This paper introduces the related concepts and current situation of the development of agriculture and tourism in China,analyzes the current situation of the development of Hengfeng Shangguanlong Village,Yongxiu Count...This paper introduces the related concepts and current situation of the development of agriculture and tourism in China,analyzes the current situation of the development of Hengfeng Shangguanlong Village,Yongxiu County,Jiangxi Province,and analyzes the existing problems from the perspective of the integration of agriculture and tourism.The corresponding development strategies are further put forward to promote the construction of beautiful countryside.展开更多
Urban night tourism is a new form of urban tourism development and an important driving force for the prosperity of urban night economy.As the most prestigious business card among many night tour projects in Guangzhou...Urban night tourism is a new form of urban tourism development and an important driving force for the prosperity of urban night economy.As the most prestigious business card among many night tour projects in Guangzhou,the Pearl River water night tour has contributed to the development of Guangzhou s night economy,which cannot be underestimated.However,in the process of rapid development,there are also problems such as diversified operators,insufficient integration of intangible cultural elements,excessive commercial attributes,issues of tourism facilities and service facilities.Under the new stage of integrated development of culture and tourism,how to use mutual promotion of culture and tourism in the Pearl River night tour to seek innovative paths for high-quality development in the future is the main problem expected to be solved in this paper.Therefore,based on the perspective of culture and tourism integration,this paper analyzes the general situation and development status of the Pearl River night tour,and proposes five development strategies:the overall planning of culture and tourism integration,the deep integration of intangible cultural elements,the balance of commercial attributes and tourism attributes,the high integration of culture,business,tourism and education,and the creation of tourism atmosphere,in order to provide inspiration for the healthy,orderly and high-quality development of the Pearl River night tour.展开更多
As a new trend in tourism and cultural development,the integration of culture and tourism is capturing the zeitgeist with its unique charm.In this context,various regions have explored distinctive cultural tourism res...As a new trend in tourism and cultural development,the integration of culture and tourism is capturing the zeitgeist with its unique charm.In this context,various regions have explored distinctive cultural tourism resources and created unique tourism brands through in-depth exploration and innovation of local culture.Chongqing,with its unique geomorphological features and distinctive architectural style,retains the deep flavor of traditional Chinese culture while cleverly integrating the futuristic sense of modern technology.This combination aligns perfectly with today’s popular Chinese cyberpunk style,making Chongqing an ideal place for the development of cyberpunk cultural tourism.This article investigates the history of cyberpunk culture and its current development status in Chongqing through a literature review.It then discusses the feasibility of developing cyberpunk cultural tourism in terms of social and cultural development needs and market demand.Based on a survey of cyberpunk tourists’experiences,the article deeply analyzes the existing problems of cyberpunk cultural tourism in Chongqing and proposes corresponding experience enhancement strategies,aiming to provide references for the development of cyberpunk cultural tourism in Chongqing Municipality.展开更多
Chongqing Z County E-sports Town was once included in the“first batch of sports and leisure characteristic town pilot project list”issued by the General Administration of Sports of China.After several years of devel...Chongqing Z County E-sports Town was once included in the“first batch of sports and leisure characteristic town pilot project list”issued by the General Administration of Sports of China.After several years of development,the e-sports industry in Z County e-sports town has struggled with issues such as a limited market,low popularity,poor business performance,and a lack of income generation capabilities.These challenges have severely hindered the town’s development,resulting in its exclusion from the recent“Chongqing characteristic town list.”Under the requirements of new policies,it can no longer promote itself,attract investment,or undertake project construction under the name of a“characteristic town”and must undergo redevelopment.This paper employs case analysis and comparative investigation methods to conduct an in-depth empirical study on the development of Z County E-sports Town.It is proposed that under the new policy environment,the town should foster the deep integration of its existing e-sports industry and culture with tourism and agriculture,transforming Z County E-sports Town into a new characteristic tourist destination.The findings of this paper offer a reference for the development of similar towns facing stagnation and provide case support for the construction of tourist destinations featuring e-sports.展开更多
Under the dual influence of the rise of global trade protectionism brought about by the trade frictions between China and the United States and COVID-19,foreign trade has been greatly impacted.The integration of cultu...Under the dual influence of the rise of global trade protectionism brought about by the trade frictions between China and the United States and COVID-19,foreign trade has been greatly impacted.The integration of culture and tourism is an important path to play the role of domestic consumer market in pulling the economy and to improve the quality of people’s lives.In the study,four paths of culture and tourism integration were proposed,including the integration of concepts and functions,integration of industry and market,integration of services and marketing,and cross-theoretical integration of culture and tourism.展开更多
