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Live-streaming selling strategies for competitive firms
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作者 Quan Du Zhixin Chen +1 位作者 Jie Wu Xiang Ji 《中国科学技术大学学报》 CAS CSCD 北大核心 2024年第5期22-35,I0006,I0007,共16页
The booming live-streaming commerce has significantly changed the traditional e-commerce model,thus attracting much attention from both industry and academia.In recent years,an increasing number of scholars have appli... The booming live-streaming commerce has significantly changed the traditional e-commerce model,thus attracting much attention from both industry and academia.In recent years,an increasing number of scholars have applied analytical models to explore live-streaming strategies for firms in different scenarios.However,the previous literature mainly considers monopolists,while in the real world,competition is not rare.To fill this gap between the literature and practical observations,this paper applies a game theoretical model to study live-streaming adoption and pricing strategy for firms under competitive environments.The results show that,for competitive firms,the equilibrium strategy depends on the relation between the commission rate and the intensity of the market expansion effect.Additionally,compared to the case in which no firm adopts live-streaming,competitive firms do not always benefit from the adoption of live-streaming selling.The paper also shows that competition plays a negative role in inducing a firm to adopt live-streaming. 展开更多
关键词 live-streaming commerce live-streaming strategy game COMPETITION
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Enhancement of Competitiveness of Border Trade Entrepreneurs: Case Study of Su-Ngai Kolok Checkpoint, Narathiwat Province
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作者 Sumalee Grodgangunt Roihan Saaree +2 位作者 Chonlakan Satabodee Rungsiri Padungrat Mathurose Tongintharach 《Management Studies》 2024年第4期225-244,共20页
This research aimed to analyze the enhancement of competitiveness among fruit and vegetable export entrepreneurs,with the case study of the Su-ngai Kolok checkpoint in Narathiwat Province.This research focused on thre... This research aimed to analyze the enhancement of competitiveness among fruit and vegetable export entrepreneurs,with the case study of the Su-ngai Kolok checkpoint in Narathiwat Province.This research focused on three objectives:(1)examining how competitiveness is enhanced through government support and the development of border trade zones,(2)studying the supply chain dynamics,including strategic factors and opportunities in agricultural product management,and(3)developing a model for border trade to strengthen exporters’capabilities.The research employed qualitative methods,with data collected from 25 informants through interviews and employed descriptive methods.The research results revealed that:(1)government agencies play a crucial role in improving competitiveness by developing border economic zones and trade policies;additionally,(2)the research highlighted the importance of strategic partnerships,network building,and efficient logistics along the value chain;(3)the proposed Border Trade Model includes elements for instance government policy,partnerships,entrepreneurial potential,and transportation channels,aiming to enhance the overall efficiency and effectiveness of vegetable and fruit exporters in the region. 展开更多
关键词 ENHANCEMENT competitiveness border trade entrepreneurs
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Impact of coupling coordination development of port and city environments on urban economic competitiveness:Evidence from the coastal port cities in eastern China
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作者 LI Zhen-qiang YI Ying +2 位作者 LI Jia-li YOU Xiao-yue ZHOU Qiu-yang 《Ecological Economy》 2024年第1期53-71,共19页
