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Food Cart:The Importance of Brand Recognition,Support,and Retention to Franchise Business
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作者 Angelyn C.Dy Tioco 《Journal of Tourism and Hospitality Management》 2021年第6期381-390,共10页
The purpose of this study is to collect data from the owners of food cart businesses.This study benefits the franchisors in a way of learning the importance of the support,brand recognition,and retention of a franchis... The purpose of this study is to collect data from the owners of food cart businesses.This study benefits the franchisors in a way of learning the importance of the support,brand recognition,and retention of a franchise business.This may also convince young or future entrepreneurs to consider that franchising is a starting business amidst pandemic.Descriptive research is used in the study.The main instrument used of gathering data was questionnaire.In this study,the Pearson’s correlation shows that the dependent and independent variables are highly correlated in which the brand recognition and perceived franchise support have an effect to the intention of retaining the franchise system positively and significantly.Furthermore,franchisor considers the opinion of the franchisee that they care about the general satisfaction and does not take advantage of the franchisee.The brand recognition is strong,as well as respected and considered it as an asset of the franchise business.The study also shows that the franchisee has the intention of retaining the franchise system and consider of introducing the franchise system to others as they consider it as their first priority. 展开更多
关键词 food cart franchise FRANCHISOR franchiseE
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Franchise ownership redirection:real options perspective 被引量:2
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作者 Lukito Adi Nugroho 《Financial Innovation》 2016年第1期135-145,共11页
Background:For over 40 years,the franchise ownership redirection hypothesis has attracted the attention of many scholars.This study,differing from previous ones,proposes an alternative approach for this hypothesis usi... Background:For over 40 years,the franchise ownership redirection hypothesis has attracted the attention of many scholars.This study,differing from previous ones,proposes an alternative approach for this hypothesis using a real options framework with the extension of agency theory.Method:The real options model is built using the least square Monte Carlo method,where the franchisor’s decision to franchise is perceived as a deferred investment while maintaining the right of future acquisition.Result:Tested using monte carlo simulation based hypothetical case,the model shows a different result from classical real options call model.This is mainly due to franchise contractual arrangement,where royalty fee lower the threshold of acquisition cost in converting the franchise outlet to company owned.Conclusion:The aim of this study is to create an analytical framework that helps a franchisor decide whether or not toacquire and convert a franchise unit to a company-owned unit at a certain point in time,analyzing the choice as a deferment of investment.The franchisors that faces the opportunity to optimize profit by converting the franchise unit to a company-owned unit should acknowledge it as real options thus negotiate the terms with their franchisees. 展开更多
关键词 Real options franchise Agency theory Monte Carlo simulation
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美国Franchise模式和中国IP影视生产方式的异同 被引量:1
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作者 訾宇彤 《西部广播电视》 2017年第8期100-100,共1页
在中国,IP影视剧因其高人气以及高市场回报,近年的热度持续增高。又因为IP自身具有连接"作品"与"产品"甚至延伸发展为产业,融合不同产业、交汇多种价值链的属性而受到广泛关注。与此相对应的美国Franchise模式也因... 在中国,IP影视剧因其高人气以及高市场回报,近年的热度持续增高。又因为IP自身具有连接"作品"与"产品"甚至延伸发展为产业,融合不同产业、交汇多种价值链的属性而受到广泛关注。与此相对应的美国Franchise模式也因风险控制性强、具有反哺功能,而存在很多值得中国IP影视产业借鉴的地方。基于此,本文将从形成机制和创作特点两个方面比较分析美国Franchise模式和中国IP影视生产方式的异同,提出一些对中国IP影视生产方式的建议。 展开更多
关键词 IP 美国franchise模式 影视剧
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Franchisees Can Claim to Be Entrepreneurially Skilled or Not Three-Pronged Perceptions
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作者 Samuel Victor Chinyoka 《Management Studies》 2014年第6期411-425,共15页
