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Big Data Usage in the Marketing Information System 被引量:7
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作者 Alexandre Borba Salvador Ana Akemi Ikeda 《Journal of Data Analysis and Information Processing》 2014年第3期77-85,共9页
Data generation, storage capacity, processing power and analytical capacity increase had created a technological phenomenon named big data that could create big impact in research and development. In the marketing fie... Data generation, storage capacity, processing power and analytical capacity increase had created a technological phenomenon named big data that could create big impact in research and development. In the marketing field, the use of big data in research can represent a deep dive in consumer understanding. This essay discusses the big data uses in the marketing information system and its contribution for decision-making. It presents a revision of main concepts, the new possibilities of use and a reflection about its limitations. 展开更多
关键词 Big Data marketing Research marketing information System
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Credit Rationing in Medium-small Enterprises Credit Market under Asymmetric Information 被引量:2
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作者 Jinke Wu Qingmei Tan 《Chinese Business Review》 2005年第2期17-22,共6页
Credit rationing has been an objective phenomenon in medium-small enterprises credit market of China. By analyzing the present situation of medium-small enterprises credit market of China, this study gives a new credi... Credit rationing has been an objective phenomenon in medium-small enterprises credit market of China. By analyzing the present situation of medium-small enterprises credit market of China, this study gives a new credit rationing model fitting medium-small enterprises credit market of China well. It has been showed in the empirical study that different factor has each different influence on medium-small enterprises credit market; further more, only the change of chastisement factor can make the medium-small enterprises credit market achieve whole success, but other factors can merely get integrant success even though under the most ideal condition. 展开更多
关键词 medium-sman enterprises credit market credit rationing asymmetric information
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China Market Information
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《China's Foreign Trade》 1999年第8期17-22,共6页
关键词 230 In HIGH China market information II
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China Market Information
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《China's Foreign Trade》 1999年第4期28-31,共4页
关键词 US In China market information
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A Study on Influence of Market Information on Clothing Enterprises and Countermeasures
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作者 LIU Ming 《International English Education Research》 2016年第5期19-20,共2页
Due to quick changes of the market and long supply chain, it is difficult for clothing enterprises to make timely and correct production adjustment. According China' s data, research of this paper indicates that the ... Due to quick changes of the market and long supply chain, it is difficult for clothing enterprises to make timely and correct production adjustment. According China' s data, research of this paper indicates that the correctness of clothing enterprises adjustment is only about 43%. Some positive actions can improve the condition, such as set up the quick feedback way of the market information, improve information sharing by cooperation mechanism of upstream and downstream in the industry or cross industry, and strengthen the regulatory mechanism of production. 展开更多
关键词 market information clothing enterprise compact countermeasure
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Does Margin Trading Enhance Information Efficiency of the Capital Market?——Evidence from China
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作者 Yike Wang 《经济管理学刊(中英文版)》 2021年第2期8-19,共12页
On March 31,2010,China formally introduced a margin trading system,which announced that China's capital market has completed the transformation from a unilateral transaction model to a bilateral transaction model ... On March 31,2010,China formally introduced a margin trading system,which announced that China's capital market has completed the transformation from a unilateral transaction model to a bilateral transaction model with a short-selling mechanism.However,the current development of China's margin trading and securities lending businesses is seriously unbalanced,and the scale of financing far exceeds the scale of securities lending.The short selling effect of securities lending exchanges is extremely limited,which to some extent violates the original intention of introducing the system.In order to help margin trading and securities lending to correct a healthy and sustainable development path,this article uses stock price synchronicity as a proxy indicator to measure the information efficiency of the capital market,explores the impact of the margin trading system on the information efficiency of the capital market,and study the detailed characteristics and economic consequences of the margin trading system.Aiming at this topic,this article analyzes the relationship between margin financing and securities lending and stock price synchronicity.Finally,it analyzes the influence of margin financing and securities lending system on stock price synchronicity from three dimensions of corporate governance,external supervision,and institutional environment mechanism.In terms of empirical research,this