From Inside Out:Internal Marketing as an Engine for Service Promotion-A Secondary Publication

Focusing on“from inside out”means understanding that the driving force behind a successful service promotion campaign lies in a deep connection with the internal team,turning it into the engine that propels a positive brand perception.The University of Panama faces challenges in the effective implementation of strategies involving its internal staff,impacting the coherence and strength of its promotional messages.The research aimed to determine internal marketing strategies as an engine for service promotion at the Central Campus and CRUSAM.The applied study was descriptive,non-experimental field research,and cross-sectional.The sample consisted of 80 individuals using a quota sampling method to measure and quantify the expression of a construct or variable that is not directly observable.A selfadministered questionnaire was used to collect information,measuring variables in their various dimensions.Content validity of the questionnaire was ensured through the evaluation of three experts,and the reliability of the Likert-type instrument was assessed using Cronbach’s α coefficient,which was found to be very high(0.918).The results led to the conclusion that establishing internal marketing strategies is necessary for the transformation and innovation process in the university through service promotion.

Building a Business and Strategic Intelligence Policy as a Strategy for Promoting Congolese Business Progress and Healthy Economic Development in Eastern DRC

The aim of this study was to verify the existence of business and strategic intelligence policies at the level of Congolese companies and at the state level, likely to foster progress and healthy development in the east of the DRC. The study was based on a mixed perspective consisting of objective analysis of quantitative data and interpretative analysis of qualitative data. The results showed that business and strategic intelligence policies have not been established at either company or state level, as this is an area of activity that is not known to the players in companies and public departments, and there are no units or offices in their organizational structures responsible for managing strategic information for competitiveness on the international market. In addition, there is a real need to establish strategic information management units within companies, upstream, and to set up a national strategic information management department or agency to help local companies compete in the marketplace, downstream. This reflects the importance and timeliness of building business and strategic intelligence policies to ensure economic progress and development in the eastern DRC. Business and strategic intelligence provides companies with an appropriate tool for researching, collecting, processing and disseminating information useful for decision-making among stakeholders, in order to cope with a crisis or competitive situation. The study suggests a number of key recommendations based on its findings. To the government, it is recommended to establish the national policy of business and strategic intelligence by setting up a national agency of strategic intelligence in favor of local companies;and to companies to establish business intelligence units in their organizational structures in favor of stakeholders to foster advantageous decision-making in the competitive market and achieve progress. Finally, the study suggests that studies be carried out to fully understand the opportunities and impact of business and strategic intelligence in African countries, particularly in the DRC.

Micro,Small,and Medium Enterprises’Cross-Border Business Strategies

This paper explores the operational strategies of cross-border micro, small, and medium enterprises (MSMEs). Against the backdrop of globalization and digitalization, cross-border trade has become one of the important pathways for many MSMEs to achieve growth and competitive advantage. Firstly, the paper outlines the concept and characteristics of cross-border MSMEs, as well as the analysis of their operational environment in the context of globalization, including political, economic, social, technological, environmental, and legal factors. Secondly, the paper proposes operational strategies for cross-border MSMEs, including international market selection and positioning, cross-border marketing strategies, supply chain management, cross-border financial management, and cross-border risk management. Finally, the paper summarizes the importance of effectively implementing these strategies for cross-border MSMEs to seize international market opportunities, reduce operational risks, and enhance competitiveness and profitability.

Expanding Cross-Training Shoes of Descente Into Singapore Market

The initial segment of this paper scrutinizes Descente’s promotional strategy for its training shoes in the Singapore market.Subsequently,the introduction section provides a brief overview on Descente’s products,emphasizing the age demographic of the product’s consumer base in Singapore,preferred purchasing channels and consumer behavior tendencies.This serves as a precursor to the main body of the article.Within the main body,the paper delves into an analysis of the primary marketing strategies,along with a detailed examination of specific operational implementation.Finally,the article concludes by summarizing key insights and evaluating their impact within the marketing domain.

