Development Strategy of Sichuan Sports Museum under the Background of Cultural and Tourism Integration

Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sports museums in terms of functionality,display,and marketing.

High-quality Development of the Pearl River Night Tour in the Context of Deep Integration of Culture and Tourism

Urban night tourism is a new form of urban tourism development and an important driving force for the prosperity of urban night economy.As the most prestigious business card among many night tour projects in Guangzhou,the Pearl River water night tour has contributed to the development of Guangzhou s night economy,which cannot be underestimated.However,in the process of rapid development,there are also problems such as diversified operators,insufficient integration of intangible cultural elements,excessive commercial attributes,issues of tourism facilities and service facilities.Under the new stage of integrated development of culture and tourism,how to use mutual promotion of culture and tourism in the Pearl River night tour to seek innovative paths for high-quality development in the future is the main problem expected to be solved in this paper.Therefore,based on the perspective of culture and tourism integration,this paper analyzes the general situation and development status of the Pearl River night tour,and proposes five development strategies:the overall planning of culture and tourism integration,the deep integration of intangible cultural elements,the balance of commercial attributes and tourism attributes,the high integration of culture,business,tourism and education,and the creation of tourism atmosphere,in order to provide inspiration for the healthy,orderly and high-quality development of the Pearl River night tour.

Research on Tourism Brand Building in Shapingba District from the Perspective of Cultural and Tourism Integration:A Case Study of Sunac Cultural Tourism City

From the perspective of cultural and tourism integration,this paper uses Sunac Cultural Tourism City in Chongqing’s Shapingba District as a case study to explore its tourism brand-building model and provide corresponding suggestions.First,relevant literature was reviewed to understand the theoretical foundations of cultural and tourism integration,cultural tourism brands,and brand building.Then,authoritative data was collected from official websites to conduct an in-depth analysis of the area’s cultural and tourism resources.This study introduces an overview of the cultural and tourism resources in Shapingba District and analyzes the development status and brand-building situation of Sunac Cultural Tourism City.Using the SWOT analysis method and based on the theoretical foundation,this paper comprehensively evaluates the advantages,disadvantages,opportunities,and threats in the brand building of Sunac Cultural Tourism City.The aim is to offer effective suggestions for tourism brand building in the Shapingba District,thereby promoting the integration and development of the cultural and tourism industries.This research holds both theoretical and practical significance for promoting tourism brand-building and the integration of cultural and tourism industries in the Shapingba District.

Ecotourism Development in the Context of Cultural and Tourism Integration:A Case Study of Wanli Mopan Mountain Forest Park

The integration of culture and tourism is a new form of tourism and a trend of tourism industry development.Mopan Mountain Forest Park in Wanli District of Nanchang City is taken as research object,and the excavation of its cultural elements is analyzed.It is thought that cultural elements can revitalize the culture and tourism industry,promote the integration of culture and tourism,encourage the mutual penetration of cultural innovation,design services and tourism products,improve the development and service level of cultural tourism products,and accelerate the development of characteristic cultural tourism.

Poverty reduction effects of integrating high-quality development and cultural tourism in China

The integration of the cultural tourism industry with high-quality development is believed to be an important method of alleviating poverty.Most research in this area has focused on single towns,cities,or regions without considering the spillover effects of neighboring areas.To fill this gap,this study applies a spatial panel econometric model to empirically test the spatial spillover effects of integrating the cultural tourism industry with high-quality developments and their mechanisms of poverty alleviation based on provincial panel data of the Chinese Mainland from 2010 to 2020.Four key results are presented.First,there is an obvious spatial dependence on the high-quality development scale,specialization level,and poverty level of cultural tourism integration.The common panel model is found to overestimate the impact of this integration on poverty alleviation because it ignores the spatial spillover-related explanatory variables.Second,the scale of development quality is found to have no significant impact on poverty alleviation when integrating cultural tourism;however,the level of development specialization has both a direct impact on poverty alleviation and the spatial spillover effect.Third,the integration of the cultural tourism industry in the Central and Western regions is shown to have a strong direct effect on poverty reduction through high-quality development.However,the spillover effect on poverty reduction in the Eastern region is greater than that in the Central and Western regions.Fourth,the integration of high-quality development and cultural tourism is found to have a direct impact on poverty alleviation overall by promoting tourism consumption,material capital accumulation,and structural transformation.

