A Study on the Influence of Patterned Logo Design on Brand Image-Focused on the Li Ning Brand

In today’s flood of information,people mainly rely on visual information to recognize brands.Pattern logo design is a representative brand image and directly affects consumers’brand impression and perception.The purpose of this study is to examine the characteristics of the Li Ning brand and the effect of pattern logo design on the brand image.Specifically,it is to provide practical guidelines for brand management and design by analyzing the effects on brand perception,emotional connection,and consumer behavior.For the scope of the study,seven brands are selected for analysis of famous brand cases at home and abroad.The research method is to design a patterned logo suitable for brand characteristics through literature review,empirical research,and detailed analysis of the overall style characteristics of the current Li Ning brand.The research content first analyzes the role of pattern logo design in terms of brand perception,brand perception,and brand sensitivity.Subsequently,the evolution and effect of the Li Ning brand in logo design are examined,and details are discussed in combination with the color and shape of the logo pattern.Finally,by presenting some suggestions and optimized design plans that fit the characteristics and trends of the Li Ning brand,the brand image and market competitiveness can be improved.According to the research results,first,the color,shape,and other factors of brand pattern logo design are closely related to brand image.Second,pattern logo design has a significant influence on consumer attitudes and purchase intentions.Third,consumers are more interested in the design of a patterned logo with high brand awareness.This study has a certain significance in that it reveals the mechanism by which pattern logo design affects brand image and provides useful ideas and suggestions for brand design and marketing.

The Problems and Countermeasures in the Teaching of Graphic Design Majors in Universities

As a cradle for cultivating and delivering graphic design professionals,the graphic design major in universities should keep up with the times,guided by the“Opinions on Deepening Undergraduate Education and Teaching Reform,and Comprehensively Improving the Quality of Talent Cultivation,”deepen teaching reform,and enhance the quality of talent cultivation.Based on this,this article analyzes the existing problems in the teaching of graphic design major and actively explores its teaching reform path,in order to promote the in-depth implementation of graphic design major teaching and even the entire graphic design teaching reform,comprehensively improve the quality of graphic design talent cultivation,and promote the great reform and development of higher education.

Interactive Media Visual Interpretation of Traditional Chinese Graphics in Urban Public Spaces

This paper focuses on the application of interactive media technology in the visual interpretation of traditional graphic urban public spaces in China.Case studies and practical exploration show that interactive media technologies such as projection mapping,interactive devices,virtual reality technology,etc.,have realized the diversity of traditional graphics display forms in urban public space.The rich interactive experience design enhances the sense of participation and experience of urban citizens and tourists and promotes the visual culture transmission of traditional Chinese graphics.The future urban public space exhibition is destined to continue to deepen the integration of technology and graphics,promote the visual communication of traditional Chinese graphics visual interpretation in urban public space,and promote sustainable innovation in cultural output in urban public space exhibitions around the world.

Analysis of the Application of Ink Art in Graphic Design Imagery

The graphic design industry has been developing rapidly in recent years.People have begun to focus on steering the development of graphic design in the direction of localization,integrating more traditional Chinese elements,raising the level of acceptance toward graphic design content,and disseminating traditional culture on this basis.Ink art plays an important role in the historical and cultural development process.It uses simple color contrast to construct different situations and possesses unique artistic charm and cultural heritage.Incorporating ink elements into graphic design may enhance the graphic design style and provide inspiration.This article focuses on the reasons,advantages,and strategies of using ink art in graphic design imagery,hoping to provide references for graphic design activities.

A Brief Talk on Environmental Experience Graphic Design in the Construction of Characteristic Tourism From Signage Design

With the continuous development of the national economy and the improvement of the design industry,the wayfinding system has gradually been accepted and valued by the public,and the research on the wayfinding system of the public environment has become more and more in-depth.In recent years,the research on the wayfinding system has begun to develop into the integration of human culture and cultural implantation in the environment,forming a new visual system design concept,Environment Graphic Design.With the deepening of research,environmental graphic design has once again developed and deepened,studying the detailed experience of people in the environment and presenting it in the form of graphic design.That is,Experience Graphic Design.This article will discuss the application of environmental graphic experience design in the construction of characteristic tourism from the perspective of signage design.

