The surge in popularity of rustic videos has spawned a great number of Internet memes, such as Internet trendy words growing from dialects and strange pronunciations, picture memes made from video screenshots, and mes...The surge in popularity of rustic videos has spawned a great number of Internet memes, such as Internet trendy words growing from dialects and strange pronunciations, picture memes made from video screenshots, and mesmerizing music with a vernacular flavor. Due to their reproducibility, social interaction, and involvement, these rustic videos adhere to the fundamental logic of the propagation of online memes. Rustic videos are widely disseminated as online memes on TikTok (the Chinese version), are often reproduced and used by young people in social contact, and have become a unique linguistic symbol in modern internet culture. As a symbolic carrier that transports the consciousness of the video creator and viewer, it is widely employed in the communication and engagement of young people on a regular basis, progressively altering their linguistic expression. This specific semiotic interaction has deconstructed and recreated the conventional media culture spectacle. This research examines the influence of rustic videos on TikTok on the linguistic expressions of modern youth from the perspectives of meme theory and semiotics, as well as the impact of rustic videos on the media spectacle from the standpoint of media spectacle theory. It also examines in depth the effects of the popularity of rustic videos on China’s economy and culture.展开更多
基于社交货币理论框架,对以猫Meme为代表的网络梗文化在社交媒体平台上的传播动力学进行了深入剖析,并探讨了这些传播活动如何塑造并影响社会文化景观。通过综合既有文献的分析与逻辑推理,研究深入揭示了猫Meme作为当代青年亚文化的核...基于社交货币理论框架,对以猫Meme为代表的网络梗文化在社交媒体平台上的传播动力学进行了深入剖析,并探讨了这些传播活动如何塑造并影响社会文化景观。通过综合既有文献的分析与逻辑推理,研究深入揭示了猫Meme作为当代青年亚文化的核心元素,如何凭借其蕴含的幽默感与共鸣力等独特社交价值,在网络社群中流通并积累社交资本,进而促进了个体身份的确认与群体凝聚力的形成。研究详细追踪了猫Meme从原创生成至广泛传播的完整链条,包括其在社交网络中的初次引爆点、传播链路中用户互动的动态机制,以及模仿与二次创作如何加速其扩散过程。同时,还深入考察了猫Meme作为社交货币在传播周期中的价值增减规律,并全面讨论了猫Meme文化对青年群体价值观念、社会行为规范乃至主流意识形态产生的深远影响及其复杂互动关系。Based on the theoretical framework of social currency, the study provides an in-depth analysis of the communication dynamics of online meme culture represented by cat meme on social media platforms, and explores how these communication activities shape and influence the socio-cultural landscape. Through a comprehensive analysis of existing literature and logical reasoning, the study reveals how cat meme, as a core element of contemporary youth subculture, circulates and accumulates social capital in online communities by virtue of its unique social values, such as its sense of humour and empathy, and thus contributes to the confirmation of individual identity and the formation of group cohesion. The study traces in detail the complete chain of cat meme from original generation to widespread dissemination, including its initial trigger point in the social network, the dynamic mechanism of user interaction in the dissemination chain, as well as how imitation and secondary creation accelerated its diffusion process. Meanwhile, it also examines in depth the law of value increase and decrease of cat meme as a social currency in the dissemination cycle, and discusses the profound impact of cat meme culture on the values, social behavioural norms, and even the mainstream ideology of the youth group, as well as its complex interactive relationship.展开更多
Based on the memetics and through a large number of examples, this paper expounds several effective methods to create strong brand name memes. It's hoped that this paper will offer brand name designers some useful...Based on the memetics and through a large number of examples, this paper expounds several effective methods to create strong brand name memes. It's hoped that this paper will offer brand name designers some useful advice on how to create successful brand name memes.展开更多
After a famous Finland scholar Chesterman introducing memes of translation in his work, memes of translation,and a well-known Chinese Professor He Ziran bringing it into Chinese academic fields, it has successfully ar...After a famous Finland scholar Chesterman introducing memes of translation in his work, memes of translation,and a well-known Chinese Professor He Ziran bringing it into Chinese academic fields, it has successfully arousedmany Chinese scholars’ attention, which is sensational and popular in related researchs. This paper is to introducethe propagation, application and variation of memes of translation in Chinese academic circles, which shows thecharm and popularity of memes of translation naturally.展开更多
Popperian memes,which are as follows:P1→TT→EE→P2,have successfully accepted by us scholars and researchers,and then widely used in translation works in different fields especially in Chinese literary,such as in cha...Popperian memes,which are as follows:P1→TT→EE→P2,have successfully accepted by us scholars and researchers,and then widely used in translation works in different fields especially in Chinese literary,such as in charming poems.This paper is to introduce Popperian memes and their application in some of Tao Yuan-ming’s poems,who is a great poet in Chinese academics and also famous in worldwide range.展开更多
Memetics confirms the importance of recitation and imitation in college English teaching.Starting with the explanation of the replication cycle of language memes,this paper discusses how to use the memetic perspective...Memetics confirms the importance of recitation and imitation in college English teaching.Starting with the explanation of the replication cycle of language memes,this paper discusses how to use the memetic perspective in college English listening and speaking teaching,effectively transform the input language information into language output,and improve the classroom effect of college English listening and speaking teaching.展开更多
