With the rise of the Internet and E-commence,it has become common for consumers in the book,clothing,electronic appliances,furniture and cosmetic industries to engage in a phenomenon termed"store-browsing-web-pur...With the rise of the Internet and E-commence,it has become common for consumers in the book,clothing,electronic appliances,furniture and cosmetic industries to engage in a phenomenon termed"store-browsing-web-purchasing"(SBWP).These are customers who tend to acquire service and information about particular products at traditional(brick and motar)retail stores but purchase them online at a lower price.This creates new issues and new perspectives to the science of law and economics.This paper addresses the issue of SBWP based on the industrial organization theory(especially the vertical dual-pricing system).It then endeavors to demonstrate the three"jump-dealing"theorems of SBWP from analyzing the business models,consumer purchasing patterns and price differences in distributing channels.Furthermore,we extrapolate the theory of jump-dealing and resale price maintenance(RPM)offsetting based on previous findings.The main conclusions are the following:if a company's RPM strategies substantially eliminate competition,then jump-dealing behavior from consumers shouM be encouraged.Conversely,if this jump-dealing behavior from consumers brings about anti-competition and free riding problems,then a company's RPM strategies should be exempted.展开更多
基金supported by National Natural Science Foundation of China(Grant No.71272190,"The B-T-C Paradigm and Application for'Jump-Dealing'Problems")
文摘With the rise of the Internet and E-commence,it has become common for consumers in the book,clothing,electronic appliances,furniture and cosmetic industries to engage in a phenomenon termed"store-browsing-web-purchasing"(SBWP).These are customers who tend to acquire service and information about particular products at traditional(brick and motar)retail stores but purchase them online at a lower price.This creates new issues and new perspectives to the science of law and economics.This paper addresses the issue of SBWP based on the industrial organization theory(especially the vertical dual-pricing system).It then endeavors to demonstrate the three"jump-dealing"theorems of SBWP from analyzing the business models,consumer purchasing patterns and price differences in distributing channels.Furthermore,we extrapolate the theory of jump-dealing and resale price maintenance(RPM)offsetting based on previous findings.The main conclusions are the following:if a company's RPM strategies substantially eliminate competition,then jump-dealing behavior from consumers shouM be encouraged.Conversely,if this jump-dealing behavior from consumers brings about anti-competition and free riding problems,then a company's RPM strategies should be exempted.