A Review on the Development of Chinese Graphic Design Education

The development of economy and industrialization further accelerates the pace of development of graphic design education.The educational system actively adopted two ways of“going out”and“inviting in”to communicate with the western world in graphic design(Zhang,2009).Chinese design began to re-examine its balance between globalization and localization after rapid absorption and international experience digestion.As for the negative influence,it led to the risk of developing short-sightedness in design education.Faced with unprecedented challenges,the graphic design industry was continually expanding its functions.The development of Chinese design cannot entirely rely on its own.There was no doubt that graphic design was indeed facing significant obstacles.The suggestions from the American Institute of Graphic Arts(AIGA)are set very high to achieve;the objectives will be excellent if academia can follow.A study aims to understand the overall curriculum and course design and how best to modify the general curriculum and course design to allow for industry practices changes and keep a close eye on the Chinese market's changing needs for design should be carried out.

A Study on the Usability of Semiotics in Graphic Design

Currently, The current flat design has become a mainstream approach is widely used in web design, computer and mobile phone systems, interface design. In graphic design, graphic symbol design is increasingly being taken seriously and use minimalist design symbols often appear in print design plane, PPT presentations, public areas, identity-oriented system like. This paper discusses the design of graphical symbols flat in graphic design use need to make the audience cognitive ability, graphic symbols standardized principles, design principles angles for effective information design to achieve efficient information communication. Materialized mostly graphic image symbols, and mostly flat graphic indicator; flat screen symbol by the proposed development materialized symbol interface evolved. Materialized the graphical interface and the graphical interface is flat coexist and cannot replace each other. During the design, the designer should be based on the advantages and disadvantages of the two styles complement each other interfaces, common graphical interface design services.

Research on the Novel Mode of Plane Graphic Design from the Angle of Visual Language Transmitting

In this paper, we conduct research on the novel mode of plane graphic design from the core angle of the primary visual language transmitting. Relationship between nationality and cosmopolitan processing in graphic design in the design of image symbol expression and significance of the symbol on the one hand require symbolic form must have enough openness and the cognitive function on the other hand with semiotics method can let the designer to extract the most representative and symbolic notation style to carry on the design expression. As a non- verbal symbols, from the perspective of the view, the design image is no national boundaries, but the human form to beauty and should express the symbolism of cognition is the same. In the form of the ethnic groups of the cosmopolitan codes are for identification of Chinese contemporary design possible effective methods. Our research proposes novel perspective of the design which is meaningful.

Study on the Innovative Design of Graphic Design

With the advent of the informatian age, people are working to build a new knowledge network, knowledge of the past gradually pieced together again. The new knowledge network includes not only advanced science and technology, but also includes the historical and cultural value, emotion and sense of innovation. Graphic design is a spiritual and material reality and artistic, aesthetic and practical disciplines integrated with each other. Always take the old approach to their creative confined in a narrow space, and this will inevitably lead to failure. Graphic design must rely on the sense of innovation, combined with the image of abstract thinking; ideas can really create unique designs. Therefore, to enhance training in graphic design innovative design capabilities, innovation and the development of graphic design is an important issue. In this paper, graphic design requirements and the role of innovation capacity will be explared, and the method of application of proposed innovative thinking in graphic design process will be provided.

The difference of Teaching Mode of Graphic Design Major in Chinese and American Universities

This article is based on personal visits to Louisiana State University in the United States.It analyzes and introduces the hotspots of curriculum design,training methods,learning environment,professional ability and quality training of graphic design majors in American public comprehensive universities.Analyze the teaching concepts and methods that are inspiring for the relevant design courses for our country from a personal perspective,and gain insights into the deep-seated problems in the cultivation of design innovation capabilities in China and the United States,in order to arouse everyone’s reflection and further develop our country’s design educational reform ideas.

Ink Applied Research of Element Graphic Design Teaching in Intangible Cultural Context

With spreading and deepening of intangible cultural heritage protection movement in this century, Chinese ink art is among the Masterpieces of the Oral and Intangible Heritage of Humanity. Institutions of higher education is an academic heritage, culture, communication, personnel training platform and carrier, we assume an important role in the protection of heritage and ink art. Modem design teaching is in order to better local cultural heritage, but also to change their design education, more and more traditional elements are used in the classroom student design works. This paper aims to cultural connotations of traditional Chinese ink painting itself carrying elements and aesthetic charm of the excavation, analysis and sorting, which will be teaching in their designs into modem art. The contemporary art and design are to make cultural connotation and aesthetic meaning, making a good combination of tradition and art.

