High-quality Development of the Pearl River Night Tour in the Context of Deep Integration of Culture and Tourism

Urban night tourism is a new form of urban tourism development and an important driving force for the prosperity of urban night economy.As the most prestigious business card among many night tour projects in Guangzhou,the Pearl River water night tour has contributed to the development of Guangzhou s night economy,which cannot be underestimated.However,in the process of rapid development,there are also problems such as diversified operators,insufficient integration of intangible cultural elements,excessive commercial attributes,issues of tourism facilities and service facilities.Under the new stage of integrated development of culture and tourism,how to use mutual promotion of culture and tourism in the Pearl River night tour to seek innovative paths for high-quality development in the future is the main problem expected to be solved in this paper.Therefore,based on the perspective of culture and tourism integration,this paper analyzes the general situation and development status of the Pearl River night tour,and proposes five development strategies:the overall planning of culture and tourism integration,the deep integration of intangible cultural elements,the balance of commercial attributes and tourism attributes,the high integration of culture,business,tourism and education,and the creation of tourism atmosphere,in order to provide inspiration for the healthy,orderly and high-quality development of the Pearl River night tour.

Development Strategy of Sichuan Sports Museum under the Background of Cultural and Tourism Integration

Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sports museums in terms of functionality,display,and marketing.

Research on the Enhancement of Chongqing Cyberpunk Cultural Tourism Experience under the Background of Culture and Tourism Integration

As a new trend in tourism and cultural development,the integration of culture and tourism is capturing the zeitgeist with its unique charm.In this context,various regions have explored distinctive cultural tourism resources and created unique tourism brands through in-depth exploration and innovation of local culture.Chongqing,with its unique geomorphological features and distinctive architectural style,retains the deep flavor of traditional Chinese culture while cleverly integrating the futuristic sense of modern technology.This combination aligns perfectly with today’s popular Chinese cyberpunk style,making Chongqing an ideal place for the development of cyberpunk cultural tourism.This article investigates the history of cyberpunk culture and its current development status in Chongqing through a literature review.It then discusses the feasibility of developing cyberpunk cultural tourism in terms of social and cultural development needs and market demand.Based on a survey of cyberpunk tourists’experiences,the article deeply analyzes the existing problems of cyberpunk cultural tourism in Chongqing and proposes corresponding experience enhancement strategies,aiming to provide references for the development of cyberpunk cultural tourism in Chongqing Municipality.

Paths and Strategies of Culture and Tourism Integration

Under the dual influence of the rise of global trade protectionism brought about by the trade frictions between China and the United States and COVID-19,foreign trade has been greatly impacted.The integration of culture and tourism is an important path to play the role of domestic consumer market in pulling the economy and to improve the quality of people’s lives.In the study,four paths of culture and tourism integration were proposed,including the integration of concepts and functions,integration of industry and market,integration of services and marketing,and cross-theoretical integration of culture and tourism.

Research on Homestay Construction in Huanglongxian Tea Culture Village from the Perspective of Culture and Tourism Integration

Against the background of COVID-19 pandemic,tourists have had increasing demands on rural tourism,and characteristic homestay has won great popularity.Huanglongxian tea culture homestay in Jiangning District,Nanjing City has been in the development stage.Literature analysis,questionnaire survey,interview and experience method were used to analyze the development status and tourist needs of Huanglongxian tea homestay.The research showed that Huanglongxian tea homestay was confined by inconvenient traffic,serious homogeneity,singular experience projects,and unremarkable tea culture theme;The main tourists were the locals,particularly middle-aged and young groups of enterprises and public institutions with higher educational backgrounds,most of whom visited the village during holidays for relaxation and recreation,and the revisit rate was low.In view of this,it was proposed that the integration of tea culture and homestay should be enhanced,more characteristic homestay products of tea culture developed,tea homestay market expanded,tea homestay brands built,so as to promote the development of tea homestay tourism.

Research on Mechanism and Promotion Path of Culture and Tourism Industry Integration in Tai'an City

Based on in-depth analysis of dynamic mechanism of industry integration under the background of industry integration,as well as current situation and existing problems of integrated development of culture and tourism industry in Tai’an City,the paper puts forward the selection path and policy guarantee for the integrated development of culture and tourism industry in Tai’an City following the theory of industry integration and dynamic mechanism,which is of important policy guiding significance for promoting the coordinated development of culture and tourism industry in Tai’an City.

