[Objectives]To discuss the protection and utilization of agricultural cultural heritage in Xiajin County in the context of deep integration of culture and tourism.With the advancement of the process of revitalizing vi...[Objectives]To discuss the protection and utilization of agricultural cultural heritage in Xiajin County in the context of deep integration of culture and tourism.With the advancement of the process of revitalizing villages through culture and tourism,agricultural cultural heritage has gradually attracted wide attention from all walks of life.This paper is intended to provide new ideas and strategies for the development of local cultural tourism through in-depth analysis of agricultural cultural heritage resources in Xiajin County.[Methods]Using the method of literature research,this paper systematically sorted out the historical background,current situation and value of agricultural cultural heritage in Xiajin County.Besides,the agricultural cultural heritage resources in Xiajin County were comprehensively evaluated using the 3-3-6 evaluation method.On this basis,combined with the theory of industrial convergence and sustainable development,it came up with some specific suggestions on the tourism development of agricultural cultural heritage in Xiajin County.[Results]Through the in-depth evaluation of agricultural cultural heritage resources in Xiajin County,it is found that it has rich historical and cultural heritage and unique tourism value.However,there are still some problems in protection and utilization.In view of the problems,it recommended to attach importance to the inheritance of Xiajin agricultural cultural heritage,develop characteristic heritage tourism and improve relevant supporting facilities.[Conclusions]Deeply excavating the essence of agricultural cultural heritage in Xiajin County and organically combining it with modern tourism is an important way to realize the sustainable development of local cultural tourism.The recommendations are expected to provide reference for the development of agricultural heritage tourism in Xiajin County and other regions,and help to promote the deep integration of culture and tourism,and promote rural revitalization and cultural inheritance.展开更多
In recent years,the integrated development of the tea and tourism has become an important way to promote the rural revitalization of Tai'an tea-producing areas,but the state of industrial upgrading still needs to ...In recent years,the integrated development of the tea and tourism has become an important way to promote the rural revitalization of Tai'an tea-producing areas,but the state of industrial upgrading still needs to be improved.In order to better integrate tea and tourism in Tea Valley,this paper uses questionnaire and SWOT analysis to study.It found the following problems:(i)45.7%of tourists were interested in tea culture,but they know litle about it,and the integration of tea culture and tea tourism products is low.(i)50.54%of the tourists were interested in the tea picking experience project and wanted to add the tea food experience item.(ii)The acceptance of 45.7%of tourists to scenic spots was 1-2 h,which shows that the quality of transportation service facilities and personnel needs to be improved.Combined with the SWOT analysis,it is found that the scenic spot is rich in resources,convenient transportation,profound cultural heritage,and good govern-ment policy support conditions,which is suitable for the SO strategy(growth development strategy),so the scenic spot relies on internal ad-vantages and seizes external opportunities to develop the integration of tea and tourism.Based on the analysis results,it came up with the perti-nent recommendations for the key problems:(i)The infrastructure service is not well established.It is suggested that scenic spots should in-crease investment,regularly train service personnel to improve their quality,and improve transportation services,accommodation,catering and public service hardware facilities.(i)Tea tourism products are insufficient.It is suggested that tea tourism products should be innovatively designed and tea tourism experiential products and tourism commodities should be planned.(i)Tea culture and tourism lack organic combi-nation.It is recommended to deeply excavate tea culture,and take consideration of both spiritual and material aspects.The specific methods include building teahouses,Taishan Mountain(Mount Tai)tea culture throughout the whole process of tea production,development and pro-cessing,and AR tea culture experience hall can be built to make tourists feel tea culture from dfferent perspectives.(iv)The publicity is in-sufficient.Strategies should be made in three aspects:improving the Internet media,taking into account the traditional media,and expanding the market based on the surrounding areas.(v)The tea industry chain is short.It is recommended to add four new industrial chain designs of"tea+accommodation,tea+catering,tea+Intemet,tea+training",hoping to bring some inspiration and ideas to the managers of scenic spots.展开更多
Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sp...Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sports museums in terms of functionality,display,and marketing.展开更多
Urban night tourism is a new form of urban tourism development and an important driving force for the prosperity of urban night economy.As the most prestigious business card among many night tour projects in Guangzhou...Urban night tourism is a new form of urban tourism development and an important driving force for the prosperity of urban night economy.As the most prestigious business card among many night tour projects in Guangzhou,the Pearl River water night tour has contributed to the development of Guangzhou s night economy,which cannot be underestimated.However,in the process of rapid development,there are also problems such as diversified operators,insufficient integration of intangible cultural elements,excessive commercial attributes,issues of tourism facilities and service facilities.Under the new stage of integrated development of culture and tourism,how to use mutual promotion of culture and tourism in the Pearl River night tour to seek innovative paths for high-quality development in the future is the main problem expected to be solved in this paper.Therefore,based on the perspective of culture and tourism integration,this paper analyzes the general situation and development status of the Pearl River night tour,and proposes five development strategies:the overall planning of culture and tourism integration,the deep integration of intangible cultural elements,the balance of commercial attributes and tourism attributes,the high integration of culture,business,tourism and education,and the creation of tourism atmosphere,in order to provide inspiration for the healthy,orderly and high-quality development of the Pearl River night tour.展开更多
