Empathy and Cognitive Schema:The Ways of Chinese Culture Going Global Reconsidered

In spite of its acknowledged achievements and contributions in recent years,it is still necessary to review the diplomacy of Chinese culture going global.Approached from the perspective of cognition and affection,the main reason leading to the low efficiency of Chinese official cross-cultural communication is that the collectivism implied in the governmental institutes is in conflict with the individualism schema in Western mainstream discourse,making it difficult to invoke empathy from Western audience.By contrast,some popular culture spread through the Internet is empathy-provoking only because it contains two schemata of nostalgia and individualism that have been embedded in many Western netizens’cognition.In other words,popular culture has little communicating power to transmit the essence of Chinese culture.Given the limitations of these two ways,China should at least make adjustments on four aspects to improve the effect of its culture going out:(1)integrate more mutually shared schemata into the selected Chinese culture;(2)modernize the cultural contents and transmission methods;(3)reduce the role of the government and insist on diversifying and individualizing communication subjects;(4)encourage the creation of fine culture.

Issues of Chinese Culture Going Global in the Era of Big Data and Wireless Internet

In the process of Chinese culture going global,the overseas communication effect of Chinese culture leaves much to desire. With the arrival of new media and big data,the translation and transmission of Chinese culture begin to embark on a new challenge. Based on big data and new media platform,this thesis mainly analyzes the material selection,transmission channels and inspirations from internet stars,for example,Li Ziqi,advocating reader analysis mechanism and diversified communication modes,so as to let foreigners understand and love Chinese culture through various channels,and promote Chinese culture going global.

Chinese Brands Need to Tell Good Brand Stories for ＂Going Global＂

Under then ational wave of"going global",more and more Chinese enterprises and brands are nudging into the overseas market,with the focus shifting from pure manufact uring to quality focus and to the current innovation orientation,which signals that Chinese brands are exerting an increasingly greater inf luence in the international stage.

The“going global”of Chinese Fantasy Fiction through the Internet:Using I Shall Seal the Heavens on Wuxiaworld.com as an Example

In the 21st century,Chinese online fantasy fiction is gaining popularity overseas.Lai Jingping,a Chinese-American widely known online as RWX,inspired by the popularity of his translation of a Chinese fantasy fiction,Coiling Dragon,established a website called Wuxiaworld.com to disseminate Chinese fantasy culture.Now it has become the largest website in the world to translate these kinds of works.This paper,in order to explore the advantages of Wuxiaworld.com,examines the translation landscape and its trends as presented on this website,and further analyzes the translation of fiction and interactive platforms using I Shall Seal the Heavens,one of the stories on the website,as an example.Our study,through text analysis and data collection,found that Wuxiaworld.com is good at hyperlink-aided translations,and has translation awareness based on the analysis of covers,synopses and glossaries;foreignization is the main translation strategy when it comes to the fantasy terms in I Shall Seal the Heavens,while annotation in text as well as hyperlinks in the forms of text,pictures and music are adopted for cultural compensation;interactive platforms,such as comments,forums and announcements,are conducive to improving translation quality and stimulating readers’enthusiasm for these translations and Chinese culture.

Chinese NGOs Going Global: Status quo and Challenges

Status quo Only a small percentage of China’s mainland NGOs are foreign-related organizations with international practice. According to the Development Report of Social Service issued by Ministry of Civil Affairs in 2011, there are 582 foreign-related NGOs, accounting for 0.13% of the total 4.62 million NGOs; there are 519

Some Thoughts on the Going Global Strategy for China's Aerospace Industry

In light of economic globalization and the international economic landscape that has been changed by the global financial crisis,China's economy has already been completely integrated into the global economy.The Chinese enterprises face fierce competition not only internationally as they pursue a "going global" strategy,but also in the domestic market from foreign companies.Therefore,to make their business operations international is not an option,but a must.Entergrises must cultivate international strategic thinking and an international vision,learn to use international resourcrs and markets,optimize resource distribution,develop advantages,and raise their core competiveness.

Going Global

China-made movies face challenges in the international market ZHU Yuqing,a veteran movie critic in Beijing,was pleasantly surprised by China’s 2017 box office success.On September 4,the revenue hit 40 billion yuan($6.11 billion),69 days earlier than it took to reach the same figure last year."It’s really heartening news after 2016

Going Global

Among Chinese men who wear suits and shirts, few are unfamiliar with Youngor, one of the most famous garment brands in China. When it was founded in 1979, the Youngor Group, based in Ningbo, Zhejiang Province, was just a private factory with a few hundred workers. Now it has grown into a leading company in China’s garment industry, with more than 20,000 employees and net assets of over 5 billion yuan. It ranks 144th among China’s top 500 enterprises. Zhong Leiming, Chief Supervisor of the group, and Yu Cheng, Manager of the Publicity Department, discussed the company’s operating strategy in a recent interview with Beijing Review.

Going Global

World Economic Forum panelists discuss how global growth companies gain a footing in the international

On the Way to Going Global

China has become one of the major destinations for foreign investment in the world today. Statistics from the Chinese Ministry of Commerce indicate that some $60.5 billion worth of foreign investment had been brought to the country in 2005. This large-scale utilization of foreign capital has greatly fueled local economic growth and integrated China even more into the global economy.

Locational Determinants of Overseas R&D Investments by Chinese Firms

In this paper, we study the location distribution and determinants for Chinese firms’ overseas Research and Development(R&D) activities, based on a dataset of 1,500 Chinese firms that established overseas R&D subsidiaries during the years 2010-2014. Integrating Dunning’s eclectic paradigm and Uppsala Model, we construct a two-dimensional model, which consists of the determinants from host countries and from the interactions between the host countries and the home country, China. We use a multiple-regression method to analyze the determinants and rationale of the location choice of Chinese firms’ overseas R&D activities. By identifying the determinants of the location of the Chinese firms, we aim to reveal whether and where the location strategy of Chinese firms’ R&D globalization differs from those of the firms in the U.S., Europe and Japan;and to provide a reference for Chinese firms in their strategy-making on R&D globalization.