CMC International Advertising & Exhibition Co. Ltd.(CMC-IAE) is a specialized subsidiary of China National Machinery Import & Export Corporation (CMC) with corporate status. In the past 47 years, the company h...CMC International Advertising & Exhibition Co. Ltd.(CMC-IAE) is a specialized subsidiary of China National Machinery Import & Export Corporation (CMC) with corporate status. In the past 47 years, the company has played a positive role in the conveyance of information and development of China’s mechanical and electrical trade with other countries in the forms of specialized advertising and exhibitions, contributing greatly to the bridging of Sino-foreign mechanical and electrical trade and expansion of international economic and trade exchanges. CMC-IAE deals mainly in and acts as agent for the advertising business of both Chinese and foreign enterprises, and trading companies. It sponsors large-scale exhibitions and promotional activities both at home and abroad; undertaking to design and produce various advertisements,pamphlets and printing matters; engaging in展开更多
The Beijing Pan Pacific International Advertising Company, founded in May 1994, is a specialized international advertising company affiliated to the China International Exhibition Centre——the largest enterprise unde...The Beijing Pan Pacific International Advertising Company, founded in May 1994, is a specialized international advertising company affiliated to the China International Exhibition Centre——the largest enterprise under the China Council for the Promotion of International Trade and the China Chamber of International Commerce. Located in the China International Exhibition Centre (CIEC), the展开更多
This study analyzed gender stereotypes in American and Mexican magazine advertisements. The researchers conducted a content analysis of four major fashion magazines （i.e., Vogue, Cosmopolitan, People en Espahol, and ...This study analyzed gender stereotypes in American and Mexican magazine advertisements. The researchers conducted a content analysis of four major fashion magazines （i.e., Vogue, Cosmopolitan, People en Espahol, and Vanidades）, using KANG＇s （1997） scales of gender behaviors inspired by Goffman＇s （1979） gender studies. The researcher obtained findings by averaging the overall sum of each country＇s stereotypes by comparing them for any similarities or disparities. The results suggest a similar amount of gender stereotypes across both countries, specifically in the gender categories of ＂feminine touch＂, ＂licensed withdrawal＂, and ＂body display＂. Overall, findings from this study provide further implications for future researchers and marketers. Future researchers should further analyze gender behavior by conducting a longitudinal study of the various types of gender stereotypes at an international level. Additional implications and future research ideas are discussed throughout this research.展开更多
Anhui International Advertisement Company is aprovincial foreign trade enterprise,integrating importand export,international and domestic advertisement.Directly under the provinacial Foreign Economic andTrade Commissi...Anhui International Advertisement Company is aprovincial foreign trade enterprise,integrating importand export,international and domestic advertisement.Directly under the provinacial Foreign Economic andTrade Commission,it is the province’s window to theoutside world and one of the enterprise with exportearnings. Founded in 1984,it has import and exportimport & export branch company,garments import &export branch company,textiles import & export展开更多
文摘CMC International Advertising & Exhibition Co. Ltd.(CMC-IAE) is a specialized subsidiary of China National Machinery Import & Export Corporation (CMC) with corporate status. In the past 47 years, the company has played a positive role in the conveyance of information and development of China’s mechanical and electrical trade with other countries in the forms of specialized advertising and exhibitions, contributing greatly to the bridging of Sino-foreign mechanical and electrical trade and expansion of international economic and trade exchanges. CMC-IAE deals mainly in and acts as agent for the advertising business of both Chinese and foreign enterprises, and trading companies. It sponsors large-scale exhibitions and promotional activities both at home and abroad; undertaking to design and produce various advertisements,pamphlets and printing matters; engaging in
文摘The Beijing Pan Pacific International Advertising Company, founded in May 1994, is a specialized international advertising company affiliated to the China International Exhibition Centre——the largest enterprise under the China Council for the Promotion of International Trade and the China Chamber of International Commerce. Located in the China International Exhibition Centre (CIEC), the
文摘This study analyzed gender stereotypes in American and Mexican magazine advertisements. The researchers conducted a content analysis of four major fashion magazines （i.e., Vogue, Cosmopolitan, People en Espahol, and Vanidades）, using KANG＇s （1997） scales of gender behaviors inspired by Goffman＇s （1979） gender studies. The researcher obtained findings by averaging the overall sum of each country＇s stereotypes by comparing them for any similarities or disparities. The results suggest a similar amount of gender stereotypes across both countries, specifically in the gender categories of ＂feminine touch＂, ＂licensed withdrawal＂, and ＂body display＂. Overall, findings from this study provide further implications for future researchers and marketers. Future researchers should further analyze gender behavior by conducting a longitudinal study of the various types of gender stereotypes at an international level. Additional implications and future research ideas are discussed throughout this research.
文摘Anhui International Advertisement Company is aprovincial foreign trade enterprise,integrating importand export,international and domestic advertisement.Directly under the provinacial Foreign Economic andTrade Commission,it is the province’s window to theoutside world and one of the enterprise with exportearnings. Founded in 1984,it has import and exportimport & export branch company,garments import &export branch company,textiles import & export