Tourismification and Integration of Buganda＇s Culture in Community Socio-economic Activities for Poverty Reduction and Sustainable Development

Buganda, one of oldest kingdoms in Uganda, has got a rich tangible and non-tangible cultural heritage which can be devetoped into cultural tourism products and integrated in the community socio-economic activities for national sustainable development. The paper highlights the major cultural heritage of Buganda, its development for tourism, integration in the daily socio-economic activities of the communities and contribution to SDGs （Sustainable Development Goals）. Buganda＇s culture include the Kings （Kabakas） burial grounds, Kabaka＇s lake and trail, music, dance, drama, handicrafts, traditions and food which provide an authentic cultural tourism product which compliments Uganda＇s nature tourism. Community participation and provide employment opportunities to the youth and women there by returning the tourism dollar to the community and this is important for sustainable development. The tourismification of Buganda＇s culture shall not only diversify Uganda＇s tourism industry but contribute to national sustainable development.

Discussion on the Necessity and Realization of the Integrative Development of Tourism and Cultural Industry

With the development of socialist economy and the putting forward of“the Belt and Road”economic development strategy,all industries have developed vigorously,especially cultural industry and tourism.The integrative development of cultural industry and tourism can enhance the comprehensive competitiveness of regional economies,provide impetus for regional development,optimize industrial structure,and provide new ideas for the development of economies so as to promote economic growth.The integration and development of the two industries can not only achieve a mutually beneficial and win-win result,but also provide an example of the multi-industry coordinated development mode for the development of regional economy.This article first discusses the significance of the development of tourism and cultural industry,analyzes its significance for realizing the strategic target of regional economy.Then taking Sichuan province as an example,it elaborates the problems of system and creativity existing in the deep integration of tourism and cultural industry,and finally studies the way to realize it for reference.

Research on the Deep Integration of Cultural and Tourism Development in the Construction of the Bashu Cultural and Tourism Corridor

The Bashu Cultural and Tourism Corridor is a region centered on Chongqing's main city and Chengdu,with the high-speed railways,expressways,and cities(counties)along the Yangtze River system connecting the two places as important components.Sichuan and Chongqing,guided by the"Bashu Cultural and Tourism Corridor Construction Plan,"have issued a series of policies and systems for the development of Bashu cultural tourism,vigorously promoting the construction of the Bashu Cultural and Tourism Corridor.However,in the process of promoting the construction of the Bashu Cultural and Tourism Corridor,there are also many challenges,such as insufficient integration of the cultural and tourism industry,outdated development models for cultural tourism,imperfect coordination mechanisms within the industry,a large gap in professional talents in the cultural and tourism industry,and inadequate exploration of characteristic cultural tourism resources.Among these,the insufficient integration of the cultural and tourism industry is particularly prominent,manifested in the disappearance of regional culture,a significant loss of talent,and low-quality development of the tourism industry.Cultural and tourism integration is a deep-level integration in the fields of concepts,functions,resources,industries,and technologies.This topic focuses on the issue of deep integration of cultural and tourism development in the construction of the Bashu Cultural and Tourism Corridor,which has important theoretical and practical significance.

A Study on the Integration of Culture Industry and Tourism Industry--A Case Study of Yancheng City in Jiangsu Province

On the basis of the domestic and foreign research results,combined with the reality of Yancheng,this paper puts forward that spatial layout is the key,the development of tourist product is the crux,the brand image is the core,and regional cooperation is the main way of development.

Integrating culture and tourism in Pingdingshan from ecological perspective

The integration of culture and tourism is a good choice for Pingdingshan to effectively achieve the concept of a modern sustainable ecological ecology from a resource-based city.In addition to the beautiful natural scenery of green mountains and clear waters,Pingdingshan does indeed have a profound historical and cultural heritage,and it is uniquely endowed with the“integration of culture and tourism”.“Culture and Tourism Integration”will definitely help the great development of Pingdingshan,and will definitely add points to Eagle City’s“Colorful Henan”.First,we must strengthen the belief in the development of cultural tourism and carefully build high-standard cultural tourism brands;secondly,we must scientifically plan the in-depth integration of cultural tourism and pay attention to tapping the cultural connotation of tourism resources;thirdly,we must skillfully use characteristic culture to shape the new brand of Pingdingshan urban culture;Fourth,we must effectively increase capital investment to ensure the healthy operation of the culture and tourism industry;finally,we must properly reform the cultural system to actively activate the culture and tourism market.

