Through analyzing the concept,development history and works of gardening photography,unique status and charm of gardening photography in the field of photography art was explored.It was proposed that professional know...Through analyzing the concept,development history and works of gardening photography,unique status and charm of gardening photography in the field of photography art was explored.It was proposed that professional knowledge about gardening disciplines should be grasped,and the shoot targets shouid be fully investigated to present excellent works of gardening photography.In addition,photographers should have strong artistic sense,and be able to grasp the means of expressing image language,so that they will produce works with outstanding themes,proper light,concise composition,harmonious hue color and shadow tone.Sophisticated equipment and post processing skills are also needed.展开更多
The Square Pagoda Garden in Songjiang designed by Mr. Feng Jizhong is a model work of Chinese garden and modern architecture. Its basic pattern embodies the core idea of “with the old to be new”. This study mainly i...The Square Pagoda Garden in Songjiang designed by Mr. Feng Jizhong is a model work of Chinese garden and modern architecture. Its basic pattern embodies the core idea of “with the old to be new”. This study mainly interpreted the Square Pagoda Garden from two dimensions of garden space and architectural structure, analyzed the unique creative characteristics and design ideas of the Square Pagoda Garden in combination with the characteristics of traditional Chinese garden architecture, and explored the “old” and “new” in the design of the Square Pagoda Garden.展开更多
In this paper,using the research method of grounded theory,with the competitive brand of home gardening—Hongyue Garden Maker as the specific object of study,we collect the data through interviews and surveys,conduct ...In this paper,using the research method of grounded theory,with the competitive brand of home gardening—Hongyue Garden Maker as the specific object of study,we collect the data through interviews and surveys,conduct coding analysis step by step on the data,establish the brand asset creation path model consisting of some main dimensions including " brand salience"," brand performance"," brand image"," brand judgment"," brand feeling",and " brand resonance",and reveal the interaction and logical relationship between the above dimensions,so as to provide theoretical support for the asset creation of many kinds of home gardening and other brands.展开更多
文摘Through analyzing the concept,development history and works of gardening photography,unique status and charm of gardening photography in the field of photography art was explored.It was proposed that professional knowledge about gardening disciplines should be grasped,and the shoot targets shouid be fully investigated to present excellent works of gardening photography.In addition,photographers should have strong artistic sense,and be able to grasp the means of expressing image language,so that they will produce works with outstanding themes,proper light,concise composition,harmonious hue color and shadow tone.Sophisticated equipment and post processing skills are also needed.
文摘The Square Pagoda Garden in Songjiang designed by Mr. Feng Jizhong is a model work of Chinese garden and modern architecture. Its basic pattern embodies the core idea of “with the old to be new”. This study mainly interpreted the Square Pagoda Garden from two dimensions of garden space and architectural structure, analyzed the unique creative characteristics and design ideas of the Square Pagoda Garden in combination with the characteristics of traditional Chinese garden architecture, and explored the “old” and “new” in the design of the Square Pagoda Garden.
基金Supported by National College Students'Innovation and Entrepreneurship Training Program in 2017(103-2013200072)National Social Science Fund Project(15BGL088)Zhejiang Higher Education Reform Project in 2016(jg20160092)
文摘In this paper,using the research method of grounded theory,with the competitive brand of home gardening—Hongyue Garden Maker as the specific object of study,we collect the data through interviews and surveys,conduct coding analysis step by step on the data,establish the brand asset creation path model consisting of some main dimensions including " brand salience"," brand performance"," brand image"," brand judgment"," brand feeling",and " brand resonance",and reveal the interaction and logical relationship between the above dimensions,so as to provide theoretical support for the asset creation of many kinds of home gardening and other brands.
