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A Research of the Imported Wine Purchasing Strategy for the Medium and Small Size Enterprise
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作者 Hu Jinghuan 《International Journal of Technology Management》 2013年第12期15-18,共4页
An imported wine purchasing model for medium and small size enterprises is presented based on analytic hierarchy process after analyzing the current purchasing condition of medium and small size enterprise for wine im... An imported wine purchasing model for medium and small size enterprises is presented based on analytic hierarchy process after analyzing the current purchasing condition of medium and small size enterprise for wine importing. This model is feasible and practical. It will support and assist the purchasing strategy for the enterprise when importing wine within a certain scope and provide the reference to the enterprise for decision-making. 展开更多
关键词 imported wine AHP Purchasing strategy
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On the Status quo and Development Trends of Imported Grape Wine in China
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作者 Yingchen Wang 《International English Education Research》 2014年第4期89-91,共3页
At the present stage, The imported grape wine in China have hot market, imports increased year by year, high gross mar-gins, many brands, uneven quality, low market confidence, the price value of large deviations, imp... At the present stage, The imported grape wine in China have hot market, imports increased year by year, high gross mar-gins, many brands, uneven quality, low market confidence, the price value of large deviations, imperfect legislation, regulatory confusion and so on characters. The relevant departments and units should actively take a number of measures to improve the market of imported grape wine stably and healthy development. Believe in the future, its imports would continue to grow, the gross profit margin gradually would return to rational, the cost-effective products would be prevailing, the sales channels would be diversification, the enterprises in-volved would increase, and the industry competition would become increasingly fierce. 展开更多
关键词 imported grape wine Gross profit margin Trust degree Continues to grow
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