From the perspective of cultural and tourism integration,this paper uses Sunac Cultural Tourism City in Chongqing’s Shapingba District as a case study to explore its tourism brand-building model and provide correspon...From the perspective of cultural and tourism integration,this paper uses Sunac Cultural Tourism City in Chongqing’s Shapingba District as a case study to explore its tourism brand-building model and provide corresponding suggestions.First,relevant literature was reviewed to understand the theoretical foundations of cultural and tourism integration,cultural tourism brands,and brand building.Then,authoritative data was collected from official websites to conduct an in-depth analysis of the area’s cultural and tourism resources.This study introduces an overview of the cultural and tourism resources in Shapingba District and analyzes the development status and brand-building situation of Sunac Cultural Tourism City.Using the SWOT analysis method and based on the theoretical foundation,this paper comprehensively evaluates the advantages,disadvantages,opportunities,and threats in the brand building of Sunac Cultural Tourism City.The aim is to offer effective suggestions for tourism brand building in the Shapingba District,thereby promoting the integration and development of the cultural and tourism industries.This research holds both theoretical and practical significance for promoting tourism brand-building and the integration of cultural and tourism industries in the Shapingba District.展开更多
As a new trend in tourism and cultural development,the integration of culture and tourism is capturing the zeitgeist with its unique charm.In this context,various regions have explored distinctive cultural tourism res...As a new trend in tourism and cultural development,the integration of culture and tourism is capturing the zeitgeist with its unique charm.In this context,various regions have explored distinctive cultural tourism resources and created unique tourism brands through in-depth exploration and innovation of local culture.Chongqing,with its unique geomorphological features and distinctive architectural style,retains the deep flavor of traditional Chinese culture while cleverly integrating the futuristic sense of modern technology.This combination aligns perfectly with today’s popular Chinese cyberpunk style,making Chongqing an ideal place for the development of cyberpunk cultural tourism.This article investigates the history of cyberpunk culture and its current development status in Chongqing through a literature review.It then discusses the feasibility of developing cyberpunk cultural tourism in terms of social and cultural development needs and market demand.Based on a survey of cyberpunk tourists’experiences,the article deeply analyzes the existing problems of cyberpunk cultural tourism in Chongqing and proposes corresponding experience enhancement strategies,aiming to provide references for the development of cyberpunk cultural tourism in Chongqing Municipality.展开更多
Chongqing Z County E-sports Town was once included in the“first batch of sports and leisure characteristic town pilot project list”issued by the General Administration of Sports of China.After several years of devel...Chongqing Z County E-sports Town was once included in the“first batch of sports and leisure characteristic town pilot project list”issued by the General Administration of Sports of China.After several years of development,the e-sports industry in Z County e-sports town has struggled with issues such as a limited market,low popularity,poor business performance,and a lack of income generation capabilities.These challenges have severely hindered the town’s development,resulting in its exclusion from the recent“Chongqing characteristic town list.”Under the requirements of new policies,it can no longer promote itself,attract investment,or undertake project construction under the name of a“characteristic town”and must undergo redevelopment.This paper employs case analysis and comparative investigation methods to conduct an in-depth empirical study on the development of Z County E-sports Town.It is proposed that under the new policy environment,the town should foster the deep integration of its existing e-sports industry and culture with tourism and agriculture,transforming Z County E-sports Town into a new characteristic tourist destination.The findings of this paper offer a reference for the development of similar towns facing stagnation and provide case support for the construction of tourist destinations featuring e-sports.展开更多
The red cultural resources in Yimeng region have a long history and are an indispensable part ofthe traditional culture of the Chinese nation. From the perspective of cultural and tourism integration, thispaper invest...The red cultural resources in Yimeng region have a long history and are an indispensable part ofthe traditional culture of the Chinese nation. From the perspective of cultural and tourism integration, thispaper investigates and evaluates the red cultural resources in Yimeng old revolutionary base area, analyzescombined with the development status of red tourism, and puts forward targeted suggestions on thedevelopment of Yimeng red cultural resources through the investigation and analysis of tourists’ feelingsabout red tourism in Yimeng region.展开更多
Under the background of urban renewal, this paper re-explores the tourism development modeof Nanluoguxiang historical and cultural block based on online review data, and puts forward correspondingdevelopment strategie...Under the background of urban renewal, this paper re-explores the tourism development modeof Nanluoguxiang historical and cultural block based on online review data, and puts forward correspondingdevelopment strategies. As a cultural label of a city, historical and cultural blocks should be updated first inorder to achieve sustainable development. By using multi-source big data review and qualitative researchmethods, the perception evaluation of tourists in Nanluoguxiang is obtained, and the shortcomings ofcurrent tourism development mode are analyzed. Furthermore, corresponding improvement strategies andsuggestions are put forward, in order to provide some effective ideas for the sustainable development ofhistorical and cultural blocks in the future.展开更多
