In order to better reveal the librarians’ image and solve the shortcomings of the investigation,this study introduced the method of Single Target Implicit Association Test to measure librarians’ implicit stereotype ...In order to better reveal the librarians’ image and solve the shortcomings of the investigation,this study introduced the method of Single Target Implicit Association Test to measure librarians’ implicit stereotype in the minds of the public,library science students and librarians themselves.This study tries to answer:1)whether library profession is feminine? 2) whether this profession leaves a more positive or negative impression? 3) whether it is good to choose this profession? The results show that:1) librarian is not viewed as a feminine profession;2) in general,librarians have left people positive impressions,but some subgroups do not agree with that;3) this occupation is neither good nor bad;4) library science students have the tendency of career preferences and derogation at the same time;5) librarians showed implicit vocational preference;6) promoting the professionalism helps to improve the librarians’ stereotypes.展开更多
文摘In order to better reveal the librarians’ image and solve the shortcomings of the investigation,this study introduced the method of Single Target Implicit Association Test to measure librarians’ implicit stereotype in the minds of the public,library science students and librarians themselves.This study tries to answer:1)whether library profession is feminine? 2) whether this profession leaves a more positive or negative impression? 3) whether it is good to choose this profession? The results show that:1) librarian is not viewed as a feminine profession;2) in general,librarians have left people positive impressions,but some subgroups do not agree with that;3) this occupation is neither good nor bad;4) library science students have the tendency of career preferences and derogation at the same time;5) librarians showed implicit vocational preference;6) promoting the professionalism helps to improve the librarians’ stereotypes.
