Semantic translation and communicative translation are two strategies in Newmark's translation theory.This article begins with a discussion on Newmark's two translation methods,and aims at providing a theoreti...Semantic translation and communicative translation are two strategies in Newmark's translation theory.This article begins with a discussion on Newmark's two translation methods,and aims at providing a theoretical basis for the combined application of both methods in translation of tour guide manuals.展开更多
Tourist guides as front-line professionals, information-givers, and interpreters act as destination representatives and ＂ambassadors＂ in the eyes of tourists （Raboti6, 2010）. This paper, using an empirical analysi...Tourist guides as front-line professionals, information-givers, and interpreters act as destination representatives and ＂ambassadors＂ in the eyes of tourists （Raboti6, 2010）. This paper, using an empirical analysis of coach tour foreign tourists travelling in Portugal, intends to determine how tourist destination image （TDI） is modified and enhanced through the influence of tourist guide performance and tourist satisfaction with the guided tour. A survey questionnaire of first-time package tour travellers to Portugal revealed a positive change in attitude to image components such as monuments/museums, tourist information, landscape, and gastronomy and wines, confirming that the tourist guide＇s attributes in communication skills and scholar knowledge （history, art, and popular culture） together with highly rated tourist satisfaction with the guided tour concerning the professional competence of a bus driver were critical in enhancing Portugal destination image. Marketing implications for senior coach tour in Portugal are drawn.展开更多
It is important for a completive tourism destination to ensure that tourists get the company of a professional tour guide who guides and interprets attraction in the areas visited. Undefined level of education, lack o...It is important for a completive tourism destination to ensure that tourists get the company of a professional tour guide who guides and interprets attraction in the areas visited. Undefined level of education, lack of standardized training curriculum, and lack of barrier to the guiding career have affected the performance of tour guides in Kenya. Limited research in Kenya has been conducted to establish the role of guides in satisfying customer and protecting the environment. The study objective was to examine tour guides＇ interpretation knowledge and their opinion on areas that require more training so as to improve their performance. The study hypothesized that tour guides＇ opinions on their training needs are independent on the level of education, work experience and qualification. It is hypothesized that guides require additional training in flora and fauna of East Africa, cultural heritage and customer service. They require training in ICT （Information Communications Technology）, eco-tourism principles, and at least one foreign language. The study hypothesizes that the higher the level of a guide＇s training, the more resourceful the guide will be. The study used qualitative and quantitative research approaches where questionnaires, interviews and focus groups discussion （FGDs） were used to collect the primary data. The finding shows that tour guides＇ opinions on areas they require further training were independent of their highest level of education, work experience and qualification. Most guides irrespective of their level of education, work experience and qualifications were of the opinion that they needed more training on mammals and plants （χ^2 = 1.07, df= 2, P = 0.583）, training on birds and insects （χ^2 = 0.254, df= 2, P = 0.885） and training on culture and history of East Africa （χ^2 = 1.140, df= 2, P = 0.566）. Respondents＇ training needs were independent on the duration of tour guiding course training had taken. Guides trained for less than six months, one year and more than two years agreed that training on foreign language （χ^2 = 4.84, df = 2, P = 0.196）, ecotourism principles （χ^2 = 1.62, df = 2, P = 0.653） and tour planning and costing （χ^2 = 399, df = 3, P = 0.262） would improve their performance. The study concludes that tour guides are aware of the areas that they need to be trained and should be consulted before organizing such training. They require more training irrespective of their level of education, certification and work experience. The study recommends tour guide curriculum be standardized and all guides should sit for an exam before they are licensed to guide and only those with such license be allowed to practice guiding.展开更多
To meet the tourists' need,more and more tourist materials,including guide commentary,have been translated into English.This paper analyses the text type and criteria of tour guide commentary.It also analyses the ...To meet the tourists' need,more and more tourist materials,including guide commentary,have been translated into English.This paper analyses the text type and criteria of tour guide commentary.It also analyses the possible problems that may exist in the translation of guide commentary and suggests some feasible techniques.展开更多
In the present study, some junior students of the English major were asked to verbalize or write their thoughts after interpreting. Besides, students＇ errors were also identified through observations by the researche...In the present study, some junior students of the English major were asked to verbalize or write their thoughts after interpreting. Besides, students＇ errors were also identified through observations by the researchers. As a result some of the mistakes made by students were found： lacking humor and variety in their interpreting, little vocabulary and variation in expression, etc.. Reasons were also analyzed which included that students were generally not familiar with some of the often-used sentence patterns for tour guide interpretation, and teachers are not using the suitable ways of teaching tour guide interpreting. To conclude, ways to solve these problems were recommended for readers＇ reference.展开更多
The best time to tourHangzhou is April and October.The most famous spots inHangzhou are on the West Lake,and comprise its ten scenic sightsand ten new scenic sights. Some ofthe best of these are:
Euphemism is widely adopted in tour guides'speech to show the tour guide's respect to the tourists. In this paper, I have investigated the significance of euphemism and euphemism in tour guides'speech is c...Euphemism is widely adopted in tour guides'speech to show the tour guide's respect to the tourists. In this paper, I have investigated the significance of euphemism and euphemism in tour guides'speech is composed.展开更多
The main high points ofthis tour are sightseeing inthe Maling River Valley, riftvalley drifting, a visit to theBouyei village, and theGuizhou Wedding CustomsMuseum.
