The author carried out an investigative survey by way of random sampling college students’ handset reading behavior at 10 universities in Nanjing. It was hoped that through such an undertaking and accompanied it with...The author carried out an investigative survey by way of random sampling college students’ handset reading behavior at 10 universities in Nanjing. It was hoped that through such an undertaking and accompanied it with a scientific analysis of the collected data, we may gain a better understanding about the present handset reading situation of Chinese college students in general and the characteristics of the students’ handset reading behavior such as their needs of handset reading, their access techniques to handset reading,and their level of sophistication of handset reading utilization, etc. in particular. Based on his research findings, the author concludes his paper with a calling to those handset reading service providers, such as university library administrators and library and information professionals to strive for further professional advancement for their handset based information service delivery operation.展开更多
The research on consumers' purchase intention for 3G handsets has important theoretical and practical value. This research puts forward four key factors which influence consumers' purchase intention based on t...The research on consumers' purchase intention for 3G handsets has important theoretical and practical value. This research puts forward four key factors which influence consumers' purchase intention based on the cue utilization theory, situational theory and social impact theory, then it establishes the study model for consumers' purchase intention of 3G handsets. Based on the result of the questionnaire survey and empirical analysis, the study shows that social influence is the most prominent factor in purchase intention. Moreover, as different from results of previous studies, the situational influence factors have no significant impact on purchase intention in the 3G handsets market. The results of the model provides a forceful evidence for operators' and handset manufacturers' decision-making of 3G handsets design and marketing strategies, and it will improve their social impact.展开更多
ZTE Corporation,China’s largest listed supplierof telecommunication equipment, has launchedthe world’s smallest, lightest, and most compact3G handset.Announced at Expo Comm China exhibition inBeijing, ZTE’s F808 we...ZTE Corporation,China’s largest listed supplierof telecommunication equipment, has launchedthe world’s smallest, lightest, and most compact3G handset.Announced at Expo Comm China exhibition inBeijing, ZTE’s F808 weighs only 104 g, andmeasures 88.5 mm×44.6 mm×22.5 mm. Itsfeatures include voice, multimedia messagingand a built-in rotatable 300 000 pixel camera. Itcan also provide video phone capability,multimedia play and high speed data download.“ZTE is proud of its position at the forefront of展开更多
ZTE USA, Inc. a subsidiary ofZTE Corporation,announced the generalavailability ofits first handset for the U.S. market, the ZTE C88, on February 7, 2008. The C88
28 May 2012, Barcelona -- ZTE Corporation announced at the LTE World Summit 2012 that ZTE Cikey won the Best LTE Device/Handset award for its powerful user-access functions and for the way it has improved the mobile c...28 May 2012, Barcelona -- ZTE Corporation announced at the LTE World Summit 2012 that ZTE Cikey won the Best LTE Device/Handset award for its powerful user-access functions and for the way it has improved the mobile customer experience.展开更多
Establishing a two-sided market （specialized market） is an effective way to build a national value chain （NVC）. The Chinese knock-off wireless handset industry has succeeded in building a miniature version of an N...Establishing a two-sided market （specialized market） is an effective way to build a national value chain （NVC）. The Chinese knock-off wireless handset industry has succeeded in building a miniature version of an NVC based on the Huaqiangbei Market, a typical specialized market. ＂Ihis paper begins b）, analyzing the differences in the industrial chains of knock-off and traditional wireless handsets and concludes that due to lacking after-sales service, the value chain of knock-off wireless handsets is consumer-driven, with a focus on manufacturing and marketing. Analysis of the knock-off wireless handset-based NVC reveals that multi-level demands, a maturing industry and adaptive innovation are three pre-conditions for Chinese manufacturing to build an NVC in a two-sided market. Given the uneven scale and techniques among knock-off handset makers, their addiction to the low-end market and imperfect value chains constructed using the ＂knockoff pattern＂ this paper proposes that China can break these bottlenecks by letting the specialized and unilateral markets develop closer to each other and by providing governmental guidance in the specialized market.展开更多
ZTE Corporation has been selected by 3 Italia, the Italian Mobile Media Company of Hutchison Whampoa Ltd and European UMTS leader, to produce MD2 and MD3 handsets,
ZTE Corporation, a leading globa provider of telecommunications equipment and network solutions, announced the Brazilian launch of N290, a low-cost cell phone with digital TV in Brazil on April 21,2010
ZTE Corporation and Three have launched the ZTE Racer, a low cost Android 2.1 （Eclair） powered handset. The Racer is the first Android handset in the UK from ZTE and is Three＇s first Android handset to break the 1...ZTE Corporation and Three have launched the ZTE Racer, a low cost Android 2.1 （Eclair） powered handset. The Racer is the first Android handset in the UK from ZTE and is Three＇s first Android handset to break the 100 barrier, selling at 99.99.展开更多
The package offered by Bouygues Télécoms includes a MicroSD card that can be used to store multimedia contents （picture, music, videos） and offers up to 8GB of memory.