The Impact of the Integration of Culture and Tourism Industry on the Upgrading of Tourism Industry Performance

Based on the provincial data of tourism and cultural industries from 2009 to 2019,this paper studies the impact of the integration of culture and tourism on the economic benefits of regional tourism in China.The results show that:①The integration level of the two industries is generally low in all provinces and regions,and the regional differences are obvious.The integration degree of the central and eastern regions is generally higher than that of the western regions.②The integration degree of culture and tourism has a significant positive impact on the economic benefits of regional tourism.The influence on the central and eastern regions is greater than that on the western regions.③The level of informatization has a positive moderating effect on the economic benefits of regional tourism caused by the integration of culture and tourism.④Government intervention has a negative moderating effect on the economic benefits of tourism.In addition,the level of regional economic development,accessibility and tourism resource endowment are also significant factors affecting the economic benefits of regional tourism.The results show that promoting the deep integration of culture and tourism,promoting the informatization of tourism and moderate government intervention in the industry are conducive to improving the economic benefits of regional tourism.

A Study on the Integration of Culture Industry and Tourism Industry--A Case Study of Yancheng City in Jiangsu Province

On the basis of the domestic and foreign research results,combined with the reality of Yancheng,this paper puts forward that spatial layout is the key,the development of tourist product is the crux,the brand image is the core,and regional cooperation is the main way of development.

The Development of the Integration of She Nationality Culture and Tourism in Fujian

The She nationality has formed its unique cultural system in the long historical development,and has rich cultural and folk heritage.Fujian is the main settlement of population of She nationality in China.Through data collection,investigation and visit,taking 18 villages of She nationality in Fujian Province as empirical objects,starting with the current situation of tourism development of She nationality township,and based on the research of relevant documents,this study analyzed the current situation of tourism development of She nationality in Fujian Province,the current situation and existing problems of the integration of tourism and She nationality culture.The analysis showed that the development of the indication of the integration of She nationality culture and tourism in Fujian was not obvious at present.It is necessary to do a good job in the protection and inheritance of original ecological culture of She nationality,and actively promote the innovation development of the integration of culture and tourism.

Driving factors and innovation paths of rural tourism transformation and upgrading under the background of industrial integration:From the perspective of ecological integration of culture and tourism

This paper analyzes the interactive process of the integration of ecological agriculture and cultural tourism industry from the aspects of rural tourism products,technology and market,and points out that the integration of tourism products constitutes the basis of industrial integration;The integration of technology plays a role in the whole process of industrial integration development;Market level integration is the core goal of industrial integration development.Then,it explains the driving factors of the integrated development of the two industries from two aspects:the relevance of the two industries,the diversification of demand and the diversity of investment constitute the internal driving force of the integration of cultural tourism industry and ecological agriculture under the background of rural revitalization;Multiple factors,such as policy guidance,economic drive and technological innovation,together constitute the external driving force for the integration of cultural tourism industry and ecological agriculture under the background of rural revitalization.On this basis,it puts forward the path of the integrated development of innovative cultural tourism industry and ecological agriculture from six aspects:first,the government actively guides and constructs a perfect policy support system;Second,the development of industrial projects create basic conditions for industrial integration;Third,to strengthen publicity and promotion,strengthen industrial integration and form brand effect;Fourth,to encourage scientific and technological innovation and provide technical support for industrial integration;Fifth,to build industrial alliance and help industrial integration through multi-dimensional cooperation;Sixth,to promote the construction of legal system and build a perfect market access system.

Mathematical Statistics and Spatial Aggregation Characteristics Analysis of Culture, Sports, and Tourism Resources in the Yellow River Basin Based on POI Data

As a priority of China’s regional development strategy in recent years, promoting the ecological protection and high-quality development of the Yellow River Basin is one of the important tasks to boost the country’s economy and also the key to the development strategy in the central region at this stage. High-quality development of the Yellow River Basin based on the perspective of culture, sports, and tourism integration is significant for the regional ecological protection and economic revitalization. In order to measure the development of culture, sports, and tourism resources in the basin, the study applied the CRITIC model in Mathematical Statistics, the fuzzy comprehensive evaluation model, and the entropy weight TOPSIS analysis model. The results indicated that the development of the three resources in the basin varies from region to region, among which Shaanxi, Shandong, and Henan provinces have developed outstandingly while western provinces in China haven’t. In addition, this study identified the spatial geographic extent and analyzed the POI (points of interest) of culture, sports, tourism, and mixed resource based on the data analysis to explore the spatial distribution characteristics and trend of changes in the Yellow River Basin. The study also made suggestions for the development of culture, sports, and tourism resources in the basin from different perspectives based on the developed theoretical model, aiming to promote high-quality development of the area.

Salt Culture and Sports Leisure Tourism Landscape Design

The modern value of salt culture was analyzed firstly, and then the relationship between salt culture and sports leisure tourism landscape design was discussed. Afterwards, the cultural elements of sports leisure tourism landscape in salt culture were analyzed, and the examples of applying salt culture to sports leisure tourism landscape design were enumerated to explain how to spread salt culture through sports leisure tourism landscape.

