Application of Color Psychology in Korean Brand Identity Design-Etude House

The purpose of this analysis is to delve into the application of color psychology in the logo design of Korean cosmetic brands,using Etude House as an example for an exhaustive analysis.By examining the history of the Etude House brand,the evolution of the logo design,and the changes in color choices,we analyze the traditional concepts of color symbolism in Korean culture and the culture of color in contemporary society in order to reveal the important role of color in cosmetic brand image.Through an in-depth analysis of the use of color in Etude House’s brand identity,we further analyze the impact of color on consumer emotions and purchasing behavior,as well as the potential impact of brand identity changes on market performance.Finally,the conclusions of the analysis summarize the practical application of color psychology in Etude House’s brand logo design,suggest recommendations for other Korean cosmetic brands to draw upon in their logo design,and discuss future directions.

An Assessment of Housing Market Renewal in East Lancashire

The paper analyses the impact of the Government Housing Market Renewal(HMR)programme in the UK.It focuses on Burnley,East Lancashire,and on the inner-city neighbourhood of Burnley Wood.The aim of the programme was to rebalance the housing market in places suffering shrinkage.The intention was to renew failing housing markets and reconnect them to regional markets,to improve neighbourhoods and to encourage people to live and work in these areas.One of these was East Lancashire and the author visited Burnley,one of its principal towns,in 2005,as part of a CABE study.The paper describes the Pathfinding policy,the actions being taken and the community's reaction.The author recently returned to Burnley and spoke to some of the same people reported in 2005.This paper documents what has been achieved in the past 7 years.

Duration Dependence in Housing Price Market: A Metro Level Test in United States

Duration dependence affects the dynamics of multi sate time to event outcomes. In this paper we are testing if a contraction or an expansion state for the housing price is duration dependent on previous states lengths. This test has implications for explaining the dynamics and the predictability of the housing prices in subsequent spells of contraction/expansion. The test is carried on using a discrete time duration model. This research shows that federal fund rate has strong effect on duration of both expansion and contraction. The analysis is also showing that while for both contraction and expansion spells we observe duration dependence, the risk of exiting from either spell at the beginning of the spell is practically flat for the first five to six years in the expansion spells and between seven and eight years in the contraction spells. After these periods the risk of exiting an expansion spell is increasing but in a non-monotone way, while for the contraction spell the risk of exiting the state is increasing in a monotone way, making the contraction periods easier to predict than the expansion periods.

Research on the Impact of Market Concern for Real Estate Policy on Housing Prices: Evidence from Internet Search and Hedonic Price Theory

To avoid the effects of systemic financial risks caused by extreme fluctuations in housing price,the Chinese government has been exploring the most effective policies for regulating the housing market.Measuring the effect of real estate regulation policies has been a challenge for present studies.This study innovatively employs big data technology to obtain Internet search data(ISD)and construct market concern index(MCI)of policy,and hedonic price theory to construct hedonic price index(HPI)based on building area,age,ring number,and other hedonic variables.Then,the impact of market concerns for restrictive policy,monetary policy,fiscal policy,security policy,and administrative supervision policy on housing prices is evaluated.Moreover,compared with the common housing price index,the hedonic price index considers the heterogeneity of houses and could better reflect the changes in housing prices caused by market supply and demand.The results indicate that(1)a long-term interaction relationship exists between housing prices and market concerns for policy(MCP);(2)market concerns for restrictive policy and administrative supervision policy effectively restrain rising housing prices while those for monetary and fiscal policy have the opposite effect.The results could serve as a useful reference for governments aiming to stabilize their real estate markets.

The Critical Discourse Analysis on Consumer discourse in housing market——a culture approach

This paper sets out from the view of discourse analysis and illustrates the approach with an analysis of discursive as-pects of consumer discourse in contemporary China,specifically in housing market.It includes a theoretical account of CDA,a fra-mework for analyzing discursive events as well as analysis of samples of the Ads of Chinese housing market.This paper concludes with a discussion of the value of critical discourse analysis as a method in social economical field.

Study on the roles and acting mechanism of the real estate brokerage in China second-hand housing market

As China housing reform deepens, the second-hand housing transactions become more and more popular and real estate brokerages, as an intermediary of the transactions, become an undeniable important part of this market. This article mainly explores the roles and the acting mechanism of real estate brokerages in the second-hand housing market. The results show that the participation of real estate brokers in the second-hand housing market may have positive and negative influences. On one side, brokers ease the housing transaction process and benefits buyers and sellers by shortening the sale time on the market. On the other side, if brokers are the only participants in the housing transaction, acting as buyer and seller like some firms do, housing prices will increase and this negative effect will become even stronger as the participation of many more brokers increases. Therefore, the regulation and management of the industry is vital for the long and healthy development of the housing market in China.

