Research on Chinese-English Translation of Enterprise Publicity Materials from the Perspective of Adaptation Theory

As the process of economic globalization continues to advance,China has undergone earth-shaking changes.High-quality products and promotional materials are crucial for Chinese companies to go global and build their brands.The English translation of external promotional materials is crucial.However,some companies do not pay enough attention to their publicity,resulting in a low international status.This paper analyzes the Chinese-English translation of enterprise external publicity materials from the perspective of adaptation theory,thereby exploring the translation strategies adopted under the guidance of adaptation theory,hoping to provide some references for related translation practices in the future.

How to enhance agricultural plastic waste management in China?Insights from public participation

Agricultural plastics play a pivotal role in agricultural production.However,due to expensive costs,agricultural plastic waste management(APWM)encounters a vast funding gap.As one of the crucial stakeholders,the public deserves to make appropriate efforts for APWM.Accordingly,identifying whether the public is willing to pay for APWM and clarifying the decisions’driving pathways to explore initiatives for promoting their payment intentions are essential to address the dilemma confronting APWM.To this end,by applying the extended theory of planned behavior(TPB),the study conducted an empirical analysis based on 1,288 residents from four provinces(autonomous regions)of northern China.Results illustrate that:1)respondents hold generally positive and relatively strong payment willingness towards APWM;2)respondents’attitude(AT),subjective norm(SN),and perceived behavioral control(PBC)are positively correlated with their payment intentions(INT);3)environmental cognition(EC)and environmental emotion(EE)positively moderate the relationships between AT and INT,and between SN and INT,posing significant indirect impacts on INT.The study’s implications extend to informing government policies,suggesting that multi-entity cooperation,specifically public payment for APWM,can enhance agricultural non-point waste management.

C-E Translation of Public Signs in Xi'an under the Guidance of Skopostheorie

Public signs are widely used in our lives, and increasingly play a significant role with the boom of international tourism. Xi'an, as a major tour destination of China, needs more accurate public signs. Skopostheorie offers a new perspective for translation and translating. In Skopostheorie, translation is seen as translational action with purposes. The TT which doesn't achieve the function and purpose is not an adequate translation. In this thesis, C-E translation of public signs under the guidance of Skopostheorie in Xi'an is discussed.

Research on Supervision of Country Public Goods Supply Based on Public Choice Theory

To increase the provision of rural public goods is a major task of Chinese new rural construction, while it can not do without the necessary supervision. This paper described the relationship between public choice theory and the provision of rural public goods and it was a basis for in-depth study of the government＇s subject behavior from the perspective of public choice, and led to the necessity of regulation of rural public goods provision in rural areas, then it presented a strengthen monitoring of the rationalization proposals.

New Public Key Cryptosystems from Combinatorial Group Theory

External direct product of some low layer groups such as braid groups and general Artin groups, with a kind of special group action on it, provides a secure cryptographic computation platform, which can keep secure in the quantum computing epoch. Three hard problems on this new platform, Subgroup Root Problem, Multi-variant Subgroup Root Problem and Subgroup Action Problem are presented and well analyzed, which all have no relations with conjugacy. New secure public key encryption system and key agreement protocol are designed based on these hard problems. The new cryptosystems can be implemented in a general group environment other than in braid or Artin groups.

Utility of Urban Public Facilities of Haikou City Based on Behavioral Theory

From functions,ornament and art,on the basis of the behavioral theory,the utility of urban public facilities was surveyed and studied with Longhua District of Haikou City as an example.It summed up the basis for designing urban public facilities behind behavior habits of residents,in the hope of making future urban construction and management more humanized.Accordingly,it is expected to set up appropriate concept of public facilities,and play especially important role in creating favorable urban living environment.

How to Integrate Abstract Algebra and Number Theory in the Teaching of Public Key Cryptography Elegantly

Different from traditional symmetric cryptography, public key cryptography allows each user to own a pair of public/private key pair. Given the public key of one user and the data to be encrypted, a ciphertext can be generated such that only the intended user is able to recover the data using his/her private key associated with public key involved in the encryption process. To really understand the philosophy behind the public key cryptography is not an easy task and sometimes it seems somewhat difficult, if not impossible, for the beginners without the knowledge of the abstract algebra and number theory. In this paper, we introduce briefly the basic definition of public key cryptography as well as the corresponding mathematical hard problems. Besides, we explain why the mathematical backgrounds, especially abstract algebra and number theory, matter in the study of public key cryptography.