article takes advantage of the“quasi-natural experiment”provided by the gradual opening of margin trading and securities lending in China’s securities market,and selects listed companies on the Shanghai and Shenzhen stock exchanges from 2007 to 2019 as the research objects,starting from the perspective of stock price synchronicity,and passing The DID-FE model studies the impact of the margin trading and securities lending system on the information efficiency of the capital market.It uses three methods:parallel trend and dynamic testing,PSM-DID analysis,and placebo testing for robustness testing to solve the endogeneity problem of the experiment.This article also conducts deeper research on the subject based on the two dimensions of the impact mechanism of margin financing and securities lending and the size of the company,and finally discusses the economic impact of margin financing and securities lending on the level of company innovation. 展开更多
关键词 Margin Trading Stock Price Synchronicity Capital market information Efficiency
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Reliability-based congestion pricing model under endogenous equilibrated market penetration and compliance rate of ATIS
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作者 钟绍鹏 邓卫 Bushell MAX 《Journal of Central South University》 SCIE EI CAS CSCD 2015年第3期1155-1165,共11页
A reliability-based stochastic system optimum congestion pricing(SSOCP) model with endogenous market penetration and compliance rate in an advanced traveler information systems(ATIS) environment was proposed. All trav... A reliability-based stochastic system optimum congestion pricing(SSOCP) model with endogenous market penetration and compliance rate in an advanced traveler information systems(ATIS) environment was proposed. All travelers were divided into two classes. The first guided travelers were referred to as the equipped travelers who follow ATIS advice, while the second unguided travelers were referred to as the unequipped travelers and the equipped travelers who do not follow the ATIS advice(also referred to as non-complied travelers). Travelers were assumed to take travel time, congestion pricing, and travel time reliability into account when making travel route choice decisions. In order to arrive at on time, travelers needed to allow for a safety margin to their trip.The market penetration of ATIS was determined by a continuous increasing function of the information benefit, and the ATIS compliance rate of equipped travelers was given as the probability of the actually experienced travel costs of guided travelers less than or equal to those of unguided travelers. The analysis results could enhance our understanding of the effect of travel demand level and travel time reliability confidence level on the ATIS market penetration and compliance rate; and the effect of travel time perception variation of guided and unguided travelers on the mean travel cost savings(MTCS) of the equipped travelers, the ATIS market penetration, compliance rate, and the total network effective travel time(TNETT). 展开更多
关键词 reliability advanced traveler information systems market penetration compliance rate stochastic system optimum congestion pricing non-additive path cost
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An Empirical Analysis of the Efficient Market Hypothesis in China's Stock Market
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作者 Jiaxuan Xu 《Proceedings of Business and Economic Studies》 2021年第3期1-5,共5页
The efficient market hypothesis is one of the most important theories in finance.According to this hypothesis,in a stock market with sound laws,good functions,high transparencies,and extensive competitions,all valuabl... The efficient market hypothesis is one of the most important theories in finance.According to this hypothesis,in a stock market with sound laws,good functions,high transparencies,and extensive competitions,all valuable information is timely,accurately,and fully reflected in the trend of stock prices including the current and future values of enterprises.Unless there are market manipulations,it would be impossible for investors to gain more above the average profits in the market by analyzing former prices.Since the efficient market hypothesis has been introduced,it has become an interest in the empirical research of the security market.It is one of the most controversial investment theories and there are many evidences supporting and also opposing this hypothesis.Nevertheless,this hypothesis still holds an important status in the basic framework of mainstream theories in modem financial markets.By analyzing simulated investment transactions in regard to stock trading of three different enterprises,this paper verified that the efficient market hypothesis is partially valid. 展开更多
关键词 Efficient market hypothesis market information China's stock market
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中欧班列高质量发展面临的问题和对策研究 被引量:4
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作者 刘建军 吕昌伟 许维高 《铁道经济研究》 2023年第2期41-45,共5页
为推动中欧班列由高速增长转入高质量发展,运用调查研究和文献分析等方法,在分析中欧班列运行状况及特征后,针对中欧班列发展面临的“国家重视、自身优势、双碳目标导向、恶性竞争、补贴减少”等机遇和挑战,研究提出多元化提升通道枢纽... 为推动中欧班列由高速增长转入高质量发展,运用调查研究和文献分析等方法,在分析中欧班列运行状况及特征后,针对中欧班列发展面临的“国家重视、自身优势、双碳目标导向、恶性竞争、补贴减少”等机遇和挑战,研究提出多元化提升通道枢纽能力,积极拓展国际国内市场,整合资源实现合作共赢,完善相关政策、标准和规范,注重提高通关效率,加快推进信息化建设等对策建议。 展开更多
关键词 中欧班列 市场化 亚欧非班列 信息化
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信息市场中垄断行为和不正当竞争行为的表象及其法律特征——兼析美国政府诉讼微软案
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作者 相丽玲 张洪亮 《情报理论与实践》 CSSCI 北大核心 2001年第1期27-29,38,共4页
The paper analyzes the monopoly and illegal competition actions in the information market.Their phenomena and characteristics in law are described.