Ecotourism Development in the Context of Cultural and Tourism Integration:A Case Study of Wanli Mopan Mountain Forest Park

The integration of culture and tourism is a new form of tourism and a trend of tourism industry development.Mopan Mountain Forest Park in Wanli District of Nanchang City is taken as research object,and the excavation of its cultural elements is analyzed.It is thought that cultural elements can revitalize the culture and tourism industry,promote the integration of culture and tourism,encourage the mutual penetration of cultural innovation,design services and tourism products,improve the development and service level of cultural tourism products,and accelerate the development of characteristic cultural tourism.

Research on Cultural Embedding in the Cultivation of Tourism Management Professionals

Under the background of the new era,the deep integration of culture and tourism puts forward newer and higher requirements for the comprehensive quality of tourism human resources.As an important supplier of tourism human resources,colleges and universities must conform to the requirements of the development of the times,solve problems existing in talent training at present,and innovate the ideas and ways of talent training.This paper summarized the new requirements of the integration of culture and tourism for the training of tourism management professionals in colleges and universities,and put forward a“four-in-one”tourism talent training system by optimizing the curriculum system,improving practical teaching,strengthening the construction of“double-qualified”teaching staff and reforming the evaluation system,in order to cultivate high-quality multi-skilled talents that meet the needs of the cultural tourism market.

Poverty reduction effects of integrating high-quality development and cultural tourism in China

The integration of the cultural tourism industry with high-quality development is believed to be an important method of alleviating poverty.Most research in this area has focused on single towns,cities,or regions without considering the spillover effects of neighboring areas.To fill this gap,this study applies a spatial panel econometric model to empirically test the spatial spillover effects of integrating the cultural tourism industry with high-quality developments and their mechanisms of poverty alleviation based on provincial panel data of the Chinese Mainland from 2010 to 2020.Four key results are presented.First,there is an obvious spatial dependence on the high-quality development scale,specialization level,and poverty level of cultural tourism integration.The common panel model is found to overestimate the impact of this integration on poverty alleviation because it ignores the spatial spillover-related explanatory variables.Second,the scale of development quality is found to have no significant impact on poverty alleviation when integrating cultural tourism;however,the level of development specialization has both a direct impact on poverty alleviation and the spatial spillover effect.Third,the integration of the cultural tourism industry in the Central and Western regions is shown to have a strong direct effect on poverty reduction through high-quality development.However,the spillover effect on poverty reduction in the Eastern region is greater than that in the Central and Western regions.Fourth,the integration of high-quality development and cultural tourism is found to have a direct impact on poverty alleviation overall by promoting tourism consumption,material capital accumulation,and structural transformation.

Discussion on the Necessity and Realization of the Integrative Development of Tourism and Cultural Industry

With the development of socialist economy and the putting forward of“the Belt and Road”economic development strategy,all industries have developed vigorously,especially cultural industry and tourism.The integrative development of cultural industry and tourism can enhance the comprehensive competitiveness of regional economies,provide impetus for regional development,optimize industrial structure,and provide new ideas for the development of economies so as to promote economic growth.The integration and development of the two industries can not only achieve a mutually beneficial and win-win result,but also provide an example of the multi-industry coordinated development mode for the development of regional economy.This article first discusses the significance of the development of tourism and cultural industry,analyzes its significance for realizing the strategic target of regional economy.Then taking Sichuan province as an example,it elaborates the problems of system and creativity existing in the deep integration of tourism and cultural industry,and finally studies the way to realize it for reference.

Integrating culture and tourism in Pingdingshan from ecological perspective

The integration of culture and tourism is a good choice for Pingdingshan to effectively achieve the concept of a modern sustainable ecological ecology from a resource-based city.In addition to the beautiful natural scenery of green mountains and clear waters,Pingdingshan does indeed have a profound historical and cultural heritage,and it is uniquely endowed with the“integration of culture and tourism”.“Culture and Tourism Integration”will definitely help the great development of Pingdingshan,and will definitely add points to Eagle City’s“Colorful Henan”.First,we must strengthen the belief in the development of cultural tourism and carefully build high-standard cultural tourism brands;secondly,we must scientifically plan the in-depth integration of cultural tourism and pay attention to tapping the cultural connotation of tourism resources;thirdly,we must skillfully use characteristic culture to shape the new brand of Pingdingshan urban culture;Fourth,we must effectively increase capital investment to ensure the healthy operation of the culture and tourism industry;finally,we must properly reform the cultural system to actively activate the culture and tourism market.