Promoting the coupling coordination development of port and its hinterland city environments is an important way to improve urban economic competitiveness.Based on relevant data of 13 coastal port cities in eastern Ch... Promoting the coupling coordination development of port and its hinterland city environments is an important way to improve urban economic competitiveness.Based on relevant data of 13 coastal port cities in eastern China from 2000 to 2018,this study explores the coupling coordination development of port and city environments and its impact on urban economic competitiveness by constructing the coupling coordination degree model and the panel threshold model.The research results show that:(1)In terms of the coupling coordination development of port and city environments,most coastal ports and their hinterland cities are in a state of moderate or serious disorder.Overall,the degree of coupling coordination of port and city environments needs to be further improved;(2)The coupling coordination degree of port and city environments has a significant impact on urban economic competitiveness,and this effect gradually increases with the development of the ports and the urban economy.Among the variables that impact the urban economic competitiveness,fixed assets investment and foreign trade are significant factors that can enhance urban economic competitiveness.(3)At present,there is a“U-shaped”relationship between the coupling coordination degree of port-city environments and the urban economic competitiveness.This relationship lies on the right side of the inflection point of the“U-shaped”curve.Therefore,following the concept of assigning priority to ecological development,expanding fixed assets investment and actively developing foreign trade can further enhance the urban economic competitiveness. 展开更多
关键词 coastal ports city environments coupling coordination degree urban economic competitiveness threshold effect
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Competitiveness of alga Microcystis aeruginosa co-cultivated with cyanobacterium Raphidiopsis raciborskii confirms its dominating position 被引量:2
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作者 Zengling MA Xiaoqiao ZHANG +7 位作者 Renhui LI Min WANG Wenli QIN He ZHANG Gang LI Henguo YU Chuanjun DAI Min ZHAO 《Journal of Oceanology and Limnology》 SCIE CAS CSCD 2022年第5期1804-1818,共15页
Microcystis aeruginosa has always been regarded as the main culprit of cyanobacterial blooms in freshwater.However,in recent years,Raphidiopsis raciborskii has gradually replaced M.aeruginosa as the culprit of cyanoba... Microcystis aeruginosa has always been regarded as the main culprit of cyanobacterial blooms in freshwater.However,in recent years,Raphidiopsis raciborskii has gradually replaced M.aeruginosa as the culprit of cyanobacterial blooms in some tropical and subtropical shallow lakes.To reveal which one plays a more dominant role,interactions between cylindrospermospin(CYN)-producing R.raciborskii and microcystins(MCs)-producing or non-MCs-producing M.aeruginosa strains were studied using bialgal cultures at different initial ratios of biomasses of the two species at 25℃.During the co-cultivation,the M.aeruginosa strains inhibited the growth and heterocyst formation of R.raciborskii filaments,and thus occupied a dominant position during the co-cultivation regardless of the initial biomass ratios in the cultures.In addition,the MCs-producing M aeruginosa strain contributed to a higher portion of the total biomass and exerted a stronger inhibitory effect on R.raciborskii compared with the non-MCs-producing strain.However,the growth of both MCs-producing and non-MCs-producing M.aeruginosa strains was stimulated by R.raciborskii in the co-cultures compared with M.aeruginosa monoculture,indicating that M.aeruginosa could outcompete R.raciborskii if given enough time,enabling it to develop into the dominant species even in very low initial concentration.To our best knowledge,this is the first report on the loss of heterocyst formation by a species of cyanobacteria that resulted from interactions between two different species of cyanobacteria.These findings indicate that it is difficult for R.raciborskii to replace the dominant position of M.aeruginosa under the experimental environmental condition,and the allelopathic effects of M.aeruginosa on R.raciborskii could significantly contribute to the success of M.aeruginosa. 