As a good mode of getting rid of poverty,poverty alleviation through tourism can transform the advantages of local resources into industrial advantages,mobilize the local economic vitality,and effectively improve the ...As a good mode of getting rid of poverty,poverty alleviation through tourism can transform the advantages of local resources into industrial advantages,mobilize the local economic vitality,and effectively improve the income of farmers.Through the investigation and study of rural poverty alleviation through tourism in Enshi Prefecture,Hubei Province,this paper analyzes the model of poverty alleviation through tourism formed in Enshi Prefecture,and puts forward the corresponding recommendations according to the problems encountered in the process of poverty alleviation through tourism.展开更多
The integration of the cultural tourism industry with high-quality development is believed to be an important method of alleviating poverty.Most research in this area has focused on single towns,cities,or regions with...The integration of the cultural tourism industry with high-quality development is believed to be an important method of alleviating poverty.Most research in this area has focused on single towns,cities,or regions without considering the spillover effects of neighboring areas.To fill this gap,this study applies a spatial panel econometric model to empirically test the spatial spillover effects of integrating the cultural tourism industry with high-quality developments and their mechanisms of poverty alleviation based on provincial panel data of the Chinese Mainland from 2010 to 2020.Four key results are presented.First,there is an obvious spatial dependence on the high-quality development scale,specialization level,and poverty level of cultural tourism integration.The common panel model is found to overestimate the impact of this integration on poverty alleviation because it ignores the spatial spillover-related explanatory variables.Second,the scale of development quality is found to have no significant impact on poverty alleviation when integrating cultural tourism;however,the level of development specialization has both a direct impact on poverty alleviation and the spatial spillover effect.Third,the integration of the cultural tourism industry in the Central and Western regions is shown to have a strong direct effect on poverty reduction through high-quality development.However,the spillover effect on poverty reduction in the Eastern region is greater than that in the Central and Western regions.Fourth,the integration of high-quality development and cultural tourism is found to have a direct impact on poverty alleviation overall by promoting tourism consumption,material capital accumulation,and structural transformation.展开更多
The cultural tourism complex is a comprehensive development model with cultural soft power as its core competitiveness, and is an industrial development system with tourism as the forerunner, culture as the core, and ...The cultural tourism complex is a comprehensive development model with cultural soft power as its core competitiveness, and is an industrial development system with tourism as the forerunner, culture as the core, and real estate as the platform and consumption carrier. The development status and trend of the cultural tourism complex as a new format of tourism industry integration under the guidance of the national strategy of all-for-one tourism are worthy of attention and discussion. With Xishuangbanna's two cultural tourism complexes of Gaozhuangxishuangjing and Xishuangbanna-based Wanda International Resort as the research object, this paper compared the similarities and differences of the two tourism complexes in their development and their respective problems, and analyzed the basis and condition for their co-opetition development. The ultimate goal of this paper was to seek the relevant countermeasures and suggestions for the two cultural tourism complexes to complement each other, promote each other, and jointly promote the development of tourism in Xishuangbanna.展开更多
Nowa days,ecological and cultural tourism,especially those ancient villages and towns in China,have attracted an in- creasing number of tourists because of their unique cultural fea- tures.However,rapid development of...Nowa days,ecological and cultural tourism,especially those ancient villages and towns in China,have attracted an in- creasing number of tourists because of their unique cultural fea- tures.However,rapid development of tourism brings economic benefits,but results in a series of problems that threaten further tourism development and protection of ancient towns,such as over-commercialization and tourism urbanization.Taking Long- men ancient town as an example,this paper presented a sustain- able way of preserving and developing resources of ancient vil- lages and towns.First,identify cultural features and the extent of ancient villages and towns,and find the approach through which a cultural landscape zoning can be applied.Second,define a coop- erative function area to release the pressure on core areas and protect their authentic cultures by extending tourism space.Third, balance tourism development with traditional industries to en- hance the sustainability of community economies.展开更多
This paper assesses the manner in which a local community has been incorporated into the management and utilization of cultural heritage resources in the lake Eyasi basin, northern Tanzania, in order to reduce poverty...This paper assesses the manner in which a local community has been incorporated into the management and utilization of cultural heritage resources in the lake Eyasi basin, northern Tanzania, in order to reduce poverty. One of the most important programs used to encourage rural developments is the outlay of cultural tourism. Lake Eyasi region is one of the few regions in Tanzania with brilliant cultural heritage resources including archaeological sites and distinctive indigenous cultural traits that cannot be seen in other places across Eastern Africa. Archaeological records of this region exhibit the earliest evidence for hominin morphological change from archaic to modem humans. It is also coherent key development traits including complex lithic technologies and artistic imaginations as it is the case for all living people. Ethnographic research in the region sheds light on the living standards of a modem foraging community that has consistently relied on wildlife resources for several decades. Both archaeological and ethnographical aspects have made this region an enduring attraction for tourists to seek a unique experience and gain an appreciation for the past. Even though there are positive impacts of tourism on rural development, there are potential challenges that need immediate attention.展开更多