Against the background of COVID-19 pandemic,tourists have had increasing demands on rural tourism,and characteristic homestay has won great popularity.Huanglongxian tea culture homestay in Jiangning District,Nanjing C...Against the background of COVID-19 pandemic,tourists have had increasing demands on rural tourism,and characteristic homestay has won great popularity.Huanglongxian tea culture homestay in Jiangning District,Nanjing City has been in the development stage.Literature analysis,questionnaire survey,interview and experience method were used to analyze the development status and tourist needs of Huanglongxian tea homestay.The research showed that Huanglongxian tea homestay was confined by inconvenient traffic,serious homogeneity,singular experience projects,and unremarkable tea culture theme;The main tourists were the locals,particularly middle-aged and young groups of enterprises and public institutions with higher educational backgrounds,most of whom visited the village during holidays for relaxation and recreation,and the revisit rate was low.In view of this,it was proposed that the integration of tea culture and homestay should be enhanced,more characteristic homestay products of tea culture developed,tea homestay market expanded,tea homestay brands built,so as to promote the development of tea homestay tourism.展开更多
The She nationality has formed its unique cultural system in the long historical development,and has rich cultural and folk heritage.Fujian is the main settlement of population of She nationality in China.Through data...The She nationality has formed its unique cultural system in the long historical development,and has rich cultural and folk heritage.Fujian is the main settlement of population of She nationality in China.Through data collection,investigation and visit,taking 18 villages of She nationality in Fujian Province as empirical objects,starting with the current situation of tourism development of She nationality township,and based on the research of relevant documents,this study analyzed the current situation of tourism development of She nationality in Fujian Province,the current situation and existing problems of the integration of tourism and She nationality culture.The analysis showed that the development of the indication of the integration of She nationality culture and tourism in Fujian was not obvious at present.It is necessary to do a good job in the protection and inheritance of original ecological culture of She nationality,and actively promote the innovation development of the integration of culture and tourism.展开更多
Based on in-depth analysis of dynamic mechanism of industry integration under the background of industry integration,as well as current situation and existing problems of integrated development of culture and tourism ...Based on in-depth analysis of dynamic mechanism of industry integration under the background of industry integration,as well as current situation and existing problems of integrated development of culture and tourism industry in Tai’an City,the paper puts forward the selection path and policy guarantee for the integrated development of culture and tourism industry in Tai’an City following the theory of industry integration and dynamic mechanism,which is of important policy guiding significance for promoting the coordinated development of culture and tourism industry in Tai’an City.展开更多
Based on the provincial data of tourism and cultural industries from 2009 to 2019,this paper studies the impact of the integration of culture and tourism on the economic benefits of regional tourism in China.The resul...Based on the provincial data of tourism and cultural industries from 2009 to 2019,this paper studies the impact of the integration of culture and tourism on the economic benefits of regional tourism in China.The results show that:①The integration level of the two industries is generally low in all provinces and regions,and the regional differences are obvious.The integration degree of the central and eastern regions is generally higher than that of the western regions.②The integration degree of culture and tourism has a significant positive impact on the economic benefits of regional tourism.The influence on the central and eastern regions is greater than that on the western regions.③The level of informatization has a positive moderating effect on the economic benefits of regional tourism caused by the integration of culture and tourism.④Government intervention has a negative moderating effect on the economic benefits of tourism.In addition,the level of regional economic development,accessibility and tourism resource endowment are also significant factors affecting the economic benefits of regional tourism.The results show that promoting the deep integration of culture and tourism,promoting the informatization of tourism and moderate government intervention in the industry are conducive to improving the economic benefits of regional tourism.展开更多
Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sp...Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sports museums in terms of functionality,display,and marketing.展开更多