关键词 information market competitive intelligence law comparative analysis
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信息化、市场分割与产业结构合理化 被引量:18
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作者 陈庆江 赵明亮 耿新 《经济问题》 CSSCI 北大核心 2018年第6期14-19,共6页
利用中国省际面板数据,考察信息化、市场分割以及二者的交互作用对产业结构合理化的影响和作用机理。研究表明,信息化对产业结构合理化有显著促进作用;市场分割则阻碍了产业结构合理化进程。另外,信息化能够从一定程度上缓解市场分割对... 利用中国省际面板数据,考察信息化、市场分割以及二者的交互作用对产业结构合理化的影响和作用机理。研究表明,信息化对产业结构合理化有显著促进作用;市场分割则阻碍了产业结构合理化进程。另外,信息化能够从一定程度上缓解市场分割对产业结构合理化进程的阻碍作用。在我国市场化改革顺利推进但远未到位的现实条件下,信息化的"整合效应"能够"穿透"市场分割的藩篱,弱化市场分割在产业结构合理化进程中的负面影响。基于上述发现,为加速我国产业结构合理化进程,应积极推进信息网络技术的渗透和融合,同时进一步打破行政壁垒和地区分割,提高区域市场整合水平。 展开更多
关键词 信息化 市场分割 产业结构合理化
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合肥市旅游信息服务系统研究 被引量:4
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作者 顾娅娣 顾佐佐 +2 位作者 胡萍 张薇 顾东晓 《苏州科技学院学报(自然科学版)》 CAS 2008年第2期54-59,共6页
随着我国旅游业的快速发展和旅游信息化的逐步推进,实现全国旅游信息共享和拓展旅游电子商务成为旅游行业亟待解决的关键问题。解决这一问题的核心是在国家"金旅"框架下推进旅游服务信息系统,特别是以"黄金周"直报... 随着我国旅游业的快速发展和旅游信息化的逐步推进,实现全国旅游信息共享和拓展旅游电子商务成为旅游行业亟待解决的关键问题。解决这一问题的核心是在国家"金旅"框架下推进旅游服务信息系统,特别是以"黄金周"直报城市为主体的旅游目的地营销系统(简称DMS)的建设。以合肥市为例,阐述了该市旅游信息系统(TISS-Hefei)的建设目标、功能结构、解决方案,并重点研究了该系统中的旅游目的地营销系统——合肥旅游频道。 展开更多
关键词 旅游信息化 目的地营销 信息服务系统 合肥
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信息化提高了经济的全要素生产率吗——来自中国1979—2014年分行业面板数据的证据 被引量:33
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作者 孙早 刘李华 《经济理论与经济管理》 CSSCI 北大核心 2018年第5期5-18,共14页
本文测算了1979—2014年中国分行业ICT资本存量、非ICT资本存量和全要素生产率,研究了信息化对全要素生产率的影响。本文发现:(1)信息化对全要素生产率有显著的促进作用。特别是当信息化与国民经济中的资本深化相伴时,实体经济发展水平... 本文测算了1979—2014年中国分行业ICT资本存量、非ICT资本存量和全要素生产率,研究了信息化对全要素生产率的影响。本文发现:(1)信息化对全要素生产率有显著的促进作用。特别是当信息化与国民经济中的资本深化相伴时,实体经济发展水平越高,信息化的贡献越大。(2)市场化程度提高能够进一步释放信息化带来的"创造性破坏"效应,从而显著增强信息化对TFP的积极影响。(3)人均受教育程度越高,信息化对全要素生产率的贡献越大。本文的结论具有深刻的政策含义:在加大ICT资本投入、促进信息化水平不断提高的同时,需要更加注重诸多互补性条件的配套实施,进一步提升工业化水平,扩大机器设备在固定资产投资中的比重,加快推进市场化改革,提高人力资本水平,特别是高端人才的培养是充分发挥信息化积极作用的基础和保障。 展开更多
关键词 信息化 全要素生产率 资本深化 市场化 人力资本
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信息化背景下医药市场营销教学改革与实践 被引量:3
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作者 陈笛 沈艳 +1 位作者 沈志冲 任亚丽 《中国医药导刊》 2017年第10期1073-1076,共4页
随着信息技术的发展,医药卫生行业发生了巨大的变化。智慧医疗、智慧药房改变了传统的医疗系统,对未来的医药工作者提出了更高的要求。医药卫生专业的教学课程改革势在必行。本课题组运用"任务为中心、课上课下衔接、教学互动两仪... 随着信息技术的发展,医药卫生行业发生了巨大的变化。智慧医疗、智慧药房改变了传统的医疗系统,对未来的医药工作者提出了更高的要求。医药卫生专业的教学课程改革势在必行。本课题组运用"任务为中心、课上课下衔接、教学互动两仪、四阶段递进"的太极式翻转课堂对药品市场营销课程进行了改革,教学改革中以资源库平台为载体,介绍了信息化背景下医药市场营销教学改革的背景、改革内容及实践评价,完成了太极环式翻转课堂视域下药品市场营销教学资源库平台的建设,优化了药品市场营销教学信息化环境,提高了教学效果,为课程改革提供了借鉴和启示。 展开更多
