The application of conceptual metaphor theories to the teaching of English reading and vocabulary provides a new field of research to foreign language teaching. This paper analyzes the possibility of metaphor teaching...The application of conceptual metaphor theories to the teaching of English reading and vocabulary provides a new field of research to foreign language teaching. This paper analyzes the possibility of metaphor teaching through a small scale case study. It shows that the individual difference should be emphasized in metaphor teaching. This paper also provides empirical study evidences for the further research in the future.展开更多
Metaphors can serve as cognitive instruments.In the process of conceptualization,metaphors would reflex the way people think and affect the way they perceive things.Conceptual metaphors are often used to help layman u...Metaphors can serve as cognitive instruments.In the process of conceptualization,metaphors would reflex the way people think and affect the way they perceive things.Conceptual metaphors are often used to help layman understand abstract and complex political issues better.The author studies Martin Luther King,Jr's famous speech "I Have a Dream" from the views of cognitive linguistics,and mainly analyzes the conceptual metaphors in this political speech.展开更多
This paper delves into the strategic use of conceptual metaphors in advertising slogans for coffee brands,exploring how these linguistic devices influence consumer perception and brand appeal.By employing cognitive li...This paper delves into the strategic use of conceptual metaphors in advertising slogans for coffee brands,exploring how these linguistic devices influence consumer perception and brand appeal.By employing cognitive linguistic theories,this study categorizes eight global coffee brand slogans into five distinct metaphorical patterns,revealing the underlying conceptual mappings that enhance brand messaging.The analysis underscores the importance of metaphorical language in simplifying complex ideas,evoking emotional responses,and establishing a connection between the product and the consumer’s everyday experiences.This paper concludes that the judicious application of conceptual metaphors in advertising is a powerful tool for creating memorable and impactful slogans that resonate with the target audience.展开更多
By relying on the conceptual metaphor theory,after analyzing all American presidential inaugural addresses,the political conceptual metaphors in these speeches are singled out and their political functions are scrutin...By relying on the conceptual metaphor theory,after analyzing all American presidential inaugural addresses,the political conceptual metaphors in these speeches are singled out and their political functions are scrutinized.This analysis lifts the veil covering how metaphor works in politics and practically it can be of great help to decipher American politics and cultures.展开更多
The headline plays an important role in news report, which is a guide for readers to have a quick understanding the information of news. The headline is the"eye"of the news and it often has a lot of metaphor...The headline plays an important role in news report, which is a guide for readers to have a quick understanding the information of news. The headline is the"eye"of the news and it often has a lot of metaphors. The traditional theory of metaphor holds that as a rhetorical means, metaphor is mainly employed in literary works, while the theory of cognitive metaphor holds that metaphor is pervasive in our thought, action and language. The paper will discuss and analyze the characteristics of metaphors in headlines by analyzing a large number of English news examples. From the perspective of cognitive linguistics, this paper attempts to help readers to better understand the use of metaphors in headlines.展开更多
As a sort of cognitive means and thinking mode,conceptual metaphor is widely applied to political discourses.Statesmen often publicize their political thoughts by using conceptual metaphors in their political discours...As a sort of cognitive means and thinking mode,conceptual metaphor is widely applied to political discourses.Statesmen often publicize their political thoughts by using conceptual metaphors in their political discourses so that the audience can understand their political ideas easily.Based on the Conceptual Metaphor Theory,this paper aims to analyze the conceptual metaphors in Xi Jinping's 2016 New Year address so as to summarize the types,functions and significance of conceptual metaphors in Chinese political discourses,in the hope of helping readers interpret political speeches better.展开更多
This thesis is a comparative discussion of conceptual metaphors of “SHEN” and “QIAN”, carried out within the framework of conceptual metaphor from the perspective of cognitive linguistics. Both qualitative and qua...This thesis is a comparative discussion of conceptual metaphors of “SHEN” and “QIAN”, carried out within the framework of conceptual metaphor from the perspective of cognitive linguistics. Both qualitative and quantitative analyses are adopted in this research. The metaphorical extensions of Chinese “SHEN”/“QIAN” and DEEP/SHALLOW concepts in English have been compared quantitatively. The statistic results show in each projected domain, which further indicates the similarities of peoples’ modes of thinking in different cultures.展开更多
