Innovation Transformation and Industry-Education Integration:A Study on the Integration Path of Guangxi Zhuang’s Intangible Cultural Heritage and Master of Arts Education in China

This study focuses on the master of arts education in higher education institutions in Guangxi Zhuang Autonomous Region of China,explores the path of integrating Guangxi Zhuang’s intangible cultural heritage with the teaching of master of arts,and puts forward the teaching mode of“thinking guidance-autonomous judgement-program construction.”A theoretical model of innovative transformation of intangible cultural heritage is also summarized.Through the development of this study,it is expected to further enrich the practical teaching mechanism of master of arts education in Chinese universities and form a master of arts teaching model with strong local cultural characteristics.At the same time,the teaching reform based on the integration of Guangxi Zhuang’s intangible cultural heritage and master of arts education also has strong practical significance for promoting the inheritance and innovation of Chinese intangible cultural heritage,promoting the development of cultural and creative industries,and serving the economic and social development of Guangxi.

Research on the Design of Innovative Play Blind Box Based on AR Digital Technology Empowering Traditional Intangible Cultural Heritage

The development of science and technology,especially the rise of augmented reality(AR)technology provides a new way for the inheritance and innovation of traditional intangible cultural heritage.Based on the design and research of the tide play blind box of AR digital technology empowering traditional intangible cultural heritage,this paper discusses the application and feasibility of AR technology in the traditional intangible cultural heritage,analyzes the strategy of implementing AR technology empowering intangible cultural heritage,and puts forward corresponding countermeasures for the challenges that may be faced,aiming at providing new ideas and methods for traditional intangible cultural heritage and modern science and technology.

Construction of Intelligent Recommendation Retrieval Model of FuJian Intangible Cultural Heritage Digital Archives Resources

In order to improve the consistency between the recommended retrieval results and user needs,improve the recommendation efficiency,and reduce the average absolute deviation of resource retrieval,a design method of intelligent recommendation retrieval model for Fujian intangible cultural heritage digital archive resources based on knowledge atlas is proposed.The TG-LDA(Tag-granularity LDA)model is proposed on the basis of the standard LDA(Linear Discriminant Analysis)model.The model is used to mine archive resource topics.The Pearson correlation coefficient is used to measure the relevance between topics.Based on the measurement results,the FastText deep learning model is used to achieve archive resource classification.According to the classification results,TF-IDF(term frequency–inverse document frequency)algorithm is used to calculate the weight of resource retrieval keywords to achieve resource retrieval,and a recommendation model of intangible cultural heritage digital archives resources is built through the knowledge map to achieve comprehensive and personalized recommendation of resources.The experimental results show that the recommendation and retrieval results of the proposed method are more in line with users’needs,can provide users with personalized digital archive resources,and the average absolute deviation of resource retrieval is low,the recommendation efficiency is high,and the utilization effect of archive resources is effectively improved.

On ecological inheritance construction of intangible cultural heritage in era of intellectual media

It is known that intangible cultural heritage is an important resource of the cultural soft power in a country, and it is also an organic component and representation of national history, spirit and cohesion.Therefore, a good inheritance of intangible cultural heritage is of great significance for carrying forward the ethical basis of human culture as well as maintaining its value core. Nowadays, the rapid intelligentization of media has ushered in the era of intellectual media, with characteristics of “massive media, man-machine integration and self-evolution”. In the era of intellectual media, traces of intelligent technologies can be seen everywhere, and the ecology of the inheritance of intangible cultural heritage has been reconstructed. Under this circumstance, the author firstly makes clarification of the advancement of the era, which has given a new logic of intangible cultural heritage inheritance, and various intelligent powers should be developed including intelligent acquisition, processing and judgement ability of content value. Then, the technology empowerment is analyzed, which has made reconstruction of intangible cultural heritage inheritance: while being digitalized,the inheritance of intangible cultural heritage has become systematized in way of “Points, Lines and Planes” at the same time. Therefore, the communication ecology of intangible cultural heritage could be established as a new approach of inheritance via all sorts of intelligent technologies, so as to promote Chinese cultural soft power and enhance our national image in the long run.

The Dissemination of Intangible Cultural Heritage Along Beijing-Hangzhou Canal Based on Encoding/Decoding Theory

The Beijing-Hangzhou Grand Canal carries a wealth of Chinese cultural symbols,showing the lifestyle and wisdom of working people through ages.The preservation and inheritance of its intangible cultural heritage can help to evoke cultural memories and cultural identification of the Canal and build cultural confidence.This paper applies Stuart Hall’s encoding/decoding theory to analyze the dissemination of intangible heritage tourism culture.On the basis of a practical study of the villages along the Beijing-Hangzhou Grand Canal,this paper analyses the problems in the transmission of its intangible cultural heritage and proposes specific methods to solve them in four processes,encoding,decoding,communication,and secondary encoding,in order to propose references for the transmission of intangible heritage culture at home and abroad.

