Demand uncertainty is a key factor for the seller's decision making, especially in the e-business environment, for the website to sell products through the online auction. In this paper, two kinds of demand uncert...Demand uncertainty is a key factor for the seller's decision making, especially in the e-business environment, for the website to sell products through the online auction. In this paper, two kinds of demand uncertainties are considered: the consumer regime uncertainty and the inherent randomness of the market environment. Then, how to use a novel business model and group-buying auction (GBA) is analyzed in such a market environment. Based on the comparison of the GBA and the posted price mechanism, some conditions that favor the GBA are provided.展开更多
In this paper we consider a group-buying online auction (GBA) model for a monopolistic manufacturer selling novel products in the uncertain market. Firstly, we introduce the bidder's dominant strategy, after which...In this paper we consider a group-buying online auction (GBA) model for a monopolistic manufacturer selling novel products in the uncertain market. Firstly, we introduce the bidder's dominant strategy, after which we optimize the GBA price curve and the production volume together. Finally, we compare the GBA with the traditional posted pricing mechanism and find that the GBA is highly probable to be advantageous over the posted pricing mechanism in some appropriate market environments.展开更多
Groupon group-buying business model promotes the development of e-commerce market in China.This group-buying model has obvious advantages.But it can be easily copied.There are thousands of group-buying websites,which ...Groupon group-buying business model promotes the development of e-commerce market in China.This group-buying model has obvious advantages.But it can be easily copied.There are thousands of group-buying websites,which are as much popular as Web 2.0and SNS entered China a few years ago.Although group-buying has been domestic only more than a year,it developed fast which has gradually changed the lifestyle of consumers and become a living habit.Therefore,it has great significance to study on the group-buying in the pattern of localization.We try to analyze the phenomena of local group-buying in Chinese market from business model innovation perspective,which has the impact on their competitive performance.We find that local group-buying sites get success through business model innovation.They clearly put forward the appropriate value proposition to attract customersattention with low-cost feature for specific target consumer groups.Moreover,they take advantage of their unique resources,integration of complementary assets to enhance the value of network systems.Thus,these latecomer e-commerce firms seize the opportunity to grow in emerging economies and have won a huge customer base.展开更多
基金the National Natural Science Foundation of China (No.70329001 and No. 70321001)
文摘Demand uncertainty is a key factor for the seller's decision making, especially in the e-business environment, for the website to sell products through the online auction. In this paper, two kinds of demand uncertainties are considered: the consumer regime uncertainty and the inherent randomness of the market environment. Then, how to use a novel business model and group-buying auction (GBA) is analyzed in such a market environment. Based on the comparison of the GBA and the posted price mechanism, some conditions that favor the GBA are provided.
基金This work was supported partly by the National Science Foundation of China (NSFC) under Grant No. 70231010, 70329001 and 70321001.
文摘In this paper we consider a group-buying online auction (GBA) model for a monopolistic manufacturer selling novel products in the uncertain market. Firstly, we introduce the bidder's dominant strategy, after which we optimize the GBA price curve and the production volume together. Finally, we compare the GBA with the traditional posted pricing mechanism and find that the GBA is highly probable to be advantageous over the posted pricing mechanism in some appropriate market environments.
基金supported by National Natural Science Foundation of China(Grant No.70832005)National Natural Science Foundation for Distinguished Young Scholars of China(Grant No.71003073)
文摘Groupon group-buying business model promotes the development of e-commerce market in China.This group-buying model has obvious advantages.But it can be easily copied.There are thousands of group-buying websites,which are as much popular as Web 2.0and SNS entered China a few years ago.Although group-buying has been domestic only more than a year,it developed fast which has gradually changed the lifestyle of consumers and become a living habit.Therefore,it has great significance to study on the group-buying in the pattern of localization.We try to analyze the phenomena of local group-buying in Chinese market from business model innovation perspective,which has the impact on their competitive performance.We find that local group-buying sites get success through business model innovation.They clearly put forward the appropriate value proposition to attract customersattention with low-cost feature for specific target consumer groups.Moreover,they take advantage of their unique resources,integration of complementary assets to enhance the value of network systems.Thus,these latecomer e-commerce firms seize the opportunity to grow in emerging economies and have won a huge customer base.