In financial services, handset bank is known as one of major channels and this is the way to go in future and a key way for banks to compete on mobile intemet. Handset bank allows clients to make trades when and where...In financial services, handset bank is known as one of major channels and this is the way to go in future and a key way for banks to compete on mobile intemet. Handset bank allows clients to make trades when and where they choose. In this way, fast and easy banking is available to clients. This paper centers on marketing tactics of handset bank and thus presents a SoLoMo-based handset bank marketing mode, in order to provide a reference to the innovation and practice of handset bank marketing principles and means.展开更多
While different parties have been rivaling for a national handset television standard, the China Association for Standardization (CAS) recently became a powerful rival in the national competition by issuing its of... While different parties have been rivaling for a national handset television standard, the China Association for Standardization (CAS) recently became a powerful rival in the national competition by issuing its official handset television standard (CDMB), for which it owns intellectual property rights. Last October, the broadcast and TV system had issued its own professional standard. Now, there is some concern about the launch of a national handset television standard, since the CAS has such a special status.……展开更多
ZTE Corporation (ZTE), a leading global provider of telecommunications equipment and network solutions, hosted a historic reception on September 25, 2008, attended by top
Vodafone Group and ZTE Corporation announced a handset procurement agreement which will see the Chinese company produce a range of Vodafone-only branded, ultra-low cost handsets for sale across Vodafone’s Markets.
Mobile phone manufacturer TCL Communication Technology Holdings Ltd＇, a subsidiaryof TCL Corporation, will produce trial TD-SCDMA handsets by this October, according to a TCL Communication announcement.
基金supported by the Foundation for Humanities and Social Sciences of the Chinese Ministry of Education(Grant No.:10YJA870013)
文摘The author carried out an investigative survey by way of random sampling college students’ handset reading behavior at 10 universities in Nanjing. It was hoped that through such an undertaking and accompanied it with a scientific analysis of the collected data, we may gain a better understanding about the present handset reading situation of Chinese college students in general and the characteristics of the students’ handset reading behavior such as their needs of handset reading, their access techniques to handset reading,and their level of sophistication of handset reading utilization, etc. in particular. Based on his research findings, the author concludes his paper with a calling to those handset reading service providers, such as university library administrators and library and information professionals to strive for further professional advancement for their handset based information service delivery operation.
基金supported by China Fundamental Research Funds for the Central Universities under Grant No.2011RC1006Humanities and Social Sciences Planning Fund Project, Ministry of Education of the PRC under Grant No.11YJA630081
文摘The research on consumers' purchase intention for 3G handsets has important theoretical and practical value. This research puts forward four key factors which influence consumers' purchase intention based on the cue utilization theory, situational theory and social impact theory, then it establishes the study model for consumers' purchase intention of 3G handsets. Based on the result of the questionnaire survey and empirical analysis, the study shows that social influence is the most prominent factor in purchase intention. Moreover, as different from results of previous studies, the situational influence factors have no significant impact on purchase intention in the 3G handsets market. The results of the model provides a forceful evidence for operators' and handset manufacturers' decision-making of 3G handsets design and marketing strategies, and it will improve their social impact.
