Geographical Indication Intellectual Property Protection and Regional Public Brand Construction of Rape Industry in China

As China s largest oil crop,rape occupies a central position in ensuring the safety of China s cooking oil supply.This paper introduced China s rapeseed industry from the rape type,rapeseed production,planting area,national rapeseed production protected area,rape national dominant characteristic industrial clusters,and rapeseed industry,etc.Besides,from the aspects of geographical indication products,geographical indication trademarks,and geographical indications of agricultural products,this paper discussed the intellectual property protection of geographical indications of rape,rapeseed,and rapeseed oil in China.It analyzed the main problems such as the lag in the formulation of relevant standards for geographical indications and the low use of special signs for geographical indications,and finally came up with recommendations including building a public brand of geographical indications and expanding foreign exchanges of geographical indications.

Consumers'Purchase Intention of Geographical Indication Agricultural Products under the Background of Live-streaming Sales:An Exploratory Research Based on Grounded Theory

Exploring the mechanism for the formation of consumer purchase intentions of geographical indication agricultural products in the context of live-streaming sales can provide an important reference for brand marketing of geographical indication agricultural products.In this study,in-depth interviews were conducted with consumers of geographical indication agricultural products.Based on grounded theory,open coding,axial coding and selective coding were performed for interview text.Finally,21 concepts,7 subcategories and 3 main categories were obtained,and a model of the formation mechanism of the purchase intention of geographical indication agricultural products under the background of live-streaming sales was constructed,that is,"consumer cognition-consumer attitude-consumer behavior".Among them,consumer cognition includes two dimensions:the type of geographical indication agricultural products and the live-streaming appeal strategy,i.e.,the personal cognition of consumer and the promotion of live-streaming host's strategy.Consumer attitude is value perception of consumers,mainly including two dimensions of functional value and emotional value.Consumer behavior is the consumer's willingness to buy.It has been concluded that the types of geographical indication agricultural products interact with the live-streaming appeal strategies.Through the intermediary of consumers'value perception,consumers'purchase intention is generated.Among them,resource-oriented geographical indication agricultural products adopt rational live-streaming appeal strategies,which can enhance the consumer's perception of functional value,thereby promoting their purchase intention;and cultural and creative geographical indication agricultural products brands adopt perceptual live-streaming appeal strategies,which can enhance the emotional value perception of consumers,thereby promoting their purchase intention.

Development and Reservation of Geographical Indication Products in China

With more than 5000-year civilization, China has gradually formed in its different regions hundreds of the geographic indication products, such as Longjing Tea, Maotai Liquor, Shaoxing Rice Wine, Jinghua Ham, Beijing Roast Duck, Xinjiang Honey Jelon, etc. They are the precious creatures of Chinese nation.

Geographical Indications and Unique Production Techniques of Tangya Tribute Rice

Tangya Tribute Rice is a famous and special product in Shandong Province,and it was awarded the National Geographical Indication Certificate trademark in 2011.This paper elaborated the specific production area,unique production environment,rich cultural history and unique product quality of Tangya Tribute Rice.In addition,from the aspects of choice of origin,variety selection,production management,timely harvesting and processing,it summarized the unique production methods of Tangya Tribute Rice.Besides,it discussed its development prospects,in order to maintain the brand quality of Tangya Tribute Rice to the greatest extent,and further improve the brand awareness and market competitiveness of Tangya Tribute Rice in the domestic and international markets.

Geographical Indication and Unique Production Technology of Zhengcheng Honeysuckle

The specific production area,unique production environment,rich humanistic history and unique production quality of Zhengcheng honeysuckle,a featured product of Pingyi County,Shandong Province and a national geographic indication agricultural product are described in this article.The unique production method for Zhengcheng honeysuckle is summarized from the aspects of production area selection,variety selection,production management,harvesting,processing and packaging,and corresponding development measures for the industry are proposed,aiming to maintain the Zhengcheng honeysuckle brand to the greatest extent and further increase the popularity of Zhengcheng honeysuckle.

Discussion on the Role of Geographical Indications in Promoting the Development of Tea Industry in Chengdu

Sichuan Province is a major agricultural province in the west,and its tea industry has always been well-known throughout China.As an important tea producing area in Sichuan,Chengdu,through the guidance and support of the government,the active action of functional departments,brand promotion,and industrial operation and development,Chengdu has given play to the role of geographical indications in boosting the development of the industry.This paper focused on the significance of the research on the role of geographical indications in promoting the development of the tea industry in Chengdu,the research status and evaluation at home and abroad,and put forward countermeasures and suggestions for the research on the promotion of the development of the tea industry in Chengdu by geographical indications.