Comparative Analysis of Rice Export Competitiveness in Heilongjiang Province of China Based on Index Method

Based on the analysis of rice planting and export development in Heilongjiang Province in 2013-2021,this paper comprehensively used three export competitiveness analysis methods,namely,trade competitiveness index,revealed comparative advantage(RCA)analysis and international market share analysis,to compare the four major rice exporters in the world and the three major rice export provinces and cities in China.Besides,it evaluated the rice export competitiveness of Heilongjiang Province from multiple perspectives.It analyzed the reasons for low competitiveness in terms of export product structure,export market structure,production and processing technology,and brand building.Finally,it is recommended to clarify the positioning of rice export quality and take more measures to ensure product quality;improve the level of industrialization of rice production and processing,and extend the rice industry chain;develop diversified rice export markets and improve export flexibility;adhere to the principle of"opening the door and going out",expand the international popularity of high-quality brands,so as to enhance the rice export competitiveness of Heilongjiang Province.

Physicochemical Properties and Health Risks of Informal E-Waste Processing at Alaba International Market in Lagos, Nigeria

This study investigated the groundwater quality and health risks associated with informal e-waste processing in the Alaba International Market in Lagos, Nigeria. Twenty-two groundwater samples were collected from hand-dug wells in the market area and analyzed for physicochemical properties and heavy metal concentrations. The results showed that the groundwater quality was poor, with high levels of heavy metals, including cadmium, lead, and chromium. The health index (HI) for children and adults was above the tolerable threshold levels, indicating a potential health risk to the population. Principal component analysis and hierarchical cluster analysis were used to identify the sources of metals in groundwater, and the results showed that informal e-waste processing was a significant source of contamination. The study highlights the need for effective management strategies to mitigate the potential health risks associated with informal e-waste processing and ensure public health and environmental safety.

Pricing Power of China's Cocoon and Silk Products in International Market:An Empirical Analysis Based on International Market Power

Do China＇s silk products only have advantage in number but no pricing power in international market？ In this paper, we used the residual demand elasticity model to estimate the international market power of China＇s silk products. The empirical results revealed that China＇s raw material products such as natural silk products and semi-finished products such as satin products had certain market power in the main export markets, but the finished silk products such as woman＇s blouse or shirts and shawls had no market power in the target markets including USA and Germany. The scale economy from resource endowment and great market share are the base of the international market power of natural silk products. The advantage from industry agglomeration and great market share are the source of the international market power of satin products. Technical bottlenecks and inefficiency in brand building are the cause of unobvious international market power of China＇s finished silk products, and the competition from Italy and France has increased the difficulty to enhance market power. In order to consolidate and improve the international market power of China＇s silk products, it is suggested to stabilize the production scale and strengthen industrial base, to speed up the resources integration and optimize the industrial distribution, to strengthen science and technology innovation and adjust product structure, to speed up the brand construction and enhance the influence of brand, and to enlarge the scale of organization and achieve scale economies.

Risk-evaluation of Hi-tech Enterprise in the Process of Approaching Global Market

In the high technology industry, small and medium sized technology enterprises (SMSTEs) play a pivotal role in advancing the whole industry. To achieve sustainable development, they need to extend their scope of business activities beyond a national view and exploit international market actively to meet international competitions that increase quickly in the form of allocating resources within the scope of the world. However, the SMSTEs are also facing risks associated with themselves during the process of exploiting international market owing to their own restrictions, so what they should do is to consider risk evaluations in exploiting the international market.

Analysis of Volatility Spillover Effect of Soybean Price between Domestic and International Markets

Sharp fluctuation of soybean prices in international and domestic markets has caused big risks for both domestic soybean producers and processing enterprises in recent years. It also increases the difficulties in implementing price stabilization policy for the government. This paper analyzes the volatility spillovers in soybean prices between international and domestic markets using the multivariate VAR-BEKK-GARCH model based on the data set from December 22,2004 to December 19,2014. The estimate results indicate that there are volatility spillover effects from domestic futures market to spot market and bilateral spillover between international futures market and domestic spot market. In order to prevent market manipulation and to reduce the impacts of price volatility in international soybean market on Chinese market,this paper proposes the following policy measures such as establishing early warning mechanism for soybean price fluctuations,improving soybean futures contract design and strengthening trading risk management mechanism,amplifying information disclosure system,and regularizing speculation activities of big traders.

Yatai Meters & Instruments to Occupy Domestic and International Markets

Shanghai Yatai Meters & Instruments Co. Ltd. was set up in 1991. It is engaged in research and development of meters and instruments for industrial duration measurement and control system. It is a new hi-tech enterprise worthy of the name. Recently it has completed the reform of holdings system.