文旅融合政策创新体系研究——基于中央政策文本的“主体-路径-工具”三维框架分析

机构改革开启了文旅融合政策创新的新篇章,中央发布的文旅融合政策对地方政策创新和行业实践发挥“风向标”作用,但学界一般关注的是文化旅游政策,而非融合相关政策,也鲜少以一个立体化的研究框架去分析其结构和关联特征。文章以中央政策文本为例,构建了“政策主体-融合路径-政策工具”三维框架,研究有以下发现。(1)文旅融合政策创新主体以文化和旅游部、国家发展和改革委员会以及财政部等部门为主,发文方式独立创新为主、合作创新为辅。政策文件的主体属性包括单核、多核、单边等6种。(2)融合路径存在偏好性,以体制融合、业态融合和产品融合为主,其中,政策支撑、产业融合类型和高品质文旅产品等细分类别较为突出,其他路径政策内容相对较少。(3)政策工具的使用具有倾向性,以供给型为主、环境型为辅,需求型最少,其中,产业培育、目标定位、示范试点和公共服务是较为重要的工具类别。(4)文旅融合政策创新共有386条创新路径,提炼出6类典型政策创新路径。政策创新逻辑是以核心层部门为主,从体制、产品和业态等融合路径,调动供给型、环境型工具促进文旅融合。该研究进一步提出制定文旅融合专项政策、加强主体合作、优化融合路径和均衡政策工具4点政策优化建议,具有一定的理论意义和实践价值。

数字经济背景下山东省文化与旅游产业融合发展的测度与路径研究

文化产业与旅游产业之间存在着天然的融合诉求,而数字技术已成为文旅融合高质量发展的助推力。依据文化产业与旅游产业的产业特性及两者相互作用机制,本文从产业规模、产业接待、产业实力、产业效益4个维度构建文旅产业指标体系,引入耦合协调度模型对山东省2010~2020年的文旅产业发展水平及耦合协调程度进行测度,并分析时序变化。研究结果表明:山东省文化产业与旅游产业总体发展水平逐年提高,而文化产业发展普遍滞后于旅游产业发展;耦合协调度呈现出稳步上升态势,由0.390 8提高到0.900 6,协调等级由轻度失调提升到优质协调。基于此,从培育文旅产业增强文旅融合发展新动能,构建数字文旅平台健全价值共创机制,拓展技术与产品创新传导渠道,培养新型文旅数字化人才等方面,提出了促进数字经济赋能文旅融合高质量发展的路径。

大运河沿线省市文旅商产业融合发展研究——基于耦合协调、时空演进与发展路径分析

推动大运河沿线省市文旅商产业融合和高质量发展,是有效衔接国家重大发展战略的重要抓手。通过构建文旅商产业评价指标体系,测算大运河沿线省市2012-2020年文旅商产业耦合协调度,分析空间演化特征和影响路径。研究发现:研究期内大运河沿线省市文旅商融合水平整体呈现出逐年上升趋势;文旅商融合水平不同,且具有空间集聚性;在政策保障基础上及文旅商相关因素影响下,文旅商产业通过交叉、渗透和重组,从而实现产业协同发展形成文旅商产业综合体。因此,应采取差异化文旅商融合发展策略,以区域协同发展为基础,以大运河文化带建设为抓手,进一步推动大运河沿线省市形成全域统筹、区域协同的文旅商融合发展格局,实现大运河沿线省市经济社会文化高质量发展。

乡村振兴背景下文旅产业融合发展

随着人民生活水平的提高和旅游需求的不断多样化,文旅产业融合的概念开始出现在大众的视野,当前我国正处于经济转型的关键时期,文化和旅游产业作为21世纪的朝阳产业,大力推进文旅产业融合发展,不仅对于乡村振兴具有重要意义,同时对于我国产业结构转型也有着重要意义。本文利用1042份调查问卷数据,采用线性回归模型分析政府措施在乡村产业振兴中对文旅产业融合发展的影响,搭建中介和调节效应模型,并进一步探讨农户参与度影响文旅产业融合发展的可能路径和变化规律。研究表明:政府措施有助于文旅产业融合发展;政府措施以农户参与度为中介有助于文旅产业融合发展。在乡村产业振兴背景下,政府通过实施相关措施,提升了农民积极性,增加了农户参与度,对政府措施产生调节效应,促进文旅产业融合发展。因此,为促进文旅产业融合发展与乡村振兴,引导性的政策措施亟须出台,并带动当地农民群众,提升农户的参与度,以此来提升文旅产业融合发展水平。