Research on Brand Construction of Geographical Indication of Agricultural Products in China under the Background of Rural Revitalization

Geographical indications of agricultural products carry the unique product value accumulated in history. Relying on them to build regional brands is a powerful way to achieve stable income increase of farmers and sustainable development of agriculture. This paper summarized the development of geographical indications of agricultural products in China, and reviewed the development status of overall growth, significant regional differentiation and uneven categories. On the basis of affirming the necessity of brand building of agricultural products, this paper concluded the branding dilemma of the loss of geographical indication resources, weak supervision and insufficient investment of agricultural products in China. Therefore, this paper introduced the idea of "new three Pin and one standardization", and further built a three-stage branding path of "germplasm discovery, quality control, and brand promotion". Based on this, a combination strategy from attaching importance to germplasm quality to formulating brand strategy and enhancing brand competitiveness was proposed. The staged branding construction provides new development ideas for the branding of geographical indications of agricultural products in China, draws out a reference plan for the development of China’s regional characteristic agricultural industry, and lays a solid support for the revitalization of rural industries.

Geographical Indication of Unique Production Technology of Bahu Lotus Root

Bahu lotus root is a specialty of Hedong District,Linyi City,Shandong Province.It was recognized as a national product of geographical indication in 2011.This article describes the specific production area,unique production environment,rich cultural history and unique quality of Bahu lotus root,and summarizes its unique production from four aspects:selection of origin,selection of variety,production management and timely harvest,aiming to maintain the brand of Bahu lotus root to the greatest extent and further enhance the brand value and influence.

Geographical Indication Characteristics,Unique Production Methods and Industrial Development Measures of Zhuanbu Strawberry

This article describes the geographical indication characteristics of Zhuanbu strawberry,a special product of Yinan County,Shandong Province,a national geographical indication agricultural product,including specific production area,unique production environment,rich human history and unique product quality,summarizes the unique production method of Zhuanbu strawberry from selection of production area and varieties,production management,timely harvesting and other aspects,and puts forward corresponding industrial development measures,in order to maintain the brand of Zhuanbu strawberry to the greatest extent and further improve the brand awareness and market competitiveness of Zhuanbu strawberry.

A Study on Intellectual Property Right Protection of Geographical Indications and Regional Public Brand Building in Xinjiang

This paper studies the geographical indication resources of Xinjiang and their distribution in administrative regions,national grain production functional zones,protected zones for production of major agricultural products,advantageous areas of Chinese characteristic agricultural products,and national advantageous characteristic industrial clusters.It analyzes the main problems existing in the protection of intellectual property rights of geographical indications.Besides,it discusses the strategies for the protection of intellectual property rights of geographical indications in the autonomous region and the building of regional public brands in the contest of the strategy of strengthening the country with intellectual property and rural revitalization strategy.Finally,it comes up with recommendations,including collecting and sorting out the human factors and natural factors of geographical indications of famous,excellent and special products,strengthening the protection of geographical indications of Xinjiang cotton and its products,enhancing the protection of geographical indications of grain and oil crops and sugar beet,implementing the protection of geographical indications for products with special needs for ethnic minorities,building national geographical indication product protection demonstration areas,formulating national and international standards for geographical indication products,and take full advantage of the EU-China Agreement on Cooperation on and Protection of Geographical Indications to actively participate in the EU protection of geographical indications.

Geographical Indications for Medicinal Plants:Globalization, Climate Change, Quality and Market Implications for Geo-Authentic Botanicals

Pharmacopoeial standards for crude drugs are established based on analysis of authenticated specimens which should be representative of the quality of material traditionally specified in systems of traditional medicine from species' geographical origin. This reflects the ‘geo-authentic'material that corresponds to traditional ecological and medical knowledge. In cases where specimens are obtained from cultivation outside of the species origin, this ‘authenticated' material will not be ‘geo-authentic'.There is a growing trend for the protection of ‘geographical indication'(GI) botanicals in the context of intellectual property rights. GI botanicals are named after a geographical area, indicating production within a particular area, quality and characteristics dependent on natural,historical and cultural factors. However, with the globalization of systems of traditional medicine such as Ayurvedic medicine and traditional Chinese medicine, Asian species are being introduced to cultivation outside of their geographical origins particularly in the EU and US.In contrast to the Chinese concept of ‘daodi' and European concepts of ‘provenance' or ‘terroir' is the competing trend for ‘locally grown'herbs, i.e. cultivated closer to where they will be used. Reasons include concerns about quality control, contamination from polluted air, soil and water in some source countries, climate change, supply chain security and traceability, costs of production and price pressure.This review looks at selected agronomic experiments aiming to discern differences between geo-authentic medicinal herbs vs. introduced crops and whether the global market cares to make a distinction or pay a price premium for articles with designations of geographical origin of specified quality.

Analysis on Protection of GI Product Hanyuan Chinese Prickly Ash and Suggestions of its Industrial Development

Hanyuan Prickly Ash is a type of GI products with very deep cultural essence.From such humanistic factors as name origin,historical origin,fame,cultivation technology,and management measure,and such natural factors as climatic environment and soil conditions,this paper analysis key factors for protection of GI product Hanyuan Prickly Ash.Then it discusses about industrial development of Hanyuan Prickly Ash from suitable planting areas and climate.It proposes that we should gradually raise safety and hygienic indexes,revise and implement local standards,strengthen popularization of harmless production technologies and quality control of product,promote "enterprise + base" industrial model,and implement government marketing of brand and industry.