Connecting Through Cyberspace Xiamen forum puts spotlight on deepening China-Africa media cooperation through Internet

In an era of connectivity and digital innovation,the China-Africa relationship stands out as a stimulus for international cooperation in the field of the Internet and media cooperation.

Innovative Research on Enterprise Marketing Strategies under the Background of New Media

Marketing is one of the comprehensive development strategies for production-oriented and service-oriented enterprises, and it is also an effective path to increase income and revenue for enterprises. By operating and selling the main products, services, cultural concepts, and many more of the enterprise in a market-oriented manner. We aim to deepen the impression of the enterprise among consumers, enhance its market influence, and seek more opportunities for cooperation and development for the enterprise. However, with increasingly fierce market competition, traditional marketing models are no longer able to maximize their effectiveness. This article firstly analyzes the positive impact of new media background on enterprise marketing in expanding the scope of information release, improving marketing targeting, and creating new marketing platforms. Secondly, it explores the problems faced by enterprises in the current marketing process, such as outdated ideological concepts, insufficient team building, and rigid marketing content. Finally, strategies such as updating marketing concepts, strengthening team building, and innovating marketing content were proposed to provide some reference and inspiration for enterprises to smoothly promote marketing work under the background of new media.

Study on the Influence of New Media on College Students’ Physical Exercise Behavior

New media is becoming an important method to promote physical exercise,and it is also an essential factor affecting the physical exercise behavior of college students.This study takes the influence of new media sports information on college students’physical exercise behavior as the research objective.By using a questionnaire survey and mathematical statistics,545 college students in Shandong Province of China are selected as research samples.Based on the theory of new media exposure,fitness behavior theory,and self-efficacy theory,this study systematically discusses the influence and mechanism of new media exposure on the physical exercise behavior of college students in Shandong Province,so as to help college students improve their physical exercise behavior.

Analysis of Innovative Paths for Enterprise Marketing Management Development Strategy under the Background of New Media

From the perspective of enterprise marketing strategy planning,innovative research should be conducted based on the current trends in new media.The findings should be applied to practical activities within enterprises to achieve innovation in marketing strategy decision-making in the new media environment.Enterprises should adopt advanced communication transmission technologies and big data processing capabilities to effectively leverage the hidden value and promotional planning advantages of network media platforms.This approach can enhance customer loyalty and increase demand for new products.Enterprises should integrate into the continuously evolving new media landscape,explore their potential business characteristics,and innovate promotional methods.By effectively combining product information with digital media content,companies can ultimately achieve significant increases in corporate interests.

Research on the Reform of Practical Teaching of Internet of Things Engineering in the Context of New Engineering

The emergence of new engineering disciplines has resulted in the growing trend of cross-discipline,and the enhancement of students’technical application ability has become the main teaching objective of engineering disciplines.For this reason,the Internet of Things(IoT)engineering program should be actively reformed,providing students with sufficient opportunities to improve their practical skills.This paper identifies the challenges within practical teaching of IoT engineering,delves into effective strategies for practical IoT teaching within the context of emerging engineering disciplines,and presents practical teaching experiences from the School of Information Engineering at Hainan University of Science and Technology as a case study.The aim is to offer guidance and insights to educators in this field.

网络新媒体视阈下客家议题在日传播特征分析——基于日本Google News的考察

以日本Google News中的客家相关日文报道为语料,通过文本挖掘工具KH Coder进行文本数据挖掘,发现日本网络新闻媒体的客家议题日文报道具有分布零散性及以图片报道为主的特点。报道关注的客家区域主要涉及台湾地区、福建、香港地区、广东等地,其中,台湾地区的客家关注度最高。报道聚焦客家的观光旅游、产业振兴、客家书籍出版等相关内容,形成了客家传统建筑类、台湾地区客家文化交流类、客家文学作品推介类、客家观光旅游类等四大主要议题。本文提出要充分运用Google News等网络新媒体强大的技术功能和传播优势加大客家文化的传播力度。

Neurobiological risk factors for problematic social media use as a specific form of Internet addiction:A narrative review

Problematic social media use(PSMU)is a behavioral addiction,a specific form of problematic Internet use associated with the uncontrolled use of social networks.It is typical mostly for modern adolescents and young adults,which are the first generations fully grown up in the era of total digitalization of society.The modern biopsychosocial model of the formation of behavioral addictions,postulating the impact of a large number of biological,psychological,and social factors on addictive behavior formation,may be quite applicable to PSMU.In this narrative review,we discussed neurobiological risk factors for Internet addiction with a focus on current evidence on the association between PSMU and structural/functional characteristics of the brain and autonomic nervous system,neurochemical correlations,and genetic features.A review of the literature shows that the vast majority of the mentioned neurobiological studies were focused on computer games addiction and generalized Internet addiction(without taking into account the consumed content).Even though a certain number of neuroimaging studies have been conducted for PSMU,there is practically no research on neuropeptide and genetic associations for PSMU to date.This fact points to the extremely high relevance of such studies.