This paper analyzes the interactive process of the integration of ecological agriculture and cultural tourism industry from the aspects of rural tourism products,technology and market,and points out that the integrati...This paper analyzes the interactive process of the integration of ecological agriculture and cultural tourism industry from the aspects of rural tourism products,technology and market,and points out that the integration of tourism products constitutes the basis of industrial integration;The integration of technology plays a role in the whole process of industrial integration development;Market level integration is the core goal of industrial integration development.Then,it explains the driving factors of the integrated development of the two industries from two aspects:the relevance of the two industries,the diversification of demand and the diversity of investment constitute the internal driving force of the integration of cultural tourism industry and ecological agriculture under the background of rural revitalization;Multiple factors,such as policy guidance,economic drive and technological innovation,together constitute the external driving force for the integration of cultural tourism industry and ecological agriculture under the background of rural revitalization.On this basis,it puts forward the path of the integrated development of innovative cultural tourism industry and ecological agriculture from six aspects:first,the government actively guides and constructs a perfect policy support system;Second,the development of industrial projects create basic conditions for industrial integration;Third,to strengthen publicity and promotion,strengthen industrial integration and form brand effect;Fourth,to encourage scientific and technological innovation and provide technical support for industrial integration;Fifth,to build industrial alliance and help industrial integration through multi-dimensional cooperation;Sixth,to promote the construction of legal system and build a perfect market access system.展开更多
From the perspective of cultural and tourism integration,this paper uses Sunac Cultural Tourism City in Chongqing’s Shapingba District as a case study to explore its tourism brand-building model and provide correspon...From the perspective of cultural and tourism integration,this paper uses Sunac Cultural Tourism City in Chongqing’s Shapingba District as a case study to explore its tourism brand-building model and provide corresponding suggestions.First,relevant literature was reviewed to understand the theoretical foundations of cultural and tourism integration,cultural tourism brands,and brand building.Then,authoritative data was collected from official websites to conduct an in-depth analysis of the area’s cultural and tourism resources.This study introduces an overview of the cultural and tourism resources in Shapingba District and analyzes the development status and brand-building situation of Sunac Cultural Tourism City.Using the SWOT analysis method and based on the theoretical foundation,this paper comprehensively evaluates the advantages,disadvantages,opportunities,and threats in the brand building of Sunac Cultural Tourism City.The aim is to offer effective suggestions for tourism brand building in the Shapingba District,thereby promoting the integration and development of the cultural and tourism industries.This research holds both theoretical and practical significance for promoting tourism brand-building and the integration of cultural and tourism industries in the Shapingba District.展开更多
On the basis of the domestic and foreign research results,combined with the reality of Yancheng,this paper puts forward that spatial layout is the key,the development of tourist product is the crux,the brand image is ...On the basis of the domestic and foreign research results,combined with the reality of Yancheng,this paper puts forward that spatial layout is the key,the development of tourist product is the crux,the brand image is the core,and regional cooperation is the main way of development.展开更多
The integration of agricultural heritage and tourism industry contributes significantly to regional heritage protection,rural revitalization,and cultural inheritance.Based on the coupling coordination degree model,a q...The integration of agricultural heritage and tourism industry contributes significantly to regional heritage protection,rural revitalization,and cultural inheritance.Based on the coupling coordination degree model,a quantitative research was conducted to study the integration of agricultural heritage in terms of the jasmine and tea culture system in Fuzhou with the local tourism industry.The results showed that both the development of Fuzhou's jasmine and tourism industries have advanced significantly and are currently leading in the country.However,they are not developing at the same pace.The results also showed that the coordination degree between Fuzhou5s jasmine and tourism industries have increased in recent years,with deepened mutual effects and improved coordination.Moreover,the coupling coordination degree has been rising over the past 13 years,with the coupling coordination level transforming from''extreme disorder''to"quality coordination,demonstrating a slow integration progress of Fuzhou's jasmine with the tourism industry at the early stage,but a sound development momentum at the later stage.展开更多
The thesis summarizes the connotation of rural tourism and divides it into six types,including rural sight-seeing,rural body-building activity,rural folk culture,rural experience of farm work,rural business affairs,an...The thesis summarizes the connotation of rural tourism and divides it into six types,including rural sight-seeing,rural body-building activity,rural folk culture,rural experience of farm work,rural business affairs,and study and development.It outlines the theory of sustainable development of rural tourism and points out that what sustainable development of tourism concerns is the coordination of ecology,economy,and society centering on human and nature.On the basis of introducing the connotation of modern agriculture,it divides modern agriculture into six types,including sightseeing agriculture,leisure agriculture,green agriculture,characteristic agriculture,factory agriculture,and three-dimensional agriculture.And by concluding,it obtains the combination model of modern agriculture and rural tourism.Based on the introduction of the above related theories,the thesis discusses the interaction and integration model of the sustainable development of modern agriculture and rural tourism.It emphatically analyzes the integration model of modern agriculture and rural tourism,including pastoral agriculture tourism model(sightseeing village,leisure farm,citizen farm),and science education tourism model(agricultural science and technology education base,tourism and leisure education agricultural park,children's,agricultural education base,agricultural exposition).Based on the interaction and integration relationship between modern agriculture and rural tourism,the thesis puts forward corresponding countermeasures so as to promote their positive development and realize the maximum of ecological,social and economic benefits.展开更多