Graphic and Spatial Dialogue --Opposite Unity of Display Design

Nowadays, display design has become an art form. Graphic design and environment design play an important role in display. Graphic and space environment have a delicate relationship in display design, like two brothers, sometimes they are opposite and sometimes they are in cooperation. The exhibition industry makes an organic integration of different disciplines, and develops more extensive forms. It studies the importance of graphic design, which takes environment design as the carrier to effectively convey the profound connotation of display.

Study on the Involvement of Chinese Traditional Culture in College Graphic Design Teaching

By analyzing the courses of graphic design major, the author points out that it is necessary to put Chinese traditional culture into courses of graphic design, which can open up students＇ design ideas, optimize their design styles and awareness, as well as improve their moral cultivation. The paper elaborates the influences and realistic significance of Chinese traditional culture on graphic design from perspectives of national cultural development, design communication and teaching application. It emphasizes the specific impacts and penetration of the traditional culture in the teaching of graphic design, including teaching content, teaching concepts, and basic teaching practices, etc. With multi- level elaboration, multi-angle exposition and multi-instance citation, it shows the methods to involve Chinese traditional culture in graphic design

The Design of a Graphical User Environment for Numerical Simulation of Powder Forming Processes

As computer simulation increasingly supports engine er ing design and manufacture, the requirement for a computer software environment providing an integration platform for computational engineering software increas es. A key component of an integrated environment is the use of computational eng ineering to assist and support solutions for complex design. Computer methods fo r structural, flow and thermal analysis are well developed and have been used in design for many years. Many software packages are now available which provi de an advanced capability. However, they are not designed for modelling of powde r forming processes. This paper describes the powder compaction software (PCS_SU T), which is designed for pre- and post-processing for computational simulatio n of the process compaction of powder. In the PCS_SUT software, the adaptive analysis of transient metal powder forming process is simulated by the finite element method based on deformation theories . The error estimates and adaptive remeshing schemes are applied for updated co -ordinate analysis. A generalized Newmark scheme is used for the time domain di scretization and the final nonlinear equations are solved by a Newton-Raphson p rocedure. An incremental elasto-plastic material model is used to simulate the compaction process. To describe the constitutive model of nonlinear behaviour of powder materials, a combination of Mohr-Coulomb and elliptical yield cap model is applied. This model reflects the yielding, frictional and densification char acteristics of powder along with strain and geometrical hardening which occurs d uring the compaction process. A hardening rule is used to define the dependence of the yield surface on the degree of plastic straining. A plasticity theory for friction is employed in the treatment of the powder-tooling interface. The inv olvement of two different materials, which have contact and relative movement in relation to each other, must be considered. A special formulation for friction modelling is coupled with a material formulation. The interface behaviour betwee n the die and the powder is modelled by using an interface element mesh. In the present paper, we have demonstrated pre- and post-processor finite elem ent software, written in Visual Basic, to generate the graphical model and visua lly display the computed results. The software consist of three main part: · Pre-processor: It is used to create the model, generate an app ropriate finite element grid, apply the appropriate boundary conditions, and vie w the total model. The geometric model can be used to associate the mesh with th e physical attributes such as element properties, material properties, or loads and boundary conditions. · Analysis: It can deal with two-dimensional and axi-symmetric applications for linear and non-linear behaviour of material in static and dyna mic analyses. Both triangular and quadrilateral elements are available in the e lement library, including 3-noded, 6-noded and 7-noded (T6B1) triangles and 4 -noded, 8-noded and 9-noded quadrilaterals. The direct implicit algorithm bas ed on the generalized Newmark scheme is used for the time integration and an aut omatic time step control facility is provided. For non-linear iteration, choice s among fully or modified Newton-Raphson method and quasi-Newton method, using the initial stiffness method, Davidon inverse method or BFGS inverse method, ar e possible. · Post-processor: It provides visualization of the computed resu lts, when the finite element model and analysis have been completed. Post-proce ssing is vital to allow the appropriate interpretation of the completed results of the finite element analysis. It provides the visual means to interpret the va st amounts of computed results generated. Finally, the powder behaviour during the compaction of a multi-level component is numerically simulated by the PCS_SUT software, as shown in Fig.1. The predict ive compaction forces at different displacements are computed and compared with the available experimental