The mediating role of sleep qualityon the relationship between internet gaming disorder and perceived stress and suicidal behaviour among Indian medical students

Background In the recent digital era,individuals with internet gaming disorder(IGD)have reported a much higher prevalence of poor sleep quality,perceived stress and suicidal behaviour.However,the underlying mechanisms for these psychological problems remain unknown.Aims The primary aims of this study were to explore the mediating role of sleep quality on the relationship between IGD and the health outcomes of perceived stress and suicidal behaviour and to assess the prevalence and risk factors for IGD among medical students.Methods A cross-sectional study enrolling 795 medical students from two medical colleges in a rural area of North India was conducted from April to May 2022.The study participants were chosen using a stratified random sampling approach.A self-administered questionnaire was used to collect data,including sociodemographic and personal information and gaming characteristics.The study also included the Gaming Disorder and Hazardous Gaming Scale,the Pittsburgh Sleep Quality Index,the Perceived Stress Scale-10 and the Suicide Behaviors Questionnaire-Revised to measure IGD,sleep quality,perceived stress and suicidal behaviour,respectively.Multiple logistic regression for the risk factors and Pearson's correlation test for the relationship between variables were used.Hayes'PROCESS macro for SPSS was employed to carry out mediation analysis.Results Among the 348 gamers with a mean age of 21.03(SD 3.27)years,the prevalence of IGD was 15.23%(95%confidence interval:11.6%to 19.4%).In the correlational analysis,small to large(r:0.32-0.72)significant relationships between scores of IGD and other health outcomes were established.The indirect effect(B=0.300)via sleep quality accounted for 30.55%of the total effect(B=0.982)of IGD on perceived stress(partially mediated),while sleep quality(B=0.174)accounted for 27.93%of the total effect(B=0.623)of IGD on suicidal behaviour(partially mediated).The factors of being male,living in a single-parent family,using the internet for other than academic purposes(1-3 hours and more than 3 hours/day),playing games for more than 3 hours/day and playing games with violent content were associated with IGD symptoms.

Research on the Evolution of Media Practices of Leading Cadres’ New Media and the Communication Characteristics

Purpose/Significance: This study aims to define the concept of leading cadres new media usage in China specifically, and to describe and analyze the forms and typical cases and characteristics of leading cadres new media in different stages. Method/Process: Based on the themes and contents of a few media accounts of leading cadres at different ranks, we summarizes leading cadres new media usage in a systematic perspective and content analysize method. Result/Conclusion: The study defines the concept of Leading Cadres’ new media from the perspective of media practice, determine its position as a media communication platform in the government affairs new media communication system and its relationship with the other elements, and then systematically review the evolution of its media practice from personal website, blog, microblog and microblog to WeChat, live show. On this basis, with the Harold Lasswell communication model, this article summarizes leading cadres new media communication characteristics from five aspects: content producer, content, channel, audience, and effect. Future studies may also enhance the empirical research from the effect perspective.

Problems and Strategies of English Teaching in Rural Middle Schools in the Era of New Media

With the deepening of curriculum reform in junior high school,the education field is undergoing tremendous changes.Besides,with the rapid development of the Internet today,students have been exposed to various new media software since childhood.The existing education and teaching are also desperately keeping up with the pace of the times,and continue to bring online teaching to the practical classrooms of rural middle schools through new media.Teachers should not only impart basic professional knowledge to students,but also improve students'ability to use English.

Study of Advertising Communication Form in the New Media Age

As the development of internet and different social media platform, the advertising has also changed a lot. In traditional media, the advertising producer is professional, the advertising communication channel is simple. However, as a lot of media platform such as TikTok, QQ, WeChat and Little Red book widely used, the advertising form has become more pluralistic, the advertising content producer are not only by professional companies but also by influencers. Thus the content is becoming diversified. The advertising is entering people’s daily life as a fragmented, concealed, more entertaining way. The communication affect is gaining more widespread and effective.

Research on New Media Marketing Strategy of Quzhou Jianglang Mountain Scenic Spot Based on 4R Marketing Theory

With the increasing popularity of new media,new media marketing plays an increasingly important role in the marketing of tourism scenic spots,bringing a new marketing opportunity to tourism scenic spots.Based on the 4R theory in marketing theory,this paper takes Quzhou Jianglang Mountain as the research object and finds that the following problems exist in the new media marketing of Quzhou Jianglang Mountain:1.The new media users are not closely enough connected;2.the response to the new media market changes is not fast enough;3.the new media marketing relationship interaction is not timely enough;and 4.the return of new media marketing is not ideal.The new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot is proposed from four perspectives:association,reaction,relationship,and return.Finally,the research on the new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot based on the 4R theory is summarized.