International Markets for China's Electronics Products An Interview with Ouyang Zhongmou, President of the China Electronics Import-Export Corporation

It’s estimated that by the year 2000, the international electronics market will be worth US$ 2 trillion, making the electronics industry the world’s largest. How to expand its share of this international market will be a challenge for the China Electronics Import-Export Corporation. Recently, our reporter interviewed Mr. Ouyang Zhongmou, president of CEIEC. Question: How is your corporation getting on as China’s largest foreign

Beijing Star River:An Elegant-Distinguished Pet Stone(International Marketing Masters Make Marketings for Beijing Star River)

Star River(or Star Bay), an elite works of Hong Yu Group, is located in Sijixinghe Road, Chaoyang Beilu,Beijing. It is a distinguished residence area, occupyingland of 300 thousand sq. meters. The north side is a for-est garden with 1600 or more mu, the eastern side is agreen belt with 2000-more mu.With an investment of RMB1.5 billion, Beijing StarRiver provides a beautiful landscape and high-qualityresidence. In order to realize a high harmony of con-struction and environment, Beijing Star River has in-vested millions into environmental construction.Star River has won a reputation of Detailed Qualityby Milton Kotler, a world famous marketing master. "Iwould start marketing the apartments in Los Angles, inNew York city, in Chicago, London, " Milton said.One day in September, brothers Kotler(Milton Kotlerand Philip Kotler), world famous marketing masters wereinvited to Star River as noble guests. Their praise forStar River were so high that people would prefer to takeit as an artistic job rather than a residence.

A Practice for Opening up the International Market

The Qingdao Qianshao Precision Machinery Company, an advanced new hi-tech enterprise for implementing the national torch plan, has continually increased its export products in recent years through the energetic opening up of its international market, making its export value more than half its annual sales amount.

Representation Form of“Treating Employees as Customers”in the Hospitality Organization:The Case of Hoshino Resorts

“Treating employees as customers”is known as the core concept of internal marketing.In particular,it was born and developed for hospitality organizations.However,no specific method has been represented so far.In the previous research(Hashimoto,2018a;2018b;2019),it was verified the concrete method based on the core concept of internal marketing,“Treating employees as customers”.There are career support,mental support,and dialogue.In this paper,it is verified whether the concepts of these three methods are represented in the hospitality organization through interviewing staff of Japanese hotel company that is continuing to grow rapidly.As a result of the consideration,it is confirmed that the concepts of the three methods are certainly represented in the organization.It will provide new point of view for concrete methods of Internal Marketing that have not been shown so far.Hope that this paper will facilitate research on hospitality organizations such as hotels,which is not so considered in Japan.

LET HI-TECHNOLOGY WITH PATENT RIGHT ENTER THE INTERNATIONAL MARKET

Through over a decade of painstakingeffort, the Fujian AgricultureUniversity has witnessed abreakthrough in its research and applicationof bacterioflora technology, and has obtaineda series of results at the international advancedlevel. Since 1983, under the leadership of LiZhanxi, a senior agronomist, the universityhas successively and successfully developed16 technical items, including "edible funguscultivation using bacterioflora to replace woodand grain" and "bacterioflora fermentationmethod for the cultivation of mushroom andauricularia auriculajudae". The bacteriofloratechnology has basically solved the"contradiction between fungus and forestry",that is, the contradiction between edible fungusproduction and the ecological balance inforestry. This technology has captured

Speeding Up the Transformation of the Operational Mechanism And Further Developing the International Market

According to customs statistics, China’s exports of machinery and electric products in 1996 were worth US$ 48.21 billion, an increase of 9.9 percent over the preceding year, and 8.4 percent higher than the growth rate of the nation’s total exports. The proportion of machinery and electric product exports in the nation’s total foreign trade volume\ increased from 29.5 percent in 1995 to 31.9 percent in 1996, a growth at 2.4 percent.

Determinants of Commercial Performance in the Sector of Selective Distribution of Cosmetics Worldwide:Impact of the Nature and Age of the Retail Brand,and of the Number of Stores

The academic literature has focused more on the competitive performance of retail brands than on their commercial performance per se and its antecedents.Our research study examines the factors that impact commercial performance by addressing two questions:does the commercial performance of a cosmetic retail brand depend on the country in which it operates(where I am?)or does it depend on the nature of the circuit(who I am?).Finally,our explanatory model of the penetration and market share comprises four factors:the type of store,the geographical area,the percentage of stores owned by the brand,and the time elapsed since the launch of the brand.The choice of these factors is relevant as evidenced by the strong predictive validity and explanatory power of the model.The model reveals a significant effect of the factors and their interactions.