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基于4P理论的iPhone SE营销策略分析
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作者 陈浩 董林 +2 位作者 王冰霄 高凌 王可璇 《市场调查信息(综合版)》 2020年第2期90-90,共1页
随着经济社会的发展,人们对于手机的依赖日渐增大,对于手机屏幕的需求也日益变大,各手机厂商都开始往大屏化发展。大屏化的潮流难以更改,但也存在着小屏手机,如iPhone SE。本文基于4P营销理论,从产品、定价、渠道以及促销四个方面对iPho... 随着经济社会的发展,人们对于手机的依赖日渐增大,对于手机屏幕的需求也日益变大,各手机厂商都开始往大屏化发展。大屏化的潮流难以更改,但也存在着小屏手机,如iPhone SE。本文基于4P营销理论,从产品、定价、渠道以及促销四个方面对iPhone SE进行分析。 展开更多
关键词 4P理论 iphonese
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THE IPHONE FALL
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作者 Wang Fang 《China Report ASEAN》 2019年第2期48-49,共2页
Apple has endured trouble in recent days. Chief Executive Officer Tim Cook announced that it would quit disclosing unit sales data for iPhones in fiscal year 2019 and a trade-in program was launched on its Chinese web... Apple has endured trouble in recent days. Chief Executive Officer Tim Cook announced that it would quit disclosing unit sales data for iPhones in fiscal year 2019 and a trade-in program was launched on its Chinese website to encourage customers to buy new iPhones at a discount by selling their old models. 展开更多
关键词 IPHONE FALL iPhones encourage CUSTOMERS
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