Entrepreneurial skills determine the success or failure of a business operator. Researchers in the field of franchising, however, believe that to succeed as a franchisee, a business operator does not have to have high... Entrepreneurial skills determine the success or failure of a business operator. Researchers in the field of franchising, however, believe that to succeed as a franchisee, a business operator does not have to have high entrepreneurial skill levels. This study, titled "Whether Franchisees Can Claim to be Entrepreneurially Skilled--Three-Pronged Perceptions", surveyed 32 franchisees, 45 experts, and 64 independent entrepreneurs. It hypothesized that: (1) Independent entrepreneurs have higher skill levels than franchisees; (2) independent entrepreneurs' performance is better than franchisees' due to the differences in skill levels. Each of the franchisees and independent entrepreneurs was asked to rate themselves on a Likert scale against a list of traits or characteristics believed to determine levels of entrepreneurship. The experts were requested to rank within the scale whether independent entrepreneurs excel in entrepreneurial skills at the expense of franchisees. Franchisees ranked themselves at 3.5, on average, while independent entrepreneurs ranked themselves at 4.2 in the scale 1-5, with 5 indicating highest skill. On this basis, Hypothesis 1 is proved correct, i.e. independent entrepreneurs have higher entrepreneurial skill levels and at least they perceive themselves so. Experts, with an average rating of 3.4 within the scale, also seem to agree that independent entrepreneurs excel in entrepreneurial skills at the expense of franchisees. Using sales revenue and sales per employee as measure of performance, the study established average sales for franchised units at P275,038, while those for independent entrepreneurs were P86,437. Sales per employee ranged between P6 118 and P23,170 for franchised units, and between P8,207 and P 14,281 for independent entrepreneurs. This leads to the rejection of hypothesis 2 (Note: P denotes Botswana Pula. P9,0253 = US$1 as at 09/09/14). Multivariate tests demonstrated, through Wilk's Lambda Test Statistic, that the profiles deviated significantly from parallelism. The study therefore concluded that while independent entrepreneurs are more skilled than franchisees, their performance is inferior to that of franchisees. This conclusion might persuade many countries to promote franchising as a strategy. 展开更多
关键词 entrepreneur entrepreneurial skills experts franchiseE FRANCHISING independent perceptions performance strategy
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China Franchise Expo
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《China's Foreign Trade》 2006年第4期32-33,共2页
After seven years' development,China Franchise Expo has seen tremendous growth as the Chinese market has opened up to franchising. The organisers report that there are now over 2,1oo franchise systems operating in... After seven years' development,China Franchise Expo has seen tremendous growth as the Chinese market has opened up to franchising. The organisers report that there are now over 2,1oo franchise systems operating in China,with over 12o,ooo franchisees which have generated 2.4 million jobs and made an investment of RMB6o billion (approximately C6.25 billion or US$7.4 billion).…… 展开更多
关键词 STORE OVER USA China franchise Expo
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Franchise Value Change Information of State-owned Commercial Bank and Securities Investment Risk
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作者 HE Yun-long 《Journal of Modern Accounting and Auditing》 2007年第2期70-76,共7页
The investment strategy choice of state-owned commercial bank is related to its franchise value change information. This paper analyzes the franchise value change information of state-owned commercial bank. The franch... The investment strategy choice of state-owned commercial bank is related to its franchise value change information. This paper analyzes the franchise value change information of state-owned commercial bank. The franchise value change information shows that the franchise value of state-owned Commercial Bank is descending. Along with the descending of the franchise value, state-owned commercial bank strengthens its high risk investment motive when it chooses its investment strategy. State-owned commercial bank tends to run the high risk of investing securities because its investment variety is very sparse. Based on the theoretical principle of how to control securities investment risk, this paper proposes some countermeasures and suggestions that state-owned commercial bank strengthen the control of its securities investment risk in order to perfect its investment strategy. 展开更多
关键词 state-owned commercial bank franchise value change information investment strategy risk management
