On Translation Strategies of Commercial Advertisements From the Perspective of Skopos Theory

In a highly competitive market,excellent advertising translation can better promote brands.By adopting the three principles of Skopos Theory,this paper discusses the E-C translation strategies of commercial advertisements based on specific advertising translation cases,and proposes translation methods of literal translation,free translation,paraphrase,and augmentation,as well as rhetorical methods of homophonic puns,aiming to improve the quality of commercial advertisement translations,enhance the publicity effect,and achieve brand marketing.

Exploration of French-Chinese Translation Methods of Electrical Engineering Terminology Using Online Image-Text Retrieval Mode

With the incessant propulsion of the Open Door Policy,which is related to the consolidation of international collaborative partnerships,an increasing number of Chinese companies are moving toward cooperating countries to participate in infrastructure construction,employing a win-win strategy in favor of the people and governments of both countries.Among the cooperation domains,our country’s electrical companies have achieved a series of remarkable results in the international Engineering,Procurement,and Construction(EPC)project market with their outstanding business capabilities and technical advantages.Nevertheless,some shortcomings cannot be overlooked,the most notable of which appears to be the impediment associated with engineering translation,which has always been an obsession among translators of Chinese companies.Taking the transmission line project in the Republic of Madagascar as an example,an analysis of French-Chinese translation methods of electrical engineering terminology in the field of the transmission line is carried out.

Teaching Method for Comprehensive English Integration of Grammar-translation Method and Communicative Approach

Comprehensive English is a very basic and important course for English majors,according to the features of the text-book A New English Course,teachers should adopt the integration of grammar translation method and communicative approach to improve students' linguistic competence and communicative competence.

Translation Compensation Methods under Skopostheorie:A Comparative Study on Four-character Chengyu Translation Compensation in Hong Lou Meng

This article attempts to apply skopos theory and make a comparative study of the translation compensation methods of two English versions of Hong Lou Meng in terms of four-character chengyu from the linguistic perspective.

Characteristics of Contractual English and Its Translation Methods

With the occurrence of economic globalization,the translation of contractual English has played an increasingly important role in China economy.However,as a subject of business English,it is rare to find the research of contractual English,furthermore,the general translation theory including business English is not suited for contractual English translation.It will have both theoretical meanings and practical meanings to analysize contractual English translation.After simple contrast between business English and contractual English,from the characteristic of contractual English,the author discussed in detail about his understanding and research of the standards and mode of contractual English translation.The translation criteria:"faithfulness","exactness"and"customariness"are suggested.In the translation mode,the linguistic analysis is used to translate the contract,namely,vocabulary and syntax.The paper is completed on the basis of the author's knowledge on the linguistic theroy and understandings of contract and contractual English.

On the Reforms of the College English Teaching—More Advantages of the Communicative Approach over the Grammar-Translation Method

With the world globalization, China's communication with other countries has become more frequent. It is in great demand that a large number of college graduates who not only master their major but also do well in communication in English with English speakers. However, such graduates are scare because the backward teaching method-the Grammar-Traditional Method, cannot meet what the contemporary Chinese society demands. The reforms of the college English teaching are urgent and necessary. This paper first explores the major problems existing in the college English teaching. Furthermore, it introduces the basic theory of the Communicative Approach and analyzes its advantages in college English teaching.

The Principle&Method of Trademark Translation

As a particular form of translation,brand name translation is not simply a matter of finding equivalent expressions in the target language for the source brand name,but a process of transplanting cultures as well,which is not easy.In this article,the author expounds the Principle& Method of Trademark Translation in detail.

On the Translation Methods of Animal Idioms

Translation is a very complicated human activity in a high-level language and different areas, different scholars have different definitions of translation. But the translation of idioms is one of the most distinctive classifications in translation. This paper aims to make English learners and translators have mastered for the classifications of the animal idioms, the influencing factors of animal idioms translation, the most appropriate and most effective translation methods by introducing the basic knowledge of translation and the development of idioms simply and the translation methods of animal idioms concretely. The significance of this paper lies in, teaching the readers the most appropriate and most effective translation methods, which has some certain practical value.

Taking Stock of Grammar-Translation Teaching Method in Developing Intercultural Pragmatic Competence

Grammar-translation teaching method(GTTM as a shorthand below) has long been a buzzword when it is adopted in the class of English as a foreign language.It has been universally acknowledged that such teaching method contradicts the development of communicative language competence advocated in recent decades.However,I positively argue that GTTM in English class,as a comparative and intercultural model,should be given a due reconsideration to improve L2 learners' pragmatic competence.

A Study on German Translation Strategies of Culture-Loaded Words in Documentary Hexi Corridor(Expert)by Adaptation Theory

This paper deals with the translation strategies of Chinese Culture-Loaded Words from the perspective of adaptation theory.It is based on the translation text of the sixth episode“Silk Road”and the seventh episode“Dunhuang”of the documentary Hexi Corridor.Many words with Chinese cultural connotations appear in the subtitles of this documentary.This paper will be divided into four parts.The first part and the second part deal with the basic theories,i.e.,definition of Chinese Culture-Loaded Words and of adaptation theory.The original text is analysed in the third part.This part deals with the background and specifics of the language of the documentary film Hexi Corridor.The fourth part deals with the difficulties encountered by the author in translation practice and the corresponding solutions adopted by the author.The translation difficulties are solved by five translation methods,namely transliteration,loan translation,substitution,interpretation,and adaptation.