文摘ZTE Corporation,China’s largest listed supplierof telecommunication equipment, has launchedthe world’s smallest, lightest, and most compact3G handset.Announced at Expo Comm China exhibition inBeijing, ZTE’s F808 weighs only 104 g, andmeasures 88.5 mm×44.6 mm×22.5 mm. Itsfeatures include voice, multimedia messagingand a built-in rotatable 300 000 pixel camera. Itcan also provide video phone capability,multimedia play and high speed data download.“ZTE is proud of its position at the forefront of
文摘ZTE USA, Inc. a subsidiary ofZTE Corporation,announced the generalavailability ofits first handset for the U.S. market, the ZTE C88, on February 7, 2008. The C88
文摘28 May 2012, Barcelona -- ZTE Corporation announced at the LTE World Summit 2012 that ZTE Cikey won the Best LTE Device/Handset award for its powerful user-access functions and for the way it has improved the mobile customer experience.
文摘Establishing a two-sided market （specialized market） is an effective way to build a national value chain （NVC）. The Chinese knock-off wireless handset industry has succeeded in building a miniature version of an NVC based on the Huaqiangbei Market, a typical specialized market. ＂Ihis paper begins b）, analyzing the differences in the industrial chains of knock-off and traditional wireless handsets and concludes that due to lacking after-sales service, the value chain of knock-off wireless handsets is consumer-driven, with a focus on manufacturing and marketing. Analysis of the knock-off wireless handset-based NVC reveals that multi-level demands, a maturing industry and adaptive innovation are three pre-conditions for Chinese manufacturing to build an NVC in a two-sided market. Given the uneven scale and techniques among knock-off handset makers, their addiction to the low-end market and imperfect value chains constructed using the ＂knockoff pattern＂ this paper proposes that China can break these bottlenecks by letting the specialized and unilateral markets develop closer to each other and by providing governmental guidance in the specialized market.
文摘ZTE Corporation has been selected by 3 Italia, the Italian Mobile Media Company of Hutchison Whampoa Ltd and European UMTS leader, to produce MD2 and MD3 handsets,
文摘ZTE Corporation, a leading globa provider of telecommunications equipment and network solutions, announced the Brazilian launch of N290, a low-cost cell phone with digital TV in Brazil on April 21,2010
文摘ZTE Corporation and Three have launched the ZTE Racer, a low cost Android 2.1 （Eclair） powered handset. The Racer is the first Android handset in the UK from ZTE and is Three＇s first Android handset to break the 100 barrier, selling at 99.99.
文摘The package offered by Bouygues Télécoms includes a MicroSD card that can be used to store multimedia contents （picture, music, videos） and offers up to 8GB of memory.
文摘In financial services, handset bank is known as one of major channels and this is the way to go in future and a key way for banks to compete on mobile intemet. Handset bank allows clients to make trades when and where they choose. In this way, fast and easy banking is available to clients. This paper centers on marketing tactics of handset bank and thus presents a SoLoMo-based handset bank marketing mode, in order to provide a reference to the innovation and practice of handset bank marketing principles and means.
文摘 While different parties have been rivaling for a national handset television standard, the China Association for Standardization (CAS) recently became a powerful rival in the national competition by issuing its official handset television standard (CDMB), for which it owns intellectual property rights. Last October, the broadcast and TV system had issued its own professional standard. Now, there is some concern about the launch of a national handset television standard, since the CAS has such a special status.……
文摘ZTE Corporation (ZTE), a leading global provider of telecommunications equipment and network solutions, hosted a historic reception on September 25, 2008, attended by top
文摘Vodafone Group and ZTE Corporation announced a handset procurement agreement which will see the Chinese company produce a range of Vodafone-only branded, ultra-low cost handsets for sale across Vodafone’s Markets.
文摘Mobile phone manufacturer TCL Communication Technology Holdings Ltd＇, a subsidiaryof TCL Corporation, will produce trial TD-SCDMA handsets by this October, according to a TCL Communication announcement.
