Study on Development Countermeasures of Folk Tourism for Luzhuang Village in Beijing Based on Field Investigation

Rural folk tourism is one of tourism projects supported by Beijing Municipal Commission of Tourism Development and is an important part of theoretical study and practical exploration. This article gives a comprehensive understanding of status quo of folk tourism development for Luzhuang Village, from foods, accommodation, transportation, travelling, shopping, entertainment six aspects, and points out main problems of folk tourism development. Finally, it puts forward the corresponding development suggestions.

Study on Ecological Folklore Tourism Development of Xi'an Chanba River Ecological Area

Taking the folklore tourism planning of Chanba River ecological area as the study object and aiming at problems in the development of folklore tourism in Xi'an, the planning technique of 'visualizing the intangible culture' was adopted in this study from the perspective of ecological folk-custom based on summarizing the characteristics of folk-custom tourism resources in the planning area, which discussed development ideas and strategies of the ecological folk-custom tourism resources to achieve a sustainable development of ecological folklore tourism development of Chanba River ecological area.

Tourism Resources' Protective Development of Folk Cultural Heritages——A Case of Stone Carvings in Quyang,Hebei,China

Taking Yangping Village,Quyang County,Hebei Province for an example,folk culture tourism in rural areas of Quyang County was analyzed,on the basis of which advantages were pointed out as rich tourist resources,excellent location,already-developed tourism industry,and also disadvantages as poor road landscaping,serious environment pollution,shortage of high-quality talents,and inadequate development of small commodities.In view of this,corresponding principles and development strategies were proposed to supervise the folk culture tourism in rural areas,such as interaction of commerce and tourism,culture-based,dynamic participation,systematic planning,all-round consideration and so on.As for Yangping Village,key construction projects were discussed from the perspectives of environment construction,design of recreational zone in Shigang Carvings Park,design of functional zone on Huangshi Plaza,design of rural tourist commodities,so as to provide useful references for the development of folk culture tourist resources in China.

Assessment and Analysis of the Tourism Development Value of Folk House Resources in Three Gorges Area

This study aimed to introduce the characteristics and value of folk house resources in Three Gorges area,analyze the influence and opportunities for the development of folk house resources in this area brought by the Three Gorge Project,and put forward the ideas and countermeasures for tourism development of folk house resources in Three Gorges area.

Analysis of Aesthetic Value and Tourism Development of Folk Custom Resources in Southeast Chongqing of China

Geographic conditions of southeast Chongqing were introduced, and characteristics of tourist landscapes in this area were analyzed by using connotations of tourism aesthetics and effect of "probability selection". Furthermore, aesthetic value of folk cultures was elaborated from the perspectives of basic aesthetic forms, such as beauty of ethnic buildings, folk customs, history and culture, and also special food. It was proposed that developing unique value of folk custom resources by applying tourism aesthetics and displaying the value in tourism development would contribute a lot to the preservation of beauty of local tourist cultures and development of tourism industry. Finally, suggestions were given for the protection and development of folk customs in southeast Chongqing in view of different development subjects, that is, government, tourist enterprises and the public.

Construction of Chaoshan Folk Botanic Garden and Its Tourism Planning

Functions of botanic garden such as cultural transmission, science popularization, public leisure, environment beautification, protection of species were analyzed, and those species characterized by unique regional features and widely applied in folk activities in Chaoshan area were introduced. From the perspective of cultural tourism, we discussed the possibility of constructing a folk botanic garden in Chaoshan area, and explored the planning concepts, functional division, species selection and tourism development of the garden.

ECSRE Analysis on Late Comer Strategy for Folk Custom Eco-tourism of Southeast Chongqing in the New Normal State

The development of late comers in the new normal state is a practical and urgent issue to be tackled by underdeveloped areas of China in current situation.The development strategy of late comers is economic development strategy different from economically developed areas.Five element strategic analysis model(ECSRE) stresses intrinsic features of things,which is favorable for making clear weakness of late comers and suitable for southeast Chongqing.With the aid of the ECSRE,on the basis of analyzing resources and external conditions,this paper made an in-depth analysis on late comer strategy for southeast Chongqing from the perspective of industry pattern attribute,development stages,individual characters and thinking pattern of decision-makers.It stresses regional cooperation,unified restriction,dislocation characteristics,institutional simulation and innovation and improving policy system,to stimulate strengths of late comers,so as to promote long-term rapid and sustainable development of folk custom eco-tourism in southeast Chongqing.