Housing Market Dynamics in Africa

Palgrave Macmillan This book utilizes new data to analyze the main factors currently shaping the African housing market.Some of these factors include the supply and demand for housing finance,infrastructure provision and low-

负面情绪累积效应下住房租赁市场危机演化与引导

住房租赁经营者的违规无序经营会使租户产生负面情绪累积效应,极易导致市场危机不断演化升级,给行业发展带来巨大冲击。在传染病动力模型和演化博弈理论基础上,构建SEIR(易感者、感染者、传播者和康复者)演化博弈模型,分析地方政府与住房租赁经营者行为策略的博弈关系及双方不同策略选择下租户情绪感知的演化路径,讨论住房租赁市场博弈系统达到稳定状态的规律,为政府行业治理提供决策支持。地方政府和租赁经营者对行业隐性损益的感知对其行为策略具有重要影响,违规经营的超额收益易使经营者产生短视行为。地方政府在住房租赁市场危机中起到重要的控制、引导和调节作用,应兼顾短期财政效益和行业长期发展,通过建立规范的行业制度、经济惩罚、政策性优惠制度等方式约束和激励经营者的行为,并提高经营者社会责任意识。另外,修复租户负面情感认知对阻止市场危机爆发和演化具有重要意义。地方政府和经营者应以积极的态度弥补租户损失,引导正面情绪,实现对市场危机的良性控制和有效预防。

CHINA'S URBAN HOUSING SYSTEM IN TRANSITION

This paper discusses transition of urban housing system andhousing policy issues in China. It focuses on China's urban housing systemand future housing policies Some of the main contexts to be discussed are:(1) the process and characterstics of housing development in new China, (2)the weaknesses of the old urban housing system; (3) reforms of the urbanhousing system; (4) China's housing markets in transition; (5) Current urbanhousing reform policy dilemmas; (6) experiences from developed countries;(7) main housing policy issues in the western world, and (8) ways to dealwith the dilemmas.

限购政策能否稳定房价?——基于住房市场关注度和价格预期的视角

本文基于中国70个大中城市二手住宅销售价格的月度面板数据,采用多期DID方法,实证检验限购政策对地区房价增长率的影响及其作用渠道。研究结果表明:(1)住房限购并未扭转房价普遍上涨的局面,但是显著降低了房价上涨幅度,与未限购的城市相比,住房限购城市房价增长率下降0.9%,并且政策对房价的调控效果具有持续性;(2)同一经济区内城市间限购政策出台具有空间关联性,区域内限购城市比例越高,本地限购的概率越大;(3)住房限购通过降低住房市场关注度和价格预期抑制房价增长;(4)一二线城市、房价水平高、市场关注度高的城市以及华北、长三角、东南沿海和中部经济区的城市住房价格增长更易受到限购政策的影响。相关结论为政府因城施策、调整改进购买引导政策、稳定市场预期、建立区域住房市场联动机制提供依据。

房产税改革、宏观审慎政策与房地产市场长效机制

“房住不炒”的要求已成为中国房地产市场发展的顶层设计和长期指针,引导房地产市场良性循环发展,有助于防范系统性金融风险,更是经济高质量发展的必然要求。通过建立多部门动态随机一般均衡(DSGE)模型,分析比较房产税、宏观审慎政策对房地产市场调控的优劣性。研究表明,面向家庭和企业的房产税均能抑制房价上涨,宽松信贷环境下征收房产税易加剧经济波动,而紧缩信贷环境叠加房产税则会导致经济“过冷”发展。提高房产税率后,房产将在不同家庭之间产生“再分配效应”,有助于改善居民收入差距。房产税政策具有显著的结构化优势,在实现社会福利改进的同时引起产出和通货膨胀的波动较小,而宏观审慎政策在防范系统性风险方面占优,同等程度冲击下,房价下降程度更高。房产税政策更符合房地产市场长效发展的内在要求,应加快构建现代房产税征收制度,探索试点范围和方式。在实践中应综合考量经济情形实施有差别、有浮动的房产税率,信贷紧约束的情形下应审慎使用房产税,当房地产市场过热时应同时叠加使用房产税和宏观审慎政策,发挥房产税的价格调控和收入分配作用。

高技术服务业就业扩张的外部性研究:劳动力市场视角

在贯彻落实创新驱动发展战略背景下,城市高技术服务业的迅速发展对其他行业就业与收入的影响直接关系中国未来经济发展的可持续性.同时,中国不同区域的产业结构、人力资本结构与生活成本变动弹性等存在明显差异,会使高技术服务业发展与其他行业劳动力福利间关系有所不同.本文首先在理论上构建了考虑地区生活成本差异并反映高技术服务业与其他行业劳动力之间知识外溢的空间一般均衡模型.其次,基于城市层面的中观数据和流动人口动态监测调查微观数据进行分析.研究认为,其他行业对高技术服务业的就业弹性大约为0.58;高技术服务业就业扩张与本地其他行业劳动力的实际工资水平呈U形关系.再次,从城市住房供给弹性、产业结构合理化两个角度展开进一步分析,验证了生活成本与技术外溢对高技术服务业就业扩张外部性的重要影响.最后,将高技术服务业按照其技术附加值程度进一步划分,发现不同技术附加值的高技术服务业也存在差异性就业扩张外部效应.