展开更多
关键词 competition growth HETEROCYST Microcystis aeruginosa morphology Raphidiopsis raciborskii
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Forge ahead and improve the core competitiveness of Animal Models and Experimental Medicine(AMEM)
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作者 Jian-Dong Jiang 《Animal Models and Experimental Medicine》 CAS CSCD 2023年第1期2-2,共1页
After 5 years of accumulation, Animal Models and Experimental Medicine(AMEM) has received 396 manuscripts from 46 countries and regions, including Chinese mainland, Iran, the United States, India, Israel, Nigeria, Bra... After 5 years of accumulation, Animal Models and Experimental Medicine(AMEM) has received 396 manuscripts from 46 countries and regions, including Chinese mainland, Iran, the United States, India, Israel, Nigeria, Brazil, Bangladesh, Sri Lanka, the Netherlands, Denmark, Australia, Japan, and Spain. It has become an important international exchange and display platform for innovative research results in the field of laboratory animal science and basic medicine. 展开更多
关键词 competitiveness MAINLAND Israel
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Effect of Bt traits on transgenic rice's growth and weed competitiveness
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作者 WANG Kang-xu ZHANG Ke-rou +1 位作者 CAO Cou-gui JIANG Yang 《Journal of Integrative Agriculture》 SCIE CAS CSCD 2023年第8期2346-2358,共13页
Transgene escape could lead to genetically modified rice establishing wild populations in the natural environment and competing for survival space with weeds.However,whether the expression of the Bacillus thuringiensi... Transgene escape could lead to genetically modified rice establishing wild populations in the natural environment and competing for survival space with weeds.However,whether the expression of the Bacillus thuringiensis(Bt)gene in rice will alter the relationship between transgene plants and weeds and induce undesirable environmental consequences are poorly understood.Thus,field experiments were conducted to investigate the weed competitiveness and assess the ecological risk of transgenic Bt rice under herbicide-free and lepidopterous pest-controlled environments.Results showed that weed–rice competition in the direct-sowing(DS)field was earlier and more severe than that in the transplanting(TP)field,which resulted in a significant decrease in biomass and yield in DS.However,conventional Bt and non-Bt rice yield was not significantly different.The weed number,weed coverage ratio,and weed diversity of conventional Bt rice were significantly higher than those of non-Bt rice at the early growth and mature stages,especially in DS plots,suggesting that Bt traits did not increase the weed competitiveness of transgenic rice and had no negative effect on weed diversity.Grain yield and weed number varied between different hybrid rice lines,but those differences were insignificant between Bt and non-Bt rice.The number of insects increased with the increase of weeds in hybrid rice plots,whereas the insect number and diversity did not display a significant difference between Bt and non-Bt rice.Therefore,the ecological risk of transgenic Bt rice is comparable to non-Bt rice. 展开更多
关键词 BIOSAFETY field evaluation genetically modified crops Oryza sativa weed competitiveness