The integration of culture and tourism is a new form of tourism and a trend of tourism industry development.Mopan Mountain Forest Park in Wanli District of Nanchang City is taken as research object,and the excavation ...The integration of culture and tourism is a new form of tourism and a trend of tourism industry development.Mopan Mountain Forest Park in Wanli District of Nanchang City is taken as research object,and the excavation of its cultural elements is analyzed.It is thought that cultural elements can revitalize the culture and tourism industry,promote the integration of culture and tourism,encourage the mutual penetration of cultural innovation,design services and tourism products,improve the development and service level of cultural tourism products,and accelerate the development of characteristic cultural tourism.展开更多
With the development of socialist economy and the putting forward of“the Belt and Road”economic development strategy,all industries have developed vigorously,especially cultural industry and tourism.The integrative ...With the development of socialist economy and the putting forward of“the Belt and Road”economic development strategy,all industries have developed vigorously,especially cultural industry and tourism.The integrative development of cultural industry and tourism can enhance the comprehensive competitiveness of regional economies,provide impetus for regional development,optimize industrial structure,and provide new ideas for the development of economies so as to promote economic growth.The integration and development of the two industries can not only achieve a mutually beneficial and win-win result,but also provide an example of the multi-industry coordinated development mode for the development of regional economy.This article first discusses the significance of the development of tourism and cultural industry,analyzes its significance for realizing the strategic target of regional economy.Then taking Sichuan province as an example,it elaborates the problems of system and creativity existing in the deep integration of tourism and cultural industry,and finally studies the way to realize it for reference.展开更多
Integration,innovation and mutual promotion of intangible cultural heritage and tourism development were studied from the perspective of industrial integration.Suihua City,the core blackland in the cold region,was tak...Integration,innovation and mutual promotion of intangible cultural heritage and tourism development were studied from the perspective of industrial integration.Suihua City,the core blackland in the cold region,was taken for an example to discuss feasibility and necessity of integrating intangible cultural heritage and tourism industry by analyzing its natural geographical characteristics and intangible cultural heritage.Patterns of such integration were analyzed from 4 aspects:tourism in location regions of intangible cultural heritage,development of tourist souvenirs,festival tourism,dynamic tourism of intangible cultural heritage.Suggestions were given for the integration of intangible cultural heritage and tourism industry in Suihua City,further exploration and innovation of intangible cultural heritage valued to create brand effects,guiding and protective role of government stressed.展开更多
Under the background of the new era,the deep integration of culture and tourism puts forward newer and higher requirements for the comprehensive quality of tourism human resources.As an important supplier of tourism h...Under the background of the new era,the deep integration of culture and tourism puts forward newer and higher requirements for the comprehensive quality of tourism human resources.As an important supplier of tourism human resources,colleges and universities must conform to the requirements of the development of the times,solve problems existing in talent training at present,and innovate the ideas and ways of talent training.This paper summarized the new requirements of the integration of culture and tourism for the training of tourism management professionals in colleges and universities,and put forward a“four-in-one”tourism talent training system by optimizing the curriculum system,improving practical teaching,strengthening the construction of“double-qualified”teaching staff and reforming the evaluation system,in order to cultivate high-quality multi-skilled talents that meet the needs of the cultural tourism market.展开更多
ABSTRACT: In recent years Zhouzhuang has been quite successful in developing a mass tourism industry. However, formal analyses of the past experiences of other provinces indicate that there are significant risks in th...ABSTRACT: In recent years Zhouzhuang has been quite successful in developing a mass tourism industry. However, formal analyses of the past experiences of other provinces indicate that there are significant risks in the tourism development policy followed in Zhouzhuang. Although the well preserved and reconstructed physical buildings have facilitated listing on the UNESCO World Heritage List, the traditional canal-town life style, the major attraction of Zhouzhuang, is giving way to commercialization. Quick and easy compensating measures have been adopted to create a staged image of an authentic traditional lifestyle. Precautions should be made now or Zhouzhuang runs the risk of becoming little more than a thematic park with no real cultural or social meaning for tourists or the inhabitants. A system dynamics model has been built for the purpose of developing an understanding of the complex structure of Zhouzhuang tourism development. The model consists of six sectors: physical environment, culture, infrastructure, job market, tourist, and financial resource allocation and promotion. Simulation of the model shows that the time delay, eroding target and the non-linearity are the key internal factors leading to a potential growth and decline tourism development pattern. Further simulations were conducted to examine the impacts of various policy options. The model suggests that the most effective policy for sustainable tourism development is a conservative one that controls and limits the numbers of tourists. It is expected that the model can provide a learning micro-world" which will facilitate understanding of the complexities of tourism development and serve as a guide to effective policy formulation.展开更多