我国住房租赁市场发展监测指标体系研究

规范和发展住房租赁市场对深化住房制度改革和解决住房问题具有重要的意义,也是党的二十大报告“增进民生福祉,提高人民生活品质”的应有之义。现有文献对住房租赁市场发展的监测方面研究不足,住房租赁市场发展依然存在很多的问题,需要加强监测、评估和出台政策继续优化。基于住房租赁市场发展理论与实践相结合,深入分析我国住房租赁市场在政策支持、供需总量与结构匹配、租赁住房机构化发展以及租户满意度等方面的现状与需要关注的问题,并从理论上构建由宏观环境、市场发展、企业运行以及微观业态4个一级指标,14个二级指标,21个三级指标组成的指标体系,用于监测和评估我国住房租赁市场的发展现状和动态,使其成为促进住房租赁市场健康发展的理论依据和方法支持。

市场情绪能否影响家庭购房意愿和购房行为?——基于中国家庭金融调查数据的实证研究

通过对2017年和2019年中国经济新闻数据库发布的房地产新闻标题以及微博平台发布的房地产相关评论进行文本情感分析,构建专属情感词典,获得各省区市相应市场情绪指数,然后基于中国家庭金融调查(CHFS)2017年和2019年的公开数据,实证分析市场情绪对于家庭购房意愿和购房行为的影响。结果显示:市场情绪对于家庭购房意愿有显著的正向影响,高涨的市场情绪可以刺激家庭的购房意愿;市场情绪对于不同购房者行为的影响存在差异,其中市场情绪对于首次购房的影响不显著,但却显著影响二次购房行为;市场情绪会改变家庭对于金融资产的投资选择,进而影响家庭的购房意愿以及行为;市场情绪对家庭购房意愿和行为的影响呈现区域异质性,相比于中西部,东部更易受到市场情绪的影响。

住房租赁市场法律治理的演进、反思与完善——以租金稳定和合同解除领域的公共政策为视角

公共政策是住房租赁市场法律治理的主要形式。我国治理住房租赁市场的公共政策以租金稳定和合同解除权限制为核心。租金稳定政策经历了租金管制、租金指导、租金调控等不同阶段,目前以调控为核心的政策缺乏系统性和精准性,削弱了租金稳定及调控的实际效果。合同解除权限制政策演进的重心是限定出租人行使单方解除权的正当理由,目前在正当理由的规则模式和规则适用上存在疏漏和模糊,难以满足司法实践的需要。为完善我国住房租赁市场的法律治理,应强化公共政策介入住房租赁市场的合理性,以推动租金水平的信息公开、限定租金年度涨幅标准、保留紧急干预权为核心完善租金稳定政策;细化出租人行使单方解除权的正当理由,对于承租人未按照约定或房屋性质使用并损坏房屋、承租人无正当理由未按期支付租金并在出租人催告后仍未履行、承租人未经出租人同意转租等引发出租人单方解除合同的情形,应针对当前住房租赁交易的实际予以明确;加强调解机制在住房租赁交易纠纷中的应用。

住房租赁市场监管的国际经验及启示

健全住房租赁市场监管体系,规范租赁市场秩序是推动住房租赁市场健康发展的必然要求。当前我国住房租赁市场监管缺位,乱象频发,市场规范性亟待提升。发达国家和地区住房租赁市场已有数百年历史,分析其在住房租赁市场发展和管理方面的经验,从立法、租金、租赁关系、租赁机构四个方面对住房租赁市场监管的国际经验进行剖析归纳,并结合我国实际情况提出针对性政策建议,对于完善我国住房租赁市场制度体系,落实住房租赁长效机制具有重要的理论与现实意义。

“多渠道供给”政策对二手房出售市场的影响——基于利用集体建设用地建设租赁住房试点的实证研究

作为我国房地产调控中的创新举措,以“只租不售”模式为前提,集体建设用地建设租赁住房从供给侧结构性改革出发,对于遏制二手房出售价格和出售量高涨发挥极大作用。选取中国37个大中城市2015年1月至2020年12月的面板数据,采用双重差分模型检验集体建设用地建设租赁住房政策实施前后二手房出售市场的变动。研究显示,集体建设用地建设租赁住房政策对二手房出售价指数和二手房出售挂牌量指数具有显著的负向作用,且经过一系列稳健性检验后结果仍然成立。在我国经济高质量发展的新阶段,集体建设用地建设租赁住房政策通过增加“多渠道供给”,在抑制房价和出售量上涨的同时优化了住房市场结构,有利于解决当下住房难的困境。