Raising ecological awareness and health concerns create question marks about healthiness and sustainability of conventional foods in customers＇ minds. Due to augmented mass media coverage of environmental problems, h...Raising ecological awareness and health concerns create question marks about healthiness and sustainability of conventional foods in customers＇ minds. Due to augmented mass media coverage of environmental problems, health concerns related to consumption of genetically modified food and/or chemical contaminants in food, and consumers＇ increasing interest in healthy nutrition and environmental protection, there is a growing interest for organic foods in all over the world. Growing interest for organic foods, and increasing production and demand in organic food market has made organic food consumption a significant topic of research. Although organic food market and demand for organic foods have also been growing in Turkey, literature regarding organic food consumption is not very extensive. Therefore, this study aims to understand the underlying motives for organic food consumption in Turkey, and to explore the factors affecting Turkish consumers＇ attitudes towards organic foods and the behavioral intention of Turkish consumers to purchase organic food by the help of the theory of reasoned action （TRA）. The results of 622 successful surveys used for this empirical research indicate that Turkish consumers＇ attitudes towards organic foods are determined by perception of organic foods, consumer values, and price perception, while their purchase intention is determined by health consciousness, perception of organic foods, consumer values, price perception, and environmental concerns.展开更多
It was the aim of this study to understand the differences between occasional organic consumers (OOC) and regular organic food consumers (ROC). A total of 571 consumers, interviewed directly after grocery shopping, we...It was the aim of this study to understand the differences between occasional organic consumers (OOC) and regular organic food consumers (ROC). A total of 571 consumers, interviewed directly after grocery shopping, were classified as conventional, occasional organic or regular organic consumers depending on the number of organically produced items bought. In order to gain encompassing insights on the differences between the ROC and OOC consumer groups, a large set of psychological and socio-demographic factors was studied. They differ with respect to general food choice motives with OOC placing significantly less importance on animal welfare, food security, environmental protection and more importance on caloric content, convenience and price compared to ROC;with respect to beliefs about the consequences of organic food consumption OOC expect greater expense, less choice, no increase in vitamins and no improvement in taste compared to ROC, and finally OOC show a less positive attitude, weaker social norms and lower intentions of buying organic food regularly in the future and give a lower importance in their lives to protection of the environment. OOC finally prefer different grocery stores and use a larger variety of stores than ROC.展开更多
文摘Raising ecological awareness and health concerns create question marks about healthiness and sustainability of conventional foods in customers＇ minds. Due to augmented mass media coverage of environmental problems, health concerns related to consumption of genetically modified food and/or chemical contaminants in food, and consumers＇ increasing interest in healthy nutrition and environmental protection, there is a growing interest for organic foods in all over the world. Growing interest for organic foods, and increasing production and demand in organic food market has made organic food consumption a significant topic of research. Although organic food market and demand for organic foods have also been growing in Turkey, literature regarding organic food consumption is not very extensive. Therefore, this study aims to understand the underlying motives for organic food consumption in Turkey, and to explore the factors affecting Turkish consumers＇ attitudes towards organic foods and the behavioral intention of Turkish consumers to purchase organic food by the help of the theory of reasoned action （TRA）. The results of 622 successful surveys used for this empirical research indicate that Turkish consumers＇ attitudes towards organic foods are determined by perception of organic foods, consumer values, and price perception, while their purchase intention is determined by health consciousness, perception of organic foods, consumer values, price perception, and environmental concerns.
文摘It was the aim of this study to understand the differences between occasional organic consumers (OOC) and regular organic food consumers (ROC). A total of 571 consumers, interviewed directly after grocery shopping, were classified as conventional, occasional organic or regular organic consumers depending on the number of organically produced items bought. In order to gain encompassing insights on the differences between the ROC and OOC consumer groups, a large set of psychological and socio-demographic factors was studied. They differ with respect to general food choice motives with OOC placing significantly less importance on animal welfare, food security, environmental protection and more importance on caloric content, convenience and price compared to ROC;with respect to beliefs about the consequences of organic food consumption OOC expect greater expense, less choice, no increase in vitamins and no improvement in taste compared to ROC, and finally OOC show a less positive attitude, weaker social norms and lower intentions of buying organic food regularly in the future and give a lower importance in their lives to protection of the environment. OOC finally prefer different grocery stores and use a larger variety of stores than ROC.