Emotion has always played an important role in human life.Owing to its fuzzy and abstract features,people often express it metaphorically.Conceptual Blending theory can clearly show the meaning construction and thinki...Emotion has always played an important role in human life.Owing to its fuzzy and abstract features,people often express it metaphorically.Conceptual Blending theory can clearly show the meaning construction and thinking process between the author of original text and the translator of target text.Emotion metaphors are abundant in Tang Xiangxing,especially emotion metaphor for“anger”.So,the study will reveal the dynamic construction mechanism and translation strategy of emotion metaphor for“anger”with the help of conceptual blending theory,in order to provide some reference for metaphor translation in literary work and also be beneficial to introduce the excellent Chinese culture.展开更多
As a cognitive tool,conceptual metaphor permeates in economic discourse.It plays an important role in interpreting economic activities,as well as keeping abreast with economic trends.Through summarization and observat...As a cognitive tool,conceptual metaphor permeates in economic discourse.It plays an important role in interpreting economic activities,as well as keeping abreast with economic trends.Through summarization and observation,this paper analyzes the conceptual metaphor in economic discourse,and draws the conclusion that the utilization of conceptual metaphor in economic discourse not only has theoretical functions at a discourse level,but also the practical significance in enlightening economic activities.展开更多
The Report on the work of government(2020)is an annually political discourse,which provides a consistent topic to linguistic research.And conceptual metaphor provided by George Lakoff,is an important part of cognitive...The Report on the work of government(2020)is an annually political discourse,which provides a consistent topic to linguistic research.And conceptual metaphor provided by George Lakoff,is an important part of cognitive linguistics and a way of discourse analysis.From the perspective of conceptual metaphor,this study explores proportion and distribution of conceptual metaphor used in the discourse,and analyzes the function of major metaphors.It is proved that there are totally 12 categories of metaphors,which are made up of 8 major metaphor and 4 minor metaphor.The major metaphors function hierarchically and reflect effect of epidemic represented in the discourse.By analyzing the conceptual metaphor in the discourse,it is expected to shade a light on the understanding of metaphor illustration of the discourse.展开更多
Conceptual metaphor plays an important role in delivering political speeches for it can make abstract and complicated political concepts into clear and vivid statements. Therefore, it is often used by politicians. The...Conceptual metaphor plays an important role in delivering political speeches for it can make abstract and complicated political concepts into clear and vivid statements. Therefore, it is often used by politicians. The American President Barack Obama often utilizes metaphors in his speeches and good at utilizing them. The weekly address is a typical representative of political discourse. This article is intended to analyze the conceptual metaphors used in Obama's weekly addresses on the basis of the conceptual metaphor theory proposed by Lakoff and Johnson.The analysis shows that there are three categories of conceptual metaphors used frequently in Obama's weekly addresses, which can be learned that how Obama uses conceptual metaphors to make speeches more vivid.展开更多
As we know,the Conceptual Metaphor Theory is the part of Cognitive Linguistics,and it is the bridge between metaphor and vocabulary learning.Through the detailed discussion towards the definition of conceptual metapho...As we know,the Conceptual Metaphor Theory is the part of Cognitive Linguistics,and it is the bridge between metaphor and vocabulary learning.Through the detailed discussion towards the definition of conceptual metaphor,this article analyses how to improve the learners' learning competence by using conceptual metaphor theory that is applied into the practice of teaching Polysemy.展开更多