Analysis of Enterprise Marketing Strategy Optimization from the Perspective of New Media

With the advent of the economic era of“Internet+,”new media has become a new means of enterprise marketing by virtue of its own advantages,including fast communication speed,diversified communication channels,low cost,and novel content.Enterprises should actively integrate into the new media era,constantly improve their cultural soft power and new media marketing ability,build new marketing systems,set up professional new media marketing teams,and further improve their marketing ability;innovate new media marketing content,attract consumers’attention,and expand the audience group;open up new media marketing channels,carry out diversified marketing,comprehensively enhance their marketing ability,and succeed in the fierce market competition.

Research on Media Literacy Education for College Students in the New Era

With the development of economic globalization,mobile network and media technology are developing rapidly.Media information is manufactured and disseminated at any time,and people can understand global information more conveniently with the help of media.At the same time,false,violent,pornography,and other negative information are also spreading rapidly in various media,and college students in the new era are in urgent need to improve their media literacy.This study explores the current situation of college students’media literacy level,and explores the improvement path from the three levels of college students,universities,and the government,with the hope to provide ideas for the media literacy of college students in the new era.

Research on the Development Direction of Traditional Broadcast Television Movie Media under Background of New Media and Internet

In this paper, we conduct research on the development direction of traditional broadcast television movie media under background of new media and lnternet. In recent years, with the computer technology network communication technology and constant innovation rapid development of digital technology, digital new media got rapid development. Under the digital new media industry has gradually become the core industry of 21 st century knowledge economy and the new economic growth point. But there are still some problems in the digital of new media development. How to treat these problems to take effective countermeasures is vital to healthy development of the new media. Our research proposes corresponding guidance and the perspective on the development orientation which acts as the paradigm and the guideline.

Analysing the Social Media Momo Phenomenon:Causes and Effects

The“Momo Army”is an anonymous group on social media platforms like Douban and Xiaohongshu.It uses similar avatars and nicknames to demonstrate collective identity and engage in group interactions.This group rapidly forms a strong network of interaction,establishing stable group relationships,and achieving digital invisibility.However,anonymous groups conceal anonymous violence and cyberbullying,negatively affecting individuals and society.This study will explore the reasons for the emergence of such groups,self-presented characteristics of their group members,and social impacts.It will conduct in-depth research and analysis through participant observation and interviews.

A Study on Rural Cultural Communication of Short Videos From the Perspective of Mediation-Taking the Popularization of “Village BA” (Village Basketball Association) in Qiandongnan as an Example

With the rise of new media and short videos shaping the new communication environment,rural culture has been mediated and transformed to spread to a wider region.As a cultural achievement of rural revitalization,“Village BA”(Village Basketball Association)demonstrates Chinese modernization.The use of short videos,mass rural movements,and“spectacle”spaces to attract spectators has become a key issue in the dissemination of rural culture.

Cruise enterprise strategic research of new media from the perspective of the Internet

From the origin of the modem cruise industry in 1960s, the media has been in the spread of the cruise culture has a pivotal position. In today＇s world, the new media has become an important means of human information dissemination. The so-called new media, refers to the fixed or mobile multimedia terminals through the digital communication and services to provide information and services. It is different from newspapers, magazines, radio, television and other traditional media forms, has become the fifth media＂. The new media has the characteristics of fast speed, wide spread, and the emergence of new media has led the revolution of information dissemination. Under the influence of new media, the spread of cruise tourism culture no longer stay in the traditional newspaper, printed brochures, advertising, Festival Promotion and so on, but through the micro Bo, micro channel, etc. new media cruise ship culture promotion. This paper will explore the role of new media in the development of the media and the culture of the cruise company.

The Effect of New Media on Cross-Cultural Communication Under the Background of“Internet+”

The rapid development of economy in China has brought development opportunities to the internet industry.With the continuous advancement of information technology,new media has also emerged,offering more convenient and efficient ways to the dissemination and exchange of information.At the same time,the spread of new media has become more diversified,being more in line with the current needs of people for browsing information.The cultural exchanges among various ethnic groups in China and even between countries around the world are constantly expanding.Facing the differences in culture,it is necessary to have proper guidance in order to reduce conflicts among different cultures.This article examines the cross-cultural communication effect of new media based on“Internet+”and provides references for cross-cultural communication.

Introduction of Internet P.E News Reporter

Consistent with previous research, results showed men get more paragraphs and photography coverage. Interestingly, women's factual information is always associated with relevant men report, including P.E relevant with personal information.