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More Travel Services are Franchised to Hong Kong and Macao Tourism in 2002
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《China's Foreign Trade》 2002年第1期8-9,共2页
In order to provide more convenient conditions for citizens on the mainland of China to travel to the Hong Kong and Macao special administrative regions, the relevant department of the State Council, after consultatio... In order to provide more convenient conditions for citizens on the mainland of China to travel to the Hong Kong and Macao special administrative regions, the relevant department of the State Council, after consultations with the Hong Kong Special Administrative Region, has decided to grant franchise to 67 more 展开更多
关键词 CO In CTS More Travel Services are franchised to Hong Kong and Macao Tourism in 2002
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飞兆半导体重申其Power Franchise战略重点
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《电子产品世界》 2004年第04B期9-9,共1页
关键词 飞兆半导体公司 企业战略 POWER franchise 单信道光耦合器 MOSFET
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Taking the Way of “Going Out”——SGCC Got the Franchise for Operating Philippine Power Grid
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作者 Staff Editor Zhu Li 《Electricity》 2009年第2期27-29,共3页
For Chinese power enterprises,investing overseas and actively seeking international cooperation in energy resources for mutual benefit accords with not only the desires of themselves to become bigger and stronger,but ... For Chinese power enterprises,investing overseas and actively seeking international cooperation in energy resources for mutual benefit accords with not only the desires of themselves to become bigger and stronger,but also China's energy strategy. Having won the first overseas state-level power-grid operation right,the State Grid Corporation of China (SGCC) took the lead in carrying out the strategy of "going out." 展开更多
关键词 Taking the Way of Going Out SGCC Got the franchise for Operating Philippine Power Grid over
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Schedules of the Main Events by China Chain Store & Franchise Association[CCFA]in 2005
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《China's Foreign Trade》 2006年第6期36-,共1页
  1. Organized and attended the Discussion on "Measures for Administration of Commercial Franchise Operations" with Ministry of Commerce in January, 2005.   ……
关键词 Schedules of the Main Events by China Chain Store franchise Association[CCFA]in 2005
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The franchise contract on the first power plant to be BOT-built signed
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《Electricity》 1996年第4期48-48,共1页
The Laibin B Thermal Power Plant in Guangxi Zhuang Autonotnous Region will be built under China’s BOT-build. operate. transfer. It in the first power plant of its kind in China. The Laibin B Power Plant will install ... The Laibin B Thermal Power Plant in Guangxi Zhuang Autonotnous Region will be built under China’s BOT-build. operate. transfer. It in the first power plant of its kind in China. The Laibin B Power Plant will install two 350 MW generating units and is planned to go into commercial operation in 2000. The first unit is scheduled to go on line in October 1999. 展开更多
关键词 BOT The franchise contract on the first power plant to be BOT-built signed
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飞兆半导体重申其Power Franchise战略重点
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《电子测试(新电子)》 2004年第5期100-100,共1页
关键词 飞兆半导体公司 POWER franchise 发展战略 光耦合器
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飞兆半导体重申其Power Franchise战略重点
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《中国集成电路》 2004年第5期16-16,共1页
关键词 飞兆半导体公司 企业战略 POWER franchise 单信道光耦合器
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飞兆半导体携手清华大学共谋The Power Franchise战略
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作者 畅秋 《电子设计应用》 2004年第12期129-129,共1页
关键词 清华大学 The Power franchise
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The Government's Regulatory Obligations to Public Utilities Franchise
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作者 GAO Junjie 《Frontiers of Law in China-Selected Publications from Chinese Universities》 2019年第3期335-359,共25页