The integration of culture and tourism is a good choice for Pingdingshan to effectively achieve the concept of a modern sustainable ecological ecology from a resource-based city.In addition to the beautiful natural sc...The integration of culture and tourism is a good choice for Pingdingshan to effectively achieve the concept of a modern sustainable ecological ecology from a resource-based city.In addition to the beautiful natural scenery of green mountains and clear waters,Pingdingshan does indeed have a profound historical and cultural heritage,and it is uniquely endowed with the“integration of culture and tourism”.“Culture and Tourism Integration”will definitely help the great development of Pingdingshan,and will definitely add points to Eagle City’s“Colorful Henan”.First,we must strengthen the belief in the development of cultural tourism and carefully build high-standard cultural tourism brands;secondly,we must scientifically plan the in-depth integration of cultural tourism and pay attention to tapping the cultural connotation of tourism resources;thirdly,we must skillfully use characteristic culture to shape the new brand of Pingdingshan urban culture;Fourth,we must effectively increase capital investment to ensure the healthy operation of the culture and tourism industry;finally,we must properly reform the cultural system to actively activate the culture and tourism market.展开更多
Buganda, one of oldest kingdoms in Uganda, has got a rich tangible and non-tangible cultural heritage which can be devetoped into cultural tourism products and integrated in the community socio-economic activities for...Buganda, one of oldest kingdoms in Uganda, has got a rich tangible and non-tangible cultural heritage which can be devetoped into cultural tourism products and integrated in the community socio-economic activities for national sustainable development. The paper highlights the major cultural heritage of Buganda, its development for tourism, integration in the daily socio-economic activities of the communities and contribution to SDGs (Sustainable Development Goals). Buganda's culture include the Kings (Kabakas) burial grounds, Kabaka's lake and trail, music, dance, drama, handicrafts, traditions and food which provide an authentic cultural tourism product which compliments Uganda's nature tourism. Community participation and provide employment opportunities to the youth and women there by returning the tourism dollar to the community and this is important for sustainable development. The tourismification of Buganda's culture shall not only diversify Uganda's tourism industry but contribute to national sustainable development.展开更多
Based on analysis of geographical and location advantages of Qiaocheng District,we discussed characteristics of land utilization and local industry. In accordance with these characteristics,it is proposed to explore p...Based on analysis of geographical and location advantages of Qiaocheng District,we discussed characteristics of land utilization and local industry. In accordance with these characteristics,it is proposed to explore potential of farming land,speed up transfer of farming land in Qiaocheng District,and develop the leisure agriculture.展开更多
The integration of culture and tourism is a new form of tourism and a trend of tourism industry development.Mopan Mountain Forest Park in Wanli District of Nanchang City is taken as research object,and the excavation ...The integration of culture and tourism is a new form of tourism and a trend of tourism industry development.Mopan Mountain Forest Park in Wanli District of Nanchang City is taken as research object,and the excavation of its cultural elements is analyzed.It is thought that cultural elements can revitalize the culture and tourism industry,promote the integration of culture and tourism,encourage the mutual penetration of cultural innovation,design services and tourism products,improve the development and service level of cultural tourism products,and accelerate the development of characteristic cultural tourism.展开更多
Under the strategy of rural revitalization in China, the existing leisure agriculture needs to constantly think about how to make better use of the geographical resources of each region in the process of development, ...Under the strategy of rural revitalization in China, the existing leisure agriculture needs to constantly think about how to make better use of the geographical resources of each region in the process of development, and to improve the quality of local leisure agriculture projects. Taking the leisure agriculture in the southern part of Shaanxi Province of China for example, this paper summarized the existing problems in the development, and proposed the path of fine leisure agriculture based on these problems, so as to provide direction to specify the planning orientation of fine leisure agriculture in Southern Shaanxi and improve the brand value of leisure agriculture and provide a reference for the fine development of leisure agriculture in other parts of China.展开更多
文摘This paper introduces the related concepts and current situation of the development of agriculture and tourism in China,analyzes the current situation of the development of Hengfeng Shangguanlong Village,Yongxiu County,Jiangxi Province,and analyzes the existing problems from the perspective of the integration of agriculture and tourism.The corresponding development strategies are further put forward to promote the construction of beautiful countryside.