Based on the aspect of historical and cultural geography, the value of "landscape gene information chain" in the tourism development of ancient villages was verified by taking cultural landscape as the princ...Based on the aspect of historical and cultural geography, the value of "landscape gene information chain" in the tourism development of ancient villages was verified by taking cultural landscape as the principal line, historical and cultural settlement as the carriers, and traditional buildings as the entry points. Taking Daqintou Village in Sanshui District, Foshan City for example, the theory of "landscape gene information chain" was applied to design a tourism planning scheme for Daqitou Village.展开更多
文摘[Objectives]To discuss the protection and utilization of agricultural cultural heritage in Xiajin County in the context of deep integration of culture and tourism.With the advancement of the process of revitalizing villages through culture and tourism,agricultural cultural heritage has gradually attracted wide attention from all walks of life.This paper is intended to provide new ideas and strategies for the development of local cultural tourism through in-depth analysis of agricultural cultural heritage resources in Xiajin County.[Methods]Using the method of literature research,this paper systematically sorted out the historical background,current situation and value of agricultural cultural heritage in Xiajin County.Besides,the agricultural cultural heritage resources in Xiajin County were comprehensively evaluated using the 3-3-6 evaluation method.On this basis,combined with the theory of industrial convergence and sustainable development,it came up with some specific suggestions on the tourism development of agricultural cultural heritage in Xiajin County.[Results]Through the in-depth evaluation of agricultural cultural heritage resources in Xiajin County,it is found that it has rich historical and cultural heritage and unique tourism value.However,there are still some problems in protection and utilization.In view of the problems,it recommended to attach importance to the inheritance of Xiajin agricultural cultural heritage,develop characteristic heritage tourism and improve relevant supporting facilities.[Conclusions]Deeply excavating the essence of agricultural cultural heritage in Xiajin County and organically combining it with modern tourism is an important way to realize the sustainable development of local cultural tourism.The recommendations are expected to provide reference for the development of agricultural heritage tourism in Xiajin County and other regions,and help to promote the deep integration of culture and tourism,and promote rural revitalization and cultural inheritance.
文摘In recent years,the integrated development of the tea and tourism has become an important way to promote the rural revitalization of Tai'an tea-producing areas,but the state of industrial upgrading still needs to be improved.In order to better integrate tea and tourism in Tea Valley,this paper uses questionnaire and SWOT analysis to study.It found the following problems:(i)45.7%of tourists were interested in tea culture,but they know litle about it,and the integration of tea culture and tea tourism products is low.(i)50.54%of the tourists were interested in the tea picking experience project and wanted to add the tea food experience item.(ii)The acceptance of 45.7%of tourists to scenic spots was 1-2 h,which shows that the quality of transportation service facilities and personnel needs to be improved.Combined with the SWOT analysis,it is found that the scenic spot is rich in resources,convenient transportation,profound cultural heritage,and good govern-ment policy support conditions,which is suitable for the SO strategy(growth development strategy),so the scenic spot relies on internal ad-vantages and seizes external opportunities to develop the integration of tea and tourism.Based on the analysis results,it came up with the perti-nent recommendations for the key problems:(i)The infrastructure service is not well established.It is suggested that scenic spots should in-crease investment,regularly train service personnel to improve their quality,and improve transportation services,accommodation,catering and public service hardware facilities.(i)Tea tourism products are insufficient.It is suggested that tea tourism products should be innovatively designed and tea tourism experiential products and tourism commodities should be planned.(i)Tea culture and tourism lack organic combi-nation.It is recommended to deeply excavate tea culture,and take consideration of both spiritual and material aspects.The specific methods include building teahouses,Taishan Mountain(Mount Tai)tea culture throughout the whole process of tea production,development and pro-cessing,and AR tea culture experience hall can be built to make tourists feel tea culture from dfferent perspectives.(iv)The publicity is in-sufficient.Strategies should be made in three aspects:improving the Internet media,taking into account the traditional media,and expanding the market based on the surrounding areas.(v)The tea industry chain is short.It is recommended to add four new industrial chain designs of"tea+accommodation,tea+catering,tea+Intemet,tea+training",hoping to bring some inspiration and ideas to the managers of scenic spots.
基金Key Research Base for Humanities and Social Sciences(Sports and Social Sciences)of the Education Department of the Sichuan Federation of Social Sciences Project:“Research on Development Strategies of Sichuan Local Sports Museums under the Background of Cultural and Tourism Integration”(Project No.TY2023210)。
文摘Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sports museums in terms of functionality,display,and marketing.
基金the"14 th Five-year"Plan Project for the Development of Philosophy and Social Sciences of Guangzhou(2023GZGJ83)the Guangdong Ploytechnic of Industry and Commerce Project(2023-SKJ-20).