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Core Competitiveness Construction of Clothing Brands in Low-Carbon Economy
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作者 金玲 刘晓刚 《Journal of Donghua University(English Edition)》 CAS 2023年第3期319-325,共7页
The climate issue has become an environmental concern for all sectors of the world and the low-carbon economy has thus become a new economic development model to combat climate change.With the development of low-carbo... The climate issue has become an environmental concern for all sectors of the world and the low-carbon economy has thus become a new economic development model to combat climate change.With the development of low-carbon economy era,the textile and clothing industry plays an important role in stabilizing the development of low-carbon economy and society,and China has put forward the development requirements of low-carbon transformation for the textile and clothing industry,and also it has an important strategic value to promote the high-quality development of low-carbon economy and society,and the construction of brands’ core competitiveness is an inevitable choice for clothing brands in the face of the new form of international competition.As a result,the evaluation indicator of clothing brands’ core competitiveness in the low-carbon economy is used to measure the core competitiveness of clothing brands.Based on the corresponding verification results obtained by analytic hierarchy process(AHP) analysis,it can guide the low-carbon development of the clothing industry,thus proposing a more reasonable way to build the core competitiveness of clothing brands.It can promote the low-carbon transformation and upgrading of the clothing industry,effectively increase the market share of clothing brands,and promote the high-quality development of clothing brands. 展开更多
关键词 low-carbon clothing brand competitiveness CONSTRUCTION
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Comparative Analysis of Rice Export Competitiveness in Heilongjiang Province of China Based on Index Method
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作者 Min LU Yafei GUO 《Asian Agricultural Research》 2023年第6期14-20,共7页
Based on the analysis of rice planting and export development in Heilongjiang Province in 2013-2021,this paper comprehensively used three export competitiveness analysis methods,namely,trade competitiveness index,reve... Based on the analysis of rice planting and export development in Heilongjiang Province in 2013-2021,this paper comprehensively used three export competitiveness analysis methods,namely,trade competitiveness index,revealed comparative advantage(RCA)analysis and international market share analysis,to compare the four major rice exporters in the world and the three major rice export provinces and cities in China.Besides,it evaluated the rice export competitiveness of Heilongjiang Province from multiple perspectives.It analyzed the reasons for low competitiveness in terms of export product structure,export market structure,production and processing technology,and brand building.Finally,it is recommended to clarify the positioning of rice export quality and take more measures to ensure product quality;improve the level of industrialization of rice production and processing,and extend the rice industry chain;develop diversified rice export markets and improve export flexibility;adhere to the principle of"opening the door and going out",expand the international popularity of high-quality brands,so as to enhance the rice export competitiveness of Heilongjiang Province. 展开更多
关键词 RICE Export competitiveness Trade competitiveness index Revealed comparative advantage(RCA)analysis International market share analysis
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Determinates of the competitiveness of provincial forest health care industry in China