Internet memes,as multimodal cultural products disseminated through the Internet,usually take the form of short videos or images that express humor or satire.The creation and dissemination of humor in memes are both c...Internet memes,as multimodal cultural products disseminated through the Internet,usually take the form of short videos or images that express humor or satire.The creation and dissemination of humor in memes are both creative and complex,and the successful perception of meme humor reflects humans’universal thinking capacity.Based on the theoretical framework of conceptual blending,this paper selects a set of COVID-19 publicity posters from the official Weibo account of China Guangzhou Fabu(Guangzhou Internet Information Office),analyses the multi-level structure of Internet memes,and explores the dynamic cognitive process in the interpretation of humorous memes to reveal people’s ability to make simultaneous analogies and integration between elements in different mental spaces.展开更多
文摘The surge in popularity of rustic videos has spawned a great number of Internet memes, such as Internet trendy words growing from dialects and strange pronunciations, picture memes made from video screenshots, and mesmerizing music with a vernacular flavor. Due to their reproducibility, social interaction, and involvement, these rustic videos adhere to the fundamental logic of the propagation of online memes. Rustic videos are widely disseminated as online memes on TikTok (the Chinese version), are often reproduced and used by young people in social contact, and have become a unique linguistic symbol in modern internet culture. As a symbolic carrier that transports the consciousness of the video creator and viewer, it is widely employed in the communication and engagement of young people on a regular basis, progressively altering their linguistic expression. This specific semiotic interaction has deconstructed and recreated the conventional media culture spectacle. This research examines the influence of rustic videos on TikTok on the linguistic expressions of modern youth from the perspectives of meme theory and semiotics, as well as the impact of rustic videos on the media spectacle from the standpoint of media spectacle theory. It also examines in depth the effects of the popularity of rustic videos on China’s economy and culture.
文摘基于社交货币理论框架,对以猫Meme为代表的网络梗文化在社交媒体平台上的传播动力学进行了深入剖析,并探讨了这些传播活动如何塑造并影响社会文化景观。通过综合既有文献的分析与逻辑推理,研究深入揭示了猫Meme作为当代青年亚文化的核心元素,如何凭借其蕴含的幽默感与共鸣力等独特社交价值,在网络社群中流通并积累社交资本,进而促进了个体身份的确认与群体凝聚力的形成。研究详细追踪了猫Meme从原创生成至广泛传播的完整链条,包括其在社交网络中的初次引爆点、传播链路中用户互动的动态机制,以及模仿与二次创作如何加速其扩散过程。同时,还深入考察了猫Meme作为社交货币在传播周期中的价值增减规律,并全面讨论了猫Meme文化对青年群体价值观念、社会行为规范乃至主流意识形态产生的深远影响及其复杂互动关系。Based on the theoretical framework of social currency, the study provides an in-depth analysis of the communication dynamics of online meme culture represented by cat meme on social media platforms, and explores how these communication activities shape and influence the socio-cultural landscape. Through a comprehensive analysis of existing literature and logical reasoning, the study reveals how cat meme, as a core element of contemporary youth subculture, circulates and accumulates social capital in online communities by virtue of its unique social values, such as its sense of humour and empathy, and thus contributes to the confirmation of individual identity and the formation of group cohesion. The study traces in detail the complete chain of cat meme from original generation to widespread dissemination, including its initial trigger point in the social network, the dynamic mechanism of user interaction in the dissemination chain, as well as how imitation and secondary creation accelerated its diffusion process. Meanwhile, it also examines in depth the law of value increase and decrease of cat meme as a social currency in the dissemination cycle, and discusses the profound impact of cat meme culture on the values, social behavioural norms, and even the mainstream ideology of the youth group, as well as its complex interactive relationship.
文摘Based on the memetics and through a large number of examples, this paper expounds several effective methods to create strong brand name memes. It's hoped that this paper will offer brand name designers some useful advice on how to create successful brand name memes.
文摘After a famous Finland scholar Chesterman introducing memes of translation in his work, memes of translation,and a well-known Chinese Professor He Ziran bringing it into Chinese academic fields, it has successfully arousedmany Chinese scholars’ attention, which is sensational and popular in related researchs. This paper is to introducethe propagation, application and variation of memes of translation in Chinese academic circles, which shows thecharm and popularity of memes of translation naturally.
文摘Popperian memes,which are as follows:P1→TT→EE→P2,have successfully accepted by us scholars and researchers,and then widely used in translation works in different fields especially in Chinese literary,such as in charming poems.This paper is to introduce Popperian memes and their application in some of Tao Yuan-ming’s poems,who is a great poet in Chinese academics and also famous in worldwide range.
文摘Memetics confirms the importance of recitation and imitation in college English teaching.Starting with the explanation of the replication cycle of language memes,this paper discusses how to use the memetic perspective in college English listening and speaking teaching,effectively transform the input language information into language output,and improve the classroom effect of college English listening and speaking teaching.
文摘Internet memes,as multimodal cultural products disseminated through the Internet,usually take the form of short videos or images that express humor or satire.The creation and dissemination of humor in memes are both creative and complex,and the successful perception of meme humor reflects humans’universal thinking capacity.Based on the theoretical framework of conceptual blending,this paper selects a set of COVID-19 publicity posters from the official Weibo account of China Guangzhou Fabu(Guangzhou Internet Information Office),analyses the multi-level structure of Internet memes,and explores the dynamic cognitive process in the interpretation of humorous memes to reveal people’s ability to make simultaneous analogies and integration between elements in different mental spaces.
