This paper explores the operational strategies of cross-border micro, small, and medium enterprises (MSMEs). Against the backdrop of globalization and digitalization, cross-border trade has become one of the important...This paper explores the operational strategies of cross-border micro, small, and medium enterprises (MSMEs). Against the backdrop of globalization and digitalization, cross-border trade has become one of the important pathways for many MSMEs to achieve growth and competitive advantage. Firstly, the paper outlines the concept and characteristics of cross-border MSMEs, as well as the analysis of their operational environment in the context of globalization, including political, economic, social, technological, environmental, and legal factors. Secondly, the paper proposes operational strategies for cross-border MSMEs, including international market selection and positioning, cross-border marketing strategies, supply chain management, cross-border financial management, and cross-border risk management. Finally, the paper summarizes the importance of effectively implementing these strategies for cross-border MSMEs to seize international market opportunities, reduce operational risks, and enhance competitiveness and profitability.展开更多
Budget hotels, as an emerging hotel model, were started and attained a rapid development in China in the last ten years, and have proven to be important part of China抯 hotel industry. As competitions in the hotel ind...Budget hotels, as an emerging hotel model, were started and attained a rapid development in China in the last ten years, and have proven to be important part of China抯 hotel industry. As competitions in the hotel industry become increasingly fiercer, budget hotel brands launch a fight for seizing more market share. Therefore, it is necessary for Xuchang Jinjiang INN as a famous hotel brand to be distinguished from the hotel product strategies of the developed economic areas in the development environment of the small and medium-sized tourism cities, so as to adapt to the characteristics of regional market.展开更多
This article aims to explore the application of digitalization in practical training teaching under the background of“Internet+”by taking the teaching of“Front Office Service”in the hotel management and digital op...This article aims to explore the application of digitalization in practical training teaching under the background of“Internet+”by taking the teaching of“Front Office Service”in the hotel management and digital operation major as an example.By using digital teaching methods,tools,and practical training methods,this study analyzes the impact of digital practical training teaching on students’mastery of front office service skills as well as explores the ways to implement digital practical training teaching.The research results show that digital practical training teaching can effectively improve students’learning effects and comprehensive quality,and simultaneously has positive significance for cultivating comprehensive hotel management talents that adapt to the needs of the“Internet+”era.展开更多
文摘This paper explores the operational strategies of cross-border micro, small, and medium enterprises (MSMEs). Against the backdrop of globalization and digitalization, cross-border trade has become one of the important pathways for many MSMEs to achieve growth and competitive advantage. Firstly, the paper outlines the concept and characteristics of cross-border MSMEs, as well as the analysis of their operational environment in the context of globalization, including political, economic, social, technological, environmental, and legal factors. Secondly, the paper proposes operational strategies for cross-border MSMEs, including international market selection and positioning, cross-border marketing strategies, supply chain management, cross-border financial management, and cross-border risk management. Finally, the paper summarizes the importance of effectively implementing these strategies for cross-border MSMEs to seize international market opportunities, reduce operational risks, and enhance competitiveness and profitability.
文摘Budget hotels, as an emerging hotel model, were started and attained a rapid development in China in the last ten years, and have proven to be important part of China抯 hotel industry. As competitions in the hotel industry become increasingly fiercer, budget hotel brands launch a fight for seizing more market share. Therefore, it is necessary for Xuchang Jinjiang INN as a famous hotel brand to be distinguished from the hotel product strategies of the developed economic areas in the development environment of the small and medium-sized tourism cities, so as to adapt to the characteristics of regional market.
文摘This article aims to explore the application of digitalization in practical training teaching under the background of“Internet+”by taking the teaching of“Front Office Service”in the hotel management and digital operation major as an example.By using digital teaching methods,tools,and practical training methods,this study analyzes the impact of digital practical training teaching on students’mastery of front office service skills as well as explores the ways to implement digital practical training teaching.The research results show that digital practical training teaching can effectively improve students’learning effects and comprehensive quality,and simultaneously has positive significance for cultivating comprehensive hotel management talents that adapt to the needs of the“Internet+”era.
