的时尚性

"时尚"一词可以说是舶来品,它是对英文"fashion"的译读,以前常指在特定时间内受到人们推崇而流行的衣着方式。如今已从原来有些贬义色彩的被追赶的"时髦",摇身一变成为当前生活中一种最火爆最炫目的文化现象。

Is the Internet an Effective Marketing Tool to "Generation X" on Fashion?

Generation X (Xers) is a group of people born between 1961-1981. They grew up in an era of technology, in which they have more chances to access the internet for information than the previous generation (Baby boomers). In this study, the reasons of setting up a fashion web site and its barriers are investigated. Besides, the behavior and attitude of Xers on the internet fashion marketing and the impact of fashion web site (FWS) on Xers was examined. As the internet fashion marketing in Hong Kong is not a full fiedged marketing tool to Xers in the mean time, recommendations about how to design an attractive FWS to Xers have been given.

Synthesis of Poly(p-phenyleneethynylene)s with Crosslinkable End or Side Groups and Its Solid State Structure and Optical Properties Before and after Crosslinking

Two crosslinkable poly（p-phenyleneethynylene）s（PPEs）： poly[2,5-di（2＇-ethyl-hexyloxy）-1,4-phenylenecthynylene] with end-capped vinyl（PPE1） and poly[2,5-di（allyloxy）-1,4-phenyleneethynylene-2,5-di（2＇-ethyl-hexyloxy）-1,4-phenyleneethynylene]（PPE2） were synthesized. Via the thermal addition reactions of vinyl end groups of PPE1 and allyloxy side groups of PPE2, crosslinked polymers C-PPE1 and C-PPE2 were obtained, respectively. The two polymers were characterized by wide-angle X-ray diffraction（WXRD）, ultraviolet-visible（UV-Vis） absorption, and photoluminescence（PL）. The results indicate that in the solid state, the polymer chains of PPE1 were packed with a low degree of crystallinity because of the sterically hindered（2＇-ethyl-hexyl）oxy branched side chains, but, because of the introduction of allyloxy side chains, the polymer chains of PPE2 were packed in an order fashion with a high degree of crystallinity. Because of the high crosslinking density in C-PPE2, the formation of aggregates and excimer was hampered by the formed crosslinking network more effectively in C-PPE2 film than in C-PPE1 film.