The tourist spots in Wuzhen Townare concentrated in five regions. Oneis the traditional workshops region,where visitors can watch or participatein the production of local specialties,such as indigo printed fabric, and
文摘Semantic translation and communicative translation are two strategies in Newmark's translation theory.This article begins with a discussion on Newmark's two translation methods,and aims at providing a theoretical basis for the combined application of both methods in translation of tour guide manuals.
文摘Tourist guides as front-line professionals, information-givers, and interpreters act as destination representatives and ＂ambassadors＂ in the eyes of tourists （Raboti6, 2010）. This paper, using an empirical analysis of coach tour foreign tourists travelling in Portugal, intends to determine how tourist destination image （TDI） is modified and enhanced through the influence of tourist guide performance and tourist satisfaction with the guided tour. A survey questionnaire of first-time package tour travellers to Portugal revealed a positive change in attitude to image components such as monuments/museums, tourist information, landscape, and gastronomy and wines, confirming that the tourist guide＇s attributes in communication skills and scholar knowledge （history, art, and popular culture） together with highly rated tourist satisfaction with the guided tour concerning the professional competence of a bus driver were critical in enhancing Portugal destination image. Marketing implications for senior coach tour in Portugal are drawn.
文摘It is important for a completive tourism destination to ensure that tourists get the company of a professional tour guide who guides and interprets attraction in the areas visited. Undefined level of education, lack of standardized training curriculum, and lack of barrier to the guiding career have affected the performance of tour guides in Kenya. Limited research in Kenya has been conducted to establish the role of guides in satisfying customer and protecting the environment. The study objective was to examine tour guides＇ interpretation knowledge and their opinion on areas that require more training so as to improve their performance. The study hypothesized that tour guides＇ opinions on their training needs are independent on the level of education, work experience and qualification. It is hypothesized that guides require additional training in flora and fauna of East Africa, cultural heritage and customer service. They require training in ICT （Information Communications Technology）, eco-tourism principles, and at least one foreign language. The study hypothesizes that the higher the level of a guide＇s training, the more resourceful the guide will be. The study used qualitative and quantitative research approaches where questionnaires, interviews and focus groups discussion （FGDs） were used to collect the primary data. The finding shows that tour guides＇ opinions on areas they require further training were independent of their highest level of education, work experience and qualification. Most guides irrespective of their level of education, work experience and qualifications were of the opinion that they needed more training on mammals and plants （χ^2 = 1.07, df= 2, P = 0.583）, training on birds and insects （χ^2 = 0.254, df= 2, P = 0.885） and training on culture and history of East Africa （χ^2 = 1.140, df= 2, P = 0.566）. Respondents＇ training needs were independent on the duration of tour guiding course training had taken. Guides trained for less than six months, one year and more than two years agreed that training on foreign language （χ^2 = 4.84, df = 2, P = 0.196）, ecotourism principles （χ^2 = 1.62, df = 2, P = 0.653） and tour planning and costing （χ^2 = 399, df = 3, P = 0.262） would improve their performance. The study concludes that tour guides are aware of the areas that they need to be trained and should be consulted before organizing such training. They require more training irrespective of their level of education, certification and work experience. The study recommends tour guide curriculum be standardized and all guides should sit for an exam before they are licensed to guide and only those with such license be allowed to practice guiding.
文摘To meet the tourists' need,more and more tourist materials,including guide commentary,have been translated into English.This paper analyses the text type and criteria of tour guide commentary.It also analyses the possible problems that may exist in the translation of guide commentary and suggests some feasible techniques.
文摘In the present study, some junior students of the English major were asked to verbalize or write their thoughts after interpreting. Besides, students＇ errors were also identified through observations by the researchers. As a result some of the mistakes made by students were found： lacking humor and variety in their interpreting, little vocabulary and variation in expression, etc.. Reasons were also analyzed which included that students were generally not familiar with some of the often-used sentence patterns for tour guide interpretation, and teachers are not using the suitable ways of teaching tour guide interpreting. To conclude, ways to solve these problems were recommended for readers＇ reference.
文摘The best time to tourHangzhou is April and October.The most famous spots inHangzhou are on the West Lake,and comprise its ten scenic sightsand ten new scenic sights. Some ofthe best of these are:
文摘Euphemism is widely adopted in tour guides'speech to show the tour guide's respect to the tourists. In this paper, I have investigated the significance of euphemism and euphemism in tour guides'speech is composed.
文摘The main high points ofthis tour are sightseeing inthe Maling River Valley, riftvalley drifting, a visit to theBouyei village, and theGuizhou Wedding CustomsMuseum.
文摘The tourist spots in Wuzhen Townare concentrated in five regions. Oneis the traditional workshops region,where visitors can watch or participatein the production of local specialties,such as indigo printed fabric, and