基金the"14 th Five-year"Plan Project for the Development of Philosophy and Social Sciences of Guangzhou(2023GZGJ83)the Guangdong Ploytechnic of Industry and Commerce Project(2023-SKJ-20).
文摘Urban night tourism is a new form of urban tourism development and an important driving force for the prosperity of urban night economy.As the most prestigious business card among many night tour projects in Guangzhou,the Pearl River water night tour has contributed to the development of Guangzhou s night economy,which cannot be underestimated.However,in the process of rapid development,there are also problems such as diversified operators,insufficient integration of intangible cultural elements,excessive commercial attributes,issues of tourism facilities and service facilities.Under the new stage of integrated development of culture and tourism,how to use mutual promotion of culture and tourism in the Pearl River night tour to seek innovative paths for high-quality development in the future is the main problem expected to be solved in this paper.Therefore,based on the perspective of culture and tourism integration,this paper analyzes the general situation and development status of the Pearl River night tour,and proposes five development strategies:the overall planning of culture and tourism integration,the deep integration of intangible cultural elements,the balance of commercial attributes and tourism attributes,the high integration of culture,business,tourism and education,and the creation of tourism atmosphere,in order to provide inspiration for the healthy,orderly and high-quality development of the Pearl River night tour.
基金Chongqing University of Science and Technology’s Master’s Degree Innovation Project“Research on Chongqing Digital Cultural Tourism Innovation and Development Based on Cyberpunk”(Project No.YKJCX2320906)。
文摘As a new trend in tourism and cultural development,the integration of culture and tourism is capturing the zeitgeist with its unique charm.In this context,various regions have explored distinctive cultural tourism resources and created unique tourism brands through in-depth exploration and innovation of local culture.Chongqing,with its unique geomorphological features and distinctive architectural style,retains the deep flavor of traditional Chinese culture while cleverly integrating the futuristic sense of modern technology.This combination aligns perfectly with today’s popular Chinese cyberpunk style,making Chongqing an ideal place for the development of cyberpunk cultural tourism.This article investigates the history of cyberpunk culture and its current development status in Chongqing through a literature review.It then discusses the feasibility of developing cyberpunk cultural tourism in terms of social and cultural development needs and market demand.Based on a survey of cyberpunk tourists’experiences,the article deeply analyzes the existing problems of cyberpunk cultural tourism in Chongqing and proposes corresponding experience enhancement strategies,aiming to provide references for the development of cyberpunk cultural tourism in Chongqing Municipality.
基金Humanities and Social Sciences Research Planning Fund of the Ministry of Education of the People’s Republic of China“Research on the Application and Improvement of the PPP Model for the Construction of Sports and Leisure Characteristic Towns Based on Value Chain Theory”(Project No.18XJA890002)。
文摘Chongqing Z County E-sports Town was once included in the“first batch of sports and leisure characteristic town pilot project list”issued by the General Administration of Sports of China.After several years of development,the e-sports industry in Z County e-sports town has struggled with issues such as a limited market,low popularity,poor business performance,and a lack of income generation capabilities.These challenges have severely hindered the town’s development,resulting in its exclusion from the recent“Chongqing characteristic town list.”Under the requirements of new policies,it can no longer promote itself,attract investment,or undertake project construction under the name of a“characteristic town”and must undergo redevelopment.This paper employs case analysis and comparative investigation methods to conduct an in-depth empirical study on the development of Z County E-sports Town.It is proposed that under the new policy environment,the town should foster the deep integration of its existing e-sports industry and culture with tourism and agriculture,transforming Z County E-sports Town into a new characteristic tourist destination.The findings of this paper offer a reference for the development of similar towns facing stagnation and provide case support for the construction of tourist destinations featuring e-sports.
