International Communication of Acupuncture and Moxibustion Popular in the West

With the development of traditional Chinese medicine(TCM)acupuncture and moxibustion,research on acupuncture and moxibustion in the Western world is deepening.The concept of acupuncture and moxibustion popular in the West is formed.By investigating the localization of acupuncture and moxibustion in the Western world,this paper introduces several kinds of acupuncture and moxibustion popular in the West and concludes the spread of acupuncture and moxibustion popular in the West through hospitals and clinics,academic works,social organizations,education,and training.This paper provides a global vision developing domestic acupuncture and moxibustion and promoting academic prosperity and technical progress of world acupuncture and moxibustion system.

A Study on the Symbol-Based Narrative in the International Communication of Cities

Cultural symbols,a manifestation of cities’cultural resources,are not only signs that frame concepts but also forms that express meanings.Exploring the international communication of cities from the perspective of symbols,this paper analyzes in depth how cities create their cultural symbols in the dynamic process of international communication in an era of symbol-based digital media,and how they develop their narratives and explain meanings through the dissemination of symbols when telling their stories to international audiences,thus enhancing the efficiency and effectiveness of their international communication efforts.

On the Feasibility of the Chinese County-Level Convergence Media Centers in Participating in International Communication:Evidence from CDHT’s First-Hand Communication Practice

With the advent of new technologies,China is faced with the practical need to enhance its international communication capacity and address reforms in the modes,content,and channels of international communication.Therefore,more efforts should be made to further enrich the participants in international communication by optimizing China’s four-level journalism communication system and crafting a“great external publicity pattern.”Guiding and promoting county-level convergence media centers to participate in international communication is conducive to promoting the building of a vertical international communication system and a multi-level integrated communication matrix and facilitating the resource alignment and information sharing between domestic and international communication.In practice,some county-level convergence media centers in China have achieved certain results in international communication.A good example is the Chengdu Hi-tech Industrial Development Zone(CDHT),a pioneer in the reform of Chinese county-level convergence media.Therefore,this paper has used CDHT as an example to discuss the reality and basic conditions for Chinese county-level convergence media centers to participate in international communication and put forward general paths for county-level convergence media centers to engage in international communication.

The International Communication of Chinese Concept of Human Rights in the New Era

The Chinese concept of human rights serves as the core value of China’s path of human rights development,guiding the comprehensive advancement of China’s human rights cause and providing Chinese wisdom for the development of human rights cause worldwide.Throughout the development process of China’s human rights cause in the new era,the international communication of the Chinese concept of human rights has achieved positive results and played an essential role in the international human rights discourse struggle,external exchanges on human rights,and the transformation of international human rights mechanisms.However,it also faces challenges such as the dominance of Western human rights concepts,the marginalization of the Chinese concept of human rights,the incomplete establishment of China’s external discourse system on human rights,and constraints on international communication channels.Therefore,in the new era,it is crucial to address the weaknesses in the international communication of the Chinese concept of human rights,optimize communication channels,and enhance its international influence.

International Communication of Traditional Chinese Medicine in the Context of COVID-19 Pandemic by Analogy of Directional Solidification

According to the phenomenon-taking of classified analog,directional solidification can be an excellent approach for international communication of traditional Chinese medicine(TCM)in the context of COVID‑19 pandemic.Attitudes toward TCM by Western Medicine(WM)can be represented by various morphologies of the solid/liquid interface.COVID‑19 has created an urgent need for the worldwide spread of TCM.To counter any doubts and objections against TCM,COVID‑19 pandemic provides a good opportunity,meanwhile a steady and firm pace forward should be kept.It is also necessary to resolve domestic controversies and to lower cultural shock.The philosophy of TCM can agree fairly well with dialectical materialism;the scientific connotation of pentacy in TCM can be explained through the symptoms of COVID‑19‑infected patients.A TCM understanding compatible with WM will accelerate its international acceptance,which could help to better elaborate the significance of humanity in TCM.Holistic medicine under the guidance of TCM principles is an important trend in medical development,whose framework is illustrated in a 4C+T diagram.

International Communication of Traditional Chinese Medicine in the Context of COVID-19 Pandemic by Analogy of Directional Solidification

According to the phenomenon-taking of classified analog,directional solidification can be an excellent approach for international communication of traditional Chinese medicine(TCM)in the context of COVTD-19 pandemic.Attitudes toward TCM by Western Medicine(WM)can be represented by various morphologies of the solid/liquid interface.COVID-19 has created an urgent need for the worldwide spread of TCM.To counter any doubts and objections against TCM,COVTD-19 pandemic provides a good opportunity,meanwhile a steady and firm pace forward should be kept.It is also necessary to resolve domestic controversies and to lower cultural shock.The philosophy of TCM can agree fairly well with dialectical materialism;the scientific connotation of pentacy in TCM can be explained through the symptoms of C OVID-19-infected patients.A TCM understanding compatible with WM will accelerate its international acceptance,which could help to better elaborate the significance of humanity in TCM.Holistic medicine under the guidance of TCM principles is an important trend in medical development,whose framework is illustrated in a 4C+T diagram.