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作者 LIU Fang ZOU Zai-jin 《Ecological Economy》 2023年第4期344-358,共15页
Due to the late start of China’s forest health industry,related research is lagging behind,which results in the inability to propose a corresponding path to enhance competitiveness.Based on this,the evaluation index ... Due to the late start of China’s forest health industry,related research is lagging behind,which results in the inability to propose a corresponding path to enhance competitiveness.Based on this,the evaluation index system of provincial forest health industry competitiveness was constructed by using the Porter diamond model,and the Entropy-TOPSIS model is used to evaluate the competitiveness of China’s provincial forest health industry,and the key influencing factors of the forest health industry competitiveness are identified by using the grey correlation analysis method,and the specific promotion path was designed.The empirical results show that the grey correlation degree between related and supporting industries and the competitiveness score of the forest health industry is the highest,which confirms that it is the key influencing factor of the competitiveness of the forest health industry.Therefore,government departments should vigorously promote the integration of cultural tourism,medical care,pension and other related industries with the forest health care industry;enterprises should strengthen the construction of forest health infrastr ucture and supporting facilities to improve the level of forest health services. 展开更多
关键词 industrial competitiveness forest health influencing factors promotion path
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China's low-carbon competitiveness and its effect decomposition from the perspective of wellbeing performance of ecological input
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作者 LIU Guo-ping NIE Feng 《Ecological Economy》 2023年第3期202-216,共15页
From the perspective of wellbeing performance of ecological input,this paper constructs a low-carbon competitiveness evaluation model with wellbeing performance of carbon emissions as the measurement standard,and uses... From the perspective of wellbeing performance of ecological input,this paper constructs a low-carbon competitiveness evaluation model with wellbeing performance of carbon emissions as the measurement standard,and uses the LMDI factor decomposition method to decompose the total effect of low-carbon competitiveness changes into technology effect and service effect.And then it conducts positive analysis and comparison of the low-carbon competitiveness and its effect contribution of G20 countries from1990 to 2018.The results are as follows:Firstly,in 2018,the UK,France,Argentina,Brazil,and Germany had higher low-carbon competitiveness.From 1990 to 2018,the low-carbon competitiveness of the UK,Turkey,Germany,Italy,and Brazil increase rapidly.Secondly,from 1990 to 2018,the total effect of low-carbon competitiveness of G20 member states was all positive,that is to say,the overall wellbeing performance of carbon emissions increased,technology effect and service effect are positive in 17 countries and negative in 2 countries respectively.Thirdly,China's low-carbon competitiveness is low,lacking static and dynamic advantages,although the technology effect is the highest,but the service effect is the lowest,resulting in a low total effect,which indicates that the wellbeing performance of economic growth is the main bottleneck of China's low-carbon development.Finally,the policy recommendations for China's future low-carbon transition and sustainable development are put forward. 展开更多
关键词 wellbeing performance of ecological input low-carbon competitiveness factor decomposition
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优化营商环境背景下我国公平竞争制度建设的基本框架 被引量:2