文摘Urban night tourism is a new form of urban tourism development and an important driving force for the prosperity of urban night economy.As the most prestigious business card among many night tour projects in Guangzhou,the Pearl River water night tour has contributed to the development of Guangzhou s night economy,which cannot be underestimated.However,in the process of rapid development,there are also problems such as diversified operators,insufficient integration of intangible cultural elements,excessive commercial attributes,issues of tourism facilities and service facilities.Under the new stage of integrated development of culture and tourism,how to use mutual promotion of culture and tourism in the Pearl River night tour to seek innovative paths for high-quality development in the future is the main problem expected to be solved in this paper.Therefore,based on the perspective of culture and tourism integration,this paper analyzes the general situation and development status of the Pearl River night tour,and proposes five development strategies:the overall planning of culture and tourism integration,the deep integration of intangible cultural elements,the balance of commercial attributes and tourism attributes,the high integration of culture,business,tourism and education,and the creation of tourism atmosphere,in order to provide inspiration for the healthy,orderly and high-quality development of the Pearl River night tour.
文摘From the perspective of cultural and tourism integration,this paper uses Sunac Cultural Tourism City in Chongqing’s Shapingba District as a case study to explore its tourism brand-building model and provide corresponding suggestions.First,relevant literature was reviewed to understand the theoretical foundations of cultural and tourism integration,cultural tourism brands,and brand building.Then,authoritative data was collected from official websites to conduct an in-depth analysis of the area’s cultural and tourism resources.This study introduces an overview of the cultural and tourism resources in Shapingba District and analyzes the development status and brand-building situation of Sunac Cultural Tourism City.Using the SWOT analysis method and based on the theoretical foundation,this paper comprehensively evaluates the advantages,disadvantages,opportunities,and threats in the brand building of Sunac Cultural Tourism City.The aim is to offer effective suggestions for tourism brand building in the Shapingba District,thereby promoting the integration and development of the cultural and tourism industries.This research holds both theoretical and practical significance for promoting tourism brand-building and the integration of cultural and tourism industries in the Shapingba District.
基金Chongqing University of Science and Technology’s Master’s Degree Innovation Project“Research on Chongqing Digital Cultural Tourism Innovation and Development Based on Cyberpunk”(Project No.YKJCX2320906)。
文摘As a new trend in tourism and cultural development,the integration of culture and tourism is capturing the zeitgeist with its unique charm.In this context,various regions have explored distinctive cultural tourism resources and created unique tourism brands through in-depth exploration and innovation of local culture.Chongqing,with its unique geomorphological features and distinctive architectural style,retains the deep flavor of traditional Chinese culture while cleverly integrating the futuristic sense of modern technology.This combination aligns perfectly with today’s popular Chinese cyberpunk style,making Chongqing an ideal place for the development of cyberpunk cultural tourism.This article investigates the history of cyberpunk culture and its current development status in Chongqing through a literature review.It then discusses the feasibility of developing cyberpunk cultural tourism in terms of social and cultural development needs and market demand.Based on a survey of cyberpunk tourists’experiences,the article deeply analyzes the existing problems of cyberpunk cultural tourism in Chongqing and proposes corresponding experience enhancement strategies,aiming to provide references for the development of cyberpunk cultural tourism in Chongqing Municipality.
基金Humanities and Social Sciences Research Planning Fund of the Ministry of Education of the People’s Republic of China“Research on the Application and Improvement of the PPP Model for the Construction of Sports and Leisure Characteristic Towns Based on Value Chain Theory”(Project No.18XJA890002)。
文摘Chongqing Z County E-sports Town was once included in the“first batch of sports and leisure characteristic town pilot project list”issued by the General Administration of Sports of China.After several years of development,the e-sports industry in Z County e-sports town has struggled with issues such as a limited market,low popularity,poor business performance,and a lack of income generation capabilities.These challenges have severely hindered the town’s development,resulting in its exclusion from the recent“Chongqing characteristic town list.”Under the requirements of new policies,it can no longer promote itself,attract investment,or undertake project construction under the name of a“characteristic town”and must undergo redevelopment.This paper employs case analysis and comparative investigation methods to conduct an in-depth empirical study on the development of Z County E-sports Town.It is proposed that under the new policy environment,the town should foster the deep integration of its existing e-sports industry and culture with tourism and agriculture,transforming Z County E-sports Town into a new characteristic tourist destination.The findings of this paper offer a reference for the development of similar towns facing stagnation and provide case support for the construction of tourist destinations featuring e-sports.
基金Social Science Planning Research Project Research Achievements of Shandong Province(22CYMJ11)Major Project Research and Innovation Achievements of Shandong Provincial Party School of the Communist Party of China(Shandong Administration Institute)Social Science Topic of Tai’an City(22-YB-086).
文摘The red cultural resources in Yimeng region have a long history and are an indispensable part ofthe traditional culture of the Chinese nation. From the perspective of cultural and tourism integration, thispaper investigates and evaluates the red cultural resources in Yimeng old revolutionary base area, analyzescombined with the development status of red tourism, and puts forward targeted suggestions on thedevelopment of Yimeng red cultural resources through the investigation and analysis of tourists’ feelingsabout red tourism in Yimeng region.
基金National Social Science Foundation Project of China(21FYSB048)Humanities and Social Sciences Research Project of the Ministry of Education(20YJAZH1010).
