As a form of communication,advertising has been an object for study.Scholars at home and abroad have been studying it from different perspectives,this paper explores the persuasiveness of the advertising language from...As a form of communication,advertising has been an object for study.Scholars at home and abroad have been studying it from different perspectives,this paper explores the persuasiveness of the advertising language from the perspective of pragmatic theories,explaining the violations of Grice's Cooperative Principle,which leads to the implication and further uses the conversational implicature theory to analyze the persuasiveness of the advertising.展开更多
文摘As a form of communication,advertising has been an object for study.Scholars at home and abroad have been studying it from different perspectives,this paper explores the persuasiveness of the advertising language from the perspective of pragmatic theories,explaining the violations of Grice's Cooperative Principle,which leads to the implication and further uses the conversational implicature theory to analyze the persuasiveness of the advertising.
