Advertising language is very critical in advertising and also contributes much to producing advertising effect. As one of the most important pragmatic principles, the Cooperative Principle (CP) is adopted much in ling...Advertising language is very critical in advertising and also contributes much to producing advertising effect. As one of the most important pragmatic principles, the Cooperative Principle (CP) is adopted much in linguistic researches. Also, by analyzing a large number of Chinese advertisements with CP, the author finds that it is common that advertisers try to generate implicatures by flouting the maxims of CP. This paper brings a clear look of the Cooperative Principle and its maxims. It also sheds new light on the interpretation of Chinese advertisements.展开更多
The baking quality of sorghum-wheat bread is equally reliant on the quantity and the quality of protein existent in the composite flours. A lot of procedures have been proposed for expanding the use of sorghum either ...The baking quality of sorghum-wheat bread is equally reliant on the quantity and the quality of protein existent in the composite flours. A lot of procedures have been proposed for expanding the use of sorghum either as a composite flour blended with wheat or potentially as a straight flour. In any case,the amount of flour that can be subbed is up to a specific degree of sorghum flour to deliver sensory attractive products. The manipulation of the chemical composition, textural properties of the sorghum kernel, and selection of a proper hybrid could proffer desirable value addition results in bread making.The quality of the flour and the adherence to acceptable flour size standards is the key to producing good quality bread. In this paper, the effects of adding sorghum flour on dough rheological properties and the quality of bread were discussed in detail.展开更多
China’s family planning policies have come under criticism for failing to con birth rates among wealthy families A ccording to the family planning policies, Hong Youfu, a restaurant owner in Fangcun District
文摘Advertising language is very critical in advertising and also contributes much to producing advertising effect. As one of the most important pragmatic principles, the Cooperative Principle (CP) is adopted much in linguistic researches. Also, by analyzing a large number of Chinese advertisements with CP, the author finds that it is common that advertisers try to generate implicatures by flouting the maxims of CP. This paper brings a clear look of the Cooperative Principle and its maxims. It also sheds new light on the interpretation of Chinese advertisements.
基金supported by the Doctoral Scientific Research Start-up Foundation from Henan University of Technology (2019BS022)。
文摘The baking quality of sorghum-wheat bread is equally reliant on the quantity and the quality of protein existent in the composite flours. A lot of procedures have been proposed for expanding the use of sorghum either as a composite flour blended with wheat or potentially as a straight flour. In any case,the amount of flour that can be subbed is up to a specific degree of sorghum flour to deliver sensory attractive products. The manipulation of the chemical composition, textural properties of the sorghum kernel, and selection of a proper hybrid could proffer desirable value addition results in bread making.The quality of the flour and the adherence to acceptable flour size standards is the key to producing good quality bread. In this paper, the effects of adding sorghum flour on dough rheological properties and the quality of bread were discussed in detail.
文摘China’s family planning policies have come under criticism for failing to con birth rates among wealthy families A ccording to the family planning policies, Hong Youfu, a restaurant owner in Fangcun District