Local Model of Intangible Cultural Heritage Inheritance and Utilization: A Case Study of Tai'an City

Tai'an area is endowed with diversified intangible heritages covering food, clothing, shelter, transport, wedding, funeral, festival, folk games, athletic activities and so on. Intangible heritages are not well inherited, traditional practical and aesthetic functions of intangible heritages are lost for the backward means of transmission and limited inheritance environment. Intangible heritages should be inherited and utilized in multiple means and forms. Using its advantageous tourism resources, Tai'an City tried to explore multiple channels and forms of intangible heritages such as folklore scenic area, folklore performance, and folklore tourist commodities.

Rural Elite Flow and Protection of Intangible Cultural Heritage in the Social Transformation Period

Under the violent impact of the social transformation period,traditional cultural heritage faces a great crisis of protection,inheritance and development.In the context of collapse of basic structure of traditional rural society,the protection of traditional cultural heritage becomes an important task in the new period.Although both the state and the society attach great importance to the protection of intangible cultural heritage,it still faces a huge crisis of disappearance.In the system,this is because cultural elite list system and intangible cultural heritage protection system are confronted with many practical problems.The cultural elite of the rural society,as main group of intangible culture inheritance,is always ignored and this has become a hidden trouble for cultural heritage protection.In this situation,it is recommended to constantly restore excellent cultural ecological environment,improve the supporting facilities of the intangible cultural protection system,cultivate cultural elites of rural areas at the level of endogenous driving force,improve the rural centripetal force centering on cultural elites,restore its functions in transmitting culture and guiding value in rural society,and rebuild the folk cultural elite regeneration mechanism,so as to real y push the intangible cultural heritage protection towards the sustainable development of inheritance.

Research on Intangible Cultural Heritage Entering Scenic Spots Based on Immersive Experience

Intangible cultural heritage intervening in tourism can enrich tourism products and improve the attraction of scenic spots.Meantime,it also displays the rich cultural connotation of tourism products by virtue of the diversity of intangible cultural heritage,and well protects and inherits intangible cultural heritage,creating a new mode for scenic spot development with empowerment of culture and creation.From the perspective of immersive experience,this study discusses intangible cultural heritage entering scenic spots with Dawakun desert scenic spot in Yopurga County,Xinjiang as a case study.

The Path Exploration on the Inheritance and Protection of Intangible Cultural Heritage

With the development of economy and society,China’s cultural heritage survival environment is worsening,the inheritance and protection of intangible cultural heritage become a common concern of mankind.It is of great importance to use reasonable and scientific protection methods,the author explore path on the inheritance and protection of intangible cultural heritage:(1)To strengthen the research and publicity of the value of the intangible cultural heritage;(2)let the intangible cultural heritage education into the campus;(3)To protect the cultural ecology on the intangible cultural heritage;(4)To Protect the inheritors of the intangible cultural heritage;(5)To encourage using minorities languages;(6)To establish archives of the intangible cultural heritage.According to the exploation path,the intangible cultural heritage would be realized the effective protection of the intangible cultural heritage and sustainable inheritance.

Research on the Construction and Service of Intangible Cultural Heritage Resources Based on “Internet ＋”

This paper firstly introduces the construction status of Intangible Cultural Heritage Resources, and discusses the importance in combination with “Internet ＋”.Mainly analyzes the platform’s construction and Service of Intangible Cultural Heritage Resources. Finally discusses the main problems that to be paid attention to and solved.

Research on the Living Protection of Traditional Craft Intangible Cultural Heritage in the Era of Omnimedia

Traditional craft intangible cultural heritage resources can be transformed into the information source of mobile terminals with certain technology,and given a sense of design and international sense,so that the better protection and dissemination of traditional craft intangible cultural heritage can be realized.Based on the liveness and invisibility of traditional craft intangible cultural heritage,this paper uses big data,widely interconnected intelligent terminals and interactive design research to propose methods to protect traditional craft intangible cultural heritage in the era of omnimedia.

Protecting intangible cultural heritage of linguistic culture resources and developing strategies from the perspective of cultural ecology

From the perspective of cultural ecology, the thesis takes the linguistic culture resources as the research object, analyzes the diversified and endangered characteristics of linguistic cultural resources, and then comes up with three different strategies to protect intangible cultural heritage of linguistic culture domain and to develop cultural industry. Then it stresses cultural self-consciousness, sustainable development of cultural ecology to develop and protect the linguistic culture resources under the protection mechanism of intangible cultural heritage.

Research on Intangible Cultural Heritage Education and Inheritance in Universities

This paper first analyzes the advantages and problems of intangible cultural heritage education and inheritance in Chinese universities,and then points out the key points of local universities in constructing the education system of intangible cultural heritage in terms of curriculum setting,textbook preparation and pedagogical reform,and perfecting teacher deployment and teaching conditions.