In different languages and cultures, color terms usually indicate their specific cultural concepts and metaphorical implicature. This paper makes a typological study on the universality and relativity of the Conceptua...In different languages and cultures, color terms usually indicate their specific cultural concepts and metaphorical implicature. This paper makes a typological study on the universality and relativity of the Conceptual Metaphors （CM） of color terms in different languages. It attempts to explore the cognitive differences and similarities in the process of categorization and metaphorization of color terms of oriental and western peoples. It proposes that the CM system of color terms is determined by the interactivity of three factors as neurophysiologic mechanisms, general cognitive psychological mechanisms and socio-cultural selective mechanisms. The CM of color terms in different languages carry their specific cognitive characteristics and cultural values, and reflect self-similarity of the language and culture.展开更多
It is well known that the Conceptual Metaphor Theory is the part of Cognitive Linguistics, and it is the bridge between metaphor and vocabulary learning. By means of the detailed discussion towards types of idioms and...It is well known that the Conceptual Metaphor Theory is the part of Cognitive Linguistics, and it is the bridge between metaphor and vocabulary learning. By means of the detailed discussion towards types of idioms and comparison of English idioms and Chinese idioms, the thesis analyses how to put conceptual metaphor theory into the practice of teaching Idioms.展开更多
Adopting Lakoff & Johnson's conceptual metaphor theory as theoretical framework and president Obama's State of the Union Address in 2011 as research corpus,the analysis is carried out from two perspectives...Adopting Lakoff & Johnson's conceptual metaphor theory as theoretical framework and president Obama's State of the Union Address in 2011 as research corpus,the analysis is carried out from two perspectives to probe into the coherent function of metaphor:one is coherence constructed by a single conceptual metaphor,the other is coherence constructed by more than one conceptual metaphor.展开更多
Metaphor is a figure of speech in tradition view. In modern linguistics, conceptual metaphor can be seen as a way of thinking. Thus, conceptual metaphor is common used in English from accent time until today. It is th...Metaphor is a figure of speech in tradition view. In modern linguistics, conceptual metaphor can be seen as a way of thinking. Thus, conceptual metaphor is common used in English from accent time until today. It is the basis of human being's cognition, thinking ways, language application and behavior. It is such an important part of English that the application of conceptual metaphor is quite essential in English teaching in China. This thesis mainly focuses on the application of conceptual metaphor in English teaching on the basis of detailed introduction of conceptual metaphor theories and people's way of sentence comprehension.展开更多
We can see how metaphors exist in everyday language, even if we may not always notice. Metaphor plays an important role in vocabulary teaching. In accordance with the analysis of the fundamental theories proposed by L...We can see how metaphors exist in everyday language, even if we may not always notice. Metaphor plays an important role in vocabulary teaching. In accordance with the analysis of the fundamental theories proposed by Lakoff & Johnson (1980), this thesis provides some suggestions which help English teachers improve vocabulary teaching strategies.展开更多
On the production and understanding of the idioms, cognitive linguists put forward totally different opinions from the traditional linguistic theory. One enduring belief about the arbitrariness of English idioms is th...On the production and understanding of the idioms, cognitive linguists put forward totally different opinions from the traditional linguistic theory. One enduring belief about the arbitrariness of English idioms is that they are non-componential, because their idiomatic meanings are not deducible from the meaning of their individual parts. According to"conceptual metaphor"theory, which are proposed by cognitive linguists Lakoff and Johnson: Metaphor is a mapping that from one more familiar, more easily understanding source domain to a less familiar, more difficult target domain. The paper studies on the idiomaticity and the motivation of the idioms based on the"conceptual metaphor"theory from the perspective of cognitive linguistics.展开更多
文摘The application of conceptual metaphor theories to the teaching of English reading and vocabulary provides a new field of research to foreign language teaching. This paper analyzes the possibility of metaphor teaching through a small scale case study. It shows that the individual difference should be emphasized in metaphor teaching. This paper also provides empirical study evidences for the further research in the future.
文摘Metaphors can serve as cognitive instruments.In the process of conceptualization,metaphors would reflex the way people think and affect the way they perceive things.Conceptual metaphors are often used to help layman understand abstract and complex political issues better.The author studies Martin Luther King,Jr's famous speech "I Have a Dream" from the views of cognitive linguistics,and mainly analyzes the conceptual metaphors in this political speech.