关键词 信息化 药品市场营销 教学改革
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新世纪全球化和信息化背景下市场营销专业人才培养模式的探讨 被引量:14
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作者 王杜春 《东北农业大学学报(社会科学版)》 2006年第2期64-67,共4页
新世纪人类进入全球化和信息化时代,新的时代背景带来市场营销实践和理论的创新,相应的市场营销专业人才培养模式也必须与时俱进、不断创新。本文分析了高等农业院校市场营销专业人才培养存在的问题,并从专业定位、人才培养目标、课程... 新世纪人类进入全球化和信息化时代,新的时代背景带来市场营销实践和理论的创新,相应的市场营销专业人才培养模式也必须与时俱进、不断创新。本文分析了高等农业院校市场营销专业人才培养存在的问题,并从专业定位、人才培养目标、课程设置、实践环节、教学手段等几个方面提出新的见解。 展开更多
关键词 全球化 信息化 市场营销专业 人才培养
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宗教文化旅游信息化的意义和发展策略 被引量:6
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作者 庞媛媛 《中南林业科技大学学报(社会科学版)》 2013年第3期9-11,共3页
宗教文化旅游信息化不仅有利于加强宗教文化旅游市场的营销,而且有利于宗教文化资源的保护,更能提升宗教文化旅游产品的品位。在信息化社会中,应从旅游目的地网络营销、注重利用微博、建立宗教文化资源数据库、创建宗教文化数字博物馆... 宗教文化旅游信息化不仅有利于加强宗教文化旅游市场的营销,而且有利于宗教文化资源的保护,更能提升宗教文化旅游产品的品位。在信息化社会中,应从旅游目的地网络营销、注重利用微博、建立宗教文化资源数据库、创建宗教文化数字博物馆、利用信息技术等方面强化宗教文化旅游之信息化建设。 展开更多
关键词 宗教文化 旅游 信息化 营销
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我国物流信息系统的市场需求分析 被引量:5
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作者 夏训嘉 廖馨 《包装工程》 CAS CSCD 北大核心 2006年第1期215-217,共3页
阐述了物流信息技术在物流企业降低成本、加速资金周转、提高决策水平等方面的重要作用。分析了物流信息系统的市场需求形式及特点:决策依赖于信息,以流程改造为主且具有较强操作优化功能,建立企业之间战略合作伙伴关系的供应链。这对... 阐述了物流信息技术在物流企业降低成本、加速资金周转、提高决策水平等方面的重要作用。分析了物流信息系统的市场需求形式及特点:决策依赖于信息,以流程改造为主且具有较强操作优化功能,建立企业之间战略合作伙伴关系的供应链。这对构建我国企业物流信息系统,实现企业物流信息化具有较好的参考价值。 展开更多
关键词 物流信息系统 市场需求 信息化
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政府信息资源管理探讨 被引量:11
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作者 旃群 《现代情报》 北大核心 2007年第6期68-69,共2页
政府信息资源价值最大化在于对公众公开后的公众利用,并再此基础上产生的巨大社会利益。因此,必须进行政府信息资源的信息化管理,使信息增值,让政府信息资源利用效益、效果、效率三效提高,支持社会经济大力发展。
关键词 政府信息资源 信息化管理 市场信息增值 知识管理
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21世纪我国图书馆业面临的问题与对策 被引量:3
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作者 张晶 《北京工业大学学报(社会科学版)》 2001年第2期72-75,共4页
本文讨论了市场经济和全球信息化条件下中国图书馆业面临的人才问题、经费问题、运作机制问题以及市场竞争问题,就中国图书馆业已有的成就进行了评述,最后论述了今后中国图书馆业工作的重点。
关键词 21世纪 图书馆 信息化 市场经济
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论图书馆市场营销中的营销信息化理念 被引量:6
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作者 王远康 《现代情报》 北大核心 2005年第4期29-31,共3页
信息化高度发达的今天,图书馆市场营销中必须树立营销信息化理念。本文通过信息化对图书馆市场营销影响的分析,提出了图书馆市场营销必须树立营销信息化理念的观点,并重点对图书馆在市场营销中如何树立营销信息化理念进行阐述。
关键词 图书馆 信息产品 市场营销 营销信息化
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