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Going Local
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作者 TAN WEI 《Beijing Review》 2007年第46期38-39,共2页
Competition between Chinese and overseas suppliers intensifies as foreign companies speed up their localization efforts
关键词 KFC going local
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Going Local
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作者 TANG YUANKAI 《Beijing Review》 2006年第42期20-21,共2页
Becoming more Chinese is the key to success in China, according to top foreign brands Ma Mingyu and her husband have spent the last few weekends shuttling between auto dealer-ships in Beijing to choose their first fam... Becoming more Chinese is the key to success in China, according to top foreign brands Ma Mingyu and her husband have spent the last few weekends shuttling between auto dealer-ships in Beijing to choose their first family car. And they've noticed a common selling point in the brochures for almost every foreign auto: 展开更多
关键词 going local
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