Research on the International Communication of Zhenjiang Regional Culture Based on Short Video

This paper takes Zhenjiang regional culture as the research object and selects Zhenjiang regional culture suitable for international communication,such as the culture of Zhenjiang’s three mountains,Jiangsu University’s special agricultural machinery culture,and the culture of Pearl S.Buck.The paper explores international communication strategies such as optimizing video content to highlight Zhenjiang’s cultural characteristics,focusing on the operation and promotion of short videos,and cooperation between the government,society,and universities,in the hope of improving the international communication system of Zhenjiang’s regional culture,and also providing reference for international communication studies of regional culture in other cities and regions.

A Study of Sanxingdui Museum’s Building of International Communication Capacity

Museums’building of international communication capacity has become a hot topic in museology.Featuring unique resources of ancient Shu culture,Sanxingdui Museum is of great value in international communication.This paper first reviews previous studies in this area,then analyzes the efforts made by present-day museums in China and abroad to raise their international profile,and later probes into the current status of Sanxingdui Museum’s building of international communication capacity.On this basis,this paper summarizes the countermeasures Sanxingdui Museum took and proposes suggestions regarding the building of its international communication capacity.Sanxingdui Museum should work harder to improve its overseas exhibitions,protect and study its cultural relics,advance the application for World Heritage status,and promote the Sanxingdui brand via multimedia.

China's Innovation Research on International Communication of Human Rights Discourse on Ethnic Issues

The Western system of human rights discourse plays a leading role in the world.Western media have used the human rights discourse to attack China,especially on ethnic issues in China.The theory of transcultural political economy of communication is very inspiring to the innovation research on international communication of China's human rights discourse on ethnic issues.China's requires an innovation in the international communication of human rights discourse on ethnic issues so as to reconstruct the historical view of human rights discourse.In particular,the discourse resources of human rights protection in China should be explored from the social revolution in the 20 th century.Meanwhile,it is necessary to reconstruct the world discourse of human rights,that is,to construct the"human rights discourse of the Chinese nation,"and focus on human rights dialogue and cooperation with other civilizations and religious systems in the world.In particular,it is necessary to break through the"connection"or"integration"with the Western discourse,transcend the West-centered human rights discourse through competition and collision,reconstruct China's human rights discourse system,and improve the capability of international communication.

Ways to Enhance the Efficiency of International Communication

Ethnocentrism exists in all cultures and everyone is ethnocentric to some extent. People always tend to hold a stand on the side of their own cultural beliefs, values and manners to judge what is correct and what is wrong with regard to the cultures and traditions of other countries. Some feasible ways are given in this paper to adjust ethnocentric tendency in people's minds in the future intercultural communication.

Value Recognition:The International Communication of Shared Human Values and Aesthetics:A Case Study of the Overseas Dissemination and Reception of Chinese Literature

International communication should fundamentally aim at promoting the exchange and mutual learning of civilizations,achieving a transformation from"cultural clashes"to""civilizational exchange and mutual learning."The manifestation of international communication that facilitates this exchange and mutual learning is that the values contained in the communication texts ultimately become integrated into the culture of the receiving party and even into human culture as a whole due to this exchange and mutual learning.Achieving civilizational exchange and mutual learning in international communication requires"value recognition"efforts between the disseminating and receiving parties,focusing on the universal values of human happiness for all,which is the"greatest common divisor"of value recognition among different receiving subjects.International communication that facilitates the exchange and mutual learning of civilizations must take the inevitable route of such international communication:the path of aesthetic communication.

Conceptual Evolution and Paradigm Reconstruction:An Integrated Framework for International Communication

The tracing of historical origins and disciplinary trajectories enables us to reveal that international communication,as a specific manifestation of global information flow and media evolution,is primarily influenced by the interplay of three societal factors:the roots of political conflicts,the catalytic role of economic and technological developments,and the reshaping of values into distinct blocs.These factors intertwine with the awareness of external exploration across different historical periods.Traditional knowledge production in international communication has evolved along two main lines:political economy and cultural studies.These paths have given rise to three major paradigmspropaganda,global communication,and intercultural communicationeach stemming from differing core units of analysis.Together,they have constructed a multifaceted interpretive framework for understanding self-identity and the relationship between self and the external world in the information age since the beginning of the 20th century.This paper argues that on the new journey in the new era,efforts should be made to weaken the attributes of hierarchical control and power conflict derived from the practices of Western industrial societies and the Cold War.In the context of an era marked by the fusion ofnew subjects,new networks,new media,and new values,"there is a need to return to the original purpose of communication:the sharing of information and the collective responsibility it entails.This will enable the construction of a new paradigm driven by Chinese modernization for the exchange and mutual learning of civilizations.Such a paradigm aims to unify humanity around shared values,foster the building of a human community with a shared future,and create new forms ofhuman advancement.