On the Translation Strategies of Characters’Nicknames-Taking The Iconography of the Decorated Writing-Paper of the Ten Bamboo Studio as an Example

Up to now,The Iconography of the Decorated Writing-Paper of the Ten Bamboo Studio(shortened as Iconography)is the first large-scale book to systematically study and interpret the notes and pictures of The Decorated Writing-Paper of the Ten Bamboo Studio(shortened as Ten Bamboo).The Iconography explains the sources and interpretations of 123 paintings in 15 groups.The content covers the celebrities and historical allusions of Tessa in the past dynasties,in which there are many nicknames that are full of Chinese characteristics.This paper takes the English translation of characters’nicknames in Iconography as the research object.Through the research,it is found that the translation of these characters’nicknames mainly adopts the methods of transliteration,explanation,literal translation with annotations and free translation.Through the analysis of specific cases,this paper tries to make the translation meet the reading expectation of the target readers to the maximum extent,and provide reference for the English translation of related classical works.

On English Translation Methods of Chinese Allusive Idioms

Derived from historical events,fables,myths,legends,proverbs,Chinese allusive idioms are rich in national sense and cultural characteristics.This paper mainly discusses the translation methods of Chinese allusive idioms,as well as various factors affecting translation.By analyzing similarities and differences between English and Chinese allusive idioms,the translation strategies for different Chinese allusive idioms will also be explored and summarized.

Principles and Methods of the Terminology Translation

Technical Terminology refers to the professional terms of science and technology.The translation of technical terminologies be comes more and more important and urgent with the development of technology.This thesis begins from the features of technical terminol ogies,combining with lots of relevant examples,and then discusses the methods and principles of English-Chinese translation of technical terminology which is in order to make some contribution to the technical terminology translation.

On the Translation Methods of the Subtitle in English Movies

English movie translation is a new field, especially subtitle translation. In recent years, with a large number of introducing foreign language movie, people on the audio and visual arts understanding and demand is going on with each passing day change, people's level to the foreign movie appreciation increase quickly. This requires the accuracy and rationality in subtitle translation. Subtitle translation is a kind of special language conversion type, in theory contains three basic elements: interlanguages information transfer, discourse of simplified or concentrate, and speaking into the written language. This thesis through to the English subtitles translate the study of the method of subtitle translation principles to be followed and the present subtitle translation problems are discussed in order to improve the quality of English movie subtitling translation.

Brief Analysis,Method and Criteria of Technical Translation

In this essay,I will analyse the characteristics of technical texts,the methods for translation based on the former stage of research,criteria for a better translation,and critiques in between.Also,the essay will explore the limitations of Peter Newmark's theory of technical translation and the whole aspect of translation.

An Analysis of Translation Methods of Metaphors in Fortress Besieged Based on the English Version by Kelly.J. and N.K.Mao

As to Fortress Besieged,it is the English version translated by Kelly.J.and N.K.Mao of Wei Cheng written by Qian Zhongshu,which includes various and fancy metaphors.To explore and find more proper and effective translation methods of metaphors under foreignization and domestication,~1 this paper combines exemplifications in Fortress Besieged with translationrelated theories,which may help readers comprehend literary works better and promote cross-cultural communication.

Generation and classification of the translational shape-invariant potentials based on the analytical transfer matrix method

For the conventional translational shape-invariant potentials （TSIPs）, it has demonstrated that the phase contribution devoted by the scattered subwaves in the analytical transfer matrix quantization condition is integrable and independent of n. Based on this fact we propose a novel strategy to generate the whole set of conventional TSIPs and classify them into three types. The generating functions are given explicitly and the Morse potential is taken as an example to illustrate this strategy.

On Eigen-Matrix Translation Method for Classification of Biological Data

Driven by the challenge of integrating large amount of experimental data, classification technique emerges as one of the major and popular tools in computational biology and bioinformatics research. Machine learning methods, especially kernel methods with Support Vector Machines （SVMs） are very popular and effective tools. In the perspective of kernel matrix, a technique namely Eigen- matrix translation has been introduced for protein data classification. The Eigen-matrix translation strategy has a lot of nice properties which deserve more exploration. This paper investigates the major role of Eigen-matrix translation in classification. The authors propose that its importance lies in the dimension reduction of predictor attributes within the data set. This is very important when the dimension of features is huge. The authors show by numerical experiments on real biological data sets that the proposed framework is crucial and effective in improving classification accuracy. This can therefore serve as a novel perspective for future research in dimension reduction problems.

A Study on Application of Translation and Communicative Methods in German Language Education in Higher Learning Institutes

With the continuous development of national‘reforms and opening-up’policy and development of economic globalization,learning and application of foreign languages are becoming increasingly important.Society needs a large number of professional linguistic workers.Therefore,there are higher requirements for new era higher learning institutes which serve as training base for cultivating linguistic talents.Linguistic talents must possess very strong overall quality and skill to meet these requirements.In this context,this study carried out an in-depth analysis and research on translation method commonly used in German language teaching,and communicative method which is increasingly popular in recent years,to contribute to cultivation of German linguistic talents in higher learning institutes of China.

On C-E Translation Strategies and Methods of Zhiba Culture for Global Communication

Zhiba culture is a profound culture with a long history,but there are still many problems in the C-E translation of it,such as low popularity,few recipients,and so on,which hinder its communication and development.Therefore,it’s necessary to improve the quality of C-E translation of Zhiba culture.Based on the perspective of communication studies,combining with the principle of“Information First”,the principle of“The Audience First”,the paper explores the existing problems of Zhiba culture C-E translation and hopes to help to improve the present situation,to truly show the charm of Zhiba culture,to make it better accepted by the international community and optimize the global communication effect.