非遗旅游迷思生产:从民间传承、舞台展演到文化旅游节——以鄂尔多斯婚礼为例

非遗旅游迷思是非遗旅游项目引发人们产生旅游想象而形成的旅游吸引力。在实地考察、研读史料和相关文献基础上,根据罗兰·巴特思的迷思学理论思想对民俗类国家级非遗鄂尔多斯婚礼从民间社区走上文艺舞台、景区舞台以及形成文化旅游节的实践历程剖析发现:非遗旅游迷思包括本真性迷思、地方专有性迷思和神圣仪式性迷思,是旅游目的地迷思的重要组成部分;旅游目的地以民间社区传承为本底,将当地的仪式、乐舞和礼仪等文化元素通过文艺舞台和景区舞台展演以及举办文化旅游节等形式创新生产形成非遗旅游迷思;当地居民、政府、旅游企业与艺术团体、游客、传播媒体等多主体共同参与非遗旅游迷思生产并共创非遗旅游迷思经济效应。在新时代,非遗旅游迷思生产应以促进民族交往交流为指引,在文化本真性传承基础上不断挖掘时代元素,与旅游目的地迷思相协同并从时空与产业层面强化迷思效应。

乡村振兴战略下体育旅游与民俗体育耦合发展机制研究

乡村振兴是我国政府针对我国国情提出的一项发展部署,旨在推进农村建设发展,核心内容是产业兴旺、生态宜居、乡风文明、治理有效、生活富裕。乡村振兴视域下,民族文化和新兴体育旅游形式耦合发展尤为必要。该文立足乡村振兴背景,从体育旅游与民俗体育耦合发展动因入手,在对实现体育旅游与民俗体育耦合发展重要意义进行分析的基础上,探讨了体育旅游与民俗体育耦合发展模式。

乡村振兴战略下体育旅游与民俗体育耦合的意义及策略研究

乡村振兴战略下,乡村走体育旅游发展路线成为乡村脱贫、乡村群众致富的重要手段之一,想要推动乡村体育旅游实现特色化发展、内涵式发展及长远健康发展,有必要促成乡村体育旅游与民俗体育充分耦合,从根本上杜绝乡村体育旅游发展同质化问题的出现,切实让民俗体育文化成为乡村体育旅游发展的软支撑,为我国体育事业良好发展作出一定贡献。该文率先阐述乡村振兴战略下体育旅游与民俗体育耦合的现实意义,而后引申出具体耦合策略,最后补充耦合注意事项,丰富相关理论研究。

文旅融合视域下漳州民俗文化发展对策研究

漳州市民俗文化丰富,现阶段文旅融合模式以在特定空间内展示为主,存在民俗文化知名度低、民俗文化内涵挖掘不足、同质化严重、难以吸引游客、旅游收益惠及对象有限等问题。本文认为,要实现漳州文旅深度融合,需注重民俗文化传承主体即普通居民的力量,将文旅融合的视角从“游客”切换至“居民+游客”的角度,从打造“宜游环境”转变为打造“宜居宜游型环境”。提高当地居民的认同感与自豪感,通过加强文旅融合的公众教育,引导当地居民自发主动地参与民俗文化宣传。根据游客注重体验式旅游、追求情感旅游的特性,大力开发能够凸显漳州特色的体验型文旅项目,通过现代技术持续有针对性地向外宣传。

价值审视与城市创新:民俗体育与旅游产业共生发展论绎

民俗体育具有自身独特的文化特征,民俗体育与旅游产业的多元利益主体逐渐形成,文旅融合为其发展提供了时代契机。以共生理论为基础,运用文献资料、实际调研、逻辑推理等方法,明晰民俗体育与旅游产业共生发展的城市价值、现实逻辑及发展问题。民俗体育与旅游产业主体存在:共生单元人才薄弱,缺乏行业全面需求;共生界面形式单一,偏利共生现象普遍;共生模式开发不足,尚未形成特色品牌。建议以体旅融合为点,促进共生单元的人才生成;以旅游资源为线,树立多元界面共生产业链;以文化内核为面,打造互惠共生的模式品牌。

基于旅游影响感知的旅游目的地居民福祉综合评价

旅游目的地居民福祉的持续提升是民族地区旅游业可持续发展的关键.以临夏回族自治州八坊十三巷景区为案例地,从旅游影响感知视角,探讨了旅游发展对当地居民福祉的影响,得到结论:居民福祉水平差异较大;从旅游影响感知来看,居民对旅游发展带来的旅游经济影响感知值最高,而对旅游环境和旅游文化的影响感知值均低于整体感知均值;居民对旅游发展带来的福祉影响的评价差异显著,旅游经济对居民福祉的影响评价值最高,而旅游环境与整体影响评价值持平,但旅游文化低于整体影响评价值.据此,应从重视地方传统文化内涵挖掘赋能保护与发展、完善旅游收益分配机制、提升景区科学化管理水平等方面入手,以实现民族地区旅游目的地居民福祉持续提升与旅游可持续发展的共赢.

互动仪式链理论视角下民俗体育旅游铸牢中华民族共同体意识思考

运用文献资料、逻辑分析等方法,分析民俗体育旅游与互动仪式链理论的关联,在互动仪式链理论视角下探究铸牢中华民族共同体意识机制,并提出实践路径。关联:通过情境进行社会互动,短暂情绪转化为情感能量,通过情感能量刻画群体符号。机制:创设互动情境,促进各民族交往交流交融;实现情感能量聚积,维系族群关系和睦;筑牢群体符号,塑造各民族共有身份认同。实践路径:增强仪式性,创设原真性互动情境;增强体验性,积蓄强烈性情感能量;增强时代性,凝聚共同性认同符号。