Construction of Public Security Risk Governance System under the View of Risk Society Theory

With the development of economy,China has to fight against the increasing public security risk. The theory of risk society points out that the traditional system of hierarchical management should be transformed into the governance system led by government and participated in by multiple parties to avoid and reduce risk in modern society. In order to achieve modernization of the national governance system and capacity,we have to deal with these two important subjects,that is,what can we learn from the Western risk society theory and how to establish a scientific and efficient public security risk management system based on the characteristics of modern public security risk.

Theory of Risk in Conventional Public Finance and Islamic Finance

The research objective of the article is to extend the theoretical basis of risk management in the public and Islamic finance. The author hypothesizes that the existing theories of finance, the public choice theory, and the concept of New Public Management create insufficient conditions for risk management in the public finance sector entities and associated international structures of public-private partnership. As shown by the experience of recent years, the theory of financial markets as regards its operators has not yet developed a widely accepted model of risk management. In addition, the public choice theory and the concept of New Public Management do not fully illustrate the essence of risk management in the public sector, especially in capital structures where a private entity （Islamic investor） partners a public one. In Islamic finance, Sharia complaint instruments cannot be based on gharar, which is usually translated as risk, deception, delusion, and excessive uncertainty. The research methods mostly used in the article are analysis and critique of scientific literature with respect to risk of operation of public entities and risk in Islamic finance as well as public-private partnerships. The basic conclusion is that the adopted interpretations of risk in selected theories of conventional finance and the foundations of Islamic economy indicate that joint projects related to infrastructure are feasible.

On Chinese-English Translation of Public Signs with the Theory of Adaptation -With the City of Leshan as an Example

Globalization brings more and more foreigners to China, so it becomes necessary to translate the Chinese public signs intoEnglish. The public signs fall into different categories and there are similarities and differences between the Chinese public signs and Englishpublic signs. Taking the city of Leshan, a booming tourism resort in Sichuan, China as an example, this paper makes a preliminary study of theChinese-English translation of public signs under the Adaptation Theory.

Anger as a Predictor of Active Public Protest： Extended Application of the Situational Theory of Publics to a Health Crisis

This study applies the situational theory of publics （STP） to a health crisis by exploring the effect of anger on public behavior. The results of a survey administered on the case of the candlelight rallies on the U.S. beef imports in South Korea in 2008 demonstrated that involvement, problem recognition, and constraint recognition predicted communication behaviors as well as various issue-related online and offline behaviors. In addition, anger was found to be a significant driving force for publics to perform the behaviors. The segmented publics showed significantly different levels of anger, information processing and seeking, online behaviors, and participation in the candlelight rallies

A Study of Verbal Humor in Public Speech from the Perspective of Relevance Theory and Cooperative Principle--Taking TED Talks as An Example

Verbal humor carries rich cultural connotation and reflects the wisdom,communicative skills of the humor maker.There are many researches on verbal humor both at home and abroad,especially in the fields of sitcoms and literature from the perspective of pragmatics and cognitive linguistics.However,the researches on the humorous corpus of public speech are limited.This paper intendsto use qualitative research methods to explore the mechanism of verbal humor generation under the theoretical framework of cooperative principle and relevance theory.Through the analysis in the paper,it points out that verbal humor can be produced by violating the cooperative principle,the gap between maximum relevance and optimal relevance,and the speaker’s expanding contextual reasoning.The cooperation principle and relevance theory have a good elaboration on humor in public speeches,but both have their own deficiencies in explanatory power.Only the combination of those two theories can better explain the generation mechanism of verbal humor.

Problems and Countermeasures of Bike-Sharing System in China Based on the theory of Public Goods

Under the new normal of China’s economic development,bike-sharing,a new product of the“Internet+”era,opens the door to a novel lifestyle for the society,and is in the stage of rapid development.Nevertheless,with the explosive growth of the number of bicycles,some new problems gradually come out,such as disorderly parking,serious damage and waste of resources,which in turn restrict its further development.Based on the theory of public goods,this article studies the quasi-public goods attributes and problems of bike-sharing,as well as provides feasible measures for its long-term development,so as to realize the co-governance and sharing among enterprises,consumers and government.

Translating Chinese Public Signs into English from Context of the Adaptation Theory

Translation of public signs is related to the image of a city. It has aroused more and more concerns in recent years, for translations of these public signs are often totally wrong or inappropriate. Although many translators have pointed out all kind of mistakes, there is no guiding theory in translating public signs. According to the adaptation theory by Jef. Verschuren, the use of language is just to make continuous choices in order to adapt to the needs of communications. This scientific new research angle can explain and guide translation of public signs. The argument of this paper is how to translate Chinese public signs into English from different context. And it will be analyzed from three different ways： linguistic, communicative, dynamic dimensions.

