This article mainly talk about the creating using of homophones and phonograms of Chinese. The writer give us a brief introduction of homophones and phonograms from a normal view, and it mainly strengthens the particu...This article mainly talk about the creating using of homophones and phonograms of Chinese. The writer give us a brief introduction of homophones and phonograms from a normal view, and it mainly strengthens the particular features of these semantic phenomenon through illustrating some examples that come from the experiences of writer, which is different from the normal instance and it possessing a specific actual significant. While it introduces the reasons of this kind of particular semantic creation, many real particular experiences also exemplified.展开更多
How much an advertisement catches consumers' eyes determines how great his sales report is.People have witnessed homo-phones' importance in Chinese advertisements in recent years.This passage is about the anal...How much an advertisement catches consumers' eyes determines how great his sales report is.People have witnessed homo-phones' importance in Chinese advertisements in recent years.This passage is about the analysis of the relations between homophonesand humor in Chinese advertising from the perspective of Relevance Theory,Conversational Implicature,Context and Cooperative Princi-ple in pragmatics so that readers can better understand the usage of homophones in English learning.展开更多
文摘This article mainly talk about the creating using of homophones and phonograms of Chinese. The writer give us a brief introduction of homophones and phonograms from a normal view, and it mainly strengthens the particular features of these semantic phenomenon through illustrating some examples that come from the experiences of writer, which is different from the normal instance and it possessing a specific actual significant. While it introduces the reasons of this kind of particular semantic creation, many real particular experiences also exemplified.
文摘How much an advertisement catches consumers' eyes determines how great his sales report is.People have witnessed homo-phones' importance in Chinese advertisements in recent years.This passage is about the analysis of the relations between homophonesand humor in Chinese advertising from the perspective of Relevance Theory,Conversational Implicature,Context and Cooperative Princi-ple in pragmatics so that readers can better understand the usage of homophones in English learning.
