The Critical Discourse Analysis on Consumer discourse in housing market——a culture approach

This paper sets out from the view of discourse analysis and illustrates the approach with an analysis of discursive as-pects of consumer discourse in contemporary China,specifically in housing market.It includes a theoretical account of CDA,a fra-mework for analyzing discursive events as well as analysis of samples of the Ads of Chinese housing market.This paper concludes with a discussion of the value of critical discourse analysis as a method in social economical field.

高等教育话语的新变迁——机构身份再构建的跨学科研究

本文旨在论述话语分析可以作为语言学和社会学理论之阀的聚合点加以研究。作者将以其当前从 事的高校机构身份在新的话语实践中再构建的研究课题为例来阐述这一理论视角。

拥有国际奢侈品牌之后的思考

引进国际奢侈品牌只是商业街发展的第一步，其最终目的是弘扬民族品牌，使之走向国际。建立国际化的营运管理模式，建立统一的街区文化识别，建立统一的市场营销，是改善商业街经营环境，促使国际奢侈品牌和民族创新品牌生存和发展的关键所在。