A high level of job satisfaction among workers in the hospitality industry improves the level of satisfaction among its guests.This study determined the level of job satisfaction of employees according to the identifi...A high level of job satisfaction among workers in the hospitality industry improves the level of satisfaction among its guests.This study determined the level of job satisfaction of employees according to the identified factors which are perceived essential and will increase the employee’s level of performance.The study was composed of 219 rank and file employees.The study made use of a descriptive method to answer the research objectives.The findings showed that the employees of the DOT accredited hotels in Baguio City are very satisfied.The level of job satisfaction of Generation X and Millennials were both satisfied.However,younger employees are less satisfied with their jobs than older employees.Job satisfaction of hospitality employees according to gender showed that male employees were more satisfied than female employees.The significant differences in job satisfaction of males and females are their values,goals,and workplace expectations.Job satisfaction of hospitality employees varies according to their highest educational attainment.The findings showed that the higher the level of educational attainment among hospitality employees,the higher their satisfaction level.The employees believed that salaries and wages remain the most dominant factor in increasing their job satisfaction level.展开更多
In this paper, a structural equation modelling technique was used to examine the effect of brand equity on customer satisfaction in the Egyptian hotel industry. Brand equity was separated into four constructs （brand ...In this paper, a structural equation modelling technique was used to examine the effect of brand equity on customer satisfaction in the Egyptian hotel industry. Brand equity was separated into four constructs （brand loyalty, perceived quality, brand awareness and brand associations）, and each one was examined individually. A sample of hotel guests, who accommodated at four- and five-star branded hotels, in four tourism destinations in Egypt, was selected. A structured questionnaire that included established scales was then used to measure brand loyalty, perceived quality, brand awareness, brand associations and customer satisfaction. Data were collected from 280 usable questionnaires answered by hotel guests, and the relationships among the four variables of brand equity and customer satisfaction were examined using correlation analysis and structural equation modelling. The study found that brand loyalty, brand awareness and brand associations all had a significant positive effect on customer satisfaction. Perceived quality, however, did not have any effect. These findings suggest that customer satisfaction is a reasonable measure for the success of branding activities, and that branding managers should focus on brand loyalty, awareness and associations to raise their customers＇ satisfaction.展开更多
The issue of brain drain poses a significant obstacle to the development of the hotel and catering industry.Attracting and retaining skilled personnel to engage in management within this sector has emerged as a primar...The issue of brain drain poses a significant obstacle to the development of the hotel and catering industry.Attracting and retaining skilled personnel to engage in management within this sector has emerged as a primary challenge.This paper examines the current landscape of China’s catering service industry and its salary management system,identifying key challenges encountered in salary management within the industry.Drawing upon salary management theory and insights into existing challenges,the paper proposes specific treatment measures and management strategies.展开更多
文摘A high level of job satisfaction among workers in the hospitality industry improves the level of satisfaction among its guests.This study determined the level of job satisfaction of employees according to the identified factors which are perceived essential and will increase the employee’s level of performance.The study was composed of 219 rank and file employees.The study made use of a descriptive method to answer the research objectives.The findings showed that the employees of the DOT accredited hotels in Baguio City are very satisfied.The level of job satisfaction of Generation X and Millennials were both satisfied.However,younger employees are less satisfied with their jobs than older employees.Job satisfaction of hospitality employees according to gender showed that male employees were more satisfied than female employees.The significant differences in job satisfaction of males and females are their values,goals,and workplace expectations.Job satisfaction of hospitality employees varies according to their highest educational attainment.The findings showed that the higher the level of educational attainment among hospitality employees,the higher their satisfaction level.The employees believed that salaries and wages remain the most dominant factor in increasing their job satisfaction level.
文摘In this paper, a structural equation modelling technique was used to examine the effect of brand equity on customer satisfaction in the Egyptian hotel industry. Brand equity was separated into four constructs （brand loyalty, perceived quality, brand awareness and brand associations）, and each one was examined individually. A sample of hotel guests, who accommodated at four- and five-star branded hotels, in four tourism destinations in Egypt, was selected. A structured questionnaire that included established scales was then used to measure brand loyalty, perceived quality, brand awareness, brand associations and customer satisfaction. Data were collected from 280 usable questionnaires answered by hotel guests, and the relationships among the four variables of brand equity and customer satisfaction were examined using correlation analysis and structural equation modelling. The study found that brand loyalty, brand awareness and brand associations all had a significant positive effect on customer satisfaction. Perceived quality, however, did not have any effect. These findings suggest that customer satisfaction is a reasonable measure for the success of branding activities, and that branding managers should focus on brand loyalty, awareness and associations to raise their customers＇ satisfaction.
文摘The issue of brain drain poses a significant obstacle to the development of the hotel and catering industry.Attracting and retaining skilled personnel to engage in management within this sector has emerged as a primary challenge.This paper examines the current landscape of China’s catering service industry and its salary management system,identifying key challenges encountered in salary management within the industry.Drawing upon salary management theory and insights into existing challenges,the paper proposes specific treatment measures and management strategies.