基金Sponsored by Project from Federation of Social Science Circles of Zhaoqing City(16ZC-19)Project of Zhaoqing University(zlgc202023)Project of Zhaoqing University:Fundamentals of Management:Evolution and Practice of Management Thoughts。
文摘Under the dual influence of the rise of global trade protectionism brought about by the trade frictions between China and the United States and COVID-19,foreign trade has been greatly impacted.The integration of culture and tourism is an important path to play the role of domestic consumer market in pulling the economy and to improve the quality of people’s lives.In the study,four paths of culture and tourism integration were proposed,including the integration of concepts and functions,integration of industry and market,integration of services and marketing,and cross-theoretical integration of culture and tourism.
基金Sponsored by National Social Science Fund of China General Project “Spatial Disequilibrium and Influencing Mechanism of Total Factor Productivity of Tourism in China from the Perspective of Technological Heterogeneity”(20BJY201)。
文摘Against the background of COVID-19 pandemic,tourists have had increasing demands on rural tourism,and characteristic homestay has won great popularity.Huanglongxian tea culture homestay in Jiangning District,Nanjing City has been in the development stage.Literature analysis,questionnaire survey,interview and experience method were used to analyze the development status and tourist needs of Huanglongxian tea homestay.The research showed that Huanglongxian tea homestay was confined by inconvenient traffic,serious homogeneity,singular experience projects,and unremarkable tea culture theme;The main tourists were the locals,particularly middle-aged and young groups of enterprises and public institutions with higher educational backgrounds,most of whom visited the village during holidays for relaxation and recreation,and the revisit rate was low.In view of this,it was proposed that the integration of tea culture and homestay should be enhanced,more characteristic homestay products of tea culture developed,tea homestay market expanded,tea homestay brands built,so as to promote the development of tea homestay tourism.
基金Sponsored by the Project of Research Center for Targeted Poverty Alleviation and Anti-poverty(Fujian Education Office 2018 No.50)Project of Eastern Fujian Tourism Poverty Alleviation Research Center(Fujian Education Office 2019 No.32)。
文摘The She nationality has formed its unique cultural system in the long historical development,and has rich cultural and folk heritage.Fujian is the main settlement of population of She nationality in China.Through data collection,investigation and visit,taking 18 villages of She nationality in Fujian Province as empirical objects,starting with the current situation of tourism development of She nationality township,and based on the research of relevant documents,this study analyzed the current situation of tourism development of She nationality in Fujian Province,the current situation and existing problems of the integration of tourism and She nationality culture.The analysis showed that the development of the indication of the integration of She nationality culture and tourism in Fujian was not obvious at present.It is necessary to do a good job in the protection and inheritance of original ecological culture of She nationality,and actively promote the innovation development of the integration of culture and tourism.
基金Sponsored by Annual Subject of Humanities and Social Sciences in Shandong Province(18ZCGL08)Undergraduate Education Reform Project of Taishan University(201902)。
文摘Based on in-depth analysis of dynamic mechanism of industry integration under the background of industry integration,as well as current situation and existing problems of integrated development of culture and tourism industry in Tai’an City,the paper puts forward the selection path and policy guarantee for the integrated development of culture and tourism industry in Tai’an City following the theory of industry integration and dynamic mechanism,which is of important policy guiding significance for promoting the coordinated development of culture and tourism industry in Tai’an City.
基金Sponsored by National Social Science Fund of China(18BGL148)Natural Science Foundation of Inner Mongolia Autonomous Region(2019MS04019)。
文摘Based on the provincial data of tourism and cultural industries from 2009 to 2019,this paper studies the impact of the integration of culture and tourism on the economic benefits of regional tourism in China.The results show that:①The integration level of the two industries is generally low in all provinces and regions,and the regional differences are obvious.The integration degree of the central and eastern regions is generally higher than that of the western regions.②The integration degree of culture and tourism has a significant positive impact on the economic benefits of regional tourism.The influence on the central and eastern regions is greater than that on the western regions.③The level of informatization has a positive moderating effect on the economic benefits of regional tourism caused by the integration of culture and tourism.④Government intervention has a negative moderating effect on the economic benefits of tourism.In addition,the level of regional economic development,accessibility and tourism resource endowment are also significant factors affecting the economic benefits of regional tourism.The results show that promoting the deep integration of culture and tourism,promoting the informatization of tourism and moderate government intervention in the industry are conducive to improving the economic benefits of regional tourism.
