This research proposal focuses on a tentative exploration of teaching procedures for college English writing with the ge-neric approach of Sydney School.This research will mainly adopt a qualitative research methodolo...This research proposal focuses on a tentative exploration of teaching procedures for college English writing with the ge-neric approach of Sydney School.This research will mainly adopt a qualitative research methodology,which aims to figure out the contextual configuration and generic structural potential as well as the register of a specific genre and assist students to write arti-cles of the target genre through teaching procedures like deconstruction,joint construction,and independent construction.展开更多
This paper explores the communicative acts deployed in covid-19 vaccination-related pictorials circulated on digital media platforms.Seven internet images were purposively sampled with a view to exploring their commun...This paper explores the communicative acts deployed in covid-19 vaccination-related pictorials circulated on digital media platforms.Seven internet images were purposively sampled with a view to exploring their communicative functions as well as their generic structure.The data,which were culled from the websites of the World Health Organisation,Centre for Disease Control,Pan American Health Organisation and Facebook,were subjected to qualitative analysis.The study deployed van Leeuwen’s Multimodal Discourse Analysis and Yuen’s Generic Structure Potential as theoretical anchor.The multimodal communicative acts are deployed for instructive,illustrative,informative,persuasive,inviting and advisory purposes.Categories such as Lead,Emblem,Announcement and Enhancer are compulsory in the data while Display,Tag and Call-and-Visit Information are non-compulsory elements.This can be catalogued as:‘Lead^(Display)^Emblem^(Announcement)^(Enhancer)^(Tag)^(Call-and-Visit Information)’.The study contends that the various semiotic resources deployed in the internet-circulated covid-19 images are used not only for informative and other communicative purposes but also to evoke attitudinal change towards and encourage widespread acceptance of the covid-19 vaccines.展开更多
文摘This research proposal focuses on a tentative exploration of teaching procedures for college English writing with the ge-neric approach of Sydney School.This research will mainly adopt a qualitative research methodology,which aims to figure out the contextual configuration and generic structural potential as well as the register of a specific genre and assist students to write arti-cles of the target genre through teaching procedures like deconstruction,joint construction,and independent construction.
文摘This paper explores the communicative acts deployed in covid-19 vaccination-related pictorials circulated on digital media platforms.Seven internet images were purposively sampled with a view to exploring their communicative functions as well as their generic structure.The data,which were culled from the websites of the World Health Organisation,Centre for Disease Control,Pan American Health Organisation and Facebook,were subjected to qualitative analysis.The study deployed van Leeuwen’s Multimodal Discourse Analysis and Yuen’s Generic Structure Potential as theoretical anchor.The multimodal communicative acts are deployed for instructive,illustrative,informative,persuasive,inviting and advisory purposes.Categories such as Lead,Emblem,Announcement and Enhancer are compulsory in the data while Display,Tag and Call-and-Visit Information are non-compulsory elements.This can be catalogued as:‘Lead^(Display)^Emblem^(Announcement)^(Enhancer)^(Tag)^(Call-and-Visit Information)’.The study contends that the various semiotic resources deployed in the internet-circulated covid-19 images are used not only for informative and other communicative purposes but also to evoke attitudinal change towards and encourage widespread acceptance of the covid-19 vaccines.
