Relevance of Marketing Strategies for Gas Stations in China - An Analysis Using SPSS

This study aims to find out the relevance of marketing strategies for gas stations in China.According to IBISWorld,the companies holding the largest market shares in China’s gas station industry include China Petrochemical Corporation,China National Petroleum Corporation,Sinochem Corporation,China National Offshore Oil Corporation,and BP(China)Holdings Limited.Marketing has changed over the past several years.Similarly,gas station marketing is all about more customers,greater sales,and higher profits.Technology provides many different marketing tools to see more fresh faces at the door,increase repeat sales,and improve profits.Word-of-mouth advertising should be encouraged,especially when contests are being held.The prizes from these contests may include car essentials,free coffee,free car wash,or coupons to be used at convenience stores.Customers who have won these contests would surely go around advertising the particular gas station,ultimately bringing in more customers.Other than that,managers can boost the sales volume through radio promotions as well.This study also aims to give future businessmen and women some ideas on how to deal with different kinds of strategies when it comes to marketing,especially in China in hope to cater and prove to the people of China the possibility of promoting businesses,such as the oil industry.

考虑换电需求响应的换电站参与电能量-调频市场竞价策略

电动汽车(EV)大规模发展会加大电网的调峰调频压力。通过换电站市场化运营,可有效激励换电站利用EV换电需求和换电站电池灵活性资源,缓解电网调峰调频压力。为此,提出了换电站参与电能量市场和调频辅助服务市场的协同竞价策略及其两阶段优化模型。第1阶段依据调频市场需求制定换电价格,引导EV调整换电需求,优化冗余电池数量及时序,以便与调频需求趋势一致,进而提升换电站调频服务收益;第2阶段考虑换电站需求响应和市场调峰调频需求,制定换电站竞价策略。所提出竞价策略在优先满足EV换电需求的同时,可降低换电站充电成本、提升调频服务收益,并助力电网调峰调频。算例仿真结果验证了所提策略的有效性。

电能量-调频联合市场中储能电站的参与策略分析

在“双碳”目标的背景下,如何完善市场机制以最大化发挥储能的作用值得深入探讨。以山东省电力现货市场规则为基础,构建含储能电站的电能量-调频辅助服务市场交易机制,并引入储能调频可用容量限制系数表征两市场间的耦合关系,建立含储能电站的现货电能量市场与调频辅助服务市场联合出清模型。以储能电站参与两市场的容量分配为依据构建不同策略,从电力市场购电成本、负荷曲线波动程度、储能自身收益三个方面选取和构建指标,对不同参与策略下储能的作用和自身收益情况进行分析。通过算例仿真,探讨了储能不同参与策略下作用发挥与收益变化的规律,表明随着可再生能源并网比例的提高,储能作为优质的调频资源去利用,更加有利于资源优化配置与系统运行,但应在电力市场规则中关注调频里程因子与调频报价等的合理设计。

浅谈加油站市场营销策略

采用市场营销策略的理论框架,深入分析我国加油站现状,结合国外加油站市场营销的先进经验,提出我国加油站市场营销策略的基本思路。

考虑备用的梯级水电站日前竞价模型

在梯级水电站共同(联合)参与电能量和备用容量的日前竞争性市场条件下,从梯级水电站的经济和技术特点出发,考虑电能量价格、备用价格、备用调度等不确定因素,建立了以整体收入最大化为目标的梯级水电站随机期望值竞价模型。采用结合免疫遗传算法和随机模拟技术的混合优化策略求解。算例分析表明了该模型和算法的正确性和有效性。

基于蓝海战略的西安站价值创造策略研究

西安站作为全国铁路客运直属特等站,突出价值驱动定位,基于蓝海战略,设计“战略分析—战略制定—战略计划与部署—战略实施—战略评价—战略保障”6步完整闭环,坚持目标导向,围绕增收节支和营销服务主线,运用“峰终定律”刻画营销服务关键点,评价价值创造效果,最终建立西安站价值创造全过程的策略研究模型。