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作者 王先林 《政法论丛》 北大核心 2024年第3期103-113,共11页
在我国营造市场化、法治化和国际化一流营商环境的过程中,公平竞争是其内在要求和核心内容,这就需要公平竞争制度或者竞争政策予以确认和保障。在我国公平竞争制度建设中,强化竞争政策基础地位是顶层设计,落实公平竞争审查制度是关键环... 在我国营造市场化、法治化和国际化一流营商环境的过程中,公平竞争是其内在要求和核心内容,这就需要公平竞争制度或者竞争政策予以确认和保障。在我国公平竞争制度建设中,强化竞争政策基础地位是顶层设计,落实公平竞争审查制度是关键环节,加强反垄断反不正当竞争是基础保障,引导和激励企业反垄断合规是必要举措。这些方面构成了进一步优化营商环境背景下我国公平竞争制度建设的基本框架。 展开更多
关键词 营商环境 公平竞争制度 竞争法 竞争政策
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Countermeasures to Improve the Competitiveness of Medicine Circulation Enterprises in China under the New Situation
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作者 Chen Huasheng Dong Li 《Asian Journal of Social Pharmacy》 2023年第1期71-77,共7页
Objective To analyze the current situation of medicine circulation enterprises and summarize the influence of frequently introduced industry policies on the pharmaceutical field,so as to provide suggestions on improvi... Objective To analyze the current situation of medicine circulation enterprises and summarize the influence of frequently introduced industry policies on the pharmaceutical field,so as to provide suggestions on improving the competitiveness and maintaining sustainable development of medicine circulation enterprises in China.Methods Industry policy analysis,literature inquiry,expert interview and questionnaire survey were used to study the challenges that medicine circulation faced under the new situation.Then,the key indexes were found out to improve its competitiveness.Results and Conclusion Through the analysis of the current situation of the industry,policy orientation and market demand,some suggestions are put forward for related enterprises to improve their competitiveness. 展开更多
关键词 medicine circulation competitiveness POLICY key evaluation index
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Weight Analysis of the Influencing Factors of Homestay Competitiveness in Rural Guangzhou,China
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作者 Yujia Niu Cheok Mui Yee Benjamin Chan Yin-Fah 《Journal of Architectural Research and Development》 2023年第2期40-52,共13页
At present,Guangzhou homestay industry is facing a bottleneck.Therefore,it is particularly important to analyze the factors that influence the competitiveness of rural homestays in Guangzhou,determine the evaluation s... At present,Guangzhou homestay industry is facing a bottleneck.Therefore,it is particularly important to analyze the factors that influence the competitiveness of rural homestays in Guangzhou,determine the evaluation system of competitiveness,and determine the weight of each factor.Based on Porter’s diamond theory,this paper analyzes and summarizes the influencing factors of homestay competitiveness,and divides the influencing factors into 5 primary factors and 34 secondary factors.The analytic hierarchy process(AHP)was used to determine the judgment matrix to form the weight results of each factor,and the results show that product characteristics account for the largest proportion among first level factors.Secondary factors such as theme creativity,personalized brand and the overall score account for a large proportion.The research results can act as a reference for the construction of competitiveness evaluation mechanism and model of local rural quality homestays. 展开更多
关键词 Homestay competitiveness Influencing factors Weight analysis
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实验教学中心在科研训练和学科竞赛管理方面的探索与实践 被引量:6
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作者 李洁 赖瑢 +7 位作者 肖华 胡水 陈滔 李厚金 许先芳 胡谷平 陈洪燕 朱芳 《大学化学》 CAS 2024年第4期13-18,共6页
创新型人才培养是实现高水平科技自立自强的必然要求,大学生的科研训练和实验竞赛对创新型人才培养发挥了重要作用。本文结合中山大学化学国家级实验教学示范中心建设的实际情况,对近年来组织实施本科生开展创新实验项目和学科竞赛的情... 创新型人才培养是实现高水平科技自立自强的必然要求,大学生的科研训练和实验竞赛对创新型人才培养发挥了重要作用。本文结合中山大学化学国家级实验教学示范中心建设的实际情况,对近年来组织实施本科生开展创新实验项目和学科竞赛的情况、遇到的问题及取得的成效进行介绍和分析,探讨实验教学中心如何发挥资源优势,更好地管理和组织本科生的科研训练和学科竞赛,有效培养大学生的科研思维和实践能力,进一步提升创新型人才的培养水平。 展开更多