Cultural Symbols and Inheritance of Tibetan Intangible Cultural Heritage

Intangible cultural heritage exists as a cultural symbol bearing a specific meaning.Only in the process of dynamic transmission can its cultural vitality be maintained.Modernization,marketization,and urbanization have impacted the original inheritance basis of intangible cultural heritage,and the protection of intangible cultural heritage has faced all challenges before.From the perspective of cultural semiotics,this paper analyzes the function of Tibetan intangible cultural heritage.It has the functions of cultural identity,communication,and aesthetics,but it is affected by social development and change.Only by using the law of cultural symbols can Tibetan intangible cultural heritage be better inherited and utilized.Tibetan cultural symbols will play a role in collecting,sorting out,protecting,and utilizing personnel training and regional cooperation.

Protection of regional eco-culture preservation area: Based on the experience of overall protection of intangible cultural heritage

Eco-cultural preservation area is a synthesis of contradiction, which is the existing interregional coordination and conflict between the administrative divisions. Hence, it is quite different from the general integrity of the intangible cultural heritage protection. However, as one form of protection of intangible cultural heritage, it is connected with other forms of protection. Based on the cultural integration, the paper studied and summarized domain of intangible cultural heritage, and further research and investigation of the Eco-cultural preservation areas are discussed.

Integrating Intangible Cultural Heritage into Ideological and Political Courses in Colleges and Universities

China's intangible cultural heritage as an important part and the soul of the traditional Chinese culture is the cultural treasure of China and even the world.As the concept of cultural protection is deeply rooted in the minds of people,the state attaches increasing importance to intangible cultural heritage.The unique forms of cultural expressions and the special places of these expressions are deeply rooted in the Chinese culture and they should also be an important content in China's efficient ideological and political education.This article mainly explores the significance of intangible cultural heritage in ideological and political teaching as well as the strategies to effectively integrate intangible cultural heritage into ideological and political teaching in order to achieve the educational purposes of condensing the consensus of traditional Chinese culture,enhancing the cultural consciousness among teachers and students in colleges and universities,and enhancing the patriotic enthusiasm and cultural confidence.

On the Productive Protection of Intangible Cultural Heritage in Handicrafts and Its Human Values——A Case Study of the“Wuhan Model”

Among the three methods of intangible cultural heritage （ICH） protection--salvage, integrity and productivity^--productive protection is the most complex and controversial one. Through a comprehensive analysis of legal relations, coordination mecha- nisms and modes of operation by the Wuhan Tourism Investment Group in the course of safeguarding intangible cultural heritage in handicrafts, this paper discusses the sustainable ＂Wuhan Model＂ and its human values.

Research on Government Responsibility for the Protection of Intangible Cultural Heritage in Minority Areas

The protection of intangible cultural heritage is a long and arduous systematic project.It not only protects the heritage itself,but also protects its surroundings,including its historical,scientific,and emotional connotations and the elements of cultural heritage formation.In the protection of intangible cultural heritage,the local government will play a leading role and bear unshirkable responsibility for the success or failure of the construction.In the process,however,local governments are often affected by various factors,resulting in adverse phenomena such as government undertaking the whole things and protective damage.This paper takes minority areas as the research district to study the government responsibility for the protection of intangible cultural heritage.

Traditional Chinese Medicine:How Is It An Invaluable Intangible Cultural Heritage

This article deals with the concept of intangible culture heritage and the reasons why traditional Chinese medicine(TCM)should be specially preserved.The potential value of TCM and the existing measures for carrying on the cultural heritage adopted by China are also explored in the article.

The Impact of Cultural and Creative Products Arising from Intangible Cultural Heritage on Economic Development:A Case Study of Ebian County,China

With the promotion of the rural revitalization strategy,cultural and creative industries of tourism have gradually become an important driving force for rural revitalization.Since the economic level of minority areas is low and the concept of industrial development lags behind,developing the cultural and creative industries of tourism has a positive role in cultural revitalization and economic structure transformation.In recent years,Ebian Yi Autonomous County(Ebian County)has relied on rich intangible cultural heritage resources and achieved fruitful results in the development of cultural and creative products of rural tourism,adding vitality to its rural tourism and rural revitalization.Starting from the economy and the development of cultural and creative industries empowered by intangible cultural heritage(ICH),this study analyzed the impact of related cultural and creative products of Ebian County on its economic development in the five-year period from 2018 to 2022 by means of qualitative and quantitative research methods.Three main conclusions could be drawn.(1)The impact of intangible cultural heritage cultural and creative industries of Ebian County on the economy has been positive and expanding gradually with time.(2)The number of inheritors and workshops,and the business income of workshops are the three major factors affecting the development of cultural and creative industries.(3)Ebian already has a good foundation of cultural and creative industries of intangible cultural heritage,so the investment of funds and training of talents have played a major role in promoting the development of cultural and creative industries of intangible cultural heritage.