The Principle of Square Hole Machining and It＇s Tooling Structure Design

In order to meet the rapid needs of processing square hole in mechanical equipment, the paper expounds the square hole processing method： planetary wheel method, and analyze the principle of tooling structure and process with computer graphics parameters design. The results that, as long as the appropriate parameters, using the above method not only can punch the square hole, can also be processed triangle, the five angle and hexagonal regular polygon holes. The square hole processing method can provide theoretical basis and engineering reliable reference for related engineering and technical personnel.

The Kingdom of Lettering： The Films Titles in the Early Years of Turkish Cinema

This paper explores the film title design in Turkish cinema with the aim of understanding the link between Turkish cinema and Turkish graphic design. It is carried through first with the interviews with producers, directors, title designers, and an extensive use of iconography and textual analysis has been made first between the title and the poster of the same film, and then the titles of the same period. The study focuses on the early period of Turkish cinema during a unique time of political, economical, and social change. In these years, the new Turkish Republic is born with very significant reforms such as the new alphabet. This has also been the time of the first fictional film, first sound film, and the first advertising agency and commercial poster in Turkish. The earliest title sequence that could be reached date back to 1932. From this year on, until the 1950s, which is named here as the early years of Turkish cinema, we see the kingdom of lettering where the typographic elements dominate the titles. During the kingdom of lettering, early Turkish film titles reflect the conditions of the time in terms of film production and the changing society. The paths of Turkish cinema and graphic design seem not to be fully crossed yet; nevertheless we witness the birth of a new visual form and a new nation in these titles

Simple but Dominant： How to Re-shine Depeche Mode on Album Covers After 80＇s

The aim of this paper is to analyze the album covers of English band Depeche Mode after 80＇s according to the principles of graphic design. Established in 1980, the musical style of the band was turned from synth-pop to new wave, from new wave to electronic, dance, and alternative-rock in decades, but their message stayed as it was： A non-hypocritical, humanist, and decent manner against what is wrong and in love sincerely. As a graphic design product, album covers are pre-print design solutions of two dimensional surfaces. Graphic design, as a design field, has its own elements and principles. Visual elements and typography are the two components which should unite with the help of the six main principles which are： unity/harmony; balance; hierarchy; scale/proportion; dominance/emphasis; and similarity and contrast. All album covers of Depeche Mode after 80＇s were designed in a simple but dominant way in order to form a unique style. On every album cover, there are huge color, size, tone, and location contrasts which concluded in simple domination; domination of a non-hypocritical, humanist, and decent manner against what is wrong and in love sincerely.

Blended Teaching Mode Based on“Cloud Class+PAD Class”in the Course of Computer Graphics and Image Design

As a teaching tool,Cloud class is specially developed for teaching and learning in mobile circumstance,and the PAD(Presentation Assimilation Discussion)class acts as a creative teaching mode.The combination of Cloud class and PAD class helps build online-offline blended teaching model.In this paper,a Cloud+PAD class mode is proposed.An experiment of teaching is implemented and the practical effectiveness is evaluated and verified.The experimental results show,compared with the conventional teaching method,the proposed teaching mode is capable of creating more high-level,innovative and complex teaching content,and thereby noticeably enhancing students’learner autonomy and motivating them to develop creativity.

An Improved Graphic Representation for Structured Program Design

In this paper,an improved graphic representation for Structured Program Design——N-S-Z (Nassi-Shneiderman-Zhou Diagram)is proposed.It not only preserves the advantages of the conventional graphic and non-graphic representations,but also adds some new features which will enhance the representa- tive power of the original diagram.

Towards the automation of book typesetting

This paper proposes a generative approach for the automatic typesetting of books in desktop publishing.The presented system consists in a computer script that operates inside a widely used design software tool and implements a generative process based on several typographic rules,styles and principles which have been identified in the literature.The performance of the proposed system is tested through an experiment which included the evaluation of its outputs with people.The results reveal the ability of the system to consistently create varied book designs from the same input content as well as visually coherent book designs with different contents while complying with fundamental typographic principles.