民俗节庆旅游的转化与发展研究——以溱潼会船节为例

作为传统文化与旅游融合的产物,民俗节庆旅游不仅对文化传承有着重要的价值,同时也能带动地方知名度提升和旅游业发展。基于对第十届至第十六届溱潼会船节旅游活动主题与内容的分析,归纳总结其活动理念、活动内容的创造性转化经验,提出以品牌、体验与特色为核心的民俗节庆旅游创新性发展路径,推进民俗节庆旅游高质量发展。

数字经济驱动民俗体育旅游产业高质量发展的机制、表现、困境与对策研究

随着数字经济与实体经济的不断融合,数字经济驱动民俗体育旅游产业高质量与可持续发展成为现实。文章运用文献资料法与逻辑分析法等研究方法,对数字经济驱动民俗体育旅游产业高质量发展机制和表现进行探究,阐述了发展中存在的现实困境并提出对策。研究表明,数字经济驱动民俗体育旅游产业机制主要为促进产业转型升级,降低经营成本,提高生产效率、效益及质量水平。数字经济驱动民俗体育旅游产业高质量发展表现在能够优化民俗体育旅游产业链,助推民俗体育旅游产业规模化,推动民俗体育文化相互交融等方面。然而,在发展过程中仍存在数字化顶层设计不完善;数字化营销方式单一,“数字+复合型”专业人才短缺,智库匮乏等问题。基于此,提出加强民俗体育旅游产业数字化发展顶层设计,完善体制机制;推进多元民俗体育旅游数字营销战略,优化服务结构;创新“数字+复合型”人才培养理念,夯实发展基础等措施作为民俗体育旅游产业高质量发展的优化路径。

山西关公文化当代价值与传播策略研究

山西是我国文化大省,关公文化具有一定的代表性,关公文化内涵可概括为“忠、义,仁、勇”,短短4个字却成为上至帝王将相,下至士农工商所顶礼膜拜的神圣偶像。该文分析了山西关公文化的当代价值,即促进民俗旅游文化经济转型、丰富民俗文化体育活动、丰富社会道德文化传承、提升晋商商业合作地位,也看到了山西省在传承和传播关公文化时面临文旅形式单一、文体活动有限、传播媒介落后、商业合作封闭等一系列问题,提出协同打造丰富多彩的关公文化旅游节、加强非物质文化遗产的申请与保护、利用新媒体弘扬山西关公忠义形象、积极鼓励晋商自强不息与开拓创新等措施,助力山西关公文化更好地传承与发展。

“一带一路”背景下我国民俗体育与旅游产业融合发展研究

“一带一路”是为了促进中国与沿线国家经济、文化合作共赢、共同繁荣的重要倡议.“一带一路”倡议为中国民俗体育与旅游产业的融合发展提供了良好的空间与契机,能够充分发挥区域资源优势,引导民俗体育文化与周边优秀文化交流共享,促进地方特色项目开发,同时带动区域手工艺等其他产业发展.但当前民俗体育与旅游产业融合发展存在一定短板,具体表现在基础设施建设、宣传、人才引进、创意项目开发等方面.因此,要充分发挥“一带一路”倡议的指导作用,加强区域基础设施建设,打造具有影响力、感染力的民俗体育旅游品牌,同时加大专业复合型人才的培养和引进力度,促进民俗体育和旅游产业的创新融合.

皮影戏在文化旅游产业中的价值与开发策略--以建平县皮影戏为例

皮影戏有着深厚的历史和文化价值,是我国民俗文化中的艺术珍宝。在当前文化旅游产业蓬勃发展的背景下,皮影戏作为中国传统戏曲形式之一具有独特的艺术魅力和文化内涵,对于推动文化旅游产业发展具有重要意义。本文分析了建平皮影在文旅产业中的价值和优势,对建平皮影的发展现状及目前在文旅开发中的情况进行了概述。建平县皮影戏文化内涵丰厚,具有很强的开发文化旅游和民俗旅游的潜力,但就如何可以正确引导开发该项目的问题还存在一些限制条件,如表演形式守旧、缺乏复合型人才、对皮影戏重视程度不够等,限制了建平皮影文化旅游产业的发展。以此提出了相关的发展策略,为促进建平县皮影戏的传承和发展提供有益的参考。

村落民俗体育与乡村旅游融合发展的机理与实践路径——以池州区域为例

乡村旅游是助力乡村全面振兴的重要方式,村落民俗体育发展是实现乡村活化长存的重要内驱力,二者资源共享,互相补充,互相协调;两者融合发展是乡村建设的重要方向。认为:在社会转型、科技动力、政策支持,文化发展内生需要和多元主体价值需求的动力作用下;村落民俗体育与乡村旅游经历空间、产业、服务融合的过程;实现传统文化资源与现代旅游统筹开发,带动资源、要素、技术、市场在乡村的重新整合和优化重组是二者融合发展的机理。根据二者发展过程的联动性,提出:强化政府主导,重锤多元主体联动协同管理;加快资源整合,打造乡村文旅产业聚集景区;深化融合理念,创新民俗体育文化传承;促进科技融合,构筑数字技术赋能乡村发展的实践路径。创新现代乡村发展新模式,为乡村振兴注入时代动力与文化活力。