An Argument for Public Health:The Centrality of Communication Theory in Making Comprehensive and Effective Public Health Messages

This paper calls for the centrality of the rhetorical processes of communication as fundamental to public health,and it argues that the study of rhetorical theory,techniques of argumentation and the histories and limits of language is fundamental and,indeed,ethical to successful public health.This paper will propose a practical,epistemological framework for the cocreation of public health messages within populations.Bolstered by a deliberative process,this paper proposes the reclaiming of the public nature of public health,by examining context,tropes,and cultural/rhetorical tools to make for a more robust and constitutive model for effective public health messages.

The influencing mechanism of pro-environmental behaviors in the private domain on those in the public domain

From the perspective of regulatory focus theory,the influencing mechanism of pro-environmental behaviors(PEBs)in the private domain on behaviors in the public domain were analyzed by revealing the mediating ef‐fect of the status quo maintenance and the moderating effect of the prevention focus orientation.The study re‐sults show that PEBs in the private domain significantly promote individuals’PEBs in the public domain.The status quo maintenance partially mediates the relationship between PEBs in the private and public domains.Specifically,individuals with a high-level prevention focus orientation strengthen the relationship between the PEBs in the private domain and the status quo maintenance,and that of the PEBs in the public domain.There‐fore,individuals with a high-level prevention focus will more likely engage in subsequent PEBs in the public domain after their initial PEBs in the private domain due to their increased status quo maintenance degree.Policymakers and practitioners should pay attention to the prevention-repetition effect and use the PEBs in the private domain to promote those in the public domain.

The Pursuit of Unhappiness:The Ground Theory to Explain Why People Choose to Be Unhappy Rather Than Happy

This article presents a ground theory to explain why some individuals choose to be unhappy rather than happy,supported by empirical data collected from a sample of 750 professionals in Greece’s public and private sectors.We begin by reviewing the existing literature on happiness and well-being,highlighting the debate between hedonic and eudaimonic perspectives.We then introduce our research questions and rationale,and describe our methods,sample,and psychometric tools used to measure happiness and other variables of interest.Our results indicate that various factors,including cultural influences,past experiences,and personal values,contribute to individuals’pursuit of unhappiness.We conclude with a thorough discussion of our results and their implications for future research and interventions aimed at promoting well-being.

质点到网络:公共服务动机、行为、绩效三元交互发展逻辑体系构建

公共服务动机的研究不断发展繁荣,理论研究成果颇丰,是公共管理研究的前沿热点。但公共服务动机如何转化为公共服务绩效在理论机制方面尚未清晰,遑论纳入公共管理人力资源实践中。基于Apriori算法对相关主题文献进行了无监督机器学习挖掘,发现公共服务动机转化的研究不足之处。基于此,在社会认知理论视角下系统性厘清了公共服务动机、公共服务行为、公共服务绩效三者关系,打通了三者相互链接转化的逻辑框架。并以逻辑转化路径为基础,基于系统网络层面搭建起“公共服务动机—公共服务行为—公共服务绩效”三元交互发展的逻辑分析模型,以期发展和完善公共服务动机理论,从而达到将公共服务动机理论成功转化为实践的目的。

Globalization Under the Spells of Breakdowns in Supply Chains, Regime Change, Regime Formation, and Alliance Restructuring: How Much Is Left for Public Goods?

In a paper conceived about five years ago(“Globalization and Public Goods:Too Big to Tackle?”)roughly a dozen factors were linked to explain important causal paths from globalization to the potential output of public goods.The Russian invasion of Ukraine,the corona epidemic,and the increased hegemonic rivalry between China and the U.S.interrupted or even destroyed many of the linkages between globalization and potential public good production.About five important detrimental paths involved in the meantime.In the present article we aim at linking what is left from the previous level of globalization or emerging to form a new and simplified causal model for likely linkages between truncated or(re-)emerging globalization,and the deadly needed output of public goods.These linkages refer to rules of climate control,go to trade linkages and arbitrary tariffs and trade interventions.Regime change,regime formation,and alliance restructuring address aspects of domestic rule and international stability.Selectorate theory,regime type,and exit options for political elites provide key explanatory factors in explaining globalization and public goods productions,or their decay.Where possible we use some data and transformation experiences corroborating our arguments.In other instances need for further empirical macro research will become clear.

Matching Consequences and Causes in Crisis Public Relations

This exploratory study examines the phenomenon of consequence cause matching,which is based on the representativeness heuristic,from cognitive psychology,upon crisis management and public relations.A 2(Large Scale Crisis vs.Small Scale Crisis)×2(Large Scale Cause vs.Small Scale Cause)mixed factorial design experiment was conducted based upon a hypothetical crisis scenario.This study found initial evidence that consequence cause matching is a phenomenon that can impact the process of attribution for a crisis.It highlights a potential new area of theoretical growth for the situational crisis communication theory.