Packaging plays an essential role in cosmetics market and a successful cosmetics packaging can be a game changer in drawing in consumers.This study conducts a social semiotic analysis of four female cosmetics products...Packaging plays an essential role in cosmetics market and a successful cosmetics packaging can be a game changer in drawing in consumers.This study conducts a social semiotic analysis of four female cosmetics products packaging from two drugstore brands-Soap & Glory, Rimmel and two high-end brands-Tom Ford and Christian Louboutin in order to find the differences and similarities in terms of the usage of semiotics modes in drugstore and high-end cosmetics products packaging respectively. The finding reveals that in order to compensate for lack of popularity and for marketing purpose, those general products have more frequent usage in terms of color, image, text and typography while high-end products would have less frequent usages.展开更多
With advances in the standards of living and public perceptions,female genital cosmetic surgery is becoming a new hot topic in the field of plastic surgery,gaining considerable interest recently among beauty seekers a...With advances in the standards of living and public perceptions,female genital cosmetic surgery is becoming a new hot topic in the field of plastic surgery,gaining considerable interest recently among beauty seekers and professionals alike.However,the needs of beauty pursuers seem to be exuberant but vague;on the other hand,practitioners who have received strict professional training are still desperately needed.Additionally,interestdriven marketing and promotion render the field prone to chaos,resulting in widespread attention and concerns regarding the scientificity,safety,effectiveness,and necessity of the performance of multiple treatment procedures.Extensive survey of the relevant literature was performed,and several beauty seekers as well as surgeons with working experience of pertinent techniques were consulted,in order to examine the current status and future developments of this field.展开更多
文摘Packaging plays an essential role in cosmetics market and a successful cosmetics packaging can be a game changer in drawing in consumers.This study conducts a social semiotic analysis of four female cosmetics products packaging from two drugstore brands-Soap & Glory, Rimmel and two high-end brands-Tom Ford and Christian Louboutin in order to find the differences and similarities in terms of the usage of semiotics modes in drugstore and high-end cosmetics products packaging respectively. The finding reveals that in order to compensate for lack of popularity and for marketing purpose, those general products have more frequent usage in terms of color, image, text and typography while high-end products would have less frequent usages.
文摘With advances in the standards of living and public perceptions,female genital cosmetic surgery is becoming a new hot topic in the field of plastic surgery,gaining considerable interest recently among beauty seekers and professionals alike.However,the needs of beauty pursuers seem to be exuberant but vague;on the other hand,practitioners who have received strict professional training are still desperately needed.Additionally,interestdriven marketing and promotion render the field prone to chaos,resulting in widespread attention and concerns regarding the scientificity,safety,effectiveness,and necessity of the performance of multiple treatment procedures.Extensive survey of the relevant literature was performed,and several beauty seekers as well as surgeons with working experience of pertinent techniques were consulted,in order to examine the current status and future developments of this field.