基金Key Research Base for Humanities and Social Sciences(Sports and Social Sciences)of the Education Department of the Sichuan Federation of Social Sciences Project:“Research on Development Strategies of Sichuan Local Sports Museums under the Background of Cultural and Tourism Integration”(Project No.TY2023210)。
文摘Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sports museums in terms of functionality,display,and marketing.
基金supported by the Shandong Humanities and Social Sciences Research Project(Grant No.2021-yyjj-18)Shandong Educational Science Research Project(Grant No.2021jxy178)
文摘This paper analyzes the interactive process of the integration of ecological agriculture and cultural tourism industry from the aspects of rural tourism products,technology and market,and points out that the integration of tourism products constitutes the basis of industrial integration;The integration of technology plays a role in the whole process of industrial integration development;Market level integration is the core goal of industrial integration development.Then,it explains the driving factors of the integrated development of the two industries from two aspects:the relevance of the two industries,the diversification of demand and the diversity of investment constitute the internal driving force of the integration of cultural tourism industry and ecological agriculture under the background of rural revitalization;Multiple factors,such as policy guidance,economic drive and technological innovation,together constitute the external driving force for the integration of cultural tourism industry and ecological agriculture under the background of rural revitalization.On this basis,it puts forward the path of the integrated development of innovative cultural tourism industry and ecological agriculture from six aspects:first,the government actively guides and constructs a perfect policy support system;Second,the development of industrial projects create basic conditions for industrial integration;Third,to strengthen publicity and promotion,strengthen industrial integration and form brand effect;Fourth,to encourage scientific and technological innovation and provide technical support for industrial integration;Fifth,to build industrial alliance and help industrial integration through multi-dimensional cooperation;Sixth,to promote the construction of legal system and build a perfect market access system.
文摘From the perspective of cultural and tourism integration,this paper uses Sunac Cultural Tourism City in Chongqing’s Shapingba District as a case study to explore its tourism brand-building model and provide corresponding suggestions.First,relevant literature was reviewed to understand the theoretical foundations of cultural and tourism integration,cultural tourism brands,and brand building.Then,authoritative data was collected from official websites to conduct an in-depth analysis of the area’s cultural and tourism resources.This study introduces an overview of the cultural and tourism resources in Shapingba District and analyzes the development status and brand-building situation of Sunac Cultural Tourism City.Using the SWOT analysis method and based on the theoretical foundation,this paper comprehensively evaluates the advantages,disadvantages,opportunities,and threats in the brand building of Sunac Cultural Tourism City.The aim is to offer effective suggestions for tourism brand building in the Shapingba District,thereby promoting the integration and development of the cultural and tourism industries.This research holds both theoretical and practical significance for promoting tourism brand-building and the integration of cultural and tourism industries in the Shapingba District.
基金funded by Green Project of Education Department of Jiangsu Province in 2012Excellent Project for Applied Research of Social Sciences of Jiangsu Province in 2014(14W B-083)Philosophy and Social Sciences research Project of Jiangsu Province(2014SJB720)
文摘On the basis of the domestic and foreign research results,combined with the reality of Yancheng,this paper puts forward that spatial layout is the key,the development of tourist product is the crux,the brand image is the core,and regional cooperation is the main way of development.
文摘The integration of agricultural heritage and tourism industry contributes significantly to regional heritage protection,rural revitalization,and cultural inheritance.Based on the coupling coordination degree model,a quantitative research was conducted to study the integration of agricultural heritage in terms of the jasmine and tea culture system in Fuzhou with the local tourism industry.The results showed that both the development of Fuzhou's jasmine and tourism industries have advanced significantly and are currently leading in the country.However,they are not developing at the same pace.The results also showed that the coordination degree between Fuzhou5s jasmine and tourism industries have increased in recent years,with deepened mutual effects and improved coordination.Moreover,the coupling coordination degree has been rising over the past 13 years,with the coupling coordination level transforming from''extreme disorder''to"quality coordination,demonstrating a slow integration progress of Fuzhou's jasmine with the tourism industry at the early stage,but a sound development momentum at the later stage.
