Conscious consumption is a trend that is here to stay since consumers are becoming more aware of their purchasing decision and its impact on their health & environment. To sustain in the market on the move towards...Conscious consumption is a trend that is here to stay since consumers are becoming more aware of their purchasing decision and its impact on their health & environment. To sustain in the market on the move towards sustainability and meet the demands, companies need to re-examine their footprints and incorporate green practices in their products and organization. Using eco-friendly material & processes is one of the remedies to come up with this, and bamboo is one of the most versatile, green and renewable natural resources on planet earth. Traditionally bamboo has been exploited to a large extent but cutting-edge options available for bamboo are still limited and have a scope of indulging fully in the lifestyle of people in India. The global market size of bamboo was valued at UED 53.28 billion in 2020, and it is expected to grow at compound annual growth rate of 5.7% from 2022 to 2028. There is increasing demand for sustainable construction, and furniture and handicraft products also have considerable weightage. Manny brands and craft clusters of bamboo are realizing and promoting this green quotient of bamboo to the market to attract the eco-conscious audience and trying to cope up with the advancement of sustainability, like certifications of being a green organisation. Despite the exceptional qualities of bamboo, it is considered as a marginalized material due to low production rate, high competition with the non-eco-friendly or cheaper alternatives, aesthetics and marketing gaps. There is a gap between willingness to purchase and an actual purchase when it comes to the sustainable products and marketing plays a major role in conversions. The main purpose of the research is to study and understand the product, craft, design, production processes and marketing practices of bamboo lifestyle products and how conscious consumption patterns influence the bamboo products and the industry in relevance to the sustainability. Exploratory research method was applied with the literature survey and reviewing of the research papers from the peer reviewed journals. They were classified and reviewed based on the areas relevant to the bamboo products. The research outcome revealed the research gaps and the results were discussed and presented with the perspectives of product design, conscious consumption and marketing strategies in relevant to the sustainability of bamboo lifestyle products.展开更多
为避免产品族造型设计过程中目标特征定位模糊导致的用户群需求冲突问题,提出了一种产品族关键造型要素提取与差异化定位方法(Key Modelling Element Extraction and Differentiated Positioning Method,KMEE-DPM)。通过因子分析法提取...为避免产品族造型设计过程中目标特征定位模糊导致的用户群需求冲突问题,提出了一种产品族关键造型要素提取与差异化定位方法(Key Modelling Element Extraction and Differentiated Positioning Method,KMEE-DPM)。通过因子分析法提取了产品族感性意象因子;采用全局HIEs法获取了产品族造型设计要素及设计特征;基于数量化理论Ⅰ分析感性意象与设计特征间的映射关系,结合感性需求分析确定产品族造型设计的目标特征;用k-means算法解耦目标特征,基于解耦结果提取关键设计要素并得出其应用策略,实现目标特征的差异化定位。以城郊多用途汽车(Suburban Utility Vehicle,SUV)内饰造型设计为例进行验证,KMEE-DPM能有效提取SUV产品族内饰造型的关键设计要素并实现差异化设计定位,同时输出的设计方案能够满足目标用户群的个性化需求和多用户群的共性需求,有效避免了用户群需求冲突问题,证明了KMEE-DPM具有一定的实用性和有效性。展开更多
文摘Conscious consumption is a trend that is here to stay since consumers are becoming more aware of their purchasing decision and its impact on their health & environment. To sustain in the market on the move towards sustainability and meet the demands, companies need to re-examine their footprints and incorporate green practices in their products and organization. Using eco-friendly material & processes is one of the remedies to come up with this, and bamboo is one of the most versatile, green and renewable natural resources on planet earth. Traditionally bamboo has been exploited to a large extent but cutting-edge options available for bamboo are still limited and have a scope of indulging fully in the lifestyle of people in India. The global market size of bamboo was valued at UED 53.28 billion in 2020, and it is expected to grow at compound annual growth rate of 5.7% from 2022 to 2028. There is increasing demand for sustainable construction, and furniture and handicraft products also have considerable weightage. Manny brands and craft clusters of bamboo are realizing and promoting this green quotient of bamboo to the market to attract the eco-conscious audience and trying to cope up with the advancement of sustainability, like certifications of being a green organisation. Despite the exceptional qualities of bamboo, it is considered as a marginalized material due to low production rate, high competition with the non-eco-friendly or cheaper alternatives, aesthetics and marketing gaps. There is a gap between willingness to purchase and an actual purchase when it comes to the sustainable products and marketing plays a major role in conversions. The main purpose of the research is to study and understand the product, craft, design, production processes and marketing practices of bamboo lifestyle products and how conscious consumption patterns influence the bamboo products and the industry in relevance to the sustainability. Exploratory research method was applied with the literature survey and reviewing of the research papers from the peer reviewed journals. They were classified and reviewed based on the areas relevant to the bamboo products. The research outcome revealed the research gaps and the results were discussed and presented with the perspectives of product design, conscious consumption and marketing strategies in relevant to the sustainability of bamboo lifestyle products.
文摘为避免产品族造型设计过程中目标特征定位模糊导致的用户群需求冲突问题,提出了一种产品族关键造型要素提取与差异化定位方法(Key Modelling Element Extraction and Differentiated Positioning Method,KMEE-DPM)。通过因子分析法提取了产品族感性意象因子;采用全局HIEs法获取了产品族造型设计要素及设计特征;基于数量化理论Ⅰ分析感性意象与设计特征间的映射关系,结合感性需求分析确定产品族造型设计的目标特征;用k-means算法解耦目标特征,基于解耦结果提取关键设计要素并得出其应用策略,实现目标特征的差异化定位。以城郊多用途汽车(Suburban Utility Vehicle,SUV)内饰造型设计为例进行验证,KMEE-DPM能有效提取SUV产品族内饰造型的关键设计要素并实现差异化设计定位,同时输出的设计方案能够满足目标用户群的个性化需求和多用户群的共性需求,有效避免了用户群需求冲突问题,证明了KMEE-DPM具有一定的实用性和有效性。