Under the public utilities franchise system,the executive branch may transfer the task of providing public utilities services for the common good to a private party.It should undertake to regulate and prevent the priv... Under the public utilities franchise system,the executive branch may transfer the task of providing public utilities services for the common good to a private party.It should undertake to regulate and prevent the private party from pursuing its own interests to the detriment of public interest while discharging its duty under the public utilities franchise.Since any public interest must be enjoyed by all individuals,we can say that the obligations owed under administrative regulations aim at the ultimate goal of increasing individual welfare.In the public utilities franchise system,regulations of this kind can be divided into six different categories:maintaining and promoting necessary market competition,ensuring the continuity of public utilities services,ensuring non-discriminatory provision of public utilities services,ensuring the quality of public utilities services,ensuring reasonable charges for public utilities services,and ensuring the conservation of energy and protection of the environment while providing public utilities services.The absence of governmental regulation of the provision of public utilities and of reforms in such services in China has harmed both public interest and the rights and interests of consumers.Some of the problems caused include chaotic market access for public utilities,no guarantee of the sustainability of public utilities,the failure of the universality of public utilities,declining quality of public utilities,sharp rise in the prices of public utilities,insufficient regulations on the conservation of energy and environmental protection,and so on.In order to achieve the effective implementation of the administrative regulations and obligations therein with respect to public utilities and the maximization of public interest,the Chinese government should enhance its consciousness of regulating public utilities,improve the legal system to regulate public utilities,perfect the regulatory system for public utilities,and establish a system of liability to compensate for failures in regulation. 展开更多
关键词 PUBLIC utility franchise ADMINISTRATIVE regulation PUBLIC INTEREST publicprivate partnerships PPPs
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政府与市场视野下的特许经营信息披露制度
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作者 赵柯丽 《河北开放大学学报》 2023年第1期57-60,共4页
自《商业特许经营管理条例》推行以来,中国的商业特许经营有了快速的发展与繁荣。但因为市场管理体系的不健全,我国商业特许经营在实际运营过程中面临着各种问题。而信息披露制度的不完善是造成各种问题的主要原因之一。以政府对信息披... 自《商业特许经营管理条例》推行以来,中国的商业特许经营有了快速的发展与繁荣。但因为市场管理体系的不健全,我国商业特许经营在实际运营过程中面临着各种问题。而信息披露制度的不完善是造成各种问题的主要原因之一。以政府对信息披露之干预为切入点,厘清政府和市场的法律边界,完善披露规则、配套追责机制,提高监管效率同时利用中介制度和行业协会加强市场约束力,是完善商业特许经营信息披露制度的关键。 展开更多
关键词 商业特许经营 信息披露 政府与市场 被特许人
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沃尔玛“涉足”职业教育
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作者 赵丽芳 《WTO经济导刊》 2014年第9期66-66,共1页
8月7日,沃尔玛中国与中国连锁经营协会(China Chain Store & Franchise Association,简称CCFA)在京联合召开“零售明日之星培养计划”项目启动会.沃尔玛中国拟在2014-2016三年间向中国连锁经营协会分阶段捐赠共计500万元,用于“零售... 8月7日,沃尔玛中国与中国连锁经营协会(China Chain Store & Franchise Association,简称CCFA)在京联合召开“零售明日之星培养计划”项目启动会.沃尔玛中国拟在2014-2016三年间向中国连锁经营协会分阶段捐赠共计500万元,用于“零售明日之星培养计划”项目.其中,2014年的项目执行预算为100万元,用于第一阶段项目启动和准备.该项目将主要针对开设连锁经营、市场营销等商贸类专业的中等职业院校,计划到2016年底将培养200名在职教师和20000名在校学生,以不断满足日益增长的对零售业基础岗位人员的需求. 展开更多
关键词 沃尔玛 中国连锁经营协会 职业教育 franchise 培养计划 中等职业院校 零售业 项目执行
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零售连锁特许体系加盟商加盟动机之实证研究 被引量:8
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作者 吴佩勋 庄靖 《商业经济与管理》 CSSCI 北大核心 2007年第4期28-35,共8页
作为逐渐被国内尤其是中大型零售企业所采用的连锁特许经营方式,现有研究往往立足于企业总部缘何采用连锁经营,却很少关注加盟商加入连锁经营体系的动机为何。本文在文献探讨的基础上推导出加盟商可能的加盟动机,并从已有的连锁体系形... 作为逐渐被国内尤其是中大型零售企业所采用的连锁特许经营方式,现有研究往往立足于企业总部缘何采用连锁经营,却很少关注加盟商加入连锁经营体系的动机为何。本文在文献探讨的基础上推导出加盟商可能的加盟动机,并从已有的连锁体系形成理论中寻找相应的理论支持,并以广州地区某现代连锁便利店为对象进行实证研究。数据表明,获得加盟总部的商标品牌、降低资讯成本和交易成本是现有加盟商加入便利店连锁体系的动机。 展开更多
关键词 便利店 连锁加盟 加盟商 加盟动机
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特许经营发展加盟商的博弈分析 被引量:8
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作者 李庆文 张衔 《经济经纬》 CSSCI 北大核心 2010年第5期91-95,共5页
特许经营相对于直营连锁而言可以不受企业本身资金的限制,同时又比自由连锁更具规范性和约束力,因而得到了飞速的发展,但是,也出现了不少问题。比如有的特许经营企业只顾收取加盟费而不提供应有的服务,还有的特许经营企业利用虚假广告... 特许经营相对于直营连锁而言可以不受企业本身资金的限制,同时又比自由连锁更具规范性和约束力,因而得到了飞速的发展,但是,也出现了不少问题。比如有的特许经营企业只顾收取加盟费而不提供应有的服务,还有的特许经营企业利用虚假广告宣传招募加盟者,诈取加盟费等。笔者以博弈论为工具对这些问题进行分析,并探讨其治理的方法。 展开更多
关键词 特许经营 博弈 重复博弈 加盟商
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零售连锁系统加盟商加盟动机之实证研究——以广州连锁便利店为例 被引量:6
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作者 吴佩勋 庄靖 《软科学》 CSSCI 2007年第2期42-47,共6页
在文献探讨的基础上推导出加盟商可能的加盟动机,并从已有的连锁体系形成理论中寻找相应的理论支持,并针对广泛采用连锁加盟的新型零售业态,连锁特许加盟便利店进行实证研究。数据表明,获得加盟总部的商标品牌、降低资讯成本和交易成本... 在文献探讨的基础上推导出加盟商可能的加盟动机,并从已有的连锁体系形成理论中寻找相应的理论支持,并针对广泛采用连锁加盟的新型零售业态,连锁特许加盟便利店进行实证研究。数据表明,获得加盟总部的商标品牌、降低资讯成本和交易成本是现有加盟商加入便利店连锁体系的动机。最后提出相应的管理建议。 展开更多
关键词 便利店 连锁加盟 加盟商 加盟动机
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