文摘Under the background of urban renewal, this paper re-explores the tourism development modeof Nanluoguxiang historical and cultural block based on online review data, and puts forward correspondingdevelopment strategies. As a cultural label of a city, historical and cultural blocks should be updated first inorder to achieve sustainable development. By using multi-source big data review and qualitative researchmethods, the perception evaluation of tourists in Nanluoguxiang is obtained, and the shortcomings ofcurrent tourism development mode are analyzed. Furthermore, corresponding improvement strategies andsuggestions are put forward, in order to provide some effective ideas for the sustainable development ofhistorical and cultural blocks in the future.
基金Supported by Social Science Research Project of Yangtze University(YS2018027)
文摘As a good mode of getting rid of poverty,poverty alleviation through tourism can transform the advantages of local resources into industrial advantages,mobilize the local economic vitality,and effectively improve the income of farmers.Through the investigation and study of rural poverty alleviation through tourism in Enshi Prefecture,Hubei Province,this paper analyzes the model of poverty alleviation through tourism formed in Enshi Prefecture,and puts forward the corresponding recommendations according to the problems encountered in the process of poverty alleviation through tourism.
基金supported by the Philosophy and Social Science Foundation of China’s“Research on the Dynamic Mechanism and Realization Paths of High-Quality Development of Cultural Tourism Integration in Relatively Poor Areas of China”[Grant number.21BGL150].
文摘The integration of the cultural tourism industry with high-quality development is believed to be an important method of alleviating poverty.Most research in this area has focused on single towns,cities,or regions without considering the spillover effects of neighboring areas.To fill this gap,this study applies a spatial panel econometric model to empirically test the spatial spillover effects of integrating the cultural tourism industry with high-quality developments and their mechanisms of poverty alleviation based on provincial panel data of the Chinese Mainland from 2010 to 2020.Four key results are presented.First,there is an obvious spatial dependence on the high-quality development scale,specialization level,and poverty level of cultural tourism integration.The common panel model is found to overestimate the impact of this integration on poverty alleviation because it ignores the spatial spillover-related explanatory variables.Second,the scale of development quality is found to have no significant impact on poverty alleviation when integrating cultural tourism;however,the level of development specialization has both a direct impact on poverty alleviation and the spatial spillover effect.Third,the integration of the cultural tourism industry in the Central and Western regions is shown to have a strong direct effect on poverty reduction through high-quality development.However,the spillover effect on poverty reduction in the Eastern region is greater than that in the Central and Western regions.Fourth,the integration of high-quality development and cultural tourism is found to have a direct impact on poverty alleviation overall by promoting tourism consumption,material capital accumulation,and structural transformation.
文摘The cultural tourism complex is a comprehensive development model with cultural soft power as its core competitiveness, and is an industrial development system with tourism as the forerunner, culture as the core, and real estate as the platform and consumption carrier. The development status and trend of the cultural tourism complex as a new format of tourism industry integration under the guidance of the national strategy of all-for-one tourism are worthy of attention and discussion. With Xishuangbanna's two cultural tourism complexes of Gaozhuangxishuangjing and Xishuangbanna-based Wanda International Resort as the research object, this paper compared the similarities and differences of the two tourism complexes in their development and their respective problems, and analyzed the basis and condition for their co-opetition development. The ultimate goal of this paper was to seek the relevant countermeasures and suggestions for the two cultural tourism complexes to complement each other, promote each other, and jointly promote the development of tourism in Xishuangbanna.
文摘Nowa days,ecological and cultural tourism,especially those ancient villages and towns in China,have attracted an in- creasing number of tourists because of their unique cultural fea- tures.However,rapid development of tourism brings economic benefits,but results in a series of problems that threaten further tourism development and protection of ancient towns,such as over-commercialization and tourism urbanization.Taking Long- men ancient town as an example,this paper presented a sustain- able way of preserving and developing resources of ancient vil- lages and towns.First,identify cultural features and the extent of ancient villages and towns,and find the approach through which a cultural landscape zoning can be applied.Second,define a coop- erative function area to release the pressure on core areas and protect their authentic cultures by extending tourism space.Third, balance tourism development with traditional industries to en- hance the sustainability of community economies.
文摘This paper assesses the manner in which a local community has been incorporated into the management and utilization of cultural heritage resources in the lake Eyasi basin, northern Tanzania, in order to reduce poverty. One of the most important programs used to encourage rural developments is the outlay of cultural tourism. Lake Eyasi region is one of the few regions in Tanzania with brilliant cultural heritage resources including archaeological sites and distinctive indigenous cultural traits that cannot be seen in other places across Eastern Africa. Archaeological records of this region exhibit the earliest evidence for hominin morphological change from archaic to modem humans. It is also coherent key development traits including complex lithic technologies and artistic imaginations as it is the case for all living people. Ethnographic research in the region sheds light on the living standards of a modem foraging community that has consistently relied on wildlife resources for several decades. Both archaeological and ethnographical aspects have made this region an enduring attraction for tourists to seek a unique experience and gain an appreciation for the past. Even though there are positive impacts of tourism on rural development, there are potential challenges that need immediate attention.