关键词 创新型人才 科研训练 学科竞赛 实验教学中心
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统一大市场背景下反垄断执法体制的挑战与变革 被引量:2
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作者 孙晋 《政治与法律》 北大核心 2024年第7期2-16,共15页
在加快建设全国统一大市场和强化竞争政策基础地位业已成为国家发展战略的时代背景下,反垄断执法和公平竞争审查既是建设统一大市场的基础保障,也是强化竞争政策基础地位的路径依赖。现行反垄断属地执法体制应对地方保护主义的作用有限... 在加快建设全国统一大市场和强化竞争政策基础地位业已成为国家发展战略的时代背景下,反垄断执法和公平竞争审查既是建设统一大市场的基础保障,也是强化竞争政策基础地位的路径依赖。现行反垄断属地执法体制应对地方保护主义的作用有限,公平竞争审查制度优化地方产业政策刚性约束不足,反垄断执法与公平竞争审查各自为政的割裂状态难以形成制度合力。这些问题的解决有赖于以满足统一大市场建设需要为指引,持续推进反垄断执法体制改革:明确竞争政策的宪法法律地位,建构央地垂直的反垄断执法和公平竞争审查体系,整合国务院反垄断委员会反垄断执法和公平竞争审查职能,持续为反垄断执法的独立性、权威性赋能,以此全面强化反垄断执法功能、实现公平竞争审查刚性约束,共同促进有效市场和有为政府的有机结合,有力推进统一大市场建设。 展开更多
关键词 统一大市场 竞争政策 反垄断执法 公平竞争审查 国家公平竞争委员会
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企业数字化转型与产品市场竞争地位 被引量:4
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作者 陈德球 张雯宇 《武汉大学学报(哲学社会科学版)》 北大核心 2024年第2期118-131,共14页
数字经济促进企业生态系统的构建,大数据为企业开展多元化经营、获取和沉淀客户资源赋能,研究企业数字商业模式的形成和扩大如何影响公司在产品市场中的竞争地位已成为深入了解企业数字化转型的重要议题。受资源积累和动态能力的影响,... 数字经济促进企业生态系统的构建,大数据为企业开展多元化经营、获取和沉淀客户资源赋能,研究企业数字商业模式的形成和扩大如何影响公司在产品市场中的竞争地位已成为深入了解企业数字化转型的重要议题。受资源积累和动态能力的影响,企业数字化转型提高产品市场竞争地位主要是通过增强企业创新能力和扩大企业客户网络影响来实现。当企业的融资约束较大、管理层权力较小和所在地区的文化更加强调业绩或未来导向时,上述结果更加显著。进一步的研究发现,企业数字化转型将提高公司采用差异化竞争战略的概率,降低公司采用成本领先战略的倾向,补充证明了数字技术驱动产品市场竞争力提升主要表现为企业销售优势的重构和增强。 展开更多
关键词 企业数字化转型 产品市场竞争地位 竞争战略 销售优势 资源基础理论 动态能力理论
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ESG责任履行利于企业核心竞争力提升吗? 被引量:1
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作者 刘刚 王杰 《经济与管理研究》 北大核心 2024年第7期18-33,共16页
核心竞争力提升是增强中国企业全球竞争力的重要抓手。基于2009—2022年中国沪深两市A股上市公司的数据,本文从理论和实证方面探讨环境、社会和治理(ESG)责任履行对企业核心竞争力的影响及其作用机制。研究结果表明,ESG责任履行能够促... 核心竞争力提升是增强中国企业全球竞争力的重要抓手。基于2009—2022年中国沪深两市A股上市公司的数据,本文从理论和实证方面探讨环境、社会和治理(ESG)责任履行对企业核心竞争力的影响及其作用机制。研究结果表明,ESG责任履行能够促进企业核心竞争力提升,主要通过融资约束缓解效应、研发投入增强效应和人力资本提高效应三种机制产生影响。拓展研究发现,ESG责任履行有助于增强企业绿色核心竞争力。为此,政府需要引导企业深化ESG责任履行,疏通ESG责任履行提升核心竞争力的渠道,推动ESG责任履行与政府环境规制共同促进企业绿色转型。 展开更多
关键词 ESG 责任履行 核心竞争力 融资约束 研发投入 人力资本 绿色核心竞争力
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新发展格局下我国民营经济营商环境的优化策略 被引量:5
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作者 袁莉 《改革》 北大核心 2024年第1期111-120,共10页
民营经济已经成为推动我国经济社会发展不可或缺的重要力量,是新发展格局下畅通国内循环、参与国际合作与国际竞争的生力军。为民营经济发展打造良好的营商环境,是激发市场活力、提升区域经济活跃度的有效方式。在构建新发展格局的过程... 民营经济已经成为推动我国经济社会发展不可或缺的重要力量,是新发展格局下畅通国内循环、参与国际合作与国际竞争的生力军。为民营经济发展打造良好的营商环境,是激发市场活力、提升区域经济活跃度的有效方式。在构建新发展格局的过程中,民营经济营商环境仍存在一些亟须解决的问题,主要表现为政务服务效能仍然不高、公平竞争市场环境尚未形成、营商环境法治化水平有待提高、发展要素保障不足、部分惠企政策实施效果不理想等。下一步,我国应从如下方面优化民营经济营商环境:厘清政府与市场边界,提升政务服务效能;营造公平竞争的市场环境,激发企业发展活力;强化资源要素保障,支持民营企业转型升级发展;营造稳定可预期的法治环境,提振企业发展信心;健全营商环境建设工作机制,确保政策落实到位。 展开更多
关键词 民营经济 营商环境 公平竞争
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竞争环境下网络零售商线下渠道策略研究 被引量:1
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作者 严帅 孙燕红 陈妍 《管理科学学报》 CSCD 北大核心 2024年第2期69-81,共13页
网络零售商是否选择开设线下渠道是其面临的重要决策问题.本文考虑竞争环境下网络零售商是否开设线下渠道问题,重点关注其是否开设线下展厅及是否提供产品销售策略.为此,首先分别考虑两个零售商不提供展厅策略、同时提供展厅策略、同时... 网络零售商是否选择开设线下渠道是其面临的重要决策问题.本文考虑竞争环境下网络零售商是否开设线下渠道问题,重点关注其是否开设线下展厅及是否提供产品销售策略.为此,首先分别考虑两个零售商不提供展厅策略、同时提供展厅策略、同时提供展厅策略并销售产品三种情形,并进一步考虑仅有一个零售商开设展厅策略的情形,建立相应的决策模型.研究发现:(1)零售商是否提供展厅策略与市场中具有较高旅行成本的消费者比例、市场竞争程度及展厅建设成本具有显著的关联性;(2)当零售商提供展厅策略时,其是否进行产品销售与线下渠道的消费者比例具有显著的关联性;(3)产品退货率高低与消费者交叉展厅行为对零售商是否提供展厅策略具有一定的影响.本文的研究对电商企业及网络零售商的渠道选择决策提供了科学的决策依据. 展开更多
关键词 网络零售商 竞争 线下渠道 展厅
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“岗课赛证”融合育人模式探索与实践——以《无人机技术》为例 被引量:2
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作者 罗虹 赵政权 +2 位作者 冯耀明 蒋兴义 王超 《地理空间信息》 2024年第2期122-124,共3页
为紧跟职业技能人才发展需求,提高人才培养质量,以无人机技术为例,从职业岗位出发,将技能竞赛和证书的考核要求融入教学内容,基于“岗课赛证”四位一体化教学改革,设计了典型工作模块,并从课程设计、教学实施与成效、教学反思与改进方... 为紧跟职业技能人才发展需求,提高人才培养质量,以无人机技术为例,从职业岗位出发,将技能竞赛和证书的考核要求融入教学内容,基于“岗课赛证”四位一体化教学改革,设计了典型工作模块,并从课程设计、教学实施与成效、教学反思与改进方面进行探索与实践,突出虚实结合,强调德技双修,课堂教学采用“三段-八步”模式展开,注重过程考核,实现以赛证促学、促教,教学效果良好,以期能为相关专业课程开展“岗课赛证”教学改革提供参考。 展开更多
关键词 岗课赛证 无人机技术 融合育人
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