基金Supported by Humanistic Social Science Subject of Education Department of Sichuan Province-Research on the Integration Model and Countermeasures of Modern Agriculture and Rural Tourism(IY09-42)
文摘The thesis summarizes the connotation of rural tourism and divides it into six types,including rural sight-seeing,rural body-building activity,rural folk culture,rural experience of farm work,rural business affairs,and study and development.It outlines the theory of sustainable development of rural tourism and points out that what sustainable development of tourism concerns is the coordination of ecology,economy,and society centering on human and nature.On the basis of introducing the connotation of modern agriculture,it divides modern agriculture into six types,including sightseeing agriculture,leisure agriculture,green agriculture,characteristic agriculture,factory agriculture,and three-dimensional agriculture.And by concluding,it obtains the combination model of modern agriculture and rural tourism.Based on the introduction of the above related theories,the thesis discusses the interaction and integration model of the sustainable development of modern agriculture and rural tourism.It emphatically analyzes the integration model of modern agriculture and rural tourism,including pastoral agriculture tourism model(sightseeing village,leisure farm,citizen farm),and science education tourism model(agricultural science and technology education base,tourism and leisure education agricultural park,children's,agricultural education base,agricultural exposition).Based on the interaction and integration relationship between modern agriculture and rural tourism,the thesis puts forward corresponding countermeasures so as to promote their positive development and realize the maximum of ecological,social and economic benefits.
基金supported by the major project of the National Social Science Fund of China(Grant No.19ZDA326)
文摘The integration of culture and tourism is a good choice for Pingdingshan to effectively achieve the concept of a modern sustainable ecological ecology from a resource-based city.In addition to the beautiful natural scenery of green mountains and clear waters,Pingdingshan does indeed have a profound historical and cultural heritage,and it is uniquely endowed with the“integration of culture and tourism”.“Culture and Tourism Integration”will definitely help the great development of Pingdingshan,and will definitely add points to Eagle City’s“Colorful Henan”.First,we must strengthen the belief in the development of cultural tourism and carefully build high-standard cultural tourism brands;secondly,we must scientifically plan the in-depth integration of cultural tourism and pay attention to tapping the cultural connotation of tourism resources;thirdly,we must skillfully use characteristic culture to shape the new brand of Pingdingshan urban culture;Fourth,we must effectively increase capital investment to ensure the healthy operation of the culture and tourism industry;finally,we must properly reform the cultural system to actively activate the culture and tourism market.
文摘Buganda, one of oldest kingdoms in Uganda, has got a rich tangible and non-tangible cultural heritage which can be devetoped into cultural tourism products and integrated in the community socio-economic activities for national sustainable development. The paper highlights the major cultural heritage of Buganda, its development for tourism, integration in the daily socio-economic activities of the communities and contribution to SDGs (Sustainable Development Goals). Buganda's culture include the Kings (Kabakas) burial grounds, Kabaka's lake and trail, music, dance, drama, handicrafts, traditions and food which provide an authentic cultural tourism product which compliments Uganda's nature tourism. Community participation and provide employment opportunities to the youth and women there by returning the tourism dollar to the community and this is important for sustainable development. The tourismification of Buganda's culture shall not only diversify Uganda's tourism industry but contribute to national sustainable development.
文摘Based on analysis of geographical and location advantages of Qiaocheng District,we discussed characteristics of land utilization and local industry. In accordance with these characteristics,it is proposed to explore potential of farming land,speed up transfer of farming land in Qiaocheng District,and develop the leisure agriculture.
文摘The integration of culture and tourism is a new form of tourism and a trend of tourism industry development.Mopan Mountain Forest Park in Wanli District of Nanchang City is taken as research object,and the excavation of its cultural elements is analyzed.It is thought that cultural elements can revitalize the culture and tourism industry,promote the integration of culture and tourism,encourage the mutual penetration of cultural innovation,design services and tourism products,improve the development and service level of cultural tourism products,and accelerate the development of characteristic cultural tourism.
基金Sponsored by Chinese Universities Scientific Fund(2452018135)2018 Annual Theoretical and Practical Research Project of the Social Science Community in Shaanxi Province(2018C002)
文摘Under the strategy of rural revitalization in China, the existing leisure agriculture needs to constantly think about how to make better use of the geographical resources of each region in the process of development, and to improve the quality of local leisure agriculture projects. Taking the leisure agriculture in the southern part of Shaanxi Province of China for example, this paper summarized the existing problems in the development, and proposed the path of fine leisure agriculture based on these problems, so as to provide direction to specify the planning orientation of fine leisure agriculture in Southern Shaanxi and improve the brand value of leisure agriculture and provide a reference for the fine development of leisure agriculture in other parts of China.