文摘The integration of culture and tourism is a new form of tourism and a trend of tourism industry development.Mopan Mountain Forest Park in Wanli District of Nanchang City is taken as research object,and the excavation of its cultural elements is analyzed.It is thought that cultural elements can revitalize the culture and tourism industry,promote the integration of culture and tourism,encourage the mutual penetration of cultural innovation,design services and tourism products,improve the development and service level of cultural tourism products,and accelerate the development of characteristic cultural tourism.
文摘With the development of socialist economy and the putting forward of“the Belt and Road”economic development strategy,all industries have developed vigorously,especially cultural industry and tourism.The integrative development of cultural industry and tourism can enhance the comprehensive competitiveness of regional economies,provide impetus for regional development,optimize industrial structure,and provide new ideas for the development of economies so as to promote economic growth.The integration and development of the two industries can not only achieve a mutually beneficial and win-win result,but also provide an example of the multi-industry coordinated development mode for the development of regional economy.This article first discusses the significance of the development of tourism and cultural industry,analyzes its significance for realizing the strategic target of regional economy.Then taking Sichuan province as an example,it elaborates the problems of system and creativity existing in the deep integration of tourism and cultural industry,and finally studies the way to realize it for reference.
基金Supported by Social Science Scientific Research Program of Suihua City~~
文摘Integration,innovation and mutual promotion of intangible cultural heritage and tourism development were studied from the perspective of industrial integration.Suihua City,the core blackland in the cold region,was taken for an example to discuss feasibility and necessity of integrating intangible cultural heritage and tourism industry by analyzing its natural geographical characteristics and intangible cultural heritage.Patterns of such integration were analyzed from 4 aspects:tourism in location regions of intangible cultural heritage,development of tourist souvenirs,festival tourism,dynamic tourism of intangible cultural heritage.Suggestions were given for the integration of intangible cultural heritage and tourism industry in Suihua City,further exploration and innovation of intangible cultural heritage valued to create brand effects,guiding and protective role of government stressed.
基金Sponsored by Teaching Reform Project of Taishan University in 2022:Construction and Practice of Integrating Yellow River Culture into the Curriculum of Tourism Economics(JG202233)Phased Research Achievements of“Teaching Innovation Team of Tourism Industry Economy”in Taishan UniversityProject of Humanities and Social Sciences in Shandong Province(2020-NDJJ-23).
文摘Under the background of the new era,the deep integration of culture and tourism puts forward newer and higher requirements for the comprehensive quality of tourism human resources.As an important supplier of tourism human resources,colleges and universities must conform to the requirements of the development of the times,solve problems existing in talent training at present,and innovate the ideas and ways of talent training.This paper summarized the new requirements of the integration of culture and tourism for the training of tourism management professionals in colleges and universities,and put forward a“four-in-one”tourism talent training system by optimizing the curriculum system,improving practical teaching,strengthening the construction of“double-qualified”teaching staff and reforming the evaluation system,in order to cultivate high-quality multi-skilled talents that meet the needs of the cultural tourism market.
文摘ABSTRACT: In recent years Zhouzhuang has been quite successful in developing a mass tourism industry. However, formal analyses of the past experiences of other provinces indicate that there are significant risks in the tourism development policy followed in Zhouzhuang. Although the well preserved and reconstructed physical buildings have facilitated listing on the UNESCO World Heritage List, the traditional canal-town life style, the major attraction of Zhouzhuang, is giving way to commercialization. Quick and easy compensating measures have been adopted to create a staged image of an authentic traditional lifestyle. Precautions should be made now or Zhouzhuang runs the risk of becoming little more than a thematic park with no real cultural or social meaning for tourists or the inhabitants. A system dynamics model has been built for the purpose of developing an understanding of the complex structure of Zhouzhuang tourism development. The model consists of six sectors: physical environment, culture, infrastructure, job market, tourist, and financial resource allocation and promotion. Simulation of the model shows that the time delay, eroding target and the non-linearity are the key internal factors leading to a potential growth and decline tourism development pattern. Further simulations were conducted to examine the impacts of various policy options. The model suggests that the most effective policy for sustainable tourism development is a conservative one that controls and limits the numbers of tourists. It is expected that the model can provide a learning micro-world" which will facilitate understanding of the complexities of tourism development and serve as a guide to effective policy formulation.
基金Sponsored by "Twelfth Five-year Plan" Program of Guangdong Provincial Philosophy and Social Sciences(GD15XLS07)
文摘Based on the aspect of historical and cultural geography, the value of "landscape gene information chain" in the tourism development of ancient villages was verified by taking cultural landscape as the principal line, historical and cultural settlement as the carriers, and traditional buildings as the entry points. Taking Daqintou Village in Sanshui District, Foshan City for example, the theory of "landscape gene information chain" was applied to design a tourism planning scheme for Daqitou Village.