Strategies for Video Producers to Tell Their Good Stories Under the 5W Model of Communication

In recent years,with the rise of video media such as YouTube and Tik Tok,the short video creation industry has emerged.How to spread China's excellent culture and how to“tell a good Chinese story”have become a hot concern.Using the 5W Model of Communication as a framework for analysis,this paper selects Chinese short videos with high popularity on YouTube as the object of the study.Studies found that the success of these videos was associated with five factors in the process of communication,which are communication main forces,communication content,communication channels,communication audience,and audience effects.Through theoretical and data analysis,the study concluded five strategies in video production to help promote Intercultural communication.

Promoting the International Dissemination of Chinese Culture Through International Chinese Language Education: A Case Study of Chinese-English Idiomatic Equivalence

One major task of our improvement of China’s international communication capabilities is to tell China’s stories well and make China’s voice heard to communicate a comprehensive,multi-dimensional view of China in the international arena.International Chinese language education bears the dual responsibility of spreading the Chinese language and promoting the Chinese culture.How to shape global narratives for telling China’s stories and improve China’s international communication capabilities has become an important issue that concerns international Chinese language education.Chinese idioms,which are hidden treasures of the Chinese language,can play a unique role in this regard.It is therefore necessary to review the content and methods of including idioms in international Chinese language education.In this paper,instruction in idioms is approached by making a corpus-based comparative analysis from the theoretical perspectives of equivalence,cognitive metaphor,and second language acquisition.Qualitative and quantitative methods are combined to analyze idioms to be added to the vocabulary of international Chinese language education in three dimensions:word frequency,semantic transparency,and functional equivalence.This paper aims to explore a new approach to the dissemination of Chinese culture through instruction in idioms in international Chinese language education.

Carry Forward Traditional Culture;Promote International Communication 2017 Beijing International Kite Festival and Beijing-Tianjing-Hebei Kite Exchange successfully held

Under the theme'Release the Hope,Release the Dream',the 2017Beijing International Kite Festival and Beijing-Tianjin-Hebei Kite Exchange event was held at Beijing Expo Garden on April 20 and 21.The event attracted master kite-makers,kite lovers and'intangible cultural heritage inheritors'from both China and abroad,with teams from 24

International scientific communications in the field of colorectal tumour markers

AIM To analyze scientometrically the dynamic science internationalization on colorectal tumour markers as reflected in five information portals and to outline the significant journals, scientists and institutions.METHODS A retrospective problem-oriented search was performed in Web of Science Core Collection(Wo S), MEDLINE, BIOSIS Citation Index(BIOSIS) and Scopus for 1986-2015 as well as in Dervent Innovations Index(Derwent) for 1995-2015. Several specific scientometric parameters of the publication output and citation activity were comparatively analyzed. The following scientometric parameters were analyzed:(1) annual dynamics of publications;(2) scientific institutions;(3) journals;(4) authors;(5) scientific forums;(6) patents-number of patents, names and countries of inventors, and(7) citations(number of citations to publications by single authors received in WoS, BIOSIS Citation Index and Scopus).RESULTS There is a trend towards increasing publication output on colorectal tumour markers worldwide along with high citation rates. Authors from 70 countries have published their research results in journals and conference proceedings in 21 languages. There is considerable country stratification similar to that in most systematic investigations. The information provided to end users and scientometricians varies between these data-bases in terms of most parameters due to different journal coverage, indexing systems and editorial policy. The lists of the so-called "core" journals and most productive authors in Wo S, BIOSIS, MEDLINE and Scopus along with the list of the most productive authors-inventors in Derwent present a particular interest to the beginners in the field, the institutional and national science managers and the journal editorial board members. The role of the purposeful assessment of scientific forums and patents is emphasized. CONCLUSION Our results along with this problem-oriented collection containing the researchers' names, addresses and publications could contribute to a more effective international collaboration of the coloproctologists from smaller countries and thus improve their visibility on the world information market.

The 23rd International Conference on Computer Communication and Networks (ICCCN 2014)

August 4-August 7, 2014 Shanghai, China http:/www.icccn.org/icccn14/ICCCN is one of the leading international conferences for presenting noel ideas and fundamental advances in the fields of computer communications and networks. ICCCN serves to foster communication among researchers and practitioners with

The Logical Construction of International Its Realization Path——Taking the Marrakesh Treaty as an Example

The Marrakesh Treaty is an excellent subject for China to disseminate its concept of the rule of law around the globe.With the changes of the times,the content and way of international communication regarding the rule of law are changing constantly.In the era of globalization,countries have strengthened rational communication and dialogue mainly by concluding international treaties to convey the concept of the rule of law.For the international communication of the rule of law,it is necessary to take into account three elements:Subject,content,and audience.Targeted strategies are adopted to present the characteristics of diversified subjects,rich content,and stratified audience.The agenda-setting,spiral of silence,and cultivation theories provide positive guidance for international communication.The audience survey and content analysis methods can achieve good effects in spreading the rule of law.It is necessary to integrate multiple subjects,create rich content,carry out targeted strategies to different audience,underscore the evaluation of effects,and train talents to strengthen the international communication of the rule of law.