文摘This paper delves into the strategic use of conceptual metaphors in advertising slogans for coffee brands,exploring how these linguistic devices influence consumer perception and brand appeal.By employing cognitive linguistic theories,this study categorizes eight global coffee brand slogans into five distinct metaphorical patterns,revealing the underlying conceptual mappings that enhance brand messaging.The analysis underscores the importance of metaphorical language in simplifying complex ideas,evoking emotional responses,and establishing a connection between the product and the consumer’s everyday experiences.This paper concludes that the judicious application of conceptual metaphors in advertising is a powerful tool for creating memorable and impactful slogans that resonate with the target audience.
文摘By relying on the conceptual metaphor theory,after analyzing all American presidential inaugural addresses,the political conceptual metaphors in these speeches are singled out and their political functions are scrutinized.This analysis lifts the veil covering how metaphor works in politics and practically it can be of great help to decipher American politics and cultures.
文摘The headline plays an important role in news report, which is a guide for readers to have a quick understanding the information of news. The headline is the"eye"of the news and it often has a lot of metaphors. The traditional theory of metaphor holds that as a rhetorical means, metaphor is mainly employed in literary works, while the theory of cognitive metaphor holds that metaphor is pervasive in our thought, action and language. The paper will discuss and analyze the characteristics of metaphors in headlines by analyzing a large number of English news examples. From the perspective of cognitive linguistics, this paper attempts to help readers to better understand the use of metaphors in headlines.
文摘As a sort of cognitive means and thinking mode,conceptual metaphor is widely applied to political discourses.Statesmen often publicize their political thoughts by using conceptual metaphors in their political discourses so that the audience can understand their political ideas easily.Based on the Conceptual Metaphor Theory,this paper aims to analyze the conceptual metaphors in Xi Jinping's 2016 New Year address so as to summarize the types,functions and significance of conceptual metaphors in Chinese political discourses,in the hope of helping readers interpret political speeches better.
文摘This thesis is a comparative discussion of conceptual metaphors of “SHEN” and “QIAN”, carried out within the framework of conceptual metaphor from the perspective of cognitive linguistics. Both qualitative and quantitative analyses are adopted in this research. The metaphorical extensions of Chinese “SHEN”/“QIAN” and DEEP/SHALLOW concepts in English have been compared quantitatively. The statistic results show in each projected domain, which further indicates the similarities of peoples’ modes of thinking in different cultures.
文摘Emotion has always played an important role in human life.Owing to its fuzzy and abstract features,people often express it metaphorically.Conceptual Blending theory can clearly show the meaning construction and thinking process between the author of original text and the translator of target text.Emotion metaphors are abundant in Tang Xiangxing,especially emotion metaphor for“anger”.So,the study will reveal the dynamic construction mechanism and translation strategy of emotion metaphor for“anger”with the help of conceptual blending theory,in order to provide some reference for metaphor translation in literary work and also be beneficial to introduce the excellent Chinese culture.
文摘As a cognitive tool,conceptual metaphor permeates in economic discourse.It plays an important role in interpreting economic activities,as well as keeping abreast with economic trends.Through summarization and observation,this paper analyzes the conceptual metaphor in economic discourse,and draws the conclusion that the utilization of conceptual metaphor in economic discourse not only has theoretical functions at a discourse level,but also the practical significance in enlightening economic activities.
基金2019 Central University Basic Research Funding Project:Research on the Evaluation System of College Students’Writing Ability,No.3072019CFW12032020 Central University Basic Research Funding Project:A study on the Cognitive Process of College Students’Reading Based on the Diagnostic Assessment,No.3072020CF1209+2 种基金2019 Heilongjiang Higher Education Teaching Reform Project:The Research and Practice of Online-and-offline Blended College English“Gold Course”in the Context of“Intelligence+”,No.SJGY201901412020 Harbin Engineering University Teaching Reform Project:A Study on the Model of English Listening Assessment and the Optimization of Remedial Teaching Methods from the Perspective of Cognitive Diagnosis,No.JG2020B332020 Heilongjiang Higher Education Teaching Reform Project:The Research and Practice of College English Teaching Mode of Integrative Both Wings Based on One Subject From the Perspective of Ideological and Political Education.