河南省文旅资源数字化高质量发展新路径的探讨

以国际视野审视河南省文化发展现状,紧紧抓住构建新发展格局的战略机遇,建设河南省文旅文创融合数字化资源中心门户,牢牢把握文旅文创高渗透性、强融合性和可跨越性特征,建立以“文化创意+科技创新”为导向的数字化文化中心。在此基础上厘清河南省旅游资源禀赋和优势,促进文旅文创融合战略实施,推进河南文化品牌整合,带动河南文旅数字化发展。

乡村振兴战略下文旅融合产业发展模式研究

乡村振兴战略是基层发展的一种创新机制,与此同时,在建设乡村文旅产业的过程中,也要根据基层治理的实践逻辑,逐步地将其与民众的需要相结合。“乡村振兴”是乡村文旅产业向纵深发展的宏伟蓝图。本文就当前乡村振兴背景下的乡村文旅产业融合发展中所遇到的一些问题进行了探讨,以期为乡村文旅融合的可持续发展提供参考,通过科学、理性的方式,解决乡村文旅融合产业发展中存在的矛盾,促进乡村文旅产业发展与乡村振兴的有效结合。

茶文旅耦合协调发展分异及其影响因素——以云南省30个茶叶重点县为例

茶文旅协调发展是促进农文旅融合与乡村全面振兴的重要途径。基于云南30个茶叶重点县的茶文旅产业数据,对其发展水平、耦合协调度及影响因素进行实证研究,构建协调发展机制。研究表明:云南30个茶叶重点县的茶产业、文化产业、旅游产业发展水平存在显著差异,茶文旅产业综合发展排前6位的依次是景洪市、腾冲市、思茅区、澜沧县、勐海县、勐腊县;茶文旅三系统和三类双系统呈现不同耦合协调发展态势,其中,茶-文化-旅游三系统耦合协调度以濒临失调情况居多,但景洪市、腾冲市、思茅区、澜沧县达到了中级协调;旅客周转量、茶产业政策、茶叶专业合作社、规模以上文化产业企业等市场、政策、技术方面的因素对耦合协调发展有极大影响。据此,各县需因地制宜,实行差异化的茶文旅融合发展战略。

新疆文旅产业融合发展现状、问题与对策

大力促进独特民族文化资源与旅游产业融合发展,是新疆地区培育新增长点、形成新动能的关键举措,也是推动新疆文旅产业实现高质量发展的必由之路。文章在系统阐述新疆文旅产业融合发展现状的基础上,重点剖析了其存在的主要问题:文旅产业整体规模偏小、机制体制不健全、文旅产业融合深度不够、文旅类龙头企业少、市场运作能力较差,文旅品牌效应待加强等。因此,新疆应加强统筹规划,构建文旅融合发展新格局;贯彻“大文旅”发展理念,健全文旅融合发展机制体制;强化全链条产品结构,推动文旅产业深度融合;充分运用现代数字科技,推动文旅产业转型升级;构建多元市场经营主体格局,不断强化市场主体建设;注重文旅人才的“引进+培养+挖掘”,不断强化文旅人才队伍建设;构建智慧营销平台,多渠道提升文旅品牌影响力。

传统勤廉文化在新时代的创造性转化与创新性发展

传统勤廉文化是中华优秀传统文化的重要组成部分,是以价值系统为目标、以行为导向系统为引领、以规范系统为调节、以支撑系统为保障协调统一的文化系统。传统勤廉文化的创造性转化与创新性发展虽然面临古今差异的问题,但是中华文明长期延续的历史路径依赖让传统勤廉文化的“两创”具备了可能。传统勤廉文化创造性转化与创新性发展的实践路径是:旗帜鲜明地树立“以人民为中心”的价值内涵、科学制订与落实勤廉制度规范、推进“勤、绩”和“廉、民”的行为导向内在统一、推动支撑系统的全面转化发展,从而实现新时代勤廉文化价值系统、行为导向系统、规范系统和支撑系统的内在协调一致。

非遗传承与现代文创计的融合发展研究

非遗传承与现代文创产品设计的融合发展是当前文化产业发展的热点和难点问题。本文通过对非遗与现代文创产品的概述,分析了非遗传承与现代文创产品设计融合发展的重要性,并进一步探讨了在这个过程中存在的问题。最后,提出了一系列具体的策略,以提高非遗传承与现代文创产品设计的融合发展的质量和水平,促进文化产业的发展和繁荣。本文旨在为推动非遗传承与现代文创产品设计的融合发展提供一些可行性的建议和参考。