This article studies the characteristics of low marginal cost of information commodity and points out that bundling information commodity is surprisingly profitable.After an analysis of the three factors affecting the...This article studies the characteristics of low marginal cost of information commodity and points out that bundling information commodity is surprisingly profitable.After an analysis of the three factors affecting the sales income of bundling information commodity,that is,marginal cost,distribution of consumer’s valuation of bundling commodity and bundling size,a marketing strategy for bundling information commodity is proposed.展开更多
The concept of information commodity price is expounded.The basis for fixing the price of information commodity and its impact factors are elaborated.Finally,the paper discusses the goal,tactics and methods of fixing ...The concept of information commodity price is expounded.The basis for fixing the price of information commodity and its impact factors are elaborated.Finally,the paper discusses the goal,tactics and methods of fixing the information commodity price.展开更多
Information value is a hot topic in information studies.Based on a deepgoing analysis of the prevalent viewpoints in this field,the author puts forward his own viewpoint in the light of systematic theory.
文摘This article studies the characteristics of low marginal cost of information commodity and points out that bundling information commodity is surprisingly profitable.After an analysis of the three factors affecting the sales income of bundling information commodity,that is,marginal cost,distribution of consumer’s valuation of bundling commodity and bundling size,a marketing strategy for bundling information commodity is proposed.
文摘The concept of information commodity price is expounded.The basis for fixing the price of information commodity and its impact factors are elaborated.Finally,the paper discusses the goal,tactics and methods of fixing the information commodity price.
文摘Information value is a hot topic in information studies.Based on a deepgoing analysis of the prevalent viewpoints in this field,the author puts forward his own viewpoint in the light of systematic theory.