文摘The Report on the work of government(2020)is an annually political discourse,which provides a consistent topic to linguistic research.And conceptual metaphor provided by George Lakoff,is an important part of cognitive linguistics and a way of discourse analysis.From the perspective of conceptual metaphor,this study explores proportion and distribution of conceptual metaphor used in the discourse,and analyzes the function of major metaphors.It is proved that there are totally 12 categories of metaphors,which are made up of 8 major metaphor and 4 minor metaphor.The major metaphors function hierarchically and reflect effect of epidemic represented in the discourse.By analyzing the conceptual metaphor in the discourse,it is expected to shade a light on the understanding of metaphor illustration of the discourse.
文摘Conceptual metaphor plays an important role in delivering political speeches for it can make abstract and complicated political concepts into clear and vivid statements. Therefore, it is often used by politicians. The American President Barack Obama often utilizes metaphors in his speeches and good at utilizing them. The weekly address is a typical representative of political discourse. This article is intended to analyze the conceptual metaphors used in Obama's weekly addresses on the basis of the conceptual metaphor theory proposed by Lakoff and Johnson.The analysis shows that there are three categories of conceptual metaphors used frequently in Obama's weekly addresses, which can be learned that how Obama uses conceptual metaphors to make speeches more vivid.
文摘As we know,the Conceptual Metaphor Theory is the part of Cognitive Linguistics,and it is the bridge between metaphor and vocabulary learning.Through the detailed discussion towards the definition of conceptual metaphor,this article analyses how to improve the learners' learning competence by using conceptual metaphor theory that is applied into the practice of teaching Polysemy.
文摘In different languages and cultures, color terms usually indicate their specific cultural concepts and metaphorical implicature. This paper makes a typological study on the universality and relativity of the Conceptual Metaphors （CM） of color terms in different languages. It attempts to explore the cognitive differences and similarities in the process of categorization and metaphorization of color terms of oriental and western peoples. It proposes that the CM system of color terms is determined by the interactivity of three factors as neurophysiologic mechanisms, general cognitive psychological mechanisms and socio-cultural selective mechanisms. The CM of color terms in different languages carry their specific cognitive characteristics and cultural values, and reflect self-similarity of the language and culture.
文摘It is well known that the Conceptual Metaphor Theory is the part of Cognitive Linguistics, and it is the bridge between metaphor and vocabulary learning. By means of the detailed discussion towards types of idioms and comparison of English idioms and Chinese idioms, the thesis analyses how to put conceptual metaphor theory into the practice of teaching Idioms.
文摘Adopting Lakoff & Johnson's conceptual metaphor theory as theoretical framework and president Obama's State of the Union Address in 2011 as research corpus,the analysis is carried out from two perspectives to probe into the coherent function of metaphor:one is coherence constructed by a single conceptual metaphor,the other is coherence constructed by more than one conceptual metaphor.
文摘Metaphor is a figure of speech in tradition view. In modern linguistics, conceptual metaphor can be seen as a way of thinking. Thus, conceptual metaphor is common used in English from accent time until today. It is the basis of human being's cognition, thinking ways, language application and behavior. It is such an important part of English that the application of conceptual metaphor is quite essential in English teaching in China. This thesis mainly focuses on the application of conceptual metaphor in English teaching on the basis of detailed introduction of conceptual metaphor theories and people's way of sentence comprehension.
文摘We can see how metaphors exist in everyday language, even if we may not always notice. Metaphor plays an important role in vocabulary teaching. In accordance with the analysis of the fundamental theories proposed by Lakoff & Johnson (1980), this thesis provides some suggestions which help English teachers improve vocabulary teaching strategies.
文摘On the production and understanding of the idioms, cognitive linguists put forward totally different opinions from the traditional linguistic theory. One enduring belief about the arbitrariness of English idioms is that they are non-componential, because their idiomatic meanings are not deducible from the meaning of their individual parts. According to"conceptual metaphor"theory, which are proposed by cognitive linguists Lakoff and Johnson: Metaphor is a mapping that from one more familiar, more easily understanding source domain to a less familiar, more difficult target domain. The paper studies on the idiomaticity and the motivation of the idioms based on the"conceptual metaphor"